Push
PUSH UK Ltd. is a London-based, founder-owned B2B brand experience agency that designs and produces immersive events, product launches, pop-ups, and experiential campaigns for global enterprise clients across gaming, retail, fashion, and consumer electronics sectors.
- Company typePrivate
- Founded2005
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Push does
Push (PUSH UK Ltd.) is a London-based, founder-owned B2B brand experience agency founded circa 2001 (incorporated circa 2005) by Dan Stanton, whose creative design and global touring experience at the Royal Shakespeare Company informs the agency's standards. The firm designs and produces immersive brand experiences for enterprise clients, covering product launches, pop-ups, guerrilla activations, festivals, roadshows, award ceremonies, fashion shows, and conferences across retail, video gaming, fashion, food and beverage, consumer electronics, and luxury sectors. Documented engagements span Sony PlayStation (PS4 launch, EGX), EA (Battlefield 6 Reveal), Activision (Call of Duty launches), Tesco, Amazon (Spring Lockers), ASOS, Red Bull, Hennessy, Margaret Howell, Square Enix, B&Q, and Tinder, supported by named outcome metrics (47:1 ROI on the PS4 launch, 35M+ streaming reach on Battlefield 6, 80,000+ attendees at PlayStation EGX).
The agency's offering is structured around three service frameworks — PUSH for Impact, PUSH for Innovation, and PUSH for Connection — supplemented by PUSH for the Planet (sustainability) and PUSH for the People (equality) initiatives. Revenue is generated project-by-project through bespoke professional-services contracts covering creative concept, design, production, and on-site delivery; pricing is quote-based and not publicly disclosed. Distribution is direct, relationship-driven enterprise sales targeting brand and marketing departments of global brands, with case studies and a LinkedIn/Instagram presence supporting top-of-funnel awareness.
Operationally, PUSH operates from a single headquarters at 9 Prince Edward Mansions, Hereford Road, London, with a secondary address at 92 Hoxton Street referenced in its privacy policy. Headcount is reported at 11-50, the business is privately held with no disclosed institutional funding, and there is no evidence of proprietary technology platforms, AI/ML products, or external integrations beyond standard marketing tooling (MailChimp for newsletter automation). The ownership is concentrated with the founder, consistent with an organically grown, bootstrapped creative agency model.
Push firmographics
Firmographics- Name
- Push
- Legal name
- PUSH UK Ltd.
- Website
- https://pushuk.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- PUSH UK Ltd. is a London-based, founder-owned B2B brand experience agency that designs and produces immersive events, product launches, pop-ups, and experiential campaigns for global enterprise clients across gaming, retail, fashion, and consumer electronics sectors.
- Ownership category
- akta.pro rank
Push industry classification
Industry- Product category
- Experiential Marketing Services
- NAICS
- Advertising Agencies (54181)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Retail & Pop-up Experiences (In-store/Pop-ups) (MPAAAGAG)
- akta.pro secondary industry
- Event & Experiential PR (Launches, Stunts, Press Events) (MPAAADAM)
Keywords
Where Push is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Push business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Experiential Marketing Services: PUSH generates revenue through project-based professional services, creating bespoke brand experiences, events, pop-ups, product launches, and experiential campaigns for enterprise clients. Revenue is earned through client contracts for design, production, and event execution services.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Push product offering
Product offeringCore offering
Push is a London-based brand experience agency that designs and produces immersive experiential marketing campaigns, pop-ups, product launches, festivals, roadshows, and large-scale events for enterprise brands. The agency handles end-to-end delivery from concept and creative design through fabrication, installation, and on-site execution, serving clients across gaming, retail, fashion, consumer electronics, luxury, and e-commerce.
Product overview
Push UK is a brand experience agency offering a unified suite of experiential marketing services. The core offering encompasses experiential marketing services, event production, and festival/roadshow activations, all delivered through three interconnected service frameworks: PUSH for Impact (driving meaningful brand impressions), PUSH for Innovation (blending creativity with technology), and PUSH for Connection (bringing brand stories to life). The agency also operates PUSH for the Planet (sustainability) and PUSH for the People (equality) as supporting initiatives. With over 20 years of experience, the agency crafts bold, unforgettable experiences spanning product launches, fashion shows, gaming events, pop-ups, and large-scale brand activations.
Differentiator
Problem solved
Functional benefit
Products and services
- Experiential Marketing Services Full-service brand experience offering immersive events, pop-ups, guerrilla stunts, product launches, and experiential campaigns designed for enterprise brands seeking meaningful connections with their audiences.
