What 42flows.tech does

42flows.tech is a private international technology solutions provider specializing in digital banking and middleware for financial institutions, retailers, and telecom operators. Operated by Estonian entity Chatbotsstudio OÜ (Narva mnt 5, Tallinn) with development centers in Ukraine and broader European/Asian delivery footprint, the company designs, integrates, and operates middleware layers, digital banking front-ends, customized CRM systems, and conversational banking solutions built on Node-RED (an open-source low-code platform originated at IBM) and a microservices architecture. Its middleware handles 500,000+ computations per day on two horizontally-scaling Node-RED services, and its solutions are secured via field-level encryption, TLS mutual authentication, tokenization, MFA, and PCI DSS-aligned controls validated by Cossack Labs.

The company monetizes through two primary streams: custom software development and integration services delivered as fixed-scope or time-and-materials engagements, and platform licensing/implementation of its Node-RED-based middleware and orchestration stack for banking clients. Pricing is quote-based and not publicly disclosed. Go-to-market is enterprise field sales targeting banks, neobanks, and large retailers, supported by content marketing (blog, case studies), conference presence (Money 20/20, Seamless Europe), a free Node-RED training course, and an integrated partner ecosystem spanning core banking (Skaleet, Tuum, Fimple), identity and compliance (Ondato, Veriff, Sumsub, Regula, Hawk AI), security (Cossack Labs), design (Alty), and messenger platforms (Viber/Rakuten). Named clients include an Eastern European banking group with 19.8M+ retail customers, a leading Eastern European food retailer with 62.9M loyalty card users, and KredoBank; 94% of clients reportedly place repeat orders and the company has completed 578 integrations over the last three years.

The leadership team comprises co-founder and CEO Max Popov (ex-PrivatBank Chief of CRM and former CTO at Middleware Inc./Corezoid), co-founder Andriy Sabanskiy (Strategy Board; conversational AI and GovTech), and co-founder Dima Doroshenko (COO; open API and middleware). Chatbots.Studio partially owns the company, providing a referral channel for messenger-based banking engagements. The company reports 90+ developers and 37+ launched projects across banking, retail, telecom, e-commerce, and government, and has expanded into Kazakhstan for healthcare and government registry deployments alongside its Eastern European banking core.

Name

42flows.tech

Legal name

Chatbotsstudio OÜ

Website

https://42flows.tech

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Short description

42flows.tech is a private fintech solutions provider that designs digital banking, middleware, custom CRM, and conversational banking systems for banks, neobanks, retailers, and telecoms, built on Node-RED low-code orchestration and a microservices architecture, delivered via enterprise professional services across Europe and Central Asia.

Ownership category

akta.pro rank

Product category

Digital Banking Software Services

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Digital Banking & Neobank Platforms (BPAMAFAD)

akta.pro secondary industries

Low-Code/No-Code Application Platforms (HDAEAKAA), Industry-Specific Low-Code Platforms (Vertical App Platforms) (HDAEAKAL), Customer Experience & Engagement (CRM, Support, Rewards, Loyalty) (FSAGAAAM), Embedded Deposit Accounts & Digital Wallet Infrastructure (FSAGALAE)

Keywords

• Digital banking solutions
• Open API middleware
• Conversational banking
• Banking system integration
• Node-RED development

Headquarters

HQ city

Lviv

HQ country

Ukraine

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom Software Development & Integration Services: Bespoke development of digital banking solutions, middleware implementations, CRM systems, and chatbot/conversational banking solutions. Projects are custom-tailored to each client's infrastructure and requirements, typically delivered as fixed-scope or time-and-materials engagements.
2. Platform Licensing & Implementation: Implementation and deployment of Node-RED-based middleware and orchestration platforms for banking clients. Includes development portals, BaaS infrastructure, and custom CRM platforms for large customer bases.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

42flows.tech designs and builds custom digital banking, open API and middleware, customized CRM, and conversational banking solutions for financial institutions and large enterprises. The company uses the Node-RED low-code platform from IBM to orchestrate microservices-based integrations between legacy core banking systems, partners (retailers, telecoms, payment providers), and customer-facing channels, complemented by a Rewards Platform for loyalty management.

Product overview

42flows.tech is a digital banking and middleware solutions provider offering a portfolio of interconnected services. The core offerings include Digital Banking (BaaS development, partner integrations, front-end solutions), Open API & Middleware (legacy system orchestration, Neobank portals, PSD2 enablement), Customized CRM (for enterprises with 100,000+ monthly customers, featuring upsell/cross-sell automation), and Conversational Banking (chatbot solutions across WhatsApp, Telegram, Viber, Facebook Messenger). These services are complemented by a Rewards Platform for loyalty program management. The company primarily uses Node-RED as a low-code orchestration platform and builds microservices-based solutions. The services are delivered as custom implementations rather than a single unified SaaS product.

Differentiator

Problem solved

Functional benefit

Brands

• Rewards Platform: A product platform offered by 42flows.tech for loyalty and rewards management.

Products and services

• Digital Banking Full-service digital banking development including BaaS development, integrations with partners (retailers, telecoms, payment providers), and front-end solutions for customers. Enables banks to launch digital-first banking products and services.
• Open API & Middleware Integration and orchestration of legacy backend systems for banks, development portals for Neobanks and BaaS, and PSD2-like initiation enabling. Middleware layers unify access to various back-end systems via APIs.
• Customized CRM CRM solutions for enterprises with large customer bases (100,000+ monthly customers), including core client base systems, real-time engines for upsell, cross-sell, and customer reactivation campaigns.
• Conversational Banking Chatbot commerce solutions and contact center automation enabling banks to engage, sell, and service customers through WhatsApp, Telegram, Viber, and Facebook Messenger platforms.
• Rewards Platform Loyalty and rewards management platform for banking and retail customers, enabling monetary rewards, welcome bonuses, and loyalty program automation.

