Motus Rx Physical Therapy
Motus Rx Physical Therapy is a single-location, evidence-based physical therapy practice in Appleton, WI, offering PT, massage, fitness coaching, and golf-specific rehabilitation with proprietary 3D swing analysis for active individuals, athletes, and golfers in the Fox Valley region.
- Company typePrivate
- Founded-
- HeadquartersAppleton, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Motus Rx Physical Therapy does
Motus Rx Physical Therapy is a privately held, single-location physical therapy practice headquartered at W5361 County Road KK, Suite F, Appleton, WI, serving the Appleton and Fox Valley, Wisconsin market. Founded and operated by Eric Wallace, Doctor of Physical Therapy, the clinic provides evidence-based one-on-one physical therapy for musculoskeletal conditions (back, hip/knee, foot/ankle, and neck/shoulder pain), therapeutic massage, fitness and performance coaching, and a differentiated golf-specific rehabilitation and performance service line built around a proprietary three-part evaluation: golf-specific movement screening, 2D video swing analysis, and 3D swing analysis using wireless body sensors. The practice also operates an integrated full gym (squat racks, free weights, barbells, kettlebells, medicine balls, trap bars) to support both rehabilitation and performance training under one roof.
The business runs a direct-to-consumer, professional-services revenue model anchored by in-clinic care, supplemented by two recurring-revenue online products targeted at golfers beyond the local geography: the Platinum Golf Performance Academy (monthly subscription, semi-private group training) and the Bogey Free Back and Body Online Program (self-paced with live components). Free downloadable reports, e-books, and golf-specific resources function as lead magnets, while the Motus Rx Audio Experience podcast (distributed across Spotify, Apple Podcasts, Google Podcasts, and 8+ other platforms), a 10+ page blog, YouTube channel, LinkedIn, and Facebook form a top-of-funnel content engine that funnels prospects into a complimentary 45-minute Free Discovery Visit. In-person educational workshops held throughout the year at the clinic provide additional mid-funnel engagement.
Customer segments are primarily active individuals, athletes (including CrossFit, runners, and youth athletes), golfers at all levels (juniors through competitive amateurs), and older adults focused on strength and active aging. Pricing is not publicly disclosed; the company is bootstrapped with no external investors, operates with 11–50 employees, and maintains a community partnership with Packerland CrossFit (Derek LaBonte) for cross-promotional content. No AI/ML capabilities, patents, regulatory actions, M&A activity, or funding rounds are disclosed in the source data.
Motus Rx Physical Therapy firmographics
Firmographics- Name
- Motus Rx Physical Therapy
- Legal name
- Motus Rx Physical Therapy
- Website
- https://motusrx.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Motus Rx Physical Therapy is a single-location, evidence-based physical therapy practice in Appleton, WI, offering PT, massage, fitness coaching, and golf-specific rehabilitation with proprietary 3D swing analysis for active individuals, athletes, and golfers in the Fox Valley region.
- Ownership category
- akta.pro rank
Motus Rx Physical Therapy industry classification
Industry- Product category
- Outpatient Physical Therapy Services
- NAICS
- Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Fitness and Recreational Sports Centers (71394)
- SIC
- Services-Health Services (8000)
- akta.pro primary industry
- Sports Physical Therapy & Return-to-Play Rehab (HSADAIAB)
- akta.pro secondary industries
- Orthopedic Physical Therapy & Post-Op Rehab (HSADAIAA), Group Fitness, Personal Training & Wellness Coaching (EDALAIAE)
Keywords
Where Motus Rx Physical Therapy is headquartered
LocationHeadquarters
- HQ city
- Appleton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Motus Rx Physical Therapy business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Physical Therapy Services: One-on-one in-person physical therapy care for musculoskeletal conditions including back pain, hip/knee pain, foot/ankle pain, and neck/shoulder pain. Core revenue driver.
- Fitness & Performance Coaching: Performance coaching services to help active people build resilience, strength, and prevent re-injury. Follows rehab or serves as standalone for athletes without pain.
