Moose Wears

What Moose Wears does

Moose Wears is a privately held, founder-owned artisan pet accessories company founded in 2016 and based in New Hampshire, United States, operating with a team of 1-10 employees. The company designs, sources, and sells handcrafted goods for dogs through a direct-to-consumer Shopify storefront (moosewears.com), supplemented by a wholesale program for third-party retailers. Its core technology and differentiation rest on artisan textile sourcing: handwoven Guatemalan textiles produced on treadle looms by master weavers using traditional techniques such as 'Jaspe' thread-dyed patterning, combined with authentic Pendleton wool textiles. The product portfolio spans collars (custom-sized in multiple styles including buckle, limited-slip, full-slip, and leather martingale), bandanas, leashes with integrated leash bags, dog beds, blankets, coats, bowl mats, toys, and a complementary human apparel and accessories line. Products are sold on a one-time-purchase basis with unit pricing ranging from roughly $5 (stickers) to ~$200 (elevated beds), with free US shipping over $150 and seven-currency international support (USD, CAD, INR, GBP, AUD, EUR, JPY).

The business model is straightforward DTC commerce plus B2B wholesale, with no subscription, licensing, or marketplace component. Custom sizing on collars is a notable configurability feature, and a separate Ready to Ship collection of pre-made items shortens fulfillment lead times. Marketing is conducted through the Shopify storefront, an email newsletter, and organic SEO, with no disclosed paid acquisition infrastructure. Revenue, funding, headcount growth, and management team details are not publicly disclosed, and there are no announced partnerships, acquisitions, patents, awards, or AI/ML capabilities on record.

Name

Moose Wears

Legal name

Moose Wears

Website

https://moosewears.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Moose Wears is a New Hampshire-based, founder-owned artisan pet accessories brand founded in 2016 that designs and sells handcrafted dog collars, bandanas, leashes, beds, and complementary human apparel through a direct-to-consumer Shopify storefront and wholesale program.

Ownership category

akta.pro rank

Product category

Pet Accessories

NAICS

Pet and Pet Supplies Retailers (45991), Apparel Accessories and Other Apparel Manufacturing (3159)

SIC

Retail-Apparel & Accessory Stores (5600), Leather & Leather Products (3100)

akta.pro primary industry

Pet Apparel & Accessories Retail (Leashes, Collars, Clothing) (CRALAHAM)

akta.pro secondary industries

Pet Bedding, Crates & Carriers Retail (CRALAHAF), Pet Accessories & Travel Gear Distribution (Collars, Leashes, Carriers) (CRAOAKAF)

Keywords

• Artisan pet accessories
• Handcrafted dog collars
• Pet bandanas
• Dog beds blankets
• Sustainable pet products

Headquarters

HQ city

New Hampshire

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Pet Accessories Sales: Direct product sales of artisan-crafted pet accessories including collars, bandanas, leashes, beds, blankets, and toys. One-time purchase model with variable pricing based on product type and customization options.
2. Human Apparel Sales: Sale of human wearable products including crew necks, t-shirts, tanks, long sleeves, and accessories. Co-branded designs matching pet accessory aesthetic.
3. Gift Cards: Digital gift cards available in denominations starting from $10, enabling gift purchases for pet owners.
4. Wholesale B2B Sales: Wholesale program for retailers interested in carrying Moose Wears products. Supports bulk ordering for business customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Moose Wears designs and sells artisan-crafted pet accessories made in small batches, including handwoven Guatemalan and Pendleton wool collars, bandanas, leashes, beds, blankets, coats, toys, and bowl mats, plus a complementary human apparel and accessories line. The company produces both custom-made-to-order items (with custom sizing for collars) and ready-to-ship pre-made items, sold primarily direct-to-consumer through its Shopify online storefront with a wholesale program for retailers.

Product overview

Moose Wears is an artisan pet accessories company established in 2016, offering handcrafted goods for dogs with complementary human wearables. The product portfolio centers on three core pet accessory lines: Bandanas (Guatemalan handwoven, Pendleton woolen, and screenprinted styles), Collars (multiple styles including buckle, limited-slip, full-slip, and leather martingale), and Leashes with integrated Leash Bags. Supporting product lines include Dog Beds and Comfort Pads featuring quilted faux suede and recycled fill, Blankets with Aztec-inspired patterns, Dog Coats for weather protection, Food and Water Bowl Mats in handwoven wool, and Dog Toys including wool bones and macrame designs. The company also offers a Human Apparel line of unisex crewnecks, t-shirts, and tank tops with outdoor-themed graphics, plus Human Accessories including hats, key chains, and leather care products. All items feature authentic artisan textiles, with many products showcasing handwoven Guatemalan textiles and Pendleton-inspired woolens. Products are available as custom-made or through a Ready to Ship collection of pre-made items.

