Plenty Foods

Name

Plenty Foods

Legal name

Plenty Foods

Website

https://plentyfoods.com.au

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Cold-Pressed Edible Oils

NAICS

Starch and Vegetable Fats and Oils Manufacturing (31122), Fats and Oils Refining and Blending (311225)

SIC

Fats & Oils (2070)

akta.pro primary industry

Virgin & Cold-Pressed Culinary Oils (AFAJALAB)

akta.pro secondary industries

Specialty & Tropical Oils Processing (Avocado, Sesame, Peanut, Rice Bran, Grapeseed) (AFAKAEAE), Industrial Frying Oils & Foodservice Oil Blends Manufacturing (AFAKAEAI), Commodity Edible Vegetable Oils (Refined/Bleached/Deodorized) (AFAJALAA), Edible Oils & Fats Trading/Wholesale (AFAIAKAC)

Keywords

• Cold-pressed oils
• Macadamia oil production
• Edible oil manufacturing
• Natural peanut butter
• Bulk cooking oils

Headquarters

HQ city

Kingaroy

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail Consumer Sales (E-commerce): Direct-to-consumer sales through the plentyfoods.com.au online shop. Products sold in 375ml, 750ml, and 250ml bottles at listed retail prices. One-time purchase model with per-unit pricing.
2. Bulk/Commercial Oil Sales: Sale of bulk oils (20L, 206L, 1,000L drums) to food manufacturers, commercial kitchens, restaurants, cosmetic product manufacturers, and supplement companies. Contract and quote-based pricing for commercial volumes. International export services offered.
3. Retail Distribution (Third-Party): Supply of products to retail distribution partners including Woolworths, Coles, Amazon, and specialty health food stores. Products stocked in physical and online stores of these partners.
4. Contract Extraction and Packaging Services: Contract oil extraction and packaging services for food, nutritional, cosmetic, and pharmaceutical grade oil needs — dealing direct with the manufacturer.
5. Peanut Butter Consumer Products: Sale of peanut butter products (crunchy and smooth varieties) in retail sizes ranging from 375g single jars to 6-packs, sold via e-commerce and retail partners.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels5 records

Core offering

Plenty Foods manufactures and sells a diverse range of cold-pressed oils (macadamia, safflower, walnut, avocado, almond, peanut, sunflower, flaxseed, pumpkin seed, and truffle oils) along with peanut butter and superfine nut powders, produced from Australian-grown produce using cold-press extraction without heat, chemicals, bleaches, or solvents. Beyond retail bottles sold via own e-commerce and Australian retail partners (Woolworths, Coles, Amazon, health food stores), the company supplies bulk oils in 20L, 206L, and 1,000L drums to food, nutritional, cosmetic, and pharmaceutical manufacturers and offers contract oil extraction and packaging services.

Product overview

Plenty Foods is an Australian food manufacturing company and one of the largest cold-pressed oil manufacturers in the world, based in Kingaroy, Queensland with over 30 years of experience. The company offers a diverse portfolio of cold-pressed oils including Macadamia Oil (their pioneering product making them the largest producer globally), Heart Smart Safflower Oil (CSIRO-developed super high oleic variety), and specialty oils such as Walnut, Avocado, Flaxseed, Almond, Peanut, Sunflower, Pumpkin Seed, and Truffle oils. The product line also includes 100% natural Peanut Butter in smooth and crunchy varieties, Nut Powders, and Bulk Oil options in commercial quantities. All oils are made in Australia from Australian produce using a cold-pressed extraction method with no heat, chemicals, bleaches, or solvents. Products are available through major retailers (Woolworths, Coles, Amazon) and direct commercial sales.

