KindVR
KindVR LLC develops clinically validated virtual reality software and hospital-grade hardware that help pediatric patients manage pain and stress during procedures such as sickle cell crises, cancer treatment, MRI scans, and pre-operative anxiety, selling directly to over 70 US and Canadian pediatric hospitals and to pharmaceutical sponsors.
- Company typePrivate
- Founded2014
- HeadquartersAlameda, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What KindVR does
KindVR LLC is a privately held US company founded in 2014 by Simon Robertson, a game developer who had volunteered as a Child Life specialist at UCSF Benioff Children's Hospital Oakland. The company develops custom virtual reality software applications designed for specific pediatric medical procedures — including sickle cell pain crises, cancer mediport access, emergency-room laceration repair, MRI scans, IV insertions, and pre-operative stress — alongside a hospital-grade hardware kit consisting of an all-in-one wireless VR headset customized for infection control (fully cleanable with no fabric, bundled with single-use face pads and medical-grade wipes) and a staff training program. KindVR's positioning is explicitly research-based: it reports more than 15 clinical trials with leading US and Canadian pediatric hospitals and multiple peer-reviewed publications in journals such as the Journal of Pediatric Blood & Cancer, Clinical Journal of Pain, and Journal of Emergency Medicine, with deployments cited at over 70 hospitals and clinics across the US and Canada.
The company's products are organized around six named VR experiences (KindVR Aqua, KindVR Guided Meditation, KindVR MRI Virtual Practice, KindVR Look Up, KindVR Pre-Op, and KindVR Animal Valley), each tuned to a distinct clinical indication rather than offering generic distraction content. Revenue is generated through direct enterprise sales of the bundled software, hardware, and training solution to pediatric hospitals under quote-based multi-year contracts, supplemented by partnership services to pharmaceutical companies and Contract Research Organizations (CROs) aimed at improving patient recruitment and retention in clinical trials, and clinical trial services that may be supported by research grants or sponsored studies. Go-to-market combines direct B2B enterprise sales, extensive medical conference presence (AAP, ACLP, Harvard Medical School VR symposia, sickle cell seminars), and earned media coverage in outlets such as the San Francisco Chronicle, HuffPost, Chicago Tribune, and a 2017 Mark Zuckerberg feature at Oculus Connect 4.
The firm remains small (1-10 employees), based in the San Francisco Bay Area, and to date has funded operations primarily through bootstrap means, a $30,000 FedEx Small Business Grant in 2023, a $15,000 Amazon Business grant in 2022, and philanthropic support from the Northwestern Mutual Foundation, with no disclosed institutional venture capital or acquisition activity in the source data.
KindVR firmographics
Firmographics- Name
- KindVR
- Legal name
- KindVR LLC
- Website
- https://kindvr.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- KindVR LLC develops clinically validated virtual reality software and hospital-grade hardware that help pediatric patients manage pain and stress during procedures such as sickle cell crises, cancer treatment, MRI scans, and pre-operative anxiety, selling directly to over 70 US and Canadian pediatric hospitals and to pharmaceutical sponsors.
- Ownership category
- akta.pro rank
KindVR industry classification
Industry- Product category
- Pediatric Healthcare VR Therapy Software
- NAICS
- Software Publishers (5132), Custom Computer Programming Services (541511), Scientific Research and Development Services (5417)
- SIC
- Services-Prepackaged Software (7372), Surgical & Medical Instruments & Apparatus (3841), Services-Health Services (8000)
- akta.pro primary industry
- Healthcare & Clinical Simulation (Surgery, Nursing, EMT, Patient Interaction) (EDAFAJAC)
- akta.pro secondary industry
- DTx/SaMD Evidence, Outcomes & Real-World Data (RWE) Platforms (HLACANAM)
Keywords
Where KindVR is headquartered
LocationHeadquarters
- HQ city
- Alameda
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
KindVR business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Supply Chain, Operations, Marketing or Sales
Revenue model
- VR Software and Hardware Sales to Hospitals: KindVR sells complete VR systems to hospitals including clinically validated software, hospital-ready VR equipment, disposable face pads, staff instructions, and how-to-play guides. The company provides training and ongoing support for hospital partners.
- Pharmaceutical and CRO Research Partnerships: KindVR partners with pharmaceutical companies and Contract Research Organizations (CROs) to improve patient recruitment and retention in clinical trials, likely through licensing their VR therapy platform for research studies.
- Clinical Trial Services: The company supports clinical research by providing VR therapy systems and expertise to hospital research partners conducting clinical trials, which may be funded through research grants or sponsored study arrangements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Direct hospital sales - quote-based pricing |
Go-to-market motion3 records
Distribution channels1 record
Marketing channels5 records
KindVR product offering
Product offeringCore offering
KindVR develops clinically validated custom virtual reality software applications designed for specific pediatric medical procedures (sickle cell disease pain, MRI scans, mediport access, laceration repair, pre-operative stress, IV insertion). It sells a complete system including the VR software, hospital-grade wireless VR hardware, infection control supplies, and staff training to hospitals and clinics. The company also partners with pharmaceutical companies and Contract Research Organizations (CROs) to support patient recruitment and retention in clinical trials.
