Prosound

Name

Prosound

Legal name

Prosound

Website

https://prosound.co.za

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Professional Audio Visual Integration Services

NAICS

Other Specialized Design Services (54149)

akta.pro primary industry

Pro Audio Equipment (Mics, Interfaces, Mixers, Studio Monitors) (MPAIAJAB)

akta.pro secondary industries

Live Sound & Stage Equipment (PA Systems, Amplification, Monitoring) (MPAIAJAD), Instrument & Pro Audio Retail (Online/Brick-and-Mortar) (MPAIAJAH)

Keywords

• Professional audio systems
• AV system integration
• Stadium sound design
• Lighting solutions
• Venue audiovisual

Headquarters

HQ city

Johannesburg

HQ country

South Africa

HQ region

Africa

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. AV System Design and Integration Services: Custom design, installation, and integration of professional audio and visual systems for venues across various sectors including stadia, theatres, houses of worship, retail, and corporate facilities.
2. Equipment Supply: Supply of professional audio, lighting, and AV equipment from international brand partners including Genelec, ETC, Meyer Sound, Riedel, and Symetrix.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Prosound supplies, designs, and integrates professional audio, lighting, AV, and staging solutions for venues across multiple sectors. The core offering is custom-designed audiovisual system integration combining professional audio systems, lighting solutions, video systems, intercom, and livestreaming capabilities, delivered as turnkey projects from site assessment through installation to after-sales support. Equipment is sourced from international brand partners including Genelec, ETC, Meyer Sound, Riedel, and Symetrix.

Product overview

Prosound is a professional audio and visual (AV) technology company specializing in system design and integration services. Founded in 1973, it is the first professional audio system specialist in South Africa. The company offers a comprehensive portfolio of AV solutions across multiple vertical markets including retail audio systems, stadia and arena sound systems, theatre AV solutions, houses of worship installations, education facilities, bars and restaurants, broadcast technology, corporate conference systems, hotels and casinos, and transport hub audio. The core offering is custom-designed AV system integration combining professional audio systems, lighting solutions, video systems, and livestreaming capabilities. Prosound serves customers throughout Africa and internationally, with notable presence in the Philippines, Dubai, Albania, and China.

Differentiator

Problem solved

Functional benefit

Products and services

• Professional AV System Design and Integration Custom design, supply, and integration of professional audio, lighting, video, intercom, and livestreaming systems delivered as turnkey projects from site assessment through installation to after-sales support.
• Stadia & Arena Sound Systems Sound system design and installation for sports stadia and arenas, with intelligibility (STI/PA) measurement and compliance with FIFA standards (minimum STI of 0.55, recommended 0.75).
• Theatre AV Solutions Audio reinforcement, lighting control (including ETC Apex10), and stage AV systems for professional theatre and performing arts venues.
• Houses of Worship AV Solutions Audio, lighting, video, and livestreaming systems designed for churches, temples, and religious venues, with flexibility for volunteer operators and clarity for speech and music.
• Retail Audio Solutions Background music and announcement systems tailored for retail stores and shopping environments to enhance brand atmosphere and customer dwell time.
• Corporate Conference & Legislature AV Solutions AV systems for corporate conferences, government legislature chambers, and meeting facilities, with speech intelligibility and multi-zone audio capabilities.
• Broadcast Technology Solutions Broadcast-quality audio and video systems for television and radio production facilities, including studio monitors and intercom systems.
• Airport Public Address and Evacuation Systems Public address, announcement, and emergency evacuation systems for airports and other transport hubs, designed for clear intelligibility and emergency compliance. Supplied for aviation facilities for over 25 years.

Quantifiable outcome

• 9 of 10 FIFA World Cup stadia in South Africa equipped with Prosound audio solutions
• +1 more outcomes

Named customers9 records

Segments10 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Ten partnerships are on record, tiered key, core, long-standing and regional.

