Convince

What Convince does

Convince is a small Danish marketing and communications agency headquartered in Aarhus, Denmark, that delivers integrated 360° marketing services to B2B clients across diverse industries including construction, real estate, manufacturing, robotics, healthcare, and hospitality. Its service offering is organized around six core modules — Brand DNA, Research, Medier (Media), Design, Editorial, and Conversion — supported by two proprietary programs: LEADLoop™, an attract-convert-close 360° marketing methodology, and a Newsroom content production system that operates as an inbound marketing add-on.

The agency's underlying technology stack combines marketing automation (HubSpot), paid search and display buying (Google Ads, Adform), SEO across 200+ Google ranking factors, social media management, and a data-driven customer segmentation engine that layers Conzoom/Gallup consumer typology data over anonymous household-level online behavioral signals. A notable differentiator is Convince's ownership and operation of Dit Nybyggeri, a proprietary niche media platform comprising 400+ articles and 4 print magazines covering private home construction in Denmark, reaching 300,000+ readers — used both as a content distribution channel and as a first-party data source for client campaigns.

The business operates a professional services revenue model with quote-based pricing tailored to client scope and budget, delivered via multi-year contracts and direct sales engagement. Convince supplements consulting revenue through its owned niche media, which provides advertising inventory and unique audience access to construction-sector clients. The company is privately held with no disclosed funding, parent company, or external investors, and is led by Bureau Chief Bo Dahl Andersson.

Name

Convince

Legal name

Convince

Website

https://convince.dk

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Convince is a small Aarhus-based Danish communications agency that delivers integrated 360° marketing services to B2B clients across industries, combining six service modules, the proprietary LEADLoop™ methodology, and owned niche media (Dit Nybyggeri) targeting Danish home builders.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Creative Concepting & Campaign Development (BPAFAEAD)

akta.pro secondary industries

Lead Generation & List Building Services (Prospecting, Data Sourcing) (BPAFAKAE), Lead Nurturing & Marketing Operations (List Management, Scoring) (MPAAAIAJ), Influencer Campaign Strategy & Planning (BPAFAHAC)

Keywords

• Digital marketing agency
• Brand strategy consulting
• Inbound marketing services
• Campaign planning services
• Lead generation programs

Headquarters

HQ city

Aarhus

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Marketing Consulting Services: Core revenue from strategic marketing consulting, campaign planning, brand development, and 360° marketing advisory services. Delivered through workshops and ongoing agency engagements.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels8 records

Core offering

Convince is a Danish marketing and communications agency that delivers 360° marketing services including brand strategy, content production, campaign planning, media buying, and conversion optimization, combined with proprietary lead generation (LEADLoop™) and inbound content (Newsroom) programs. The agency also operates its own niche media publications focused on private home construction in Denmark (Dit Nybyggeri), providing unique first-party premium data assets used for targeted multi-channel marketing campaigns on behalf of business clients.

Product overview

Convince is a smaller Danish communications agency offering a modular, integrated suite of six core marketing service modules — Brand DNA, Research, Medier (Media), Design, Redaktion (Editorial), and Konvertering (Conversion) — underpinned by a proprietary LEADLoop™ 360° marketing program and a Newsroom content production program. The six modules are designed to be used together as an integrated whole, with Research informing strategy, Brand DNA shaping identity, Design creating visual expression, Redaktion handling content, Medier managing channel selection and buying, and Konvertering driving measurable outcomes. Convince also operates its own niche media publications (Dit Nybyggeri) in the new residential construction sector, which function both as content channels and as a unique first-party premium data asset for targeted campaigns.

Differentiator

Problem solved

Functional benefit

Brands

• LEADLoop: A fundamental system and marketing program that focuses on acquiring new customer leads that convert to sales. Part of the 360-degree marketing approach with tools for attract, convert, and close stages.

Products and services

• 360° Rådgivning (360° Consulting) Overarching 360° marketing consulting service that combines strategy, brand development, media, design, editorial, and conversion optimization into an integrated engagement for Danish businesses.
• LEADLoop™
• Newsroom Program
• Kampagneplanlægning (Campaign Planning)
• Own Niche Media Publications (Dit Nybyggeri)

Quantifiable outcome

• Himmerland Golf Resort reduced marketing budget by 70% and increased sales effect by 40%
• +2 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• ConzoomcoreTechnology or IntegrationConzoom, developed in collaboration with Gallup, provides consumer segmentation data covering 30 different Danish consumer types. Convince uses Conzoom's database combined with anonymous online behavioral data to enable precise multi-channel targeting of potential customers based on demographics, lifestyle, and online behavior. This data partnership enables their unique first-party premium data capabilities in the Danish market.

Scale indicators6 records

Recent moves5 records

Expansion highlights3 records

Regional players

• Geelmuyden.Kiese: Norway's largest communications and PR agency offering brand strategy, content, and integrated marketing — comparable to Convince in scope but serving Norwegian clients across industries.
• Knowit: Nordic digital consultancy with strong presence in Sweden, Norway, Denmark, and Finland offering digital marketing, data-driven campaigns, and marketing technology — comparable to Convince's data-driven targeting and marketing automation capabilities.
• Hallvarsson & Halvarsson: Swedish communications, PR, and brand strategy consultancy — comparable to Convince's Brand DNA and editorial/content offerings but primarily serving Swedish enterprise clients.

Direct peers

• Advice A/S: Danish full-service advertising and marketing agency offering brand strategy, digital, and media services to enterprise clients — directly comparable to Convince as a similarly scoped Danish agency serving cross-industry B2B clients.
• Hjaltelin Stahl (Accenture Song Denmark): One of Denmark's most established creative and advertising agencies, now part of Accenture Song, offering brand strategy, campaign development, and digital marketing — comparable to Convince's Brand DNA, Design, and campaign planning modules.

Broad incumbents

• Valtech: Global digital agency with significant Nordic presence offering strategy, technology, and marketing services — comparable in marketing services scope but with broader portfolio and scale.
• Isobar (Dentsu Creative): Global digital creative agency (now part of Dentsu) offering brand strategy, campaign planning, and data-driven marketing — comparable to Convince's 360° marketing offering but operating at global scale.
• Publicis Groupe Denmark: Global advertising network with Danish operations offering brand strategy, media planning, and digital marketing — comparable to Convince's media buying and creative services but part of a much larger portfolio.

Market position

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/convinceaps

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Convince