Pure Costumes

What Pure Costumes does

Pure Costumes is a privately held direct-to-consumer e-commerce retailer of costumes and costume accessories, founded in 2003 and operating from a single warehouse and customer pick-up facility at 2001 Tyler Avenue, South El Monte, California. The company sells through a Shopify-powered website organized into five core lines (Toddlers, Kids, Adults, Plus Sizes, and Accessories) plus a growing set of themed vertical collections covering 1980s, Scary/Horror, Anime, Renaissance, Toga, Sports, and patriotic holiday occasions. The catalog spans several thousand SKUs with individual prices ranging from roughly $6.95 to $100.95, sourced from third-party costume manufacturers and licensors including Disguise, California Costumes, Rubies, Fun World, InCharacter, and Forum Novelties, supplemented by a private-label accessories brand (Pure Seasons) for masks and select accessories.

The business model is one-time, transaction-based D2C retail with no subscription, recurring, or licensing-out revenue. Inventory is fulfilled from the South El Monte warehouse, with a same-day warehouse pick-up option for Southern California customers and standard parcel shipping across the United States. Marketing is content-led: a Shopify-hosted blog called the BOO-log drives SEO traffic through convention recaps (San Diego Comic Con, WonderCon, Anime Los Angeles, LA Comic Con) and DIY/event content, complemented by email newsletter capture and convention-floor brand presence. The company reports 1-10 employees, has no institutional funding, no parent company, no public filings, and no AI-driven features, operating as a lean, family-scale specialty retailer in a highly seasonal category.

Name

Pure Costumes

Legal name

Pure Costumes

Website

https://purecostumes.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Pure Costumes is a privately held, Shopify-based direct-to-consumer e-commerce retailer selling licensed and unlicensed costumes plus accessories for infants through adults, operating from a single South El Monte, California warehouse that also offers local pick-up to Southern California customers.

Ownership category

akta.pro rank

Product category

Online costume retail (Halloween, cosplay, and themed costume e-commerce)

NAICS

Clothing and Clothing Accessories Retailers (4581)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Seasonal & Party Variety Stores (CRAGAJAE)

akta.pro secondary industries

Pop Culture, Licensed & Fandom Gifts Retail (CRALAJAK), Gift, Novelty & Souvenir Variety Stores (CRAGAJAG)

Keywords

• Costume retail
• Online costume shop
• Halloween costumes
• Licensed character costumes
• Costume accessories

Headquarters

HQ city

South El Monte

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Supply Chain, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Pure Costumes generates revenue through direct-to-consumer online sales of costumes and accessories. Customers purchase individual products at stated prices with one-time transactions. No subscription or recurring revenue model is present.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Pure Costumes is a direct-to-consumer online retailer that sells costumes and costume accessories for wearers ranging from infants and toddlers through kids, tweens, teens, adults, and plus sizes, plus pet costumes. The catalog is organized by age group, size, and themed collection (Disney Princess, 1980's, Scary, Anime, Renaissance, Toga, Sports, 4th of July) and is built around licensed character franchises (Disney, Marvel, Star Wars, Harry Potter, Ghostbusters, Pokemon, DC Comics, etc.) sourced from third-party vendors such as Disguise, Rubies, California Costumes, Fun World, Forum Novelties, and InCharacter, supplemented by a private-label accessories brand called Pure Seasons.

Product overview

Pure Costumes is a Shopify-based e-commerce retailer specializing in costumes and accessories across all age groups. The product portfolio consists of five core costume product lines (Toddler Costumes, Kids' Costumes, Adults' Costumes, Plus Size Costumes, and Accessories) supplemented by themed collections (Disney Princess, 1980's, Scary Costumes, Anime, Renaissance, Toga, Sports, 4th of July) and a Warehouse Pick-Up service for Southern California customers. The company operates as an online-only retailer without physical storefronts, offering licensed character costumes from major franchises including Disney, Marvel, Star Wars, Harry Potter, and Ghostbusters, sourced from third-party vendors such as Disguise, California Costumes, Rubies, and Fun World.

