What Molde Håndballklubb does

Molde Håndballklubb (MHK) is a voluntary sports association (idrettslag) founded on January 20, 1961, in Molde, Norway, and is the city's oldest handball club. The club operates as a community grassroots organization (commonly referred to as Molde HK Bredde) providing organized handball programs for players from age 6 through senior level, serving over 200 active players across mini-handball, youth (G/J13-16), young adult (G/J20), and senior 3rd division teams for both men and women. Following a 2015 structural division, Molde HK Elite operates separately as the elite-level entity, while MHK Bredde continues as the grassroots arm sharing the same name and logo. Core activities include training, regional and national series competition (Regionserien, Bringserien, Lerøyserien), and tournament hosting at four Molde venues (Idrettens Hus, Molde Arena A/B, Rekneshallen, Fuglesethallen).

The club's technology footprint is limited to standard Norwegian sports federation systems: TurneringsAdmin for match registration and scheduling, SportsAdmin (SA) for member management, and the Min Idrett platform for online membership sign-ups. There are no proprietary technology products. Revenue is generated through a diversified set of streams: age-based training fees (500-4,500 NOK) plus a 400 NOK annual membership fee, corporate sponsorship from approximately 15 regional businesses (Sparebanken Møre as main sponsor, plus Istad, Gjensidige, Intersport, Umbro, TS Group, KIWI, BDO, Elmo, Brunvoll, Christie, Sylteosen, Varig Forsikring), the Prosjekt Tilhørighet partnership with Molde FK (where TRG/Kjell Inge Røkke contributes up to 25 million NOK annually across selected organizations), Grasrotandelen (Norwegian gambling authority grassroots share), annual toilet paper sales fundraising (dopapirdugnad at 450 NOK per bag), and tournament/cup fees. Operations are almost entirely volunteer-run, with only senior team coaching positions paid.

The club maintains strategic partnerships for player development pathways including Molde BK (girls' elite 2nd division, 2024), Kristiansund HK and Spjelkavik HK (boys' Lerøy/G18 cooperation), Træff and Rival (boys' joint recruitment and training camps), and an Iceland-based international tie with Fjølnir Håndball. In May 2024 the club initiated the NHF Klubbhuset certification process, and for the 2025/2026 season it established a Solidaritetsfond (solidarity fund) of 50,000 NOK to remove economic barriers to youth participation.

Name

Molde Håndballklubb

Legal name

Molde Håndballklubb

Website

https://moldehk.no

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

11–50 employees

Short description

Molde Håndballklubb is a voluntary community handball club in Molde, Norway, founded in 1961, serving over 200 youth and senior players through grassroots programs, regional and national competition, and multi-club development partnerships, funded by membership fees, sponsorships, and fundraising.

Ownership category

akta.pro rank

Product category

Amateur Handball Club

NAICS

Sports Teams and Clubs (711211), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industries

Youth Athlete Development & Long-Term Athlete Development (LTAD) (HSADAEAE), Team & Club Coaching (seasonal team coaching) (HSADAEAF), Youth & Amateur Sports Tournaments (MPAGAMAF)

Keywords

• Amateur handball club
• Youth sports programs
• Grassroots handball training
• Community sports club
• Team handball league

Headquarters

HQ city

Molde

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Membership and Training Fees: Annual membership fees (400 kr per year) plus age-based training fees ranging from 500 kr (mini) to 4500 kr (senior/G20). 50% sibling discount for younger siblings. These fees form the core operational revenue.
2. Sponsorships: Sponsorship revenue from multiple local and regional businesses including Sparebanken Møre, Istad, Gjensidige, Intersport, Umbro, TS Group, Varig Forsikring, KIWI, Christie, BDO, Elmo, Brunvoll, and Sylteosen. Drakt sponsors on three-year commitments.
3. Prosjekt Tilhørighet: Partnership with Molde Fotballklubb where fans purchasing season tickets for Molde FK matches can designate support to MHK Bredde. TRG (Kjell Inge Røkke's company) contributes up to 25 million NOK annually to organizations selected through this program.
4. Dugnad and Fundraising: Annual toilet paper/towel sales (dopapirdugnad) where players from age 10 sell 10 bags at 450 kr each. Players who sell more than 10 bags receive funds to their personal player account. Also includes kiosk sales and other fundraising activities.
5. Grasrotandelen: Norwegian Gambling Authority's grassroots share program where a percentage of Norsk Tipping bets are directed to the club.
6. Tournament and Cup Fees: Revenue from participation fees for tournaments, cup entries, and event organization.
7. Solidaritetsfond: A 50,000 kr solidarity fund (30,000 from Sparebanken Møre TEFT funds, 20,000 from club) established 2025/2026 to support members with economic barriers to participation.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Molde Håndballklubb Bredde is the grassroots division of Molde's oldest handball club, offering organized handball activities for players of all ages (mini-handball from age 6 through senior level) with structured coaching, training, and competitive league participation. The club operates multiple age-grouped teams competing in regional and national NHF-organized series, supplemented by a solidarity fund, club merchandise program, and team financial accounts.

