DL Software Oy

What DL Software Oy does

DL Software Oy, operating under the brand Confirma, is a Finnish software vendor founded in 1982 and headquartered in Vaasa. The company develops and sells a portfolio of browser-based, cloud/SaaS-delivered ERP systems — Quick3, NetBaron, Jeemly, and Prime — each targeted at different industry verticals and business sizes ranging from technical trade and maintenance shops through SMB retailers to demanding B2B wholesalers. Around this ERP core, Confirma has built an integrated ecosystem of add-on modules including the Flowvy e-commerce platform, Cash-In outsourced accounting services, and an extended WMS (Warehouse Management System), all natively connected to the ERP suite.

The company serves a long tail of primarily Finnish SMB and mid-market customers across more than twenty verticals, including specialty retail, automotive repair, wholesale/distribution, manufacturing, property management, fitness/golf facilities, and a recently expanded public-sector footprint (municipalities, waste management, educational institutions). Its products hold BMW Motorrad dealer-management certifications in Finland, Sweden, and Norway, validating technical compliance with stringent OEM standards. Confirma operates six offices across Finland (Vaasa, Helsinki, Seinäjoki, Forssa, Kuopio, Turku), distributing primarily through direct consultative sales supplemented by integration partnerships (Shipit for logistics, Cash-In for accounting) and a content/SEO-led inbound marketing motion in Finnish, Swedish, and English.

The business model is anchored on recurring SaaS subscriptions for the ERP products, supplemented by professional services for implementation, customization, and ongoing support. Pricing is not publicly disclosed and is delivered through a consultative, quote-based sales process beginning with free ERP solution briefings. The Flowvy e-commerce platform alone is used by hundreds of customers, and reference customers (e.g., Kiesel Finland on NetBaron since 2001) indicate long customer lifetimes. No revenue, funding, or ownership data is disclosed in available sources.

Name

DL Software Oy

Legal name

Confirma

Website

https://dlsoftware.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

51–100 employees

Short description

DL Software Oy (Confirma) is a Finnish SaaS vendor selling four browser-based ERP products (Quick3, NetBaron, Jeemly, Prime) plus integrated e-commerce (Flowvy), accounting (Cash-In), and warehouse management modules to hundreds of SMB and mid-market customers across 20+ verticals in Finland, with BMW-certified automotive dealer and workshop capabilities.

Ownership category

akta.pro rank

Product category

Enterprise Resource Planning (ERP) Software

NAICS

Software Publishers (513210), Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro industry

PRIMARYHDAEAEAA

Core ERP Suites (Financials, Procurement, Projects)

Hardware, Technology & Telecom/Enterprise Platforms & Databases/Enterprise Resource Planning (ERP) Platforms

SECONDARYHDAEAEAC

Distribution & Wholesale ERP (Inventory, Order, Warehouse)

Hardware, Technology & Telecom/Enterprise Platforms & Databases/Enterprise Resource Planning (ERP) Platforms

SECONDARYHDAEAEAF

Professional Services Automation (PSA) & Services ERP

Hardware, Technology & Telecom/Enterprise Platforms & Databases/Enterprise Resource Planning (ERP) Platforms

SECONDARYHDAEAEAG

Public Sector & Government ERP

Hardware, Technology & Telecom/Enterprise Platforms & Databases/Enterprise Resource Planning (ERP) Platforms

SECONDARYHDAEAEAO

ERP Extensions & Add-ons (CPQ, Billing, Revenue Management)

Hardware, Technology & Telecom/Enterprise Platforms & Databases/Enterprise Resource Planning (ERP) Platforms

SECONDARYBPAEAGAA

ERP Implementation & Systems Integration Services

Business & Public Services/IT & Digital Services (Managed Services, Systems Integration)/Enterprise Applications Services (ERP/CRM/HRIS)

Keywords

• ERP software systems
• Industry-specific ERP
• Cloud ERP solutions
• Retail POS software
• Warehouse management software

Headquarters

HQ city

Vaasa

HQ country

Finland

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. ERP Software Subscriptions (SaaS): Confirma generates revenue primarily through subscription-based ERP software delivered as cloud/SaaS services. Customers pay for access to the platform, with pricing based on business size and functional scope.
2. Professional Services & Implementation: The company provides implementation, consulting, and support services alongside its software, including ERP solution scoping, system selection assistance, and ongoing account management.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

DL Software Oy (operating as Confirma) develops and sells industry-specific browser-based ERP systems — Quick3, NetBaron, Jeemly and Prime — delivered as cloud/SaaS to Finnish SMBs and mid-market companies. The portfolio is complemented by an integrated e-commerce platform (Flowvy), outsourced accounting services (Cash-In) and warehouse management (WMS), all natively connected to the core ERP suite.

