12 News

What 12 News does

12 News (legal name KPNX-TV) is a local broadcast television station serving the Phoenix, Arizona metropolitan area and the broader Arizona statewide audience, operating since 1953 as the NBC network affiliate in the market. The station is owned by TEGNA, a publicly traded media company on the NYSE (ticker TGNA), and is part of TEGNA's portfolio of local television stations across the United States. Its core product is scheduled news, weather, sports, and investigative programming, distributed over-the-air via broadcast television and through cable/satellite affiliates.

The company's product surface extends across multiple distribution channels: the 12News+ streaming service delivers 24/7 live and on-demand news content on connected-TV platforms (Roku, Amazon Fire TV, Apple TV); native mobile applications are published on iOS and Android; the 12news.com website hosts articles, video, and weather tools; and the station maintains a social presence on YouTube and Facebook. Programming verticals include the I-Team investigative unit, the VERIFY fact-checking initiative, 12 News en Español for Spanish-speaking audiences, a weather product suite (interactive radar, 10-day/hourly forecasts, severe-weather alerting, SkyCam network across Phoenix-area landmarks), 12Sports coverage of the Cardinals, Diamondbacks, Suns, Mercury, ASU, and high-school sports, plus original programs such as Arizona Midday, Rediscover Arizona, Friday Night Fever, A+ Teachers, and the Dropping Dimes podcast.

Revenue is generated entirely from advertising across three streams: television advertising (local spot ads, sponsored segments), digital advertising (display, video, sponsored content on 12news.com and mobile), and streaming advertising on 12News+. All consumer access — over-the-air broadcast and 12News+ — is free to viewers, and the customer base is split between a long-tail consumer audience across the Phoenix DMA and Maricopa County and a sponsor/advertiser base anchored by local SMBs and regional brands. Notable partnerships include the network affiliation with NBC, the parent relationship with TEGNA, and co-marketing alliances with the Arizona Diamondbacks and Amazon around community programming (Pitch In For Teachers).

Name

12 News

Legal name

KPNX-TV

Website

https://12news.com

Company type

Private

Founded year

1953

Operating status

Operating

Headcount range

101–250 employees

Short description

12 News (KPNX-TV) is a Phoenix-based NBC affiliate local broadcast television station serving the Phoenix metro and Arizona, distributing news, weather, sports, and investigative content over-the-air, via the 12News+ streaming service, mobile apps, and digital platforms, monetized through advertising.

Ownership category

akta.pro rank

Product category

Local Broadcast Television News

NAICS

Television Broadcasting Stations (516120), Television Broadcasting Stations (51612), Radio and Television Broadcasting Stations (5161), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Local News & Weather Stations (MPABACAJ)

akta.pro secondary industries

Rolling News & Breaking News Channels (MPABAIAH), National & Regional Sports TV Networks (Linear) (MPABAJAA)

Keywords

• Local broadcast television
• Local news coverage
• Weather forecasting
• Streaming news service
• Investigative journalism

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Television Advertising: Revenue generated from broadcast television commercials including local spot ads, sponsored content, and integrated segments
2. Digital Advertising: Revenue from display ads, video ads, and sponsored content on the 12news.com website and mobile applications
3. Streaming Platform: Free streaming service (12News+) available on connected TV devices, monetized through digital advertising

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

12 News (KPNX-TV) is the NBC-affiliated local broadcast television station for Phoenix, Arizona, producing and distributing local news, weather, sports, traffic, and investigative journalism content. Programming is delivered across over-the-air broadcast, the 12News+ 24/7 streaming service on connected TV platforms, iOS and Android mobile applications, and the 12news.com website. Supporting offerings include Spanish-language coverage (12News en Español), dedicated weather products (radar, forecasts, SkyCams, heat and monsoon alerts), investigative reports (I-Team), and fact-checking (VERIFY).

Product overview

12 News (KPNX-TV) is Phoenix, Arizona's leading local broadcast television station offering a comprehensive news portfolio. The core offering is broadcast television news combined with a 24/7 streaming service (12News+) available on Roku, Amazon Fire, and Apple TV. Supporting products include a mobile app for iOS and Android, Spanish-language service (12News en Español), the I-Team investigative unit, a fact-checking service (VERIFY), and comprehensive weather products including radar, forecasts, and heat/monsoon tracking. The station also produces original programming including the Dropping Dimes sports podcast, Arizona Midday program, and the Rediscover Arizona travel feature series.