- Event Production End-to-end event production covering award ceremonies, conferences, promotional tours, fashion shows, and industry parties, with capabilities spanning concept development, design, styling, and on-site execution.
- Festival & Roadshow Activations Large-scale event experiences including festivals and roadshows that take brands to the streets, featuring custom builds, immersive installations, and interactive brand moments.
Quantifiable outcome
- ROI of 47:1 on PlayStation PS4 launch event
- +5 more outcomes
Companies that use Push
Customer profileNamed customers12 records
Segments1 record
Ideal customer profiles1 record
Push technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Push partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Niki SegnitminorFlavour consultant Niki Segnit was engaged to develop the five-course tasting menu for Tesco's Hot Cross Bun Café activation, bringing expertise in flavour development and food pairing for the experimental hot cross bun creations.
Scale indicators6 records
Recent moves5 records
Expansion highlights3 records
Push competitors and assessment
Company assessmentDirect peers
- 2Heads: 2Heads is a global experiential agency focused on live brand experiences, exhibitions, events, and environments. Its project-based creative production model serves comparable international clients and use cases.
- Freeman: Freeman is a large global provider of live events, brand experiences, exhibits, and experiential environments. It is comparable through its ability to design and deliver complex branded activations for enterprise clients.
- Imagination: Imagination is a global creative agency specializing in brand experiences, immersive environments, events, and activations. Its London heritage, blue-chip client focus, and strategy-to-production model make it a highly comparable experiential peer.
- Jack Morton: Jack Morton is an established global brand experience agency producing events, experiential campaigns, and immersive activations. Its end-to-end experiential offering and focus on large consumer brands directly overlap with PUSH's services.
- Kreate: Kreate is a UK experiential production agency creating branded events, installations, pop-ups, and launches. Its location, boutique agency profile, and end-to-end event execution make it a close direct peer.
- Momentum Worldwide: Momentum Worldwide designs experiential marketing, brand activations, sponsorships, and live events for major global brands. It competes for the same enterprise marketing budgets through comparable creative and execution capabilities.
- Amplify: Amplify is an independent brand experience agency known for immersive installations, pop-ups, retail activations, and live experiences. Its blend of creative strategy, technology, and physical execution closely mirrors PUSH's offering.
- George P. Johnson: George P. Johnson creates live experiences, exhibitions, environments, and event programs for global organizations. Its integrated strategy, creative, and production model is closely aligned with PUSH's experiential business.
- Bluedog: Bluedog is a UK experiential agency providing live events, brand activations, digital experiences, and production services. It competes in many of the same sectors and project types, from retail launches to large-scale brand campaigns.
Broad incumbents
- CSM Sport & Entertainment: CSM Sport & Entertainment operates across sponsorship, experiences, hospitality, and event activation for major brands and rights holders. Its broader sports and entertainment portfolio overlaps with PUSH's live brand-activation work while extending into adjacent services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Push social profiles
Digital presencePush financial estimates
Financial estimateRevenue estimate
Valuation estimate
Push leadership team
Management profileNumber of profiles
Profiles5 records
Push funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Push M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Push
What does Push do?
Push is a London-based brand experience agency that designs and produces immersive experiential marketing campaigns, pop-ups, product launches, festivals, roadshows, and large-scale events for enterprise brands. The agency handles end-to-end delivery from concept and creative design through fabrication, installation, and on-site execution, serving clients across gaming, retail, fashion, consumer electronics, luxury, and e-commerce.
Is Push a public or private company?
Push is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Push founded?
Push was founded in 2005. It employs 11 to 50 people.
Where is Push based?
Push is headquartered in London, United Kingdom, in the Europe region.
How does Push make money?
One revenue line is on record: experiential Marketing Services.
Who are Push's main competitors?
Direct peers on record are 2Heads, Freeman, Imagination, Jack Morton, Kreate, Momentum Worldwide, Amplify, George P. Johnson and Bluedog. CSM Sport & Entertainment is listed as a broad incumbent.
Does Push have an API?
No public API is recorded for Push.
What industry is Push in?
Push's product category is Experiential Marketing Services. Its primary akta.pro industry code is MPAAAGAG, Retail & Pop-up Experiences (In-store/Pop-ups), with a secondary code of MPAAADAM, Event & Experiential PR (Launches, Stunts, Press Events). Its NAICS code is 54181 and its SIC code is 7311.