Nebraska Orthopaedic Center

What Nebraska Orthopaedic Center does

Nebraska Orthopaedic Center (NOC) is a private, physician-owned orthopaedic medical practice headquartered in Lincoln, Nebraska, founded in 1987 and operating as a professional corporation (Nebraska Orthopaedic Center, PC). It delivers comprehensive musculoskeletal care across the full episode-of-care continuum — diagnostics, imaging, outpatient surgery, regenerative and non-surgical therapies, rehabilitation, and bracing/DME — through a body-region service taxonomy (spine, hand/wrist, foot/ankle, hip, knee, elbow/shoulder) plus dedicated sports medicine, general orthopaedics, and total joint replacement programs. Core in-house technology includes on-site X-ray, CT, and MRI imaging, a wholly-owned outpatient surgical facility (NOC Surgery Center, LLC), orthobiologics (BMAC, PRP), PEMF therapy, ultrasound-guided injections, EMG/NCS diagnostic testing, and a NOC Therapy rehabilitation site. The practice extends specialty access to rural Nebraska through 17 outreach clinic locations embedded inside partner community hospitals across the state and one in Kansas, plus two walk-in Ortho Quick Care sites in Lincoln for acute injuries.

The customer base is predominantly individual patients — general orthopaedic, joint replacement, sports medicine, and acute injury cases — supplemented by employer and workers' compensation B2B relationships and a high-profile team physician partnership with University of Nebraska-Lincoln Husker Athletics. Revenue is generated via insurance-based professional services billing across all clinical service lines, plus DME hardware sales, with patient payment plans offered through tiered monthly structures and a partnership with Union Bank & Trust for patient financing. The practice uses a hybrid distribution model combining direct-to-consumer walk-in access, primary care physician referral pathways, hospital co-location partnerships, and digital patient acquisition channels (website, Google Ads, social media, blog content, rater8 reviews). Technology infrastructure is built on athenahealth for EHR and patient portal, with a mobile app presence through the athenaPatient application.

NOC is organized as a 21+ physician group supported by 24 PA/APRN practitioners, 6 athletic trainers, and 5 executive team members, with total headcount in the 51–100 range across 19+ physical locations. There is no disclosed external investment, parent company, or PE ownership; the practice operates as an independent physician-owned PC. The company's strategic posture is that of a mature, regional specialty group deepening its integrated service mix and growing its outreach footprint rather than chasing venture-scale expansion, with no funding events, M&A, or restructuring actions disclosed in the source data.

Name

Nebraska Orthopaedic Center

Legal name

Nebraska Orthopaedic Center, PC

Website

https://nebraskaortho.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

51–100 employees

Short description

Nebraska Orthopaedic Center is a private, physician-owned orthopaedic practice in Lincoln, Nebraska, delivering comprehensive musculoskeletal care — diagnostics, imaging, outpatient surgery, regenerative and non-surgical therapies, and rehabilitation — across 19+ locations in Nebraska and Kansas, with outreach clinics in 17 community hospitals and team physician responsibility for University of Nebraska-Lincoln Husker Athletics.

Ownership category

akta.pro rank

Product category

Orthopaedic Healthcare Services

NAICS

Ambulatory Health Care Services (621), Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

General Orthopedics (HLAKALAA)

akta.pro secondary industries

Orthopedic Surgery (Operative Orthopedics) (HLAKALAC), Spine (Orthopedic Spine) (HLAKALAE), Orthopedic & Sports Rehabilitation Centers (HLAFAFAI)

Keywords

• Orthopaedic care
• Sports medicine
• Joint replacement
• Physical therapy
• Orthopaedic surgery

Headquarters

HQ city

Lincoln

HQ country

United States

HQ region

North America

Offices21 records

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Medical Services Revenue: Revenue generated from comprehensive orthopaedic healthcare services including consultations, diagnostics, procedures, and surgeries. Billed through insurance with patient responsibility portions.
2. Surgery Center Services: Outpatient surgical procedures performed at NOC Surgery Center, including arthroscopic surgery and joint replacements
3. Physical & Occupational Therapy: Rehabilitation services at NOC Therapy location for joint care, sports injuries, and recovery
4. Durable Medical Equipment (DME): Braces and orthopaedic equipment with patient fittings, education, and insurance billing
5. Ortho Quick Care: Walk-in clinic services for acute orthopaedic injuries, treated as specialist visits
6. Diagnostic Testing: EMG/NCS, imaging, and other diagnostic procedures for nerve and musculoskeletal conditions

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels10 records

Core offering

Nebraska Orthopaedic Center is a private orthopaedic medical practice providing comprehensive musculoskeletal care across diagnosis, treatment, surgery, and rehabilitation. The practice operates an outpatient surgery center, walk-in Ortho Quick Care clinics, on-site imaging (X-ray, CT, MRI), physical and occupational therapy, and serves as team physicians for University of Nebraska-Lincoln athletics. It bills primarily through insurance with patient payment plans for out-of-pocket portions.