Differentiator

Problem solved

Functional benefit

Brands

• 12News+: 24/7 streaming service available on Roku, Amazon Fire TV, and Apple TV
• 12 News en Español
• I-Team
• 12Sports
• VERIFY
• Rediscover Arizona
• Arizona Midday
• Friday Night Fever
• A+ Teachers
• Sunday Square Off

Products and services

• 12News (KPNX-TV) Broadcast Television Phoenix's leading local NBC-affiliated broadcast television station providing local news, weather, traffic, sports, and investigative reporting for the Phoenix metropolitan area and statewide Arizona.
• 12News+ Streaming Service 24/7 streaming news service available on Roku, Amazon Fire TV, and Apple TV, offering live and on-demand news content to viewers free of charge and supported by advertising.
• 12News Mobile App Mobile application for iOS and Android devices providing news alerts, weather forecasts, live streaming, and user-submitted content features for the Phoenix market.
• I-Team Investigations Investigative journalism unit producing in-depth investigative reports on consumer issues, accountability journalism, and exposing waste, fraud, and abuse for the Arizona audience.
• 12News en Español Spanish-language news service providing local Arizona news coverage in Spanish for Spanish-speaking and bilingual audiences across the state.
• VERIFY Fact-Checking Service Fact-checking initiative that investigates and verifies claims, providing truth and accuracy reporting on viral stories and public statements for the audience.
• Weather Services Comprehensive weather coverage including forecasts, radar maps, 10-day forecasts, hourly forecasts, heat alerts, monsoon tracking, and SkyCams across Arizona.
• Arizona Midday Daily daytime news program covering local Arizona stories, community events, and lifestyle content for Phoenix-area viewers.
• Rediscover Arizona Feature series exploring hidden Arizona destinations, local attractions, hiking trails, and cultural landmarks across the state.
• Dropping Dimes Podcast Sports podcast hosted by Cameron Cox and Chilly covering Arizona and Valley sports, featuring interviews with sports figures and recruiting analysis.

Quantifiable outcome

• Comprehensive 24/7 local news coverage for Phoenix market
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Arizona DiamondbacksminorGTM or Marketing Partner · 1 January 2026Community partnership for Pitch In For Teachers program supporting first-year teachers in Valley schools, including ticket giveaways and promotional activities
• AmazonminorGTM or Marketing Partner · 1 January 2026Amazon partnership supporting the Pitch In For Teachers initiative with the Arizona Diamondbacks to benefit first-year teachers in Valley schools
• TEGNAcoreOthersTEGNA is the parent media company that owns and operates KPNX-TV (12 News) as part of its portfolio of local television stations across the United States.
• CaffeniominorGTM or Marketing PartnerMexican coffee brand featured in Spanish-language content, bringing Mexican traditions and products to the Phoenix Valley community
• NBC (Network)coreOthers12 News (KPNX) operates as the NBC network affiliate, broadcasting NBC programming alongside local news content

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• KNTV (NBC Bay Area): NBC-affiliated station serving another large US market with a similar broadcast + streaming + digital news portfolio. Closest network-affiliation peer to 12 News outside the Phoenix DMA.
• KNXV-TV (ABC15): ABC affiliate serving the Phoenix metropolitan area, directly competing with 12 News for local news viewers, advertisers, and digital audience share in the same DMA. Operates a comparable multi-platform news, weather, and streaming product.
• KPHO-TV / KTVK (CBS 5 / 3TV): CBS-affiliated duopoly serving the Phoenix market with local news, weather, and investigative coverage. Directly competes with 12 News for audience share and Phoenix-area ad budgets across broadcast and digital.
• KSAZ-TV (Fox 10): Fox-affiliated local station in Phoenix delivering news, weather, and sports content. A direct market competitor to 12 News for the same Phoenix viewers and advertisers.

Broad incumbents

• WUSA (TEGNA, Washington DC): TEGNA-owned local station operating with the same corporate playbook, technology stack, and content-sharing framework as 12 News. A broader-incumbent peer within the same parent portfolio.
• WFAA (TEGNA, Dallas): Sister TEGNA-owned station in another top US market, sharing corporate infrastructure, syndicated content, and digital platforms. Comparable in operating model though operating in a different DMA.
• ABC News Live: ABC's national streaming news offering available on connected TV platforms. Comparable in form to 12News+ as a free, ad-supported streaming news service and a competitor for digital news audiences.
• NBC News Now: NBCUniversal's 24/7 streaming news product distributed on the same CTV platforms as 12News+. Represents network-level streaming competition for audience attention and ad dollars adjacent to 12 News' streaming product.

Others

• Lockheed Martin Local News Initiative (News/Media Alliance peers): Placeholder removed; replaced below.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/12newsaz/featured
• Xx.com/12News

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 12 News