Product overview

Molde Håndballklubb Bredde operates as a unified amateur handball club offering a comprehensive range of handball programs across all age groups. The core offering consists of youth development teams organized by birth year (from J/G 6-8 mini-handball through senior 3rd division teams), supported by supplementary services including club merchandise through the Klubbkolleksjon, team financial accounts (Lagkonto), and a solidarity fund for economic support. The club utilizes shared facilities including Idrettens Hus, Molde Arena, Rekneshallen, and Fuglsethallen for training and matches.

Differentiator

Problem solved

Functional benefit

Brands

• Molde HK Elite: Separate elite/alliance sports club formed in 2015, operating the elite-level handball team. Shares name and logo with Molde HK Bredde but is a distinct legal entity.

Products and services

• Molde HK Bredde Youth and Amateur Handball Program Organized handball activities for players of all ages and skill levels, from mini-handball (ages 6-8) through senior level, with focus on team spirit, social experiences, and sporting progress. Includes multiple age-grouped teams (J/G teams organized by birth year from 2010-2019 cohorts) plus senior 3rd division teams.
• Dame/J20 Senior Women's Team Women's senior team playing in 3rd division and J20 regional series, providing competitive opportunities for female handball players aged 17 and above.
• Herre/G20 Senior Men's Team Men's senior team playing in 3rd division and G20 regional series, offering competitive handball for male players aged 17 and above.
• Klubbkolleksjon Club Merchandise Club-branded merchandise collection featuring Umbro apparel and equipment sold through Intersport Molde Storsenter, with 20% discount for club members who register via the Intersport app.
• Lagkonto Team Account Services Team bank account services managed through Sparebanken Møre, allowing teams to handle finances, collect payments via Vipps, and manage player funds from toilet paper sales.
• MHK Solidaritetsfond Solidarity Fund Financial support fund established to help ensure all children and youth can participate in handball activities regardless of economic circumstances, funded by Sparebanken Møre TEFT funds and club contributions.

Quantifiable outcome

• Over 200 active players across multiple age groups
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

20 partnerships are on record, tiered core, minor and major.

