rater8
Rater8 is a healthcare-focused reputation management platform that helps 25,000+ providers automate review generation, monitor online feedback, and benchmark performance via its raVE platform integrated with 100+ EHR systems.
- Company typePrivate
- Founded2015
- HeadquartersMontvale, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What rater8 does
Rater8 is a privately held healthcare reputation management company founded in 2015 and headquartered in Austin, Texas (with firmographic data also listing Montvale, US). The company operates a unified platform called raVE (rater8 Visibility Engine) that combines review monitoring, intelligent review routing through its proprietary pollin8 algorithm, patient and employee satisfaction surveys, AI-powered analytics, listings management, and benchmarking across 60+ directories including Google, Healthgrades, Vitals, and WebMD. The platform is healthcare-specific and HIPAA-compliant with SOC 2 certification, integrating with 100+ EHR/PM systems (including Epic, athenahealth, Elation, Greenway Health, ModMed, NextGen, Cerner, and eClinicalWorks) via real-time APIs. Rater8 also operates Verified Reviews Listings, structured-data provider profiles optimized for AI search engines such as Google AI Overviews, ChatGPT, and Perplexity.
The company's go-to-market combines direct enterprise sales to hospitals, health systems, and group practices with a self-serve product-led motion through a free reputation monitoring dashboard and tiered SaaS subscriptions. Pricing is per provider per month, with raVE Lite at $89 and raVE Pro at $109, plus custom enterprise agreements for multi-location organizations and compliance services (CAHPS, PROMs). Distribution includes a flagship Alliance Partnership with athenahealth's athenaOne platform announced in April 2026, alongside integrations across major EHR marketplaces. Rater8 serves more than 25,000 healthcare providers in the United States and reports 805,000+ reviews processed monthly and 30M+ benchmarkable data points.
Rater8 has raised undisclosed funding led by Elsewhere Partners in April 2024 and is led by founder and CEO Evan Steele alongside a small executive team including a chief growth officer and chief technology officer. The company has received consecutive Great Place to Work certifications (2024 and 2025-2026) and holds G2, Capterra, KLAS, and AAOE recognitions. Revenue, ownership details beyond institutional backing, and precise headcount are not publicly disclosed.
rater8 firmographics
Firmographics- Name
- rater8
- Legal name
- rater8, Inc.
- Website
- https://rater8.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Rater8 is a healthcare-focused reputation management platform that helps 25,000+ providers automate review generation, monitor online feedback, and benchmark performance via its raVE platform integrated with 100+ EHR systems.
- Ownership category
- akta.pro rank
Where rater8 is headquartered
LocationHeadquarters
- HQ city
- Montvale
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
rater8 business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Subscription (raVE Lite & Pro): Per-provider monthly subscription model. raVE Lite at $89/provider/month includes review-routing algorithm and review dashboard. raVE Pro at $109/provider/month adds patient satisfaction surveys, benchmarking, and advanced features.
- Enterprise/Custom Services: Custom pricing available for specialized services such as listings management, employee satisfaction surveys, multi-location management, and compliance support (CAHPS, PROMs).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | raVE Lite - Core review management at $89/provider/month |
| Subscription | Monthly | raVE Pro - Full platform at $109/provider/month |
| Subscription | Multi-year contract | Enterprise/Custom - Tailored solutions for large organizations |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
rater8 product offering
Product offeringCore offering
rater8 provides a healthcare-specific reputation management SaaS platform called raVE (rater8 Visibility Engine) that consolidates online review monitoring, automated review generation through the pollin8 algorithm, patient and employee satisfaction surveys, AI-powered analytics, and listings management. It is sold on a per-provider monthly subscription to medical practices, hospitals, health systems, and community health centers, with HIPAA-compliant handling and integrations into 100+ EHR/PM systems.
Product overview
rater8 is a healthcare reputation management company offering a unified platform called raVE (rater8 Visibility Engine) with tiered subscription options (raVE Lite at $89/provider/month, raVE Pro at $109/provider/month, and raVE Pro+). The platform combines review monitoring, intelligent review routing via the pollin8 algorithm, patient satisfaction surveys, AI-powered analytics (AI Insights conversational chatbot), and listings management into a single integrated system. Key sub-products include Verified Reviews Listings (schema-optimized for AI search visibility), the pollin8 Review Builder (smart review distribution across 100+ EHR/EMR integrations), and various survey tools (patient, employee, NPS). The platform operates at the individual provider level across Google, Healthgrades, Vitals, WebMD, and AI-powered search channels, serving 25,000+ providers at practices and hospitals.
