Elverum Håndball

What Elverum Håndball does

Elverum Håndball is a Norwegian member-based handball club (idrettslag) founded in 1946 and headquartered at Borgengata 3 in Elverum, Innlandet county, with organization number 980 549 364. The club fields elite men's and women's teams in the REMA 1000-ligaen and has participated continuously in European competition since 2011, including EHF Champions League and EHF European League campaigns against top European sides such as PSG, Montpellier, Flensburg, Kiel, and Kolstad. It plays home matches at Terningen Arena and operates a 600-player youth division (Elverum Håndball Yngres) plus a wheelchair handball program, with multiple league championships (most recently 2024/25 and 2025/26) and Norwegian Cup titles.

The club's commercial model is built on a tiered partnership program (Patriotpartner, Bronze, Silver, Gold, Platinum, Main Partner) covering more than 250 commercial partners, with Tolga-Os Sparebank succeeding SpareBank 1 Østlandet as main partner in June 2026. Secondary revenue streams include matchday tickets (dynamic playoff pricing 60-300 NOK adult across three tribune categories), season passes, merchandise via the EH Supporter Shop and EH Marked platform, and a subscription-style B2B network (Elverum Håndball B2B-nettverk) with 162 member companies that has run over 171 networking meetings since 2012. Distribution runs through direct sales, the woow.no ticket platform, e-commerce storefronts, and community initiatives under the #sammenforelverum umbrella, including the Klimanøytral Liga sustainability project with Nortømmer.

Governance is led by daily leader Ida Borg and board chair Bjørnar Myhren, supported by a small management team covering commercial, marketing, youth administration, women's team finance, graphic design, and digital editorial roles. The club does not publicly disclose revenue, but its combination of European competition exposure, deep regional sponsorship stack, and youth/community programming has produced sustained competitive performance and a diversified, partnership-led revenue base with measurable growth in the B2B segment.

Name

Elverum Håndball

Legal name

Elverum Håndball

Website

https://ehh.no

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

11–50 employees

Short description

Elverum Håndball is a Norwegian handball club founded in 1946 that fields elite men's and women's teams in the REMA 1000-ligaen, competes annually in European competition, and operates a 600-player youth academy, a 162-member B2B partner network, and 250+ commercial sponsors.

Ownership category

akta.pro rank

Product category

Professional Sports Club Services

NAICS

Sports Teams and Clubs (711211), Spectator Sports (7112)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

Keywords

• Professional handball club
• Elite handball competition
• Youth handball development
• Sports sponsorship programs
• Matchday entertainment services

Headquarters

HQ city

Elverum

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel

Revenue model

1. Sponsorship and Partnership Revenue: The club generates significant revenue through sponsorship agreements with businesses at various partnership levels (Main Partner, Platinum, Gold, Silver, Bronze, Patriotpartner). Partners receive exposure through jersey branding, arena signage, digital channels, and B2B networking events.
2. Ticket Sales and Season Passes: Revenue from individual match tickets with dynamic pricing based on demand and playoff stage. Season passes provide recurring revenue with guaranteed access to home games.
3. Merchandise Sales: Supporter shop selling jerseys, apparel, and merchandise. The EH Marked platform handles merchandise distribution.
4. B2B Networking Events: The club operates a B2B network (Elverum Håndball B2B-nettverk) with over 162 member companies that pay for participation in networking activities, events, and partner meetings.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Elverum Håndball is a Norwegian professional handball club that fields elite men's and women's teams in the REMA 1000-ligaen and competes annually in European handball tournaments. The club sells match tickets, season passes, supporter merchandise, and youth program memberships to consumers, while generating additional revenue through a tiered B2B sponsorship program (Patriotpartner, Bronze, Silver, Gold, Platinum, Main Partner) and a B2B networking network. It also operates one of Norway's largest youth handball development programs (Yngres) with approximately 600 players, a wheelchair handball section, and named handball schools.

Product overview

Elverum Håndball is a Norwegian handball club offering a range of sports products and services. The core offering consists of elite handball teams competing in the REMA 1000-ligaen (men's and women's), youth development programs with approximately 600 handball-playing children and teenagers, and wheelchair handball. Supporting services include season tickets and match tickets, a supporter shop, handball schools (håndballskoler) such as OBOS Håndballskole and Umbro Supersommer, B2B networking events and partner programs, and community engagement initiatives under the #sammenforelverum umbrella including the Klimanøytral liga sustainability project.