- Golf Fitness & Rehabilitation: Golf-specific rehab and performance services for golfers of all levels. Includes in-clinic one-on-one care and online/group opportunities. Fox Valley's only golf-specific rehab and performance facility.
- Massage Therapy: Massage therapy services offered as part of treatment offerings.
- Platinum Golf Performance Academy: Monthly subscription program for semi-private golf performance training. Small group sessions twice weekly. First class free. Only golf-specific semi-private training in Fox Valley.
- Bogey Free Back and Body Online Program: Self-paced golf performance program with live components. For golfers who may not be local or prefer training at home. Includes walkthroughs and explanations.
- Educational Workshops: In-clinic educational classes hosted throughout the year in Appleton, WI. Educational classes about chronic pain, stiffness, and living active lives.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels8 records
Motus Rx Physical Therapy product offering
Product offeringCore offering
Motus Rx Physical Therapy provides one-on-one outpatient physical therapy, massage therapy, and performance coaching services to active adults and athletes in Appleton, Wisconsin. The practice specializes in golf-specific rehabilitation and fitness, combining traditional evidence-based physical therapy with sport-specific performance programs and 3D swing analysis.
Product overview
Motus Rx Physical Therapy is a single-location physical therapy practice in Appleton, WI offering a unified set of services centered on physical therapy, rehabilitation, and performance coaching. The core offerings include general physical therapy (treating back, hip, knee, foot/ankle, and neck/shoulder pain), massage therapy, fitness & performance coaching, and specialized golf fitness & rehabilitation services. Additional products include educational workshops, a podcast (Motus Rx Audio Experience), online programs (Bogey Free Back and Body Online Program, Platinum Golf Performance Academy), and free downloadable resources (golf programs, e-books, reports). The practice positions itself as blending rehabilitation with performance training to help active people move confidently without medications or surgeries.
Differentiator
Problem solved
Functional benefit
Products and services
- Physical Therapy One-on-one outpatient physical therapy services for active adults and athletes recovering from injury, surgery, or managing chronic musculoskeletal conditions. Delivered by a Doctor of Physical Therapy in an Appleton, WI clinic setting.
- Massage Therapy Therapeutic massage services offered to complement physical therapy or as a standalone treatment for soft tissue conditions, muscle tension, and recovery.
- Performance Coaching Fitness and performance coaching services aimed at athletes and active adults seeking to improve strength, mobility, conditioning, and athletic performance under guided instruction.
- Golf Fitness & Rehabilitation Specialized golf-specific rehabilitation and fitness program for golfers recovering from injury or seeking to improve swing performance, incorporating 3D swing analysis with wireless sensors.
Quantifiable outcome
- Active individuals able to move confidently and feel young
- +2 more outcomes
Companies that use Motus Rx Physical Therapy
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles2 records
Motus Rx Physical Therapy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Motus Rx Physical Therapy partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Packerland CrossFitminorCommunity partnership with local CrossFit gym owner Derek LaBonte. Cross-promotional content through podcast interview discussing CrossFit, fitness, recovery, sleep, and nutrition. Shared philosophy on progressive training and injury prevention. Collaboration supports community health ecosystem in Fox Valley.
Recent moves6 records
Expansion highlights5 records
Motus Rx Physical Therapy competitors and assessment
Company assessmentEmerging players
- Physitrack: Digital platform that enables physical therapists to prescribe home exercise programs and conduct remote patient monitoring. Comparable to Motus Rx's Bogey Free Back and Body online program as a digitally delivered, PT-prescribed extension of in-clinic care.
- Kaia Health: Digital musculoskeletal care platform offering app-based PT, exercise, and education programs for back, joint, and chronic pain. Comparable as an emerging digital MSK alternative that could compete with the self-serve online components of Motus Rx's offering.
Others
- WebPT: Practice-management and EMR software purpose-built for outpatient physical therapy clinics. Adjacent/enabling peer that Motus Rx likely uses operationally; relevant for understanding the broader PT-services ecosystem rather than as a direct competitor.