Differentiator
Problem solved
Functional benefit
Brands
- raVE (rater8 Visibility Engine): Healthcare reputation management platform that monitors reviews, provides AI summaries, sentiment analysis, and reputation scorecards across healthcare directories.
- pollin8
- AI Insights
Products and services
- raVE Platform (rater8 Visibility Engine) Healthcare reputation management platform unifying review monitoring, automated review generation, patient satisfaction surveys, AI-powered analytics, and listings management into a single dashboard for medical practices and hospitals.
- pollin8 Review Builder Intelligent review distribution algorithm that scans provider profiles daily and routes each patient via a single-click link to the profile that needs a review most, balancing coverage across Google, Healthgrades, Vitals, WebMD, and other listings.
- Verified Reviews Listings Structured data listings of provider reviews compiled with schema markup (JSON-LD) to enable visibility in ChatGPT, Google AI Overviews, and Perplexity. Hosted by rater8 as third-party validation and automatically updated with fresh reviews.
- AI Insights Conversational AI chatbot within the raVE platform that allows healthcare practices to query patient feedback data using natural language and receive real-time, actionable insights about sentiment, reviews, and operations.
- raVE Lite Subscription Entry-level raVE subscription at $89/provider/month including the pollin8 review-routing algorithm, centralized review dashboard, and basic analytics across Google and major healthcare directories.
- raVE Pro Subscription Mid-tier raVE subscription at $109/provider/month including all raVE Lite features plus patient satisfaction surveys, benchmarking against 30M+ data points, AI summaries, and advanced reporting. AI Insights is included at no additional cost.
- raVE Pro+ Subscription Top-tier raVE subscription with expanded capabilities on top of raVE Pro, with AI Insights included at no additional cost; custom pricing for hospitals, health systems, and multi-location organizations.
- Patient Satisfaction Surveys Anonymous 5-question micro-surveys distributed post-appointment via text or email, rotating from 160+ benchmarkable questions, with 35% average response rate and configurable segmentation by appointment type, specialty, and provider.
- Free Reputation Monitoring Dashboard Self-serve free dashboard allowing practices to monitor reviews across Google and major healthcare directories, set up in less than 30 minutes with no long-term contracts required.
- Enterprise EHR/PM Integration Package Custom enterprise integration offering real-time API connectivity with Epic, athenahealth, Elation, Greenway Health, ModMed, Nextech, NextGen, Cerner, eClinicalWorks, and 100+ additional EHR/PM systems for automated post-appointment review triggers, provider matching, and location attribution.
Companies that use rater8
Customer profileNamed customers14 records
Segments8 records
Ideal customer profiles4 records
rater8 technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability10 records
Feature8 records
rater8 partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- athenahealthcorerater8 integrated its AI-powered reputation management capabilities into athenahealth's AI-native athenaOne platform as one of athenahealth's first Alliance Partnerships. The integration embeds healthcare-focused review, listings, and patient feedback tools directly into clinical workflows. Solution includes automated review requests, centralized monitoring across major healthcare sites, and HIPAA-aware response workflows. Available to all athenaOne customers.
- EpiccoreReal-time API integration with Epic EHR system. Enables automated review requests after appointments, provider matching, and location attribution for healthcare organizations using Epic.
- 100+ EHR/PM SystemscoreIntegration partnerships with 100+ EHR and practice management systems including athenahealth, Elation, Greenway Health, ModMed, Nextech, NextGen, Cerner, eClinicalWorks, and many others. Enables automated feedback collection and review routing across the healthcare technology ecosystem.
Scale indicators11 records
Recent moves6 records
Expansion highlights5 records
rater8 competitors and assessment
Company assessmentBroad incumbents
- Yext: Yext is a digital presence platform with listings management, reviews, and AI search optimization. It overlaps with rater8's listings management and AI search optimization themes but serves a much broader set of verticals beyond healthcare.
