WEBAMP

What WEBAMP does

Amplify, legally Lets Amplify ApS and previously known as WEBAMP, is a Copenhagen-based full-service digital marketing bureau founded as a Danish ApS. The firm operates from Havneholmen 6 in København SV and delivers an integrated portfolio of eight core services: 360° marketing, branding, content production, design, Google Ads, SEO, social media marketing, and strategy. The company functions as an external marketing department for its clients rather than a transactional vendor, assigning a dedicated team of 3-5 specialists per engagement and providing monthly campaign plans, custom dashboards, and regular strategy meetings.

The underlying offering is professional services built on standard digital marketing tooling (Google Ads, organic and paid social, SEO platforms, content and web development tools) rather than proprietary technology or AI-driven products. The SEO service is notable for explicitly extending into LLM/AI-search visibility, which positions the firm at the emerging intersection of generative search and organic optimization. No APIs, SDKs, or proprietary platforms are disclosed, and there is no evidence of in-house AI/ML models, patents, or data assets.

The business model is professional services revenue under a quote-based pricing structure with monthly billing, targeting medium-to-large Danish enterprises and growth-stage companies across segments such as healthcare, retail/e-commerce, and professional services. GTM is sales-led and consultative, conducted through direct client engagement (email, phone, video, and in-person meetings). The firm claims more than 500 cumulative client collaborations, with named case studies including Health Group (healthcare) and Mesterflyt (moving services). Awards include a Børsen Gazelle Award for growth and editorial features in Forbes, Berlingske, Børsen, and Danish Marketing. The company is privately held with no disclosed institutional investors, venture funding, or M&A activity.

Name

WEBAMP

Legal name

Lets Amplify ApS

Website

https://webamp.dk

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Amplify (formerly WEBAMP) is a Copenhagen-based full-service digital marketing bureau offering 360° marketing, branding, content, design, Google Ads, SEO, social media, and strategy services to medium and large Danish companies as an external marketing department.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Custom Computer Programming Services (541511)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Management Consulting Services (8742)

akta.pro industry

PRIMARYBPAHAEAA

Digital Strategy & Transformation

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Technology & Digital Consulting

SECONDARYBPAMAMAB

Video Conferencing & Webinars

Business & Public Services/Web, Mobile & Digital Platforms/Collaboration, Productivity & Work Platforms

Keywords

• Digital marketing services
• Search engine optimization
• Web design services
• Branding strategy
• Paid advertising management

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Digital Marketing Services: Amplify generates revenue through providing a full suite of digital marketing services including 360° marketing, branding, content, design, Google Ads, SEO, social media marketing, and strategy. Clients receive a dedicated team of 3-5 specialists per project with transparent reporting and monthly billing.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

WEBAMP (now operating as Amplify) is a full-service digital marketing bureau offering an integrated suite of professional marketing services. The agency's core work spans 360° marketing, branding, content production, web/webshop design, Google Ads management, SEO, social media marketing, and marketing strategy. It positions itself as an external marketing department for clients, assigning 3-5 dedicated specialists per project to handle both strategy and execution across digital channels.

Product overview

WEBAMP (now operating as Amplify) is a full-service digital marketing agency offering a unified suite of professional marketing services. The portfolio consists of eight core service offerings: 360° Markedsføring (holistic 360-degree marketing), Branding, Content, Design, Google Ads, SEO, Sociale Medier (Social Media Marketing), and Strategi (Strategy). These services function as an integrated toolbox where strategy serves as the foundational element connecting all other services, enabling the agency to act as an external marketing department for clients. The agency also provides supplementary knowledge resources through its Academy and Marketing Dictionary.

Differentiator

Problem solved

Functional benefit

Products and services

• 360° Markedsføring (360° Marketing) Holistic digital marketing service that adapts digital tools and strategy to customer types and seasons, ensuring success throughout the entire sales funnel. Targeted at medium-to-large businesses seeking end-to-end marketing coverage.
• Branding Brand strategy service built on insight, differentiation, and target audience understanding to strengthen brand presence across multiple channels. Targeted at brands seeking clear positioning and consistent cross-channel identity.
• Content Digital content production service including video, copywriting, and photography to make brands visible and engaging. Targeted at businesses needing ongoing digital content output.
• Design User-friendly and visually engaging website and webshop design and development service that converts visitors into customers. Targeted at businesses needing website builds or redesigns.
• Google Ads Paid advertising management service covering Search Ads, Shopping, and Display Ads. Targeted at brands ranging from fast-growing webshops to international service companies.
• SEO (Search Engine Optimization) Website and webshop optimization for long-term, stable visibility in organic search engine results and LLMs. Targeted at businesses seeking sustained organic traffic growth.
• Sociale Medier (Social Media Marketing) Social media marketing service combining paid and organic SoMe marketing to generate leads and increase brand visibility. Targeted at ambitious companies seeking lead generation through social platforms.
• Strategi (Strategy) Strategic consulting that anchors analysis, execution, and ongoing optimization into a unified direction, forming the foundation for all marketing activities. Targeted at companies needing a strategic roadmap before execution.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• s360: Danish digital performance marketing agency providing SEO, paid media, and data-driven marketing to mid-market and enterprise clients — overlapping heavily with Amplify's Google Ads and SEO practices.
• Adapt (Adapt A/S): Copenhagen-based full-service digital marketing agency offering strategy, branding, performance marketing, and content — directly comparable to Amplify in scope, customer segment, and Danish mid/enterprise market.
• Valtech: Global digital agency with a strong Copenhagen presence offering digital strategy, experience design, and marketing technology — a more international peer with overlapping service lines.
• No Zebra: Danish creative and digital marketing bureau offering brand strategy, content, social, and digital execution — closely aligned with Amplify's integrated 360° offering.
• Improove: Danish digital marketing and web agency focused on SEO, Google Ads, and web development for mid-market clients — directly overlapping Amplify's performance marketing and web design practices.
• IIH Nordic: Copenhagen-based digital agency delivering strategy, web development, e-commerce, and digital marketing services — comparable in service breadth and enterprise client focus.

Broad incumbents

• GroupM Denmark: WPP's media investment group with Danish presence offering media planning, buying, and digital marketing services — adjacent to Amplify's Google Ads and media-buying practices but at much larger scale.
• Publicis Denmark: Major global advertising group with Danish operations providing strategy, creative, media, and digital marketing — competes for the same mid/enterprise segment as Amplify at greater scale.
• Dentsu Denmark: Global advertising and media network operating in Denmark with full-service digital marketing capabilities — competes for the same enterprise clients as Amplify but with vastly broader scale.

Regional players

• Merkle ( dentsu Merkle): International data-driven performance marketing agency with Northern European operations — comparable in performance marketing and digital strategy but operating at much larger scale and broader geographic footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WEBAMP