What Born05 does

Born05 is a strategic creative agency founded in 2004 and headquartered between Amsterdam (Danzigerkade 15C, at the Club ACE workspace) and Utrecht (Maliesingel 28A) in the Netherlands. The firm operates as part of the ACE network and fields a 45+ strong in-house team of strategists, designers, developers, and creatives, with the broader firmographic range spanning 51-100 people. Its services span three pillars: brand development (strategy, identity, design), customer engagement (CX innovation, product/service design, content programs), and creative consultancy (embedded expert teams). Notable productized digital platforms include Ask Atlas AI (a generative AI travel inspiration platform built for KLM, deployed across 40 countries and 12 languages), the iFly KLM Magazine (an award-winning digital publication reaching millions in 40+ countries), and Discovered by Porsche (an editorial platform aimed at next-generation entrepreneurs).

Born05 generates revenue through project-based professional services engagements with enterprise brands (KLM, Porsche, ASICS, RTL/Videoland, Philips, KPN, NN, Tomasu) and Dutch/European mid-market leaders (Greenchoice, Zekur, Robijn, Easee, Wecycle, Braaaf, Radio 538). Pricing is quote-based and negotiated per project; the firm does not disclose rates publicly. Distribution is direct enterprise field sales supplemented by ACE-network referrals and earned media via 36+ international creative awards (Red Dot: Best of the Best, Webby's, FWA's). Customer concentration is anchored by a decade-plus KLM relationship spanning iFly Magazine, VR experiences, the Journey podcast, Real Deal Days, and Ask Atlas AI.

The underlying technology stack is not publicly disclosed; Born05 builds bespoke digital experiences (web, app, CRM campaigns, VR, podcasts, AI-driven platforms) as professional services deliverables for clients rather than as packaged, licensable products. Its most differentiated technical capability is the multimodal Ask Atlas AI experience combining text, image, and video with a recommendation engine under a custom blue-sphere visual interaction layer, but this remains a client-specific KLM artifact rather than an in-house AI platform. Operationally, Born05 is a privately held Dutch creative agency with no disclosed funding rounds, M&A activity, or external investors.

Name

Born05

Legal name

Born05

Website

https://born05.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

51–100 employees

Short description

Born05 is a Dutch strategic creative agency founded in 2004 that designs brands, builds digital products, and runs campaigns for enterprise and mid-market clients. With a 45+ team across Amsterdam and Utrecht, it serves clients including KLM, Porsche, and ASICS.

Ownership category

akta.pro rank

Product category

Creative Agency Services

NAICS

Advertising Agencies (541810), Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Creative Concepting & Campaign Development (BPAFAEAD)

akta.pro secondary industry

Creative & Brand Campaign Development (BPAFAAAB)

Keywords

• Brand strategy services
• Creative agency services
• Digital experience design
• Brand identity development
• Campaign development services

Headquarters

HQ city

Utrecht

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Creative Agency Services: Born05 generates revenue through professional services engagements with enterprise and mid-market brands. Services include brand strategy, campaign development, digital experience design, web/app development, video production, and creative consultancy. Engagements are project-based and typically with named clients.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Born05 is a strategic creative agency that delivers brand development, customer engagement, and creative consultancy services for enterprise and mid-market brands. Its work spans brand strategy and identity design, digital experience creation (websites, apps, platforms, VR), multi-channel campaign development, CRM campaign mechanics, and content programs, delivered by an in-house team of 45+ strategists, designers, developers, and creatives.

Product overview

Born05 is a strategic creative agency offering a comprehensive suite of services organized around three core pillars: Brand Development, Customer Engagement, and Creative Consultancy. The agency's service portfolio spans brand strategy, brand design, visual identity, digital experience design, web & platform development, campaign strategy & content, CX strategy & design, and content programs. Their notable products include Ask Atlas AI (an AI-powered personalized travel inspiration platform for KLM), iFly KLM Magazine (award-winning digital magazine), Discovered by Porsche (editorial content platform), and various campaign platforms for clients including ASICS, Greenchoice, Easee, and others. Born05 specializes in crafting immersive digital experiences combining motion, sound, stunning graphics, photography, and video to create memorable brand connections.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Development Strategic service that crafts impactful brands by blending strategy, design, and storytelling — covering brand creation, brand strategy, visual identity design, digital experiences, and campaign development so the brand captivates and connects across every touchpoint. For enterprise and mid-market brand owners.
• Customer Engagement Service that designs meaningful customer experiences through CX innovation, product and service design, and tailored content programs, building loyalty and lasting relationships. For enterprise and mid-market brands seeking deeper customer connections.
• Creative Consultancy Service embedding Born05's expert strategists and creatives within client teams to uncover opportunities, drive innovation, and develop fresh propositions and breakthrough ideas that deliver real business impact.
• Digital Experience Design & Development End-to-end design and development of websites, apps, interactive platforms, and immersive experiences (including 360/VR) tailored to client brand objectives and audiences. For enterprise brands needing distinctive digital touchpoints.
• Campaign Development Strategy, creative, and multi-channel execution of brand campaigns spanning TV commercials, radio, banners, social ads, activations, and CRM-driven interactive experiences, as part of integrated campaign programs for client brands.

Quantifiable outcome

• 500M+ customers reached through client campaigns
• +3 more outcomes

Named customers16 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Partnerships

One partnership is on record.

• ACEcoreOthersBorn05 is a proud part of the ACE network, described as 'the network for the young and savvy' that connects brands with consumers at the intersection of technology and culture. ACE provides the broader ecosystem enabling Born05 to do even more for clients and provides cross-network collaboration and referrals.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Anomaly: Global creative agency blending brand strategy, advertising, and product innovation for enterprise clients; comparable integrated model but materially larger headcount and geographic reach.
• Huge Inc: Global experience design agency combining brand, CX, and digital product development for enterprise clients — overlapping with Born05's digital experience and platform-building capabilities.
• MediaMonks (S4 Capital): Global content and production network with digital-first creative capabilities comparable to Born05's campaign platform work, but operating at meaningfully larger scale across 30+ markets.
• Wieden+Kennedy: Independent global creative agency with similar brand-strategy-led, campaign-execution model; longer-tenured premium positioning and broader geographic footprint places it one tier above Born05 in scale.
• 72andSunny: Global creative agency known for brand storytelling and culture-driven campaigns for enterprise brands like ASICS and Nike; comparable creative-led positioning but with significantly larger scale than Born05.

Direct peers

• Dept Agency: Amsterdam-headquartered digital creative and technology agency offering brand experience, content, and marketing technology at comparable scale to Born05, with shared Dutch-rooted enterprise client base.
• Tam Tam: Dutch full-service creative and digital agency with marketing, content, and technology services for enterprise and mid-market clients; similar size and Benelux-centric operating model as Born05.
• Superhero Cheesecake: Amsterdam-based creative and content agency producing award-winning campaigns, digital experiences, and branded content for enterprise brands — directly comparable positioning and geographic footprint to Born05.
• Indigo River: Dutch digital creative agency with brand strategy, campaign, and platform-building services for enterprise clients; closely comparable size and Dutch/European geographic concentration to Born05.

Others

• ACE (parent network): Parent 'network for the young and savvy' that Born05 belongs to; comparable as an ecosystem participant sharing client referrals and operational standards across multiple specialist agencies in the same holding.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/born05
• Instagraminstagram.com/born05
• Xx.com/born05

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Born05