- Podium: Podium is a broad customer communication and reputation platform with strong adoption in healthcare and other verticals. It competes with rater8 on review requests, messaging, and listings, but is not healthcare-specific and lacks rater8's depth in clinical compliance and EHR integrations.
Direct peers
- Birdeye: Birdeye is the largest horizontal reputation management platform and is explicitly named as a competitor in rater8's materials. It offers reviews, listings, surveys, and messaging across many verticals, whereas rater8 is healthcare-specific. Both serve multi-location healthcare practices with subscriptions and compete for healthcare marketing budget.
- PatientPop (by Tebra): PatientPop, now part of Tebra, is a healthcare-specific platform combining reputation management with patient acquisition, scheduling, and practice growth tools. It competes head-on with rater8 in the multi-location practice segment and bundles reputation into a broader growth stack.
- Doctor.com: Doctor.com is a healthcare-specific platform for provider listings, reputation, and patient acquisition. It overlaps directly with rater8's listings management and review generation capabilities and is now part of Press Ganey's healthcare experience suite.
- Binary Fountain (Press Ganey): Binary Fountain, now part of Press Ganey, is a healthcare-focused patient experience and reputation management platform with provider listings and survey analytics. It competes directly with rater8 in hospital and health system accounts, with a deeper CAHPS and regulatory heritage.
- Reputation.com: Reputation.com is a long-standing reputation management platform covering reviews, listings, surveys, and social. It serves healthcare and other regulated industries, overlapping directly with rater8's review, listing, and survey product surface.
Others
- Healthgrades: Healthgrades is a healthcare provider directory and review platform that rater8 pushes reviews into as part of its listing optimization. It is both a partner (one of the directories rater8 syndicates to) and a competitor (provider-facing review presence that competes with rater8's Verified Reviews Listings).
Emerging players
- NiceJob: NiceJob is a reputation and review automation platform primarily serving home services and SMBs. It is a smaller, more niche player than rater8 but addresses the same underlying review-generation and storytelling workflow for small healthcare-adjacent businesses.
- ReviewTrackers: ReviewTrackers is a review management and customer feedback platform with healthcare customer references. It is smaller and more horizontal than rater8, with less depth in clinical-grade compliance and EHR integration.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
rater8 social profiles
Digital presencerater8 compliance and trust
Trust signalCompliance4 records
rater8 financial estimates
Financial estimateRevenue estimate
Valuation estimate
rater8 leadership team
Management profileNumber of profiles
Profiles3 records
rater8 funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
rater8 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about rater8
What does rater8 do?
rater8 provides a healthcare-specific reputation management SaaS platform called raVE (rater8 Visibility Engine) that consolidates online review monitoring, automated review generation through the pollin8 algorithm, patient and employee satisfaction surveys, AI-powered analytics, and listings management. It is sold on a per-provider monthly subscription to medical practices, hospitals, health systems, and community health centers, with HIPAA-compliant handling and integrations into 100+ EHR/PM systems.
Is rater8 a public or private company?
rater8 is a private company. It is classified as private equity controlled and is currently operating.
When was rater8 founded?
rater8 was founded in 2015. It employs 51 to 100 people.
Where is rater8 based?
rater8 is headquartered in Montvale, United States, in the North America region.
How does rater8 make money?
Two revenue lines are on record. SaaS Platform Subscription (raVE Lite & Pro) is the primary driver. The others are enterprise/Custom Services.
Who are rater8's main competitors?
Broad incumbents on record are Yext and Podium. Direct peers are Birdeye, PatientPop (by Tebra), Doctor.com, Binary Fountain (Press Ganey) and Reputation.com. Healthgrades is listed as an others. Emerging players are NiceJob and ReviewTrackers.
Does rater8 have an API?
Yes. rater8 offers real-time API interfaces for EHR/PM integrations, connecting with platforms including athenahealth, Compulink, Elation Health, Epic, Greenway Health, ModMed, Nextech, NextGen Healthcare, Surgical Information Systems, and Veradigm. The API enables post-appointment review request triggers, patient matching to providers, location attribution, and automated review distribution. Specific API authentication methods, rate limits, versioning, or sandbox availability are not publicly documented.