Differentiator

Problem solved

Functional benefit

Brands

• Taiga'n: The official supporter group of Elverum Håndball, known for traveling extensively to support the team and creating an intimidating atmosphere at Terningen Arena home games.
• Fanzone+
• #FULLHALL

Products and services

• Elite Men's Handball Team (REMA 1000-ligaen) Professional men's handball team competing in the Norwegian REMA 1000-ligaen and in European competitions (EHF Champions League / EHF European League). Plays home matches at Terningen Arena in Elverum.
• Women's Handball Team Women's handball team organized under Elverum Håndball, with dedicated finance management supporting its operations.
• Youth Handball Development Program (EH Yngres) Youth handball division offering age-appropriate training and competitive teams for approximately 600 boys and girls from youngest ages through junior levels.
• Wheelchair Handball (Elverum Rullestolhåndball) Wheelchair handball team/program for children and adults, providing an inclusive playing pathway within the Elverum Håndball organization.
• Match Tickets and Season Passes Sale of individual match tickets (across three playoff categories with dynamic pricing) and full-season passes for home matches at Terningen Arena, sold to individual supporters and fans.
• EH Supportershop (Merchandise) Online store selling Elverum Håndball jerseys, supporter apparel, and club merchandise, with merchandise distribution handled via the EH Marked platform.
• B2B Partnership / Sponsorship Program Tiered sponsorship/partnership offering for businesses, providing brand exposure through jersey branding, arena signage, digital channels, hospitality, and B2B networking access.
• Elverum Håndball B2B-nettverk (B2B Networking Network) Membership-based B2B networking network for regional and national businesses, offering structured networking events, partner meetings, speed dating, lectures, and training sessions.
• Handball Schools (Elgstua Wintercamp, Umbro Supersommer, OBOS Håndballskole, McDonald's Håndballskole) Seasonal handball school programs for children, offered as camps and clinics during school holidays (winter, summer, autumn) under branded partnerships with Elgstua, Umbro, OBOS, and McDonald's.
• FanZone+ Matchday Experience Pre-match FanZone+ activation opened several hours before home matches, providing food and beverage, activities, partner exhibitions, and family entertainment.

Quantifiable outcome

• Multiple league championships won in recent years (2012/2013, 2016/2017, 2017/2018, 2019/2020, 2021/2022, 2024/2025, 2025/2026)
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core and minor.