• Molde Ballklubb (Molde BK)coreStrategic or Co-development Partner · 1 January 2024Partnership/prestasjonssamarbeid (performance cooperation) with Molde BK on the girls' side. Players can train and play with Molde BK's reserve team playing in 2nd division, either 100% or through hospitation agreements. This provides a development pathway for elite-aspiring female players.
• Molde Fotballklubb (Prosjekt Tilhørighet)coreGTM or Marketing Partner · 1 January 2019Through Prosjekt Tilhørighet, fans purchasing Molde FK season tickets can designate support to MHK Bredde. Kjell Inge Røkke's company TRG contributes up to 25 million NOK annually to organizations selected through this program. Private individuals can additionally earmark funds directly to age-specific teams receiving 35% of support.
• Kristiansund HKminorStrategic or Co-development PartnerCooperation on boys' teams where MHK players can participate on KHK's 2nd division team and G18 Lerøy team. MHK's men's team plays in 3rd division but can have players participate on KHK's higher-level teams.
• Spjelkavik HKminorStrategic or Co-development PartnerCooperation on boys' teams in collaboration with Kristiansund HK for Lerøy-series participation and player development.
• RivalminorStrategic or Co-development PartnerCooperation with Rival and Træff on boys' handball to avoid player dropout and strengthen youth handball in Molde. Includes joint training camps and recruitment days.
• TræffminorStrategic or Co-development PartnerCooperation with Rival and Træff on boys' handball through joint training camps, recruitment days, and player cooperation. G2011 team is a cooperation team with Elnesvågen and Træff.
• Intersport Molde StorsenterminorChannel Partner/ Reseller/ DistributorIntersport Molde Storsenter is MHK's equipment supplier. Club members receive 20% discount on all Umbro clothing in the club collection. Members must download the Intersport app and add the club using code MHK24 to access the discount.
• Sparebanken MøremajorGTM or Marketing PartnerMain sponsor and supporter of the club. Provided 30,000 NOK in TEFT funds for establishment of Solidaritetsfond. Long-standing sponsor featured in club logo and communications.
• Umbro NorwayminorChannel Partner/ Reseller/ DistributorKit/clothing sponsor. All drakt sponsors (clothing sponsors) have signed three-year commitments through 2026 or until equipment is worn out.
• IstadminorGTM or Marketing PartnerRegional sponsor contributing to club operations and featured in footer logo section.
• Varig Forsikring (Gjensidige Nordmøre og Romsdal)minorGTM or Marketing PartnerInsurance sponsor that has extended sponsorship for 2022/2023 season. Donated 50,000 NOK for training equipment and replacement of worn equipment.
• TS GroupminorGTM or Marketing PartnerRegional sponsor featured in club communications and sponsor logo section.
• KIWIminorGTM or Marketing PartnerSponsor and supporter of club. Featured in sponsor section and provides support for Herre/G20 team.
• BDOminorGTM or Marketing PartnerProfessional services sponsor supporting the club through sponsorship program.
• ElmominorGTM or Marketing PartnerRegional sponsor featured in club footer sponsor logos.
• BrunvollminorGTM or Marketing PartnerRegional sponsor supporting the club through sponsor program.
• ChristieminorGTM or Marketing PartnerRegional sponsor featured in club footer sponsor logos.
• SylteosenminorGTM or Marketing PartnerRegional sponsor supporting the club.
• Fjölnir Håndball (Iceland)minorStrategic or Co-development PartnerIcelandic handball club that organized Fjölnir cup which MHK J2004 participated in and won in Reykjavik. Led by Arnor Asgeirsson who previously studied Sport Management at Molde University College and was active in Molde HK.
• Norges Håndballforbund (NHF)coreOthersNorwegian Handball Federation governs all organized handball in Norway. MHK participates in NHF Region Nord organized competitions, uses TurneringsAdmin and SportsAdmin systems, and follows NHF guidelines for youth handball, referee development, and club certification (Klubbhuset program).

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Others

• Molde Fotballklubb: Molde-based football club that anchors the Prosjekt Tilhørighet partnership through which MHK receives community designations from Molde FK season ticket holders. Related as the key enabling partner in MHK's most distinctive revenue stream rather than a direct sporting competitor.

Regional players

• Fjølnir Håndball: Icelandic handball club with which MHK J2004 played (and won) a cup event in Reykjavik, founded by a former Molde HK active member. Comparable as a small amateur handball club; operates in a different geography but engages MHK through structured cooperation.

Direct peers

• Rival: Local Molde-area amateur sports club that cooperates with MHK on boys' handball to counter player dropout. Directly comparable in size, mission and target demographic — competing for the same local youth players.
• Kristiansund HK: Regional Norwegian handball club that cooperates with MHK to allow players to participate on its 2nd-division and G18 Lerøy teams. Comparable as a small-to-mid Norwegian handball club sharing players and competing for similar regional talent.
• Spjelkavik HK: Regional Norwegian handball club that collaborates with MHK and Kristiansund HK on boys' teams for Lerøy-series participation. Directly comparable in scale and operations as another amateur handball club in the same broader region.
• Molde BK: Molde-based sports club with which MHK runs a formal girls' elite development cooperation (prestasjonssamarbeid), allowing Molde HK players to train/ply their trade with Molde BK's reserve 2nd-division team. Comparable as a community sports club rooted in the same city.
• Træff: Local amateur multi-sport club in Molde with a handball section that cooperates with MHK on boys' handball, joint training camps and recruitment days. Directly comparable by virtue of being a small community club competing for the same player base in the same geography.

Broad incumbents

• Elverum Håndball: One of Norway's best-known and highest-performing handball clubs, competing at the top of Norwegian handball. Not a direct competitor to MHK's 3rd-division breadth programme, but comparable as a Norwegian handball club organisation and a useful benchmark for senior competitive ambition and commercial operation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/moldehk

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Molde Håndballklubb