Differentiator

Problem solved

Functional benefit

Brands

• Pure Seasons: Private label accessories brand sold on Pure Costumes, including masks and costume accessories
• Pure Seasons

Products and services

• Toddler Costumes Costume collection for toddlers and infants, including themed categories such as 1950's, Angels, Animals, Clowns, and Storybook characters, sourced from vendors including California Costumes, Disguise, Fun World, InCharacter, and Rubies. Includes 329+ infant SKUs and 580+ toddler SKUs.
• Kids' Costumes Costume collection for children spanning Boys' Costumes, Girls' Costumes, New Arrivals, Colonial, Superhero, Tweens, and Teens categories.
• Adults' Costumes Adult costume collection including 1920's, Greek, and Historical themed costumes, plus additional era- and genre-themed categories.
• Plus Size Costumes Extended-size costume collection featuring 1920's, 1980's, and Renaissance themed costumes for plus-size adults.
• Costume Accessories Costume accessory collection including Masks (masquerade masks), Weapons (ninja weapons, shields, swords), and Wigs (549+ SKUs), featuring products from vendors like Pure Seasons, Forum Novelties, and California Costumes. 2,566+ accessory SKUs total.
• Disney Princess Costumes and Accessories Disney Princess branded costume collection including Frozen, Rapunzel, Tiana, and other Disney Princess characters for kids, adults, and pets, sourced primarily from Disguise.
• 1980's Costumes and Accessories 1980s decade-themed costume collection featuring Ghostbusters (36 products), Cobra Kai, prom outfits, and tracksuits, including products from vendors like Disguise and Underwraps.
• Scary Costumes and Accessories Horror-themed costume collection featuring 414 products including characters from Dead by Daylight, Five Nights at Freddy's, IT, Scream (50 products), and Friday the 13th, among other horror franchises.
• Popular Themes Collections Curated themed costume collections including 4th of July patriotic costumes, Sports costumes, Anime Costumes (87 products featuring Pokemon, Naruto, Demon Slayer), Renaissance Costumes (209 products), and Toga Costumes (59 products).
• Warehouse Pick-Up Local pickup service at the South El Monte warehouse at 2001 Tyler Avenue, South El Monte, CA 91733. Orders are typically ready within 1–2 business hours if placed before 2:00 pm, with pickup available Monday through Friday, 9:00 am to 4:00 pm, serving Los Angeles and Orange County customers.

Quantifiable outcome

• Orders ready for warehouse pick-up within 2 business hours
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators7 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Party City: Party City is a large national party goods and costume chain with both physical stores and a robust e-commerce presence. It carries costumes alongside broader party supplies, balloons, and décor, serving the same family-and-Halloween customer but with a much wider product portfolio than Pure Costumes.
• Target (Costume & Halloween Shop): Target's seasonal Halloween/Costume shop is a major competitor for licensed character and family costumes, leveraging Target's mass-market reach, store footprint, and Circle loyalty ecosystem. It competes on price and convenience with Pure Costumes during the same peak season.
• Amazon Costumes & Accessories: Amazon is the dominant mass-market online retailer with a deep catalog of costumes and accessories from third-party sellers and licensed brands. Its Prime shipping and low prices make it the primary alternative to Pure Costumes for many costume shoppers.

Direct peers

• Spirit Halloween: Spirit Halloween is the largest North American Halloween costume retailer, operating both a major e-commerce site and ~1,500 seasonal pop-up stores. It sells licensed character costumes, accessories, and décor across all age groups, directly competing with Pure Costumes for the same consumer segment and seasonal spend.
• HalloweenCostumes.com: HalloweenCostumes.com is a long-running online-only costume and accessories retailer offering a similar mix of licensed and original costumes for kids, adults, and plus sizes. Its broad catalog and SEO-driven DTC model closely mirror Pure Costumes' positioning and customer base.
• Costume SuperCenter: Costume SuperCenter is a direct-to-consumer online retailer of costumes and accessories for all ages, including licensed character lines plus adult, plus-size, and themed collections. It competes head-on with Pure Costumes on catalog breadth, pricing, and SEO.
• Costumes.com: Costumes.com is a DTC costume retailer offering licensed character, adult, and plus-size costumes plus accessories. Its product mix and DTC-first approach are closely aligned with Pure Costumes, with similar SEO-driven acquisition.
• Yandy: Yandy is an online retailer specializing in costumes, lingerie, and dress-up apparel, including plus-size and themed collections marketed to adult consumers. It overlaps with Pure Costumes on adult/plus-size costumes but skews more toward sexy and fashion-forward styles.

Others

• Disguise (JAKKS Pacific): Disguise, a JAKKS Pacific subsidiary, is a leading manufacturer of licensed character costumes and accessories. Pure Costumes distributes Disguise products, making Disguise an upstream supplier/partner rather than a direct competitor, but it represents a potential DTC-disintermediation risk if Disguise expands its own direct sales.
• California Costumes (Morris Costumes): California Costumes (Morris Costumes) is a costume manufacturer whose products are stocked by Pure Costumes. As a vendor, it is an upstream supplier, but its licensing and pricing decisions affect Pure Costumes' catalog and margins.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/purecostumes
• Facebookfacebook.com/128286421265
• LinkedInlinkedin.com/company/pure-seasons-inc-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pure Costumes