Advys
Advys is a Belgian medical-equipment distributor selling rehabilitation, orthopaedic, compression-therapy, physiotherapy, mobility, and home-care products to healthcare professionals and end consumers via its advys.be e-commerce site and a single showroom, operating within the INDEQS Group.
- Company typePrivate
- Founded1995
- HeadquartersWaasmunster, Belgium
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Advys does
Advys is a Belgian medical-equipment retailer and distributor operating as part of the privately held INDEQS Group, which also includes Barthels, Gymna, and Architime. The company sells a broad portfolio of rehabilitation, orthopaedic, compression-therapy, physiotherapy, diagnostic, mobility, bathroom-safety, and home-care products to two primary segments: healthcare professionals (physiotherapists, ergotherapists, medical practices) and individuals with mobility or health needs. Distribution is omnichannel through the Dutch-language advys.be e-commerce storefront and a single physical showroom and warehouse in Belgium, supported by trade show participation (REVA 2025) and social media presence on Facebook and LinkedIn.
The product portfolio is organized across twenty-plus categories, anchored by key brand partnerships with international manufacturers such as Sigvaris (compression therapy), Gymna (treatment tables including GO, PRO, ONE), Vela (trippel chairs), Ropox (height-adjustable care systems), Etac (wheelchairs and bathroom aids), Push (orthopaedic braces), and Ornamin (adaptive tableware). Advys complements these distributed lines with curated offerings such as the ADHOME sub-brand — daily-living aids vetted by occupational therapists — and holds multiple EU MDR Class I certifications across its catalogue. Recent assortment additions include higher-tech capital equipment such as the AlterG anti-gravity treadmill, the Lyra gait-rehabilitation robot, Clarius and Vinno point-of-care ultrasound, and IoT-ready medical scales, indicating a measured move up the value chain.
The business model is hardware sales on a per-unit pay-as-you-go basis with no subscription tiers. Pricing is granular and product-specific (e.g., compression gloves €19.90–€45, stocking aids €4–€78, compression stockings up to €116), with free shipping thresholds on Sigvaris web orders. There is no disclosed external funding, no public listing, no disclosed headcount, and no reported revenue, making Advys a privately held, Belgium-only specialty distributor whose growth indicators are limited to product-breadth expansion, MDR compliance investment, and event-driven demand generation.
Advys firmographics
Firmographics- Name
- Advys
- Legal name
- Advys
- Website
- https://advys.be
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Advys is a Belgian medical-equipment distributor selling rehabilitation, orthopaedic, compression-therapy, physiotherapy, mobility, and home-care products to healthcare professionals and end consumers via its advys.be e-commerce site and a single showroom, operating within the INDEQS Group.
- Ownership category
- akta.pro rank
Advys industry classification
Industry- Product category
- Medical Equipment Distribution
- NAICS
- Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (423450), Health and Personal Care Retailers (456)
- SIC
- Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)
- akta.pro primary industry
- Durable Medical Equipment (DME) Sales & Rentals (HSABAKAA)
- akta.pro secondary industry
- Recovery, Mobility & Therapy Accessories Retail (Foam Rollers, Massage Guns, Braces, Taping) (CRAMADAF)
Keywords
Where Advys is headquartered
LocationHeadquarters
- HQ city
- Waasmunster
- HQ country
- Belgium
- HQ region
- Europe
Offices1 record
Markets served
Advys business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Medical Equipment Sales: Advys generates revenue through the sale of medical equipment, rehabilitation products, orthopaedic supplies, compression therapy products, and mobility aids to healthcare professionals and individuals. The business model includes both B2B sales to medical practices and B2C sales to end consumers through their e-commerce platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Per-product unit pricing across all categories |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Advys product offering
Product offeringCore offering
Advys distributes and sells medical equipment, rehabilitation products, orthopaedic supplies, compression therapy products, and mobility aids to healthcare professionals and individual consumers in Belgium. The company operates an online e-commerce platform together with a physical showroom and offers a curated ADHOME collection of products for end users.