Product overview

DL Software Oy (Confirma) offers a multi-product ERP platform architecture consisting of four core ERP systems — Confirma Quick3, Confirma NetBaron, Confirma Jeemly, and Confirma Prime — each targeting different business sizes and industries. Quick3 is a browser-based ERP for trade, maintenance, and installation; NetBaron combines operations management with financial administration for SMEs; Jeemly focuses on retail and POS; and Prime serves demanding B2B and wholesale operations. Add-on modules include Flowvy (e-commerce), Cash-In (outsourced accounting), and WMS Varastonhallinta (warehouse management), all natively integrated into the core ERP suite.

Differentiator

Problem solved

Functional benefit

Brands

• Quick3 ERP: Selainpohjainen ERP-järjestelmä joustavaan työskentelyyn – erityisesti huolto- ja korjaamoalalle
• NetBaron ERP
• Jeemly ERP
• Prime ERP

Products and services

• Confirma Quick3 ERP

Quantifiable outcome

• Flowvy e-commerce platform used by hundreds of customers across various industries, with many being leaders in their respective sectors
• +2 more outcomes

Named customers14 records

Segments11 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature8 records

Partnerships

Three partnerships are on record, tiered core and flagship.

• FlowvycoreTechnology or IntegrationFlowvy is Confirma's integrated e-commerce platform that seamlessly connects with Confirma's ERP systems. Flowvy is used by hundreds of customers across various industries, with many being leading players in their respective sectors. The integration enables ERP-online store synchronization from sales to inventory.
• Cash-In TilitoimistocoreImplementation/ SI/ Consulting PartnerCash-In is Confirma's in-house accounting service that can handle a customer's entire financial administration or specific parts such as invoicing, payment monitoring, and debt collection. It is closely integrated with Confirma ERP systems and brings expertise in the latest laws and regulations.
• BMW MotorradflagshipStrategic or Co-development PartnerBMW Motorrad has certified Confirma's Prime ERP (Finland & Sweden) and Quick3 ERP (Norway) as compatible with BMW's strict technical standards for motorcycle dealers and workshops. The certification demonstrates the high quality and reliability of Confirma's ERP solutions in demanding automotive environments.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Visma: Visma is the largest Nordic ERP, accounting, and business software provider with a broad portfolio including Tikon and several accounting platforms serving SMBs across Finland, Sweden, Norway, and Denmark. Directly comparable to Confirma as both serve Nordic SMB ERP and accounting software markets with overlapping verticals.
• Sage Group: Sage is a global SMB-focused accounting and ERP software provider with established Nordic presence through Sage 50, Sage 100, and Sage Intacct. Comparable to Confirma in SMB ERP/accounting target customer segment and subscription delivery model.
• Epicor: Epicor provides mid-market and SMB ERP solutions including Epicor Kinetic and Prophet 21 (wholesale distribution focused). Comparable to Confirma's Prime ERP product specifically targeting wholesale/B2B distribution verticals.
• Oracle NetSuite: NetSuite is Oracle's cloud ERP suite serving SMBs and mid-market with financials, inventory, CRM, and commerce modules. Comparable to Confirma as a global ERP competitor increasingly targeting Nordic SMB customers moving to cloud.
• Microsoft Dynamics 365: Microsoft Dynamics 365 Business Central is a cloud ERP for SMBs with deep Office 365 integration and a global partner channel. Competes with Confirma in the Finnish SMB ERP market as the dominant platform incumbent.

Direct peers

• Odoo: Odoo is a global open-source ERP and business application suite with broad modular functionality spanning CRM, e-commerce, accounting, manufacturing, and inventory. Direct competitor to Confirma in the SMB ERP space, increasingly targeting Nordic markets with cloud-based modular offerings.
• Lemonsoft: Lemonsoft is a Finnish ERP and financial management software company listed on the Helsinki exchange, serving SMBs across manufacturing, retail, and services. Most direct domestic peer to Confirma with overlapping product scope (ERP + accounting) and similar Finnish SMB target market.
• HansaWorld: HansaWorld is an ERP and accounting software vendor with strong Nordic presence and global footprint, serving SMBs across multiple industries. Comparable to Confirma as a multi-product SMB ERP competitor with vertical feature sets.
• Oscar Software: Oscar Software provides ERP solutions primarily to small and mid-sized Nordic businesses across retail, wholesale, and services. Closely comparable to Confirma in product positioning, Nordic SMB focus, and vertical-specialized ERP delivery.

Emerging players

• Acumatica: Acumatica is a cloud-native ERP platform targeting SMB and mid-market with strong distribution, manufacturing, and retail modules. Emerging competitor to Confirma in the cloud ERP space, particularly relevant for wholesale and retail verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@ConfirmaFinland
• Facebookfacebook.com/confirmafin
• LinkedInlinkedin.com/company/confirma-finland
• Instagraminstagram.com/confirmafinland

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DL Software Oy