HappyMed
HappyMed GmbH provides audiovisual sedation through Class I-certified video glasses and adjacent entertainment devices, rented on a €199/month subscription to hospitals across the DACH region to reduce patient anxiety, sedative use, and postoperative complications.
- Company typePrivate
- Founded2019
- HeadquartersVienna, Austria
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What HappyMed does
HappyMed GmbH is a Vienna-based medical technology company founded in 2019 that develops and rents audiovisual sedation solutions to hospitals and clinics across the DACH region (Germany, Austria, Switzerland). Its core product, the HappyMed Videobrille, is a 2D video glasses system with integrated headphones certified as a Class I medical device (Medizinprodukt Klasse 1). The device delivers entertainment and relaxation content (80+ licensed videos including nature documentaries, comedies, classical concerts, and children's programming) to reduce preoperative patient anxiety, decrease sedative medication requirements, and mitigate postoperative complications such as delirium. The company has documented over 300,000 applications across 300+ deployed hospitals and clinics, with clinical evidence reporting sedative reduction in 80%+ of procedures, 70% of patients feeling more relaxed, and 92% of patients willing to reuse the device.
The product portfolio extends beyond the core video glasses into adjacent clinical settings: EasyMovie tablets for recovery rooms, VR glasses for pain clinics, DialyseTV tablets for dialysis stations, and Tesla Vision projectors for MRI environments. HappyMed serves anesthesia, cardiology, oncology, and pediatric departments, and has deployed units into government facilities (Deutsche Bundeswehr) and academic medical centers (AKH Wien, Klinikum rechts der Isar). The company is founder-led by CEO Philipp Albrecht and operates as a lean private GmbH with 11-50 employees.
HappyMed's business model is an exclusive monthly subscription rental at €199 per unit, bundling hardware, headphones, and film licensing. This recurring-revenue structure eliminates upfront capital expenditure for hospitals, ensures ongoing content licensing compliance, and enables regular hardware and content refreshes. Distribution is direct to hospital management, chief physicians, and anesthesia department heads, supported by a 14-day free trial and a website profitability calculator. A strategic partnership with Dräger, announced on 19 June 2024, integrates HappyMed into anesthesia workflows in Austrian hospitals, signaling a move toward bundled clinical solutions with established medical equipment vendors.
HappyMed firmographics
Firmographics- Name
- HappyMed
- Legal name
- HappyMed GmbH
- Website
- https://happymed.org
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- HappyMed GmbH provides audiovisual sedation through Class I-certified video glasses and adjacent entertainment devices, rented on a €199/month subscription to hospitals across the DACH region to reduce patient anxiety, sedative use, and postoperative complications.
- Ownership category
- akta.pro rank
HappyMed industry classification
Industry- Product category
- Medical Devices (Audiovisual Sediation Hardware)
- NAICS
- Home Health Equipment Rental (532283)
- SIC
- Electromedical & Electrotherapeutic Apparatus (3845)
- akta.pro primary industry
- Connected Medical Devices & Wearables (Sensors, Patches, Implantables) (HLACAPAB)
- akta.pro secondary industry
- Anesthesia & Airway Management Equipment (Workstations, Laryngoscopy, Ventilation adjuncts) (HLAHADAJ)
Keywords
Where HappyMed is headquartered
LocationHeadquarters
- HQ city
- Vienna
- HQ country
- Austria
- HQ region
- Europe
Offices1 record
Markets served
HappyMed business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Supply Chain, Operations, Personnel, Marketing or Sales, Others
Revenue model
- Video Glasses Rental (Subscription): HappyMed exclusively rents its video glasses on a monthly subscription basis. The rental model includes the complete hardware system and all film licenses. The monthly cost is €199 per unit. This recurring revenue model provides predictable income while ensuring HappyMed retains control over content licensing and compliance. The rental structure also facilitates regular hardware updates and content refreshes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly Rental - Complete System |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels8 records
HappyMed product offering
Product offeringCore offering
HappyMed develops and rents Class I medical device-certified 2D video glasses with integrated headphones that deliver audiovisual sedation in hospitals, allowing patients to watch curated entertainment and relaxation content during medical procedures to reduce anxiety, stress, pain perception, and sedative use. The complete system (hardware plus film licensing) is offered exclusively on a monthly rental subscription (€199 per unit) to hospitals and clinics, primarily for use in anesthesia induction, regional anesthesia, cardiology, oncology, and pediatric settings.
