Dwell Realty Group
Dwell Realty Group is a privately held real estate brokerage founded in 2001 in Logan, Utah, serving residential, commercial, and vacant land buyers and sellers across Cache Valley and parts of Idaho. It operates with 35+ agents on a commission-based model, supported by MLS-integrated digital tooling.
- Company typePrivate
- Founded2001
- HeadquartersLogan, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Dwell Realty Group does
Dwell Realty Group is a privately held, for-profit real estate brokerage founded in 2001 and headquartered in Logan, Utah. The firm operates across Cache Valley — including Logan, North Logan, Smithfield, and Providence — with documented service coverage extending into parts of Idaho. Its offering spans residential sales, commercial real estate, and vacant land transactions, and it has expanded into developer representation through a Developments/New Construction surface anchored by projects such as Willow Lakes. The firm is described as a top producer in its local market and runs with a bench of 35+ agents supported by 51–100 total employees.
The firm's product surface is built around a Luxury Presence-hosted website that integrates with the local MLS, a CRM, e-signing workflows, and per-agent websites, with Google and Facebook OAuth for authentication. Buyer and seller tools include a home search, exclusive properties, notable transactions, a home valuation tool, a mortgage calculator, neighborhood guides, a knowledgebase, and dedicated buyer and seller guides. The firm operates a bi-monthly in-house training program and runs a recognizable local brand built around its green yard signs and a public Notable Transactions page.
Dwell makes money on a commission-based brokerage model, taking a share of each closed transaction produced by its agent bench. Go-to-market is predominantly local and relationship-driven — yard signs, MLS exposure, individual agent sites, and inbound from the firm's digital surfaces — with no disclosed subscription, retainer, or SaaS revenue line. Customer mix is overwhelmingly individual buyers and sellers and small-scale developers, with no named institutional or enterprise accounts.
Dwell Realty Group firmographics
Firmographics- Name
- Dwell Realty Group
- Legal name
- Dwell Realty Group
- Website
- https://dwellrg.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Dwell Realty Group is a privately held real estate brokerage founded in 2001 in Logan, Utah, serving residential, commercial, and vacant land buyers and sellers across Cache Valley and parts of Idaho. It operates with 35+ agents on a commission-based model, supported by MLS-integrated digital tooling.
- Ownership category
- akta.pro rank
Dwell Realty Group industry classification
Industry- Product category
- Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (531210)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)
- akta.pro secondary industries
- Seller Representation & Listing Services (BPAJAAAK), Rural Residential & Acreage Homesites Brokerage (BPAJADAE)
Keywords
Where Dwell Realty Group is headquartered
LocationHeadquarters
- HQ city
- Logan
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Dwell Realty Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Real Estate Commission: Traditional real estate commission-based revenue model. The company offers great commission splits for agents. Typically, real estate brokerages earn a percentage of the property sale price (traditionally 5-6%) split between listing agent and buyer's agent, with the brokerage taking a portion.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Dwell Realty Group product offering
Product offeringCore offering
Dwell Realty Group is a real estate brokerage that represents buyers and sellers in residential, commercial, and vacant land transactions across the Cache Valley region of Utah. The firm operates with more than 35 licensed agents supported by principal brokers and delivers service through a traditional field sales model combined with an online property search experience.
Product overview
Dwell Realty Group operates as a comprehensive real estate brokerage platform serving Cache Valley, Utah. The core product is the Home Search tool, a property search platform connected to MLS listings with map-based navigation, saved searches, and user accounts. Supporting the core search are Exclusive Properties (premium curated listings), Notable Transactions (sold property showcase), and Developments (new construction communities). Service offerings span buyer services (property identification, due diligence, inspector connections), the Buyer's Guide and Seller's Guide (educational resources), Mortgage Calculator (payment estimation), and Home Valuation Tool (automated and CMA-based valuations). Additional products include Neighborhood Guides covering 16 local communities and a Knowledgebase blog. The platform is built on Luxury Presence website infrastructure and integrates Google and Facebook OAuth for user authentication.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Real Estate Sales Brokerage representation for buyers and sellers of single-family and personal residential properties in the Cache Valley market.
