Arizona Small Business Association

What Arizona Small Business Association does

Arizona Small Business Association (ASBA) is a 501(c)(6) nonprofit membership association founded in 1973 and headquartered in Phoenix, Arizona, that serves small business owners across all 15 counties of the state. Its core offering is a tiered recurring membership program — Pro at $32/month and Premier at $69/month — that grants members access to networking events, business education, state-level advocacy, government contracting resources, and a member benefits stack that includes group healthcare brokerage, a 401K plan, PEO services, shipping discounts, and insurance perks. Signature programs include the SCALE (Strategic Coaching for Advancing Local Entrepreneurs) roadshow series, AZBizCon, The BIG Thank You awards gala, Coffee at the Capitol, and Arizona Speaks, supplemented by the ThinkSmallBiz content platform, an ASBA Job Board, and the Forge Ahead educational program through the Business Education Foundation.

ASBA does not operate proprietary technology. Its platform is built on third-party SaaS — GrowthZone for member management and community, Zoom and WebEx for virtual events — and delivery is primarily community-led, relying on member-to-member referrals, in-person and virtual events, partnerships with SCORE, the Arizona Commerce Authority, Maricopa County, Local First Arizona, Embry-Riddle, and City of Phoenix Aviation Department, and a sponsorship-supported marketing engine. Revenue mechanics combine recurring membership dues, event-related fees, and corporate sponsorships from a roster that includes APS, SRP, Southwest Airlines, National Bank of Arizona, 12 News, Farmers Insurance (via FIG), Justworks, WWEX, and Integro Bank, with the organization structurally positioned as a horizontally-segmented SMB association rather than a product company.

Name

Arizona Small Business Association

Legal name

Arizona Small Business Association

Website

https://asba.com

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

11–50 employees

Short description

Arizona Small Business Association (ASBA) is a 501(c)(6) nonprofit founded in 1973 in Phoenix, Arizona, that provides tiered membership subscriptions to small business owners across all 15 state counties, offering networking, advocacy, education, and partner-supplied benefits such as healthcare, 401K, PEO, and shipping services.

Ownership category

akta.pro rank

Product category

Business Association / Trade Association Services

NAICS

Business Associations (813910), Convention and Trade Show Organizers (56192)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Small Business & Entrepreneurship Community Education (EDAAAFAK)

Keywords

• Small business association
• Business membership services
• Entrepreneur networking events
• Small business advocacy
• Business education programs

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Membership Dues: ASBA generates revenue through tiered membership subscriptions. Two primary tiers are offered: Premier Membership at $69/month and Pro Membership at $32/month. Members receive access to networking events, educational content, and member benefits based on their tier level.
2. Event Fees: Revenue generated from signature events including AZBizCon, SCALE Roadshows, The BIG Thank You, and various webinars. Many events offer discounted or free attendance for members.
3. Partnerships and Sponsorships: ASBA partners with corporate sponsors including APS, SRP, Southwest Airlines, National Bank of Arizona, 12 News, Farmers Insurance, Maricopa County Office of Procurement, Justworks, and WWEX who support events and programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Arizona Small Business Association (ASBA) is a 501(c)(6) nonprofit membership organization that provides small business owners across Arizona with tiered membership subscriptions (Pro at $32/month and Premier at $69/month), networking events, educational programs, business advocacy, and member benefits including healthcare and 401K plans. Its core deliverable is a statewide community platform connecting entrepreneurs with resources, government contracting opportunities, and signature events such as AZBizCon, SCALE Roadshows, and Coffee at the Capitol.

Product overview

The Arizona Small Business Association (ASBA) operates as a 501(c)(6) nonprofit membership organization rather than a traditional product company. Its core offering is a tiered membership program (Premier and Pro levels) providing small businesses access to resources, networking, advocacy, and member benefits. The product portfolio centers on SCALE (Strategic Coaching for Advancing Local Entrepreneurs), a coaching and roadshow program; signature events including AZBizCon, The BIG Thank You gala, Coffee at the Capitol, and Arizona Speaks; the ASBA Job Board; and member benefits including healthcare and 401K plans through in-house brokers. Additional offerings include ThinkSmallBiz content resources, the Business Education Foundation's Forge Ahead program, and a member community platform built on GrowthZone. The organization serves entrepreneurs from solo operators to businesses with thousands of employees across Arizona's 15 counties.

Differentiator

Problem solved

Functional benefit

Brands

• SCALE (Strategic Coaching for Advancing Local Entrepreneurs): Program designed to empower and accelerate small business growth across Arizona.
• AZBizCon
• The BIG Thank You
• ThinkSmallBiz
• ASBA Job Board

Products and services

• ASBA Membership Program Tiered membership program (Pro and Premier) providing small business owners with access to resources, networking opportunities, advocacy, healthcare options, and event discounts.
• SCALE Program (Strategic Coaching for Advancing Local Entrepreneurs) Coaching and roadshow program featuring interactive workshops, panels, and networking events held in various Arizona communities to accelerate small business growth.
• AZBizCon Annual signature business conference celebrating National Small Business Week, featuring exhibitors, educational sessions, and resources for small businesses.
• The BIG Thank You (AZ Small Business Awards Gala) Annual celebration event recognizing members, partners, and supporters of Arizona's small business community.
• Coffee at the Capitol Signature networking event bringing small business owners together with Arizona state legislators to discuss business-related legislation and advocacy.
• Arizona Speaks Signature event featuring presentations and discussions on topics relevant to Arizona small businesses.
• ASBA Job Board Online job board platform connecting Arizona small businesses with potential employees.
• Healthcare Member Benefit In-house broker service offering healthcare insurance options to ASBA members.
• ASBA 401K Plan Retirement planning benefit for ASBA members, coordinated through partner broker Joseph Weber at IFS.
• ThinkSmallBiz Online resource and content platform providing small business guidance, tools, and information for ASBA members.
• Business Education Foundation (Forge Ahead Program) Educational foundation offering the Forge Ahead program to develop business skills and knowledge for entrepreneurs.
• Member Community Platform Online community platform (built on GrowthZone) enabling members to connect, network, post events, access resources, and engage with other ASBA members.
• ASBA Event Calendar Comprehensive calendar listing all ASBA events including webinars, roadshows, networking mixers, and signature events for small business owners across Arizona.

