Improove

What Improove does

Improove is a Vienna-headquartered boutique online marketing consultancy founded in September 2009 by former Google Search Quality Manager Michael Schwarz and J\u00fcrgen Rous. The firm delivers managed and project-based services across Search Engine Optimization (SEO), Generative Engine Optimization (GEO) for AI-driven search environments, Search Engine Advertising (SEA) on Google Ads, Content Strategy & Creation, International SEO, Organic Shopping, Video SEO, and Local Search Management. Service delivery relies on industry-standard tooling \u2014 SEMrush, Ahrefs, Sistrix, Screaming Frog, Google Search Console, GA4, Adobe Analytics, Piwik PRO \u2014 combined with a proprietary organic-first methodology in which organic search data validates paid spend, content production, and channel decisions. There is no public or partner-facing API and no self-service software product; all work is delivered as managed consulting engagements.

The company employs approximately 30 multilingual specialists across offices in Vienna (HQ) and Madrid, with former offices in New York and Munich now consolidated. Clients are predominantly enterprise and mid-market organizations, including documented engagements with Red Bull, Airbnb, Volkswagen, Porsche, L'Or\u00e9al, Pinterest, NBC, American Express, Z\u00fcrich Insurance, Havaianas, Personio, Puma, Xentral, and Mani, spanning roughly 15 industries and 60+ countries. Revenue is generated through recurring monthly retainers for managed services, project-based consulting, and standalone audits/workshops; pricing is custom and not publicly disclosed. The company operates as a private limited company (Improove GmbH in Austria, Improove Search S.L. in Spain) with no disclosed venture or private equity investment. In 2026, Michael Zimper (founder of Zimper Media Group) acquired the company and assumed the CEO role, marking a transition from founder-led to sponsor-led ownership.

Name

Improove

Legal name

Improove GmbH

Website

http://www.improove.net

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Improove is a Vienna- and Madrid-based boutique digital growth consultancy delivering managed SEO, GEO (AI-search), SEA, and content services to enterprise and mid-market clients across 60+ countries, founded in 2009 by a former Google Search Quality Manager.

Ownership category

akta.pro rank

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Managed SEO & GEO Services: Ongoing SEO and GEO management retainer covering strategic prioritization, regular optimization, content planning, technical monitoring, SEO reporting, and competitive analysis. Revenue generated through recurring monthly retainer fees.
2. Managed Paid Search (SEA): Ongoing Google Ads management covering campaign structure, budget and bid management, search term management, ad tests, audience optimization, and conversion tracking review with monthly reporting. Recurring service revenue.
3. Content Strategy & Creation: Editorial strategy and high-authority content production including landing pages, blog articles, category descriptions, product content, FAQ pages, pillar pages, and glossary pages. Project-based or ongoing retainer.
4. Digital Growth Strategy Consulting: Strategic consulting engagements providing market analysis, competitive landscape assessment, SEO & GEO strategy, channel prioritization, positioning recommendations, and investment logic. Project-based consulting.
5. Standalone Audits & Workshops: One-time technical audits, GEO readiness assessments, SEO audits, content audits, AI search audits, and workshop sessions for in-house teams. Non-recurring project revenue.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Improove is a Vienna- and Madrid-based digital marketing consultancy delivering managed SEO, Generative Engine Optimization (GEO), paid search (SEA), content marketing, and digital growth strategy services. Core offerings are organized around two primary managed service lines (Managed SEO & GEO and Managed Paid Search), supported by specialized consulting engagements in international SEO, AI search strategy, content creation, organic shopping, video SEO, and standalone audits and workshops. All services are delivered as managed consulting engagements to enterprise and mid-market clients.

Product overview

Improove is an international online marketing consultancy offering a portfolio of managed services and consulting engagements centered on search visibility and digital growth. The core offering is organized around two primary managed services—Managed SEO & GEO and Managed Paid Search (SEA)—supplemented by specialized consulting services including International SEO Strategy, AI Search Strategy, Digital Growth Strategy, Content Strategy & Creation, Organic Shopping, Video SEO Management, and Workshops. Additional tactical modules cover Technical SEO Audit, Content Audit, Website Migration & Relaunch, Penalty Recovery, GA4 Setup & Tracking, Local Search Management, Search Intelligence & Reporting, Paid Search Audit, E-Commerce Search Strategy, SEO/GEO Check, AI Search Audit, and AI Editorial Workshop. All services are delivered as managed consulting engagements rather than a self-service software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Managed SEO & GEO
• Managed Paid Search (SEA)
• International SEO Strategy
• AI Search Strategy
• Digital Growth Strategy
• Content Strategy & Creation
• Organic Shopping
• Video SEO Management

Quantifiable outcome

• +313% traffic growth (L'Oréal Switzerland)
• +9 more outcomes

Named customers16 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators6 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Brainlabs: Global performance marketing and SEO agency operating across paid media and organic search. Closely comparable to Improove in the integrated paid/organic model and enterprise client focus.
• Jellyfish: Global digital marketing agency spanning SEO, paid media, content, and analytics. Comparable in offering breadth (SEO + SEA + content strategy) and in targeting enterprise brand clients.
• Croud: Digital marketing agency combining in-house teams and on-demand experts across SEO, paid media, and content. Directly comparable business model to Improove's managed-services approach.
• Wolfgang Digital: European digital marketing agency focused on SEO, paid search, and content for enterprise brands. Strong peer on geography and integrated organic/paid delivery.
• Delante: Boutique SEO and digital marketing agency headquartered in Poland serving European and US clients. Comparable in size (~30-50 employees), boutique positioning, and SEO/SEA service focus.
• Rise Interactive: Performance marketing agency focused on media, SEO, and analytics for mid-market and enterprise clients. Comparable in the integrated paid/organic approach targeting measurable business KPIs.

Broad incumbents

• Dept Agency: Large European-headquartered digital agency offering SEO, content, and media services among broader capabilities. Comparable on client profile (enterprise brands) but much larger and broader in scope.
• iProspect: Global performance marketing agency with deep SEO and paid search practices. Comparable service mix (managed SEO + SEA) but part of Dentsu's wider portfolio and at much greater scale than Improove.
• Performics: Global performance marketing agency within Publicis. Overlaps with Improove in SEO, paid search, and content services for enterprise clients, but operates at network scale.
• Hero Digital: Digital transformation and marketing agency with SEO, content, and media capabilities for enterprise brands. Comparable on enterprise client mix; larger and broader in scope than Improove.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/7294398
• Instagraminstagram.com/improove_

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Improove