Differentiator

Problem solved

Functional benefit

Brands

• Plenty Oil: Range of cold pressed oils including macadamia, peanut, almond, avocado, flaxseed, safflower, sunflower, walnut, pumpkin seed, and truffle oils.
• Plenty Peanut Butter
• Plenty Nut Powders
• Heart Smart Safflower Oil

Products and services

• Plenty Cold-Pressed Oils (retail range) A range of cold-pressed oils made in Australia from Australian-grown produce using no heat, chemicals, bleaches, or solvents. Sold through own e-commerce, national retailers (Woolworths, Coles, Amazon), and health food stores.
• Australian Cold-Pressed Macadamia Oil Australian cold-pressed macadamia oil with sweet nutty flavour, rich in monounsaturates, high smoke point, and 3-year shelf life. Available in 375ml retail and 20L bulk sizes. For culinary use and as a base for cosmetic formulations.
• Heart Smart Super High Oleic Safflower Oil Super high oleic safflower oil with 91% oleic acid content, developed by CSIRO. Smoke point 266°C, very low saturated fats. Available in 750ml retail and 20L bulk sizes. Marketed as a heart-healthy cooking oil alternative.
• Walnut Oil Cold-pressed walnut oil with subtle nutty flavour and high omega-3 content. Best used as a dressing or finishing oil. Available in 375ml retail and 20L bulk sizes.
• Avocado Oil Cold-pressed avocado oil from fresh avocado fruit. High smoke point at 270°C, high monounsaturates, contains lutein antioxidant and vitamins A, B, D. Available in 375ml retail and 20L bulk sizes.
• Flaxseed Oil (Linseed Oil) Cold-pressed flaxseed oil high in omega-3 alpha-linolenic acid (ALA) and lignans. Primarily used for nutritional benefits in smoothies and salad dressings. Available in 375ml retail and 20L bulk sizes.
• Almond Oil Australian cold-pressed almond oil with clean flavour. High in monounsaturates and vitamin E. Suitable for cooking, baking, massage, and cosmetics. Available in 375ml retail and 20L bulk sizes.
• Sunflower Oil Cold-pressed sunflower oil high in monounsaturated oleic acids and vitamins A, B, D, E. Popular for bread making, salad dressings, deep frying, and skin care. Available in 375ml retail and 20L bulk sizes.
• Pumpkin Seed Oil Dark green cold-pressed pumpkin seed oil with light nutty aroma. Rich in antioxidants, heart-healthy fats, and zinc, magnesium, potassium. Used as supplement, salad dressing, and in cooking. Available in 375ml retail size.
• Truffle Oil Truffle-infused almond oil in 250ml size with lighter colour and cleaner flavour than olive oil-based alternatives. Finishing oil for pastas, gnocchi, gourmet pizza, salads, and bread dipping. Available at Woolworths and online.
• Plenty Peanut Butter 100% natural peanut butter made in Australia with no added salt or sugar. Available in smooth and crunchy varieties in 375g jars, 2-packs (2 x 375g), and 6-packs (6 x 375g).
• Superfine Nut Powders Superfine nut powders including peanut, almond, and macadamia powders produced from cold-pressed oil extraction byproducts.
• Bulk Oils (Commercial) Bulk commercial oil offerings in 20L, 206L, and 1,000L quantities for food manufacturers, commercial kitchens, and retailers. Includes both refined and unrefined options across Plenty's full oil lineup (safflower, peanut, almond, sunflower, walnut, flaxseed, macadamia, avocado). Available domestically and for international export.
• Bulk Roasted Peanut Oil 20L Premium roasted peanut oil from 100% hi-oleic Australian peanuts including locally grown Kingaroy varieties. High smoke point, rich roasted flavour, for professional kitchens and food production. Available in 20L, 206L, and 1,000L volumes for international export and throughout Australia.
• Contract Oil Extraction and Packaging Services Contract oil extraction and packaging services for food, nutritional, cosmetic, and pharmaceutical grade oil needs, dealing direct with the manufacturer. Customers supply their own raw materials and Plenty handles the extraction, filtration, and packaging.