Quantifiable outcome

• Digital bank launched in 8 weeks; 40,000+ new customers acquired in under 2 months; 10,000+ banking service sales in the same period
• +5 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature5 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• RegulacoreTechnology or Integration · 1 January 2022Regula is a leading developer of forensic equipment and software for authenticating documents, banknotes, and securities, established in 1992. 42flows.tech integrates Regula's document verification into banking solutions for compliance and fraud prevention.
• SkaleetcoreTechnology or IntegrationSkaleet is an international FinTech providing a Core Banking Platform that allows financial institutions to quickly launch new banking products. 42flows.tech integrates with Skaleet to provide implementation and middleware services for banks using the Skaleet platform. Skaleet manages 8+ million banking accounts worldwide.
• OndatocoreTechnology or IntegrationOndato provides end-to-end KYC management and digital identity verification solutions. 42flows.tech integrates Ondato into its digital banking and chatbot solutions for customer onboarding and identity verification compliance.
• VeriffcoreTechnology or IntegrationVeriff provides AI-powered identity verification software for fraud prevention and KYC compliance. 42flows.tech uses Veriff for identity verification integration within banking chatbot and digital banking solutions.
• SumsubcoreTechnology or IntegrationStrategic partnership with Sumsub, an all-in-one verification platform providing customizable KYC, KYB, KYT, and AML solutions. 42flows.tech integrates Sumsub into its verification workflows for banking clients.
• Hawk AIcoreTechnology or IntegrationHawk AI and 42flows.tech partnership brings AML and fraud surveillance to global customers. Hawk AI enables financial institutions to make transaction surveillance more efficient and ensure regulatory compliance.
• TuumcoreTechnology or IntegrationTuum is an API-first next-generation core banking platform enabling any business to rapidly launch financial products and services. 42flows.tech serves as an implementation and integration partner for Tuum's core banking platform.
• AltycoreImplementation/ SI/ Consulting PartnerAlty is a UX/UI design partner that develops mobile applications and creates best user experiences for target audiences. 42flows.tech partners with Alty for holistic digital banking UX, combining technical development with UX design. Clients include MonoBank, Halyk, and PrivatBank.
• Cossack LabscoreTechnology or IntegrationCossack Labs provides tools and solutions ensuring higher level of data security and integrity. They independently validate the security of 42flows.tech's solutions. 42flows.tech uses Acra database security suite and other Cossack Labs tools for field-level encryption.
• Viber (Rakuten)minorChannel Partner/ Reseller/ DistributorViber by Rakuten is one of the most popular messengers in the Eastern European region. 42flows.tech works with Viber to supplement the messenger with financial services, developing chatbots and digital banking solutions within Viber.
• Chatbots.StudiocoreStrategic or Co-development PartnerChatbots.Studio is one of the world leaders in chatbot development for banking, ranked by Clutch. The companies share partial ownership (Chatbots.Studio partially owns 42flows.tech). Both companies collaborate on daily banking services in messengers for leading banks.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Regional players

• N-iX: Large Ukrainian-headquartered custom software development firm with significant fintech practice. Comparable on talent base, geographic footprint, and B2B fintech services delivery model, even though broader across industries.

Broad incumbents

• Mambu: Cloud-native banking SaaS used by neobanks and embedded finance players. Overlaps with 42flows.tech's BaaS development and core banking integration services for clients launching new digital banking products.
• MuleSoft (Salesforce): Enterprise API and middleware integration platform. Competes conceptually with 42flows.tech's Node-RED-based middleware for core banking integrations, though at far broader enterprise scale and with deeper Salesforce ecosystem penetration.
• Tuum: API-first next-generation core banking platform that 42flows.tech integrates with. Comparable in targeting neobanks and embedded finance launches, with overlapping value proposition around rapid product launch and open APIs.
• Backbase: Established digital banking and engagement platform serving large banks globally. Competes with 42flows.tech for digital-channel modernization mandates, though at a much broader, product-led scale.
• Finastra: Large incumbent banking technology vendor across core, digital channels, and lending. Competes for the same digital transformation wallet as 42flows.tech, particularly with established tier-1 banks in Europe.
• Skaleet: Core banking / BaaS platform managing 8M+ accounts. 42flows.tech is a core implementation and middleware partner, so Skaleet competes for greenfield digital bank builds while also co-delivering with 42flows.tech on joint client programs.

Emerging players

• Yellow.ai: Conversational AI platform used by banks and large enterprises. Competes with 42flows.tech's Conversational Banking service for bot commerce and contact center automation across WhatsApp, Telegram, Viber, and Messenger.

Direct peers

• Chatbots.Studio: Sister entity co-founded with related ownership; leading chatbot development company for banking ranked by Clutch. Directly comparable in conversational banking and bot commerce offerings for financial institutions and retailers.
• Corezoid: Low-code middleware and process orchestration platform with strong banking pedigree (founded by ex-PrivatBank team, where 42flows.tech CEO previously worked). Closest direct competitor on the Node-RED-like middleware thesis for digital banking integrations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 42flows.tech