Product overview
Advys is a Belgian medical equipment retailer and wholesale supplier operating as part of the INDEQS Group. The company offers a comprehensive portfolio of healthcare and rehabilitation products organized across multiple categories. The core offerings include orthopedic supports (Push and Push Sports braces for joints), compression therapy (Sigvaris Essential, Active, Style, and Specialities lines), physiotherapy equipment (Gymna treatment tables, electrotherapy, shockwave, Tecar, pressotherapy), motor rehabilitation (cardio, strength training, gait rehabilitation with AlterG and Lyra robot), diagnostic equipment (cardiorespiratory, ultrasound with Clarius and Vinno), and bathroom/mobility aids. The company also provides specialized solutions through brands like Metra Care (patient handling, lifting, positioning, showering/bathing equipment) and Metra Access (accessibility ramps, stair climbers, evacuation equipment), along with adapted furniture (ROPOX high/low systems, Vela trippel chairs), ergotherapy products, eating/drinking aids, home care products, and hygiene supplies. The ADHOME sub-brand offers a curated selection of daily living aids recommended by occupational therapists. The product portfolio serves healthcare professionals, physiotherapists, occupational therapists, ergotherapists, and end consumers across Belgium.
Differentiator
Problem solved
Functional benefit
Brands
- Adhome: A collection of smart aids and products selected by ergotherapists and experts for ease of use, safety, and value
Products and services
- Medical Equipment General medical equipment distributed and sold to healthcare professionals and individual consumers in Belgium through the Advys showroom and e-commerce site.
- Rehabilitation Products Rehabilitation products supplied for clinical and home use to support patient recovery and therapy needs.
- Orthopaedic Supplies Orthopaedic supplies sold for support, recovery, and mobility assistance to healthcare professionals and end users.
- Compression Therapy Products Compression therapy products distributed for clinical and home healthcare applications.
- Mobility Aids Mobility aids distributed to individuals with movement limitations and rehabilitation needs, as well as to clinical customers.
- ADHOME Collection Curated ADHOME product collection aimed at end users needing home medical and mobility equipment, sold alongside the broader Advys catalogue.
Companies that use Advys
Customer profileSegments2 records
Ideal customer profiles2 records
Advys technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Advys partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- INDEQS GroupcoreAdvys is a member of the INDEQS Group, which also includes Barthels, Gymna, and Architime. This grouping of Belgian medical equipment companies provides operational synergies and shared distribution networks.
- BarthelsminorBarthels is a related company within the INDEQS Group network. Their showrooms offer Advys products for customers who prefer to see products in person before purchasing.
- SigvariscoreSigvaris is a key brand partner for compression therapy products. Advys distributes the full Sigvaris range including Essential, Active, Style, and Specialities lines. Sigvaris web orders include free delivery.
- GymnacoreGymna is a key brand for treatment tables and physiotherapy equipment. Advys distributes Gymna products including GO, PRO, and ONE treatment tables, as well as physical therapy equipment.
- VelacoreVela specializes in tripel chairs (trippel-stoelen) for rehabilitation and daily activities. Advys distributes Vela products including Tango 700, Tango 600S, and Salsa work chairs for children, adolescents, and adults.
- RopoxcoreRopox is a Danish brand offering height-adjustable systems for care institutions and home situations. Products include adjustable sinks, baths, toilets, shower seats, wall rails, changing tables, care tables, and kitchen frames.
- EtaccoreEtac provides adaptable wheelchairs and bathroom aids focused on promoting user capabilities and independence while improving working conditions for caregivers.
- Push (Braces)corePush offers orthopaedic braces for joints including wrist, knee, patella, ankle, thumb, elbow, back, shoulder, neck, AFO, hand, and foot. Promotes 'Push for Freedom' enabling people with joint conditions to stay active.