Quantifiable outcome

• 4.5 star health rating for Heart Smart Safflower Oil
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Oborne Health SuppliescoreChannel Partner/ Reseller/ DistributorOborne Health Supplies is a specialty health food store and online retailer, listed as a key stockist of the full range of Plenty cold-pressed oils including Walnut Oil, Peanut Oil, Almond Oil, Flaxseed Oil, Macadamia Oil, and Truffle Oil. Products available both in-store and online through the Oborne Health Supplies platform.
• Honest to GoodnesscoreChannel Partner/ Reseller/ DistributorHonest to Goodness is an online health food retailer and distributor, listed as a key stockist of Plenty's range of cold-pressed oils. Stocks Walnut Oil, Peanut Oil, Flaxseed Oil, Macadamia Oil, Avocado Oil, Almond Oil, and Truffle Oil online.
• Complete Health ProductsminorChannel Partner/ Reseller/ DistributorComplete Health Products is a health supplement and wellness retailer, listed as a distributor of Plenty products. Part of the network of health food store partners distributing Plenty oils.
• Pemco AgenciesminorChannel Partner/ Reseller/ DistributorPemco Agencies is a distributor agent for Plenty products, listed alongside other health food store partners. Facilitates distribution of Plenty oils through health food retail channels.
• Avo TradingminorChannel Partner/ Reseller/ DistributorAvo Trading is a health food industry distributor listed as a partner of Plenty Foods, facilitating distribution of Plenty products through health food retail channels.
• CSIRO / Grains Research and Development Corporation (GRDC)coreStrategic or Co-development PartnerCSIRO and GRDC spent eight years developing the Super High Oleic (SHO) safflower seed variety. Plenty Foods was the first company to commercialize this technology, producing the first food product made from SHO safflower seeds. The collaboration produced an oil with over 92% oleic acid content and a 266°C smoke point. GO Resources Pty Ltd is also associated with the commercialization of this technology.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Olivado: New Zealand-based producer of cold-pressed avocado oil and other extra-virgin cold-pressed oils for culinary, cosmetic and bulk applications - directly comparable in process technology, geography and customer base to Plenty.
• La Tourangelle: US/French producer of cold-pressed artisan cooking oils (walnut, avocado, almond, grapeseed) sold across retail and bulk - directly comparable to Plenty's cold-pressed specialty culinary oil portfolio and distribution model.
• Cobram Estate Olives: Australia's largest olive oil producer and the closest domestic peer to Plenty Foods - both are Australian-grown, vertically integrated specialty oil producers serving supermarket and bulk/commercial channels with health-positioned cold-extracted oils.
• Spectrum Naturals (Hain Celestial): Long-established US specialty cooking oil brand focused on expeller-pressed/cold-pressed oils including safflower, sunflower, walnut and avocado - closely overlaps Plenty's premium cold-pressed product set and retail channel strategy.

Broad incumbents

• Dr. Bronner's: US organic personal-care company that is a major buyer and occasional marketer of cold-pressed specialty oils (coconut, olive, hemp, jojoba) - relevant as an adjacent channel partner/buyer in the cosmetic-grade oils market Plenty serves.
• California Olive Ranch: Major US extra-virgin oil producer with broad retail penetration - serves as a large-scale incumbent comparable in cold-extraction technology and grocery distribution rather than direct product overlap.
• NOW Foods: Large US supplements and natural foods company with an extensive cold-pressed specialty oil range (flaxseed, safflower, etc.) for nutritional/cosmetic buyers - comparable in B2B bulk supplement-manufacturer channel but as part of a much broader portfolio.

Others

• MacFarms (Royal Hawaiian Orchards): Hawaii-based macadamia nut grower with vertical oil production - upstream comparable raw input focus to Plenty's macadamia oil leadership, though distribution and downstream strategy differ.

Emerging players

• Botanic Innovations: US cold-pressed seed oil specialist (cranberry seed, flax, sunflower, etc.) targeting food, nutraceutical and personal-care manufacturers - comparable niche positioning in cold-pressed bulk oils for B2B ingredient buyers.

Regional players

• Kisan Agro: India-based cold-pressed (kachi ghani) edible oils producer across mustard, groundnut, sesame and coconut - comparable in cold-press technology and byproduct utilization but serving a different geographic market.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/plentyfoodsau
• Facebookfacebook.com/PlentyFoodsAustralia

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plenty Foods