Product overview
HappyMed offers a portfolio of audiovisual sedation and entertainment solutions for medical facilities. The core product is the HappyMed Videobrille (video glasses) - a Class I medical device providing audiovisual distraction to reduce patient anxiety, stress, and sedative use during procedures. Additional products include EasyMovie tablets for recovery rooms, VR glasses for pain clinics, DialyseTV for dialysis stations, and Tesla Vision projectors for MRI environments. The offering is rental-based (€199/month) with the complete system and film licenses included.
Differentiator
Problem solved
Functional benefit
Brands
- EasyMovie: Tablet solution for recovery rooms
- DialyseTV
- Tesla Vision
- VR-Brille für die Schmerzambulanz
Products and services
- HappyMed Videobrille (Video Glasses) Class I medical device-certified 2D video glasses with integrated headphones for hospitals and clinics. Delivers audiovisual sedation via 80+ licensed films, nature documentaries, comedies, classical concerts, and children's programming to reduce patient anxiety, stress, and sedative use during anesthesia induction, regional anesthesia, cardiology, oncology, and pediatric procedures. Rented monthly at €199 per unit including hardware and film licenses.
- EasyMovie Tablet Tablet-based entertainment solution for hospital recovery rooms (Aufwachraum), providing audiovisual content to keep post-operative patients relaxed during recovery.
- DialyseTV Tablet Solution Entertainment solution specifically designed for dialysis stations, providing audiovisual content to keep dialysis patients comfortable during lengthy treatment sessions.
- Tesla Vision Projector for MRI Machines Projector-based entertainment solution designed for MRI environments that projects visual content onto surfaces within the MRI scanner tunnel to distract patients during imaging procedures.
- VR-Brille für die Schmerzambulanz (VR Glasses for Pain Clinic) Virtual reality glasses specifically designed for use in pain management clinics (Schmerzambulanz), providing immersive distraction therapy for patients undergoing painful treatments.
Quantifiable outcome
- Sedatives reduced in 80% of procedures
- +7 more outcomes
Companies that use HappyMed
Customer profileNamed customers11 records
Segments5 records
Ideal customer profiles3 records
HappyMed technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
HappyMed partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- DrägercorePartnership announced June 19, 2024 for sustainable anesthesia in Austria. Dräger, a leading medical and safety technology company, partnered with HappyMed to integrate audiovisual sedation technology into anesthesia workflows in Austrian hospitals. This partnership combines Dräger's anesthesia equipment expertise with HappyMed's video glasses to provide comprehensive sedation solutions.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
HappyMed competitors and assessment
Company assessmentEmerging players
- Smileyscope: Australia-based company offering VR experiences for needle and procedure-related anxiety, including pediatric use. Comparable to HappyMed's pediatric and pre-operative use cases, though Smileyscope focuses on a narrower set of indications and uses consumer-grade VR headsets.
- KindVR: US company focused on VR experiences for pediatric patients undergoing painful or anxiety-inducing medical procedures. Closely comparable to HappyMed's pediatric use cases and pre-operative anxiety reduction, though narrower in age range and condition scope.
- XRHealth: VR telehealth platform delivering clinician-supervised VR therapy for pain, anxiety, and rehabilitation. Comparable to HappyMed in deploying VR-based clinical interventions to hospital and patient populations, with broader therapeutic scope and remote care delivery.