• Dennis HutchinsonkeyStrategic or Co-development Partner · 22 May 2024Acclaimed lighting designer Dennis Hutchinson collaborates with Prosound on projects such as the Tzu Chi Temple installation. Hutchinson brings theatrical design expertise to complement Prosound's technical capabilities for houses of worship and similar venues.
• GeneleccoreTechnology or IntegrationGenelec is a key brand partner for Prosound, supplying professional loudspeaker systems including studio monitors (8010A, 8030C, 8350) for broadcast, studio, and installation applications. Prosound facilitates Genelec product installations across South Africa and African markets.
• ETCcoreTechnology or IntegrationETC is a lighting equipment brand partner supplying products including ColorSource Spot jr fixtures and Apex10 lighting desks. Prosound is a forerunner of ETC suppliers in South Africa, with Director Mark Malherbe being the pioneer of ETC products in the region.
• Meyer SoundcoreTechnology or IntegrationMeyer Sound is referenced as a brand partner, with products like X20 speakers used in installations such as the Tzu Chi Temple project. Known for exceptional clarity and smooth response in professional audio applications.
• SymetrixkeyTechnology or IntegrationSymetrix audio processing systems form the backbone of Prosound's audio solutions, with Symetrix W3 control panels enabling seamless control over audio, video sources, and projector functions from single interfaces.
• RiedelcoreTechnology or IntegrationRiedel intercom systems are supplied by Prosound for professional productions, providing backstage communication solutions for theatrical productions including The Sound of Music South African tour.
• Artscapelong-standingImplementation/ SI/ Consulting PartnerArtscape is a long-standing partner and leading theatrical institution in South Africa. Prosound supplies cutting-edge technology including the first ETC Apex10 lighting desk in the country, installed by Faheem Bardien, head of lights.
• Capital SoundskeyChannel Partner/ Reseller/ DistributorCapital Sounds is the official audio broadcaster of the SAAF Airshow and a key channel partner for Prosound, utilizing Prosound equipment for events serving 30,000-50,000 spectators.
• Pressure Cooker StudioskeyImplementation/ SI/ Consulting PartnerProsound equipped all 12 rooms at Pressure Cooker Studios in Cape Town's CBD with Genelec monitors, including a 7.1.4 Dolby Atmos cinema, 5.1 sound design suite, and multiple stereo edit rooms.
• Sodimas CongoregionalChannel Partner/ Reseller/ DistributorSodimas Congo is a channel partner in the Democratic Republic of Congo, distributing Prosound-supported solutions including broadcast, lighting, and sound systems for projects like Lumumba Stadium in Matadi.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Electrosonic: Global AV integrator specializing in experience design for museums, control rooms, venues, and corporate environments. Highly comparable on the integration-services and vertical-venue positioning (stadia, theatres, houses of worship) but with broader international reach and significantly larger headcount.
• AVI Systems: Large US-headquartered AV integrator with hundreds of employees delivering enterprise AV, broadcast, and stadium solutions globally. Comparable as a professional AV system design and integration firm competing for the same stadium, corporate, and venue projects, but at materially larger scale and broader geographic footprint than Prosound.
• Solotech: Canadian-headquartered AV integrator and live-event production company serving venues, broadcast, and corporate clients globally. Comparable on live-sound, theatre, and venue AV integration, with substantially larger scale and broader geographic reach.
• Diversified: Global AV/IT integrator serving corporate, broadcast, and venue customers across multiple continents. Comparable on the integration services model and stadium/venue expertise, but operating at substantially larger scale than Prosound.

Direct peers

• Kinly: Global AV integrator specializing in collaboration, meeting, and venue technology for corporate and public-sector clients. Comparable as an AV system design and integration firm with a similar vertical-specialized GTM and project-based revenue model.
• Audiosure: South African pro audio distributor and integrator representing multiple international AV brands. Comparable as a regional pro audio system specialist selling integrated solutions across similar verticals in the same South African market.
• Cinos: UK-based AV integrator delivering audio-visual, collaboration, and broadcast solutions to enterprise and public-sector clients. Directly comparable as a systems integrator combining audio, video, and control across multiple verticals, with similar project-based revenue model.
• Stage Audio Works: South African-based AV and staging integrator providing professional audio, lighting, video, and staging solutions to stadia, houses of worship, theatre, and events. Closest regional direct peer to Prosound, competing for the same African stadium and venue contracts.
• ProAV (UK): UK-based pro audio, lighting, and AV distribution and integration company serving studios, venues, and broadcast customers. Comparable as a value-added reseller/integrator of international pro-audio brands across professional venue verticals.

Regional players

• Sodimas Congo: DRC-based broadcast, lighting, and sound system integrator and Prosound channel partner. Comparable as an emerging African AV integrator but operating primarily within Central Africa rather than competing for South African projects.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/prosound_sa
• Facebookfacebook.com/ProsoundSA
• Instagraminstagram.com/prosound_sa
• LinkedInlinkedin.com/company/prosound-sa

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prosound