Product overview
KindVR is a research-based virtual reality therapy company that provides a unified portfolio of clinically validated VR software products designed for specific medical procedures and conditions, along with配套 hardware and training services. The product lineup centers on six named VR software experiences — KindVR Aqua, KindVR Guided Meditation, KindVR MRI Virtual Practice, KindVR Look Up, KindVR Pre-Op, and KindVR Animal Valley — each targeting a distinct clinical use case such as pain management, meditation, MRI preparation, mediport access, pre-operative stress, and general procedural distraction. These software products are delivered alongside a hospital-grade VR hardware kit (customized wireless headset with infection control supplies) and a staff training program, forming a complete VR program. The company also offers partnership services to pharmaceutical companies and CROs for clinical trial patient recruitment and retention.
Differentiator
Problem solved
Functional benefit
Brands
- KindVR Aqua: VR experience designed to help patients manage pain and stress due to medical conditions and hospital procedures.
- KindVR Guided Meditation
- KindVR MRI Virtual Practice
- KindVR Look Up
- KindVR Pre-Op
- KindVR Animal Valley
Products and services
- KindVR Aqua Immersive underwater virtual reality experience designed to help patients manage pain and stress due to medical conditions and hospital procedures such as sickle cell disease pain crises and emergency room laceration repair. Targeted at pediatric patients undergoing painful or distressing medical procedures.
- KindVR Guided Meditation Soothing guided meditation VR experience designed to teach pain coping strategies via breathing exercises, helping patients mitigate chronic pain and stress. Targeted at pediatric patients experiencing chronic pain or stress during medical care.
- KindVR MRI Virtual Practice Interactive MRI simulation experience that educates, desensitizes, and prepares pediatric patients for MRI scans by helping them become familiar with the process and practice staying still, with the goal of reducing the need for general anesthesia. Targeted at pediatric patients scheduled for MRI procedures.
- KindVR Look Up Custom VR experience developed for mediport access procedures, designed to encourage patients to look up and keep their torso still to allow for an easy and safe procedure. Targeted at pediatric oncology patients undergoing mediport access.
- KindVR Pre-Op VR experience developed for pre-surgery use, customized specifically for patients on a gurney before being transferred into the operating room to help lower their stress. Targeted at pediatric patients before surgery.
- KindVR Animal Valley VR experience designed to support patients during multiple medical procedures and body positions, featuring interactive animal characters in a virtual environment. Targeted at pediatric patients during various general medical procedures.
- KindVR Hospital Hardware Kit Complete VR hardware system including a customized all-in-one wireless VR headset designed for hospital use with full cleanability (no fabric), HIPAA compliance, and bundled infection control packs containing disposable face pads, lens wipes, and medical-grade germicidal wipes. Targeted at hospitals and clinics adopting KindVR therapy.
- Hospital Staff Training Program Comprehensive training program for hospital staff, including staff instructions and how-to-play guides for patients, provided alongside the KindVR software and hardware solution to support hospital adoption and proper use. Targeted at clinical and Child Life staff at hospital partner sites.
- Pharmaceutical & CRO Partnership Services Partnership services for pharmaceutical companies and Contract Research Organizations (CROs) aimed at improving patient recruitment and retention in clinical trials, delivered through KindVR's clinically validated VR therapy platform and research expertise. Targeted at pharmaceutical companies and CROs running pediatric clinical trials.
Quantifiable outcome
- Clinically significant reduction in pain for patients in VR group during IV insertion procedures (study at SickKids Hospital)
- +1 more outcomes
Companies that use KindVR
Customer profileNamed customers19 records
Segments3 records
Ideal customer profiles2 records
KindVR technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
KindVR partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core.
- UCSF Benioff Children's Hospital OaklandcoreResearch partnership for sickle cell disease pain management study and MRI simulation study. Published in Journal of Pediatric Blood & Cancer (October 2018). Primary Investigator: Dr. Anne Marsh.
- St. Jude Children's Research HospitalcoreClinical trial partnership for effect of VR technology on pain management of vaso-occlusive crisis in sickle cell disease patients. Study includes 76 patients.
- SickKids - The Hospital for Sick ChildrencoreMultiple research studies including: IV insertion study published in Clinical Journal of Pain (February 2021) led by Dr. Sasha Litwin; port access study published in Journal of Pediatric Oncology Nursing (June 2018).
- The Children's Hospital at MontefiorecoreFeasibility study for VR to reduce procedural anxiety during laceration repair in pediatric emergency room. Published in Journal of Emergency Medicine (August 2022).
- Phoenix Children's HospitalcoreClinical study on effects of VR on pre-operative anxiety and induction of anesthesia in children and adolescents. Registered on ClinicalTrials.gov.
- Children's Hospital of WisconsincoreComparison study of guided imagery and VR technology on patient and parent coping during unsedated procedures. Published in Journal of Medical Internet Research (April 2022).