- BehaVR: Digital therapeutics company combining VR with behavioral health for chronic pain, anxiety, and oncology-related distress. Overlaps with HappyMed in pain and oncology use cases, though BehaVR focuses more on multi-session prescription digital therapy than periprocedural sedation.
- MindMaze: Digital neurotherapeutics company using VR, AI, and motion capture for neurorehabilitation, pain, and post-stroke recovery. Comparable to HappyMed in deploying immersive clinical therapeutics in hospital settings, with broader therapeutic focus and higher capital intensity.
Direct peers
- Oncomfort: Belgian company offering VR-based digital sedation for medical procedures including surgery, interventional radiology, and oncology. Directly comparable to HappyMed in target use case (procedural anxiety and pain reduction), delivery modality (immersive audiovisual), and clinical customer base, though Oncomfort uses VR headsets rather than 2D glasses.
- AppliedVR: US-based company delivering VR-based digital therapeutics for chronic pain, acute procedure pain, and anxiety. Comparable to HappyMed in therapeutic VR-for-clinical-anxiety use cases, with overlapping evidence-driven positioning and health system sales motion.
- HypnoVR: French company providing VR-based medical hypnosis for anesthesia, pain management, and anxiety reduction in clinical settings. Closely comparable to HappyMed as a direct competitor offering audiovisual/VR sedation in hospital departments, including pre-op and periprocedural use cases.
Broad incumbents
- GE Healthcare: Large incumbent supplying imaging, patient monitoring, anesthesia delivery, and OR integration systems to hospitals globally. Comparable as a broad hospital technology incumbent with overlapping OR customer relationships, where it could bundle competing audiovisual patient experience solutions.
- Dräger: Global leader in medical and safety technology with deep anesthesia workstation, patient monitoring, and OR infrastructure portfolios. Direct strategic partner of HappyMed (June 2024) and the dominant anesthesia equipment vendor that HappyMed's audiovisual sedation is designed to complement in clinical workflows.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
HappyMed social profiles
Digital presenceHappyMed compliance and trust
Trust signalCompliance2 records
HappyMed financial estimates
Financial estimateRevenue estimate
Valuation estimate
HappyMed leadership team
Management profileNumber of profiles
Profiles1 record
HappyMed funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HappyMed M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HappyMed
What does HappyMed do?
HappyMed develops and rents Class I medical device-certified 2D video glasses with integrated headphones that deliver audiovisual sedation in hospitals, allowing patients to watch curated entertainment and relaxation content during medical procedures to reduce anxiety, stress, pain perception, and sedative use. The complete system (hardware plus film licensing) is offered exclusively on a monthly rental subscription (€199 per unit) to hospitals and clinics, primarily for use in anesthesia induction, regional anesthesia, cardiology, oncology, and pediatric settings.
Is HappyMed a public or private company?
HappyMed is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was HappyMed founded?
HappyMed was founded in 2019. It employs 11 to 50 people.
Where is HappyMed based?
HappyMed is headquartered in Vienna, Austria, in the Europe region.
How does HappyMed make money?
One revenue line is on record: video Glasses Rental (Subscription).
Who are HappyMed's main competitors?
Emerging players on record are Smileyscope, KindVR, XRHealth, BehaVR and MindMaze. Direct peers are Oncomfort, AppliedVR and HypnoVR. Broad incumbents are GE Healthcare and Dräger.
Does HappyMed have an API?
No public API is recorded for HappyMed.
What industry is HappyMed in?
HappyMed's product category is Medical Devices (Audiovisual Sediation Hardware). Its primary akta.pro industry code is HLACAPAB, Connected Medical Devices & Wearables (Sensors, Patches, Implantables), with a secondary code of HLAHADAJ, Anesthesia & Airway Management Equipment (Workstations, Laryngoscopy, Ventilation adjuncts). Its NAICS code is 532283 and its SIC code is 3845.