Direct peers
- Movement for Life Physical Therapy: Independent, multi-clinic outpatient physical therapy group offering orthopedic and sports rehabilitation with an emphasis on individualized, evidence-based care. Closest independent-practice comparable to Motus Rx's model of one-on-one, evidence-based treatment with performance-coaching extensions.
- GOLFTEC: GOLFTEC is the largest specialty golf-instruction retailer in the U.S., combining swing analysis technology with in-person coaching across hundreds of bays. Comparable to Motus Rx because it pairs golf performance improvement with measurement technology, though it focuses on instruction rather than rehabilitation.
- Titleist Performance Institute (TPI): TPI is the dominant golf-specific fitness, performance, and rehabilitation brand, certifying trainers and physical therapists in golf-specific movement screening and swing analysis. It is the most direct strategic comparable to Motus Rx's golf-PT positioning, although it operates as a certification/content brand rather than a clinic operator.
- The Golf Performance Center: Independent golf-specific fitness, rehabilitation, and performance-training centers serving amateur and competitive golfers. Closest service-mix comparable to Motus Rx's golf fitness and rehabilitation offering, including swing assessment and physical conditioning.
Broad incumbents
- Select Medical / Concentra: National operator of outpatient rehabilitation clinics, occupational therapy, and work-related injury services. Comparable in service category (PT and rehab) but vastly larger scale; relevant as the incumbent benchmark for outpatient PT economics and care-delivery models.
- BenchMark Physical Therapy: Multi-site outpatient PT operator focused on orthopedic and sports-injury rehabilitation, primarily in the southeastern U.S. Comparable in clinical service mix to Motus Rx's general PT offerings and illustrative of the multi-clinic growth trajectory Motus Rx could pursue.
- ATI Physical Therapy: One of the largest U.S. outpatient physical therapy chains, offering orthopedic and sports rehabilitation across hundreds of clinics. Represents the broad-incumbent competitive alternative that Motus Rx differentiates against through niche specialization and longer per-visit attention.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Motus Rx Physical Therapy social profiles
Digital presenceMotus Rx Physical Therapy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Motus Rx Physical Therapy leadership team
Management profileNumber of profiles
Profiles3 records
Motus Rx Physical Therapy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Motus Rx Physical Therapy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Motus Rx Physical Therapy
What does Motus Rx Physical Therapy do?
Motus Rx Physical Therapy provides one-on-one outpatient physical therapy, massage therapy, and performance coaching services to active adults and athletes in Appleton, Wisconsin. The practice specializes in golf-specific rehabilitation and fitness, combining traditional evidence-based physical therapy with sport-specific performance programs and 3D swing analysis.
Is Motus Rx Physical Therapy a public or private company?
Motus Rx Physical Therapy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Motus Rx Physical Therapy founded?
Motus Rx Physical Therapy was founded in -1. It employs 11 to 50 people.
Where is Motus Rx Physical Therapy based?
Motus Rx Physical Therapy is headquartered in Appleton, United States, in the North America region.
How does Motus Rx Physical Therapy make money?
Seven revenue lines are on record. Physical Therapy Services are the primary driver. The others are fitness & Performance Coaching, golf Fitness & Rehabilitation, massage Therapy, platinum Golf Performance Academy, bogey Free Back and Body Online Program and educational Workshops.
Who are Motus Rx Physical Therapy's main competitors?
Emerging players on record are Physitrack and Kaia Health. WebPT is listed as an others. Direct peers are Movement for Life Physical Therapy, GOLFTEC, Titleist Performance Institute (TPI) and The Golf Performance Center. Broad incumbents are Select Medical / Concentra, BenchMark Physical Therapy and ATI Physical Therapy.
Does Motus Rx Physical Therapy have an API?
No public API is recorded for Motus Rx Physical Therapy.
What industry is Motus Rx Physical Therapy in?
Motus Rx Physical Therapy's product category is Outpatient Physical Therapy Services. Its primary akta.pro industry code is HSADAIAB, Sports Physical Therapy & Return-to-Play Rehab, with a secondary code of HSADAIAA, Orthopedic Physical Therapy & Post-Op Rehab. Its NAICS code is 62134 and its SIC code is 8000.