• Rustad & PartnerscoreStrategic or Co-development Partner · 11 June 2026Real estate agency partnership extending to 2030. Rustad & Partners has experienced significant growth in the Elverum region and established itself as a leading real estate actor. They combine the strength of a national chain with local knowledge that has been the foundation of their business since founding.
• Tolga-Os SparebankcoreStrategic or Co-development Partner · 9 June 2026Tolga-Os Sparebank became the new main partner (hovedsamarbeidspartner) of Elverum Håndball. The agreement represents an important commitment for the club's further development and builds on shared ambitions for regional development, experiences, and pride. Tolga-Os Sparebank is an independent savings bank with roots in Østerdalen dating back to the 1800s, and is the only bank with headquarters in Østerdalen.
• Coca-Cola Europacific PartnerscoreStrategic or Co-development Partner · 8 June 2026Extended partnership for three additional years, making it the largest agreement ever between the parties. Coca-Cola has been a partner since 2019 and will have been associated with the club for over ten years when the agreement expires. The partnership includes branding at Terningen Arena and participation in the club's growing commercial ecosystem.
• SpareBank 1 ØstlandetcoreStrategic or Co-development Partner · 8 June 2026Former main partner for 21 years. Through these years they experienced some of the biggest moments in the club's history including league championships, playoff triumphs, cup finals, European matches, full tribunes, and strong experiences for players, supporters, volunteers and partners. This long-standing partnership is recognized as one of the longest in Norwegian sports.
• Fenan Kök & BarminorStrategic or Co-development Partner · 22 May 2026Swedish restaurant partner based in Karlstad's Inre Hamn area. Known for modern kitchen with strong flavors from the Middle East and Mediterranean combined with Nordic ingredients and social atmosphere. One of Elverum's fourth and fifth Swedish partnerships.
• BlackstoneminorStrategic or Co-development Partner · 22 May 2026Swedish restaurant partner in Karlstad known for its unique concept where food is served on warm lava stones directly to guests. Specializes in meat dishes with high quality and strong focus on the overall dining experience. One of Elverum's fourth and fifth Swedish partnerships.
• Anlegg Øst EntreprenørcoreStrategic or Co-development PartnerPlatinum partner. Recognized actor in construction technique performing both private and public infrastructure projects including roads, railways, energy work, flood protection, avalanche protection, water and drainage, earthmoving, blasting work and concrete structures.
• AutoplancoreStrategic or Co-development PartnerPlatinum partner. Established September 1999, located in Løten near Hamar. Business areas include administration and leasing of vehicles to business market, both public and private sector. Also sells approximately 1800 used cars.
• DigiflowcoreStrategic or Co-development PartnerPlatinum partner. Has ambitions to be the leading provider of IT services to the SMB market in Norway. Founded in 2009 and has since been one of the fastest growing IT companies in Norway.
• Eidsiva EnergicoreStrategic or Co-development PartnerPlatinum partner. Delivers socially critical infrastructure and services to two million people daily. Since 1894 they have electrified and developed society. In 2025 they have over 1400 employees ensuring society stays powered.
• ElgstuacoreStrategic or Co-development PartnerPlatinum partner. Known as a café and stop on the way to Trysil or Østerdalen. Now much more: two hotels, several restaurants, nightclub, concert venue and various offerings including catering and conference facilities.
• KIWIcoreStrategic or Co-development PartnerPlatinum partner. In 2023 achieved two major milestones: over 50 billion in revenue and for the first time market leading position. This underscores that KIWI has the lowest prices, most loyal customers and best employees.
• NortømmercoreStrategic or Co-development PartnerPlatinum partner. Buys timber at good prices throughout Norway. Wholly owned by NORSKOG, works for increased competition in the market. Goal is best possible conditions for forest owners.
• Nortømmer (Klimanøytral Liga)coreStrategic or Co-development PartnerSustainability partnership with Elverum Håndball through the Klimanøytral Liga (Climate Neutral League) project. Nortømmer provides planting through areas and expertise, ensures sustainable implementation, and contributes to visibility and communication of the project. Two planting actions per year.
• UmbrocoreStrategic or Co-development PartnerPlatinum partner. Leading supplier of sportswear and equipment to teams, clubs and athletes at all levels. With roots from English football and over 90 years of experience, Umbro combines classic style with modern function.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Rhein-Neckar Löwen: German Bundesliga handball club operating in a mid-sized catchment. Comparable as a regionally anchored elite handball brand with sustained European participation and a similar mix of ticketing, sponsorship, and merchandise revenue.
• THW Kiel: One of Europe's most decorated handball clubs and EHF Champions League regular. Comparable as the destination club for Elverum's departed head coach Børge Lund and a benchmark for the ceiling of European handball brand value.
• SC Magdeburg: German handball club with Champions League pedigree operating from a mid-sized city. Comparable to Elverum in combining a regional fan base with consistent European-level competition and a diversified commercial partnership model.
• Paris Saint-Germain Handball: EHF Champions League-winning French club backed by a global sports brand. Comparable as the opponent against which Elverum set its 12,377-spectator attendance record, illustrating the scale gap between regional Nordic clubs and top European brands.
• MOL-Pick Szeged: Hungarian top-tier handball club with long-running EHF Champions League participation and strong sponsor backing (MOL Group). Comparable as a mid-sized-market European handball brand built on continuous European competition and corporate partnerships.
• SG Flensburg-Handewitt: Established German Bundesliga and EHF Champions League club from a smaller city (Flensburg). Comparable as a regional powerhouse with sustained European competition and strong community integration, though operating at a significantly larger scale.

Direct peers

• Kolstad Handball Elite: Top-tier Norwegian men's handball club also competing in REMA 1000-ligaen and European competitions. Directly comparable as the principal domestic rival for league titles, European qualification, and sponsor attention in Norwegian elite handball.
• IFK Skanderborg-Aarhus Handball: Danish handball club competing in top-tier handball with a similar blend of elite competition, youth development, and B2B/sponsorship-driven revenue model in a mid-sized Nordic city.
• Vipers Kristiansand: Norwegian women's handball club dominating the REMA 1000-ligaen and EHF Champions League. Comparable as a fellow Norwegian elite handball organization with similar B2B partnership and community-driven commercial model in a comparable regional market.
• Montpellier Handball: French top-flight handball club and former EHF Champions League participant. Directly comparable as a European competitor that Elverum has beaten (32-31 in 2016) and that defines the elite tier the club is aspiring to reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/elverumhandball
• Xx.com/elverumhandball

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elverum Håndball