Differentiator

Problem solved

Functional benefit

Products and services

• Bandanas Handcrafted bandanas made from Guatemalan handwoven textiles, Pendleton woolens, and screenprinted designs in various patterns and colors, priced $15-$34 USD. Sized for dogs and tied around the neck.
• Collars Custom crafted dog collars featuring Guatemalan textiles, Pendleton woolens, and water-resistant materials. Available in five styles: Buckle, Limited-Slip, Full-Slip, Leather Martingale, and Leather Inlay Buckle, with custom sizing using neck and head measurements. Priced $24-$70 USD.
• Leashes and Leash Bags Versatile dog leashes and handcrafted leash bags made from waxed canvas, Pendleton materials, and other unique textiles. Includes Rainier leashes from $36, Olympic hands-free leashes from $55, and Summit adjustable leashes at $42. Standard leash bags $25; custom leash bags available.
• Dog Beds and Comfort Pads Pet beds and crate pads featuring Pendleton-inspired designs with quilted faux suede backing and high-loft recycled polyester fill. National Park series beds at $99, standard beds $106-$119, and Kuddler elevated beds $169-$199.90 USD.
• Blankets Throw blankets featuring Aztec-inspired patterns, Pendleton-style woolens, and woven designs intended for both pets and humans. Outback blankets from $35, standard blankets $45-$65, and Pendleton wool pet blankets from $95 USD.
• Dog Coats Waterproof dog raincoats made with water-resistant textiles including Pendleton fabrics for outdoor protection of dogs.
• Food and Water Bowl Mats Handwoven wool dog food and water bowl mats designed to protect floors and catch spills. Wool mats $25 and ceramic food/water bowls $40 USD.
• Dog Toys Handcrafted pet toys including wool dog bone toys, macrame dog toys, and natural moose antler chews. Wool dog bones $14, macrame toys $19-$20, and antler chews from $19 USD.
• Human Accessories Human wearable accessories including hats, key chains, stickers, leather patches, leather salve, fabric wax, and camera straps. Co-branded designs matching the pet accessory aesthetic, priced $5-$98 USD.
• Human Apparel Unisex apparel including crew neck sweatshirts, t-shirts, tank tops, and long sleeves featuring outdoor-inspired graphics and pigment-dyed designs. T-shirts $30-$38, tanks $24, crewnecks $50-$64, long sleeves from $45 USD.
• Gift Cards Digital gift cards available in variable denominations starting from $10, enabling gifting of Moose Wears products to pet owners.
• Ready to Ship Items Pre-made pet accessories available for immediate shipment, including limited-slip collars and pre-sized bandanas, providing faster fulfillment as an alternative to made-to-order custom items.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mendota Pet: Premium leather and rope dog collars, leashes, and harnesses with a strong heritage aesthetic. Directly comparable to Moose Wears' leather martingale and collar offerings, particularly in price point and material story.
• Lupine Pet: Eco-friendly pet accessories brand focused on collars, leashes, and harnesses with a sustainability story similar to Moose Wears'. Competes for the ethically-minded, outdoor-oriented dog owner segment.
• Sleepypod: Premium designer pet carriers, beds, and travel accessories focused on safety and aesthetics. Adjacent competitor in the artisan/premium dog accessories category with comparable price points.
• P.L.A.Y. (Pet Lifestyle and You): Premium pet beds and lifestyle accessories with designer patterns and eco-friendly fills. Directly competes with Moose Wears' dog beds and blankets category at similar premium price points.
• Max Bone: Premium designer pet accessories and lifestyle brand selling collars, leashes, beds, and apparel at comparable price points. Directly competes for the same premium, design-conscious dog owner customer with a similar DTC-first model.
• West Paw Design: Sustainably-made pet products (beds, toys, collars) emphasizing eco-friendly materials and US manufacturing. Direct overlap in eco-conscious premium pet accessories with a stronger eco-certification story.
• Harry Barker: Designer pet products brand offering collars, leashes, apparel, beds, and toys at premium price points. Competes in the same artisan/premium tier with broader retail distribution including independent pet stores.

Broad incumbents

• Pendleton Woolen Mills: Heritage American woolen mill whose textiles Moose Wears already sources and co-brands. Pendleton has its own pet line and is both a supplier and a potential competitor in the artisan wool pet accessories category.

Emerging players

• PupScout: Subscription-based artisan dog accessories box that competes for the same handmade/curated product discovery moment and uses similar supplier aesthetics; useful as a comparison point on customer acquisition cost for the artisan pet niche.
• Wagatude: Custom-sized, design-forward dog collars with a strong DTC and customization story. Closely comparable to Moose Wears' custom collar sizing system and bespoke product positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/moosewearss
• LinkedInlinkedin.com/company/moose-wears

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moose Wears