Companies that use Dwell Realty Group
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Dwell Realty Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature5 records
Dwell Realty Group partnerships and signals
Strategic signalScale indicators2 records
Recent moves3 records
Expansion highlights5 records
Dwell Realty Group competitors and assessment
Company assessmentDirect peers
- RE/MAX: Global residential real estate franchise with a similar commission-based, agent-driven model and strong regional office presence. Comparable to Dwell in agent economics, local branding, and residential brokerage focus.
- Keller Williams Realty: The largest residential real estate franchise in the U.S. with an agent-centric, commission-split model and heavy investment in training and technology. Directly comparable to Dwell as a traditional residential brokerage competing for agents and listings in markets across the country.
- Century 21: Global residential real estate franchise providing full-service buyer/seller representation with similar agent recruitment and commission-split economics to Dwell, including strong yard-sign brand presence in local markets.
- Coldwell Banker: Established residential real estate franchise offering buyer and seller representation, marketing services, and technology tools. Operates with the same commission-based model and local-office structure as Dwell Realty Group.
- Better Homes and Gardens Real Estate: Residential real estate franchise offering full-service brokerage with a strong consumer brand identity, comparable to Dwell's emphasis on local brand recognition (e.g., green yard signs) and agent support.
- Berkshire Hathaway HomeServices: Residential brokerage franchise leveraging the Berkshire Hathaway brand, with comparable agent-driven, commission-based economics and full-service buyer/seller offerings across regional markets.
Emerging players
- Compass: Tech-forward residential brokerage with proprietary marketing, search, and agent-collaboration platforms. Comparable as a modern, technology-enabled competitor challenging traditional brokerages like Dwell with premium agent economics.
- Redfin: Tech-enabled residential brokerage and consumer portal offering lower-commission and salaried-agent models. Comparable as a competitor compressing traditional commission economics and capturing consumer mindshare Dwell relies on.
- eXp Realty: Cloud-based residential brokerage with a low-overhead, agent-centric model and revenue-sharing program. Competes for the same agent talent pool as Dwell and represents an alternative operating model for high-producing agents.
Broad incumbents
- Sotheby's International Realty: Global luxury and premium residential real estate brand with affiliated independent brokerages. Relevant as a broader incumbent offering elevated marketing and brand positioning that Dwell's Exclusive Properties offering aspires to in the upper-tier of the local market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Dwell Realty Group social profiles
Digital presenceDwell Realty Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dwell Realty Group leadership team
Management profileNumber of profiles
Profiles2 records
Dwell Realty Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dwell Realty Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dwell Realty Group
What does Dwell Realty Group do?
Dwell Realty Group is a real estate brokerage that represents buyers and sellers in residential, commercial, and vacant land transactions across the Cache Valley region of Utah. The firm operates with more than 35 licensed agents supported by principal brokers and delivers service through a traditional field sales model combined with an online property search experience.
Is Dwell Realty Group a public or private company?
Dwell Realty Group is a private company. It is classified as unknown and is currently operating.
When was Dwell Realty Group founded?
Dwell Realty Group was founded in 2001. It employs 51 to 100 people.
Where is Dwell Realty Group based?
Dwell Realty Group is headquartered in Logan, United States, in the North America region.
How does Dwell Realty Group make money?
One revenue line is on record: real Estate Commission.
Who are Dwell Realty Group's main competitors?
Direct peers on record are RE/MAX, Keller Williams Realty, Century 21, Coldwell Banker, Better Homes and Gardens Real Estate and Berkshire Hathaway HomeServices. Emerging players are Compass, Redfin and eXp Realty. Sotheby's International Realty is listed as a broad incumbent.
Does Dwell Realty Group have an API?
No public API is recorded for Dwell Realty Group.
What industry is Dwell Realty Group in?
Dwell Realty Group's product category is Real Estate Brokerage. Its primary akta.pro industry code is BPAJAAAA, Traditional Residential Brokerage (Existing Homes), with a secondary code of BPAJAAAK, Seller Representation & Listing Services. Its NAICS code is 53121 and its SIC code is 6531.