- OrnaminminorOrnamin produces adaptive tableware with modern, elegant design. Their redesigned plate features slimmer rim decoration that is less noticeable and less stigmatizing, combining style with functionality.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
Advys competitors and assessment
Company assessmentDirect peers
- Drive DeVilbiss Healthcare: Manufacturer and distributor of durable medical equipment including mobility aids, bathroom safety, and bedroom products — comparable DME product mix and overlapping end-consumer/professional markets.
- Vitality Medical: US online DME retailer with e-commerce-first business model selling directly to end consumers across compression, mobility, bathroom, and home-care categories — directly comparable channel strategy.
- medi GmbH & Co. KG: German compression, orthotic, and medical device brand with strong direct-to-consumer and B2B distribution across Europe — closely comparable in compression therapy, orthopedic bracing, and professional physiotherapy segments.
- Thuasne: French compression therapy and orthopedic brand with direct sales to healthcare professionals and consumers; comparable product portfolio (compression stockings, braces, supports) and overlapping customer base of physiotherapists and patients.
- Lohmann & Rauscher: European medical supplies manufacturer and distributor with comparable wound care, compression therapy, hygiene, and surgical product lines, serving hospitals, professionals, and home care markets.
- Performance Health: US-based DME and rehabilitation products distributor with overlapping categories (compression, orthopedics, therapy) — notably distributes some of the same brands Advys sells (e.g., Proflebo), making it a directly comparable competitor.
- Mediq: Dutch medical supplies distributor with a comparable B2B/B2C model across Benelux, serving hospitals, professionals, and patients with DME, wound care, and medical equipment — direct overlap in product categories, customer base, and geographic neighborhood.
Broad incumbents
- Hill-Rom (Baxter): Hospital and medical equipment manufacturer/distributor with overlapping treatment table, patient handling, and mobility categories — competes with Advys on the professional/institutional side of the market.
- Ottobock: Global orthotics, prosthetics, and mobility leader with a much broader portfolio; serves overlapping healthcare professional and patient customer base, and competes on premium positioning in orthopedics.
- McKesson: Global healthcare distribution giant with a much broader portfolio (pharmaceuticals, medical-surgical, DME) — relevant as a competitive backdrop and as a comparator for scale-driven distribution economics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Advys social profiles
Digital presenceAdvys compliance and trust
Trust signalCompliance6 records
Advys financial estimates
Financial estimateRevenue estimate
Valuation estimate
Advys leadership team
Management profileNumber of profiles
Advys funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Advys M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Advys
What does Advys do?
Advys distributes and sells medical equipment, rehabilitation products, orthopaedic supplies, compression therapy products, and mobility aids to healthcare professionals and individual consumers in Belgium. The company operates an online e-commerce platform together with a physical showroom and offers a curated ADHOME collection of products for end users.
Is Advys a public or private company?
Advys is a private company. It is classified as corporate owned and is currently operating.
When was Advys founded?
Advys was founded in 1995. It employs 1 to 10 people.
Where is Advys based?
Advys is headquartered in Waasmunster, Belgium, in the Europe region.
How does Advys make money?
One revenue line is on record: medical Equipment Sales.
Who are Advys's main competitors?
Direct peers on record are Drive DeVilbiss Healthcare, Vitality Medical, medi GmbH & Co. KG, Thuasne, Lohmann & Rauscher, Performance Health and Mediq. Broad incumbents are Hill-Rom (Baxter), Ottobock and McKesson.
Does Advys have an API?
No public API is recorded for Advys.
What industry is Advys in?
Advys's product category is Medical Equipment Distribution. Its primary akta.pro industry code is HSABAKAA, Durable Medical Equipment (DME) Sales & Rentals, with a secondary code of CRAMADAF, Recovery, Mobility & Therapy Accessories Retail (Foam Rollers, Massage Guns, Braces, Taping). Its NAICS code is 423450 and its SIC code is 5047.