Product overview

Nebraska Orthopaedic Center is a comprehensive orthopaedic healthcare provider offering a unified portfolio of services rather than a modular software platform. The core offering includes orthopaedic surgery, sports medicine, and rehabilitation services organized around body regions (back/spine, hand/wrist, foot/ankle, hip, knee, elbow/shoulder). Specialized service lines include NOC Ortho Quick Care (walk-in clinic), NOC Surgery Center (outpatient procedures), NOC Therapy (physical/occupational therapy), imaging services, orthobiologics, PEMF therapy, pain injections, and EMG/NCS testing. The practice serves as team physicians for University of Nebraska-Lincoln athletics and operates multiple outreach clinic locations across Nebraska.

Differentiator

Problem solved

Functional benefit

Products and services

• NOC Ortho Quick Care

Quantifiable outcome

• Thousands of hip and knee replacements performed with successful outcomes
• +1 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature6 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• University of Nebraska-Lincoln (Husker Athletics)coreStrategic or Co-development PartnerOfficial team orthopaedic physicians for the University of Nebraska-Lincoln student athlete population. NOC physicians and medical staff provide sideline coverage at Husker games and comprehensive orthopaedic care for student athletes.
• athenahealthcoreTechnology or IntegrationProvides patient portal platform and electronic health record services. NOC uses athenahealth's patient portal for 24/7 appointment scheduling, secure messaging, test results viewing, and bill payment.
• rater8minorGTM or Marketing PartnerHealthcare reputation management platform that provides verified patient reviews and ratings for NOC physicians, displayed on the website.
• MedRecs ManagementminorImplementation/ SI/ Consulting PartnerPartnered to fulfill requests for FMLA/Disability form completion. Provides online submission portal for disability/FMLA form processing with standard processing times.
• Nemaha County Hospital (Auburn)minorChannel Partner/ Reseller/ DistributorOutreach clinic location - NOC physician provides orthopaedic services on-site every other Monday morning
• Memorial Hospital/Specialty Clinic (Aurora)minorChannel Partner/ Reseller/ DistributorOutreach clinic location - NOC physicians provide orthopaedic services on alternating schedules
• Columbus Community HospitalminorChannel Partner/ Reseller/ DistributorOutreach clinic location - NOC physician provides orthopaedic services on first, third & fourth Wednesday
• Mary Lanning Healthcare (Hastings)minorChannel Partner/ Reseller/ DistributorOutreach clinic location - NOC physicians provide orthopaedic services every Monday & Tuesday
• York General HospitalminorChannel Partner/ Reseller/ DistributorOutreach clinic location - NOC physician provides orthopaedic services every Tuesday and second & fourth Friday afternoon
• CHI Health St. Mary's Community Hospital (Nebraska City)minorChannel Partner/ Reseller/ DistributorOutreach clinic location - provides orthopaedic specialty services to Nebraska City area patients

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• OrthoVirginia: Independent multi-location orthopaedic group with on-site imaging, surgery centers, and therapy. Comparable integrated orthopaedic specialty practice model in the Mid-Atlantic region.
• OrthoNebraska: Largest independent orthopaedic group in Nebraska, headquartered in Omaha. Operates a specialty orthopaedic hospital, surgery center, and therapy — the closest direct competitor to Nebraska Orthopaedic Center in terms of integrated orthopaedic service delivery within the same state.
• Steindler Orthopedic Clinic: Independent multi-specialty orthopaedic group in Iowa City. Comparable in size, scope (joint replacement, sports medicine, spine, hand), and Midwest independent-practice operating model.
• Rothman Orthopaedic Institute: Large independent orthopaedic specialty group based in the Northeast with multiple locations, ambulatory surgery centers, and therapy services — comparable independent-practice platform at greater scale.
• The Centers for Advanced Orthopaedics: Large multi-state independent orthopaedic group covering the Mid-Atlantic. Comparable in being an integrated independent practice with subspecialty orthopaedic care, ancillary imaging, and ambulatory surgery centers.
• Twin Cities Orthopedics: Large independent multi-specialty orthopaedic group based in Minnesota. Highly comparable in operating model (independent physician group with on-site imaging, surgery centers, and therapy), representing an analogous Midwest regional orthopaedic platform.
• Andrews Sports Medicine & Orthopaedic Center: Independent multi-specialty orthopaedic and sports medicine group in Birmingham, Alabama. Comparable model: sports medicine leadership, subspecialty orthopaedic care, surgery center, and therapy under one integrated practice.

Broad incumbents

• Bryan Health Orthopaedics: Lincoln-based health system with an employed orthopaedic physician group directly competing for patients in NOC's home market, including joint replacement and sports medicine service lines.
• Nebraska Medicine Orthopaedics: Academic health system's orthopaedic service line in Omaha. Offers overlapping orthopaedic services including joint replacement, sports medicine, and spine as part of a broader multi-specialty delivery system — competes for referrals across Nebraska.
• CHI Health Orthopaedics: Catholic Health Initiatives regional system's orthopaedic service across Nebraska and Iowa. Operates orthopaedic specialty clinics embedded in community hospitals — overlapping with NOC's outreach clinic footprint and referral patterns.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/NebOrtho
• YouTubeyoutube.com/channel/UCf7vCeSr-QCyBNFaC2xieBg
• Facebookfacebook.com/nebraskaortho
• LinkedInlinkedin.com/company/nebraska-orthopaedics-and-sports-medicine-pc
• Instagraminstagram.com/nebraskaorthoctr

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nebraska Orthopaedic Center