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered minor and core.

• APS (Arizona Public Service)minorGTM or Marketing PartnerAPS is an Arizona utility company partnering with ASBA as a corporate sponsor. APS offers the Arizona Prospector platform for businesses to find opportunities.
• SRP (Salt River Project)minorGTM or Marketing PartnerSRP is a community-based utility provider partnering with ASBA as a corporate sponsor supporting small business initiatives.
• Southwest AirlinesminorGTM or Marketing PartnerSouthwest Airlines partners with ASBA as a corporate sponsor, providing travel-related benefits for member events and programs.
• National Bank of ArizonacoreGTM or Marketing PartnerNational Bank of Arizona sponsors ASBA Small Business Awards and provides SBA loan education sessions. They are a key financial partner for ASBA events and programs.
• 12 News (KPNX)minorGTM or Marketing Partner12 News partners with ASBA to raise visibility of small businesses through co-marketing and sponsorship of ASBA events and programs.
• Farmers InsuranceminorGTM or Marketing PartnerFarmers Insurance, offered through FIG (Financial Insurance Group), partners with ASBA to provide insurance benefits to ASBA members.
• Maricopa County Office of ProcurementcoreStrategic or Co-development PartnerMaricopa County Office of Procurement partners with ASBA for Vendor University workshops and supplier matchmaking programs, helping small businesses access government contracting opportunities worth over $750 million annually.
• JustworksminorGTM or Marketing PartnerJustworks is a PEO provider that partners with ASBA to offer HR and payroll services to ASBA members as a member benefit.
• WWEX (World Wide Express)minorGTM or Marketing PartnerWWEX is a logistics and shipping provider partnering with ASBA to offer shipping benefits to ASBA members.
• SCOREcoreStrategic or Co-development PartnerSCORE is a resource partner with ASBA, providing free business mentoring and educational webinars including emotional intelligence, content marketing, and AI tools training for small businesses.
• Arizona Commerce AuthoritycoreStrategic or Co-development PartnerArizona Commerce Authority partners with ASBA on programs including Venture RAISE Explore for startup funding education, QuickBooks training, and business finance workshops.
• City of Phoenix Aviation DepartmentminorStrategic or Co-development PartnerCity of Phoenix Aviation Department partners with ASBA to provide information sessions on airport technology opportunities and contracting possibilities for small businesses.
• Integro BankminorGTM or Marketing PartnerIntegro Bank partners with ASBA to host CEO Club events including Women, Wine, & Wealth sessions for women business leaders in the ASBA community.
• Embry-Riddle Aeronautical UniversityminorStrategic or Co-development PartnerEmbry-Riddle Aeronautical University Prescott Campus partners with ASBA for SCALE Roadshow events, providing speakers on emotional intelligence and funding readiness topics.
• Local First ArizonaminorStrategic or Co-development PartnerLocal First Arizona partners with ASBA on Vendor University workshops helping local businesses learn how to do business with Maricopa County.

Scale indicators2 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• U.S. Chamber of Commerce: The largest U.S. business association; provides comparable advocacy, networking, and member services to ASBA, but at a national scale and with broader membership scope beyond SMBs.
• National Federation of Independent Business (NFIB): National small business advocacy and membership organization; directly comparable to ASBA in mission (advocacy + member benefits for SMBs), but operates across all 50 states versus ASBA's Arizona-only footprint.

Direct peers

• SCORE: National nonprofit providing free mentoring, education and webinars to small businesses; directly comparable in the education/mentoring function, and is already an ASBA core partner that co-hosts events.
• Local First Arizona: Arizona-based nonprofit supporting local businesses through education, advocacy and community programs; closest geographic and mission peer to ASBA, already partnered with ASBA on Vendor University workshops.
• Greater Phoenix Chamber of Commerce: Regional chamber of commerce serving Phoenix-metro businesses with networking, advocacy, and member benefits; competes for the same SMB membership base in ASBA's home market.

Others

• Nextdoor (for SMBs): Hyperlocal community platform increasingly used by small businesses for local marketing and customer engagement; comparable as a digital community surface competing for SMB attention.
• Yelp (Business / SMB services): Online SMB directory and community platform providing discoverability and reviews; comparable to ASBA's member directory function as a community/networking surface for local businesses.

Emerging players

• Hello Alice: Digital platform providing small business resources, community, and grant/small business support; comparable to ASBA in SMB education and community function, delivered via a tech-enabled rather than in-person model.
• Goldwater Institute: Arizona-based public policy organization that frequently engages on small business, tax, and regulatory issues; overlaps with ASBA on Arizona advocacy though not a membership association.

Regional players

• Arizona Chamber of Commerce & Industry: Statewide Arizona business advocacy organization; comparable in geographic scope and policy advocacy function, but skews larger-employer rather than SMB-focused.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/asba
• YouTubeyoutube.com/@ARizonaSmallBiz
• Facebookfacebook.com/azsmallbiz
• LinkedInlinkedin.com/company/asba
• Instagraminstagram.com/azsmallbiz

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Arizona Small Business Association