- University of Chicago Medicine - Comer Children's HospitalcoreStudies on VR during mediport accessing in pediatric hematology oncology patients and IV insertion in pediatric emergency department.
- Children's Hospital ColoradocoreStudy using VR simulation to prepare children undergoing MRI and reduce use of general anesthesia. Registered on ClinicalTrials.gov.
- Nationwide Children's HospitalcorePartnership for orthopedic procedures with virtual reality research and deployment.
- Cook Children's HospitalcoreStudy partnership for VCUG procedures using virtual reality.
- Dell Children's HospitalcoreStudies on VR and noise canceling headphone distraction during pediatric dermatologic procedures and venipuncture.
- Children's Medical Center DallascoreClinical study comparing VR to non-VR for decreasing preoperative/procedural anxiety. Registered on ClinicalTrials.gov.
Scale indicators4 records
Recent moves4 records
Expansion highlights5 records
KindVR competitors and assessment
Company assessmentDirect peers
- AppliedVR: AppliedVR develops FDA-authorized VR therapeutics (EaseVRx) for chronic pain and behavioral health, directly competing with KindVR in clinical VR therapy and targeting similar hospital and health system buyers.
- XRHealth: XRHealth operates a virtual clinic delivering VR-based therapy for pain, anxiety, and rehabilitation, overlapping with KindVR's hospital-deployed VR therapy model and targeting similar clinical use cases.
- Smileyscope: Smileyscope provides pediatric VR for needle procedures and anxiety management in hospitals, directly competing with KindVR's pediatric procedural VR offerings such as Aqua and Look Up.
- BehaVR: BehaVR builds VR-based digital therapeutics for chronic pain, anxiety, and behavioral health, addressing the same therapeutic indications as KindVR's Guided Meditation and pain-management experiences.
- Surgical Theater: Surgical Theater provides VR for surgical planning, patient education, and pre-operative preparation, overlapping with KindVR's Pre-Op and MRI Virtual Practice products for hospital-based procedural preparation.
- Psious: Psious offers a VR platform for mental health professionals covering anxiety, phobias, and pain management, comparable to KindVR's clinical VR therapy deployments in hospital settings.
- Penumbra (REAL Immersive): Penumbra's REAL Immersive system delivers clinically validated VR therapy for rehabilitation and pain in hospital and clinic settings, directly competing with KindVR's hospital-grade VR hardware-plus-software bundle.
Emerging players
- gameChange VR: gameChange VR develops automated VR cognitive therapy for psychosis and severe mental health conditions, addressing an adjacent clinical VR therapy market with similar evidence-driven go-to-market approach as KindVR.
- Virtual Therapeutics: Virtual Therapeutics creates video game-based digital therapeutics for mental health, comparable to KindVR in using immersive technology as a clinical intervention and pursuing regulatory-grade validation.
- Tripp: Tripp develops VR-based mental wellness and meditation experiences, overlapping with KindVR's Guided Meditation and Aqua products in addressing anxiety and stress through immersive technology.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
KindVR social profiles
Digital presenceKindVR compliance and trust
Trust signalCompliance1 record
KindVR financial estimates
Financial estimateRevenue estimate
Valuation estimate
KindVR leadership team
Management profileNumber of profiles
Profiles1 record
KindVR funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
KindVR M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about KindVR
What does KindVR do?
KindVR develops clinically validated custom virtual reality software applications designed for specific pediatric medical procedures (sickle cell disease pain, MRI scans, mediport access, laceration repair, pre-operative stress, IV insertion). It sells a complete system including the VR software, hospital-grade wireless VR hardware, infection control supplies, and staff training to hospitals and clinics. The company also partners with pharmaceutical companies and Contract Research Organizations (CROs) to support patient recruitment and retention in clinical trials.
Is KindVR a public or private company?
KindVR is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was KindVR founded?
KindVR was founded in 2014. It employs 1 to 10 people.
Where is KindVR based?
KindVR is headquartered in Alameda, United States, in the North America region.
How does KindVR make money?
Three revenue lines are on record. VR Software and Hardware Sales to Hospitals are the primary driver. The others are pharmaceutical and CRO Research Partnerships and clinical Trial Services.
Who are KindVR's main competitors?
Direct peers on record are AppliedVR, XRHealth, Smileyscope, BehaVR, Surgical Theater, Psious and Penumbra (REAL Immersive). Emerging players are gameChange VR, Virtual Therapeutics and Tripp.
Does KindVR have an API?
No public API is recorded for KindVR.
What industry is KindVR in?
KindVR's product category is Pediatric Healthcare VR Therapy Software. Its primary akta.pro industry code is EDAFAJAC, Healthcare & Clinical Simulation (Surgery, Nursing, EMT, Patient Interaction), with a secondary code of HLACANAM, DTx/SaMD Evidence, Outcomes & Real-World Data (RWE) Platforms. Its NAICS code is 5132 and its SIC code is 7372.