Clue Dental Marketing

What Clue Dental Marketing does

Clue Dental Marketing is a privately held, dental-vertical digital marketing agency headquartered in Burr Ridge, Illinois (Chicago suburb), founded in 2014. The company exclusively serves dental practices in the United States — including startups, established practices, dental specialists, and Dental Service Organizations (DSOs) — building and managing websites, SEO, paid search, social media, and practice branding on their behalf.

Its product surface combines custom-built, mobile-responsive dental websites with a proprietary patient education platform branded Toothority (comprising ToothorWeb for website-embedded educational videos and Toothority Chairside for treatment presentation videos used to drive case acceptance). Service offerings are delivered through tiered monthly subscription packages (Bronze, Silver, Gold) plus a bundled CROWN startup practice program, signature branding packages, and Google Ads management delivered under a Google Partner certification.

The business model is predominantly recurring subscription revenue (Bronze/Silver/Gold website hosting, plus Toothority subscriptions) supplemented by project-based professional services (logo design, branding, landing pages) and managed services (Google Ads, social media). The company sells exclusively direct, using a consultative inside-sales motion driven by website 'Request More Information' forms and toll-free phone intake (1-800-750-9956), with no channel partners or resellers. Customer economics are the most disclosed performance signal: 6-year average client retention, 80% renewal rate, 15% past-client repurchase rate, and claimed 50% lower cost-per-lead versus benchmarks.

Name

Clue Dental Marketing

Legal name

Clue Dental Marketing, Inc.

Website

https://cluedentalmarketing.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Clue Dental Marketing is a US-based, dental-vertical digital marketing agency that designs websites, manages SEO and Google Ads, and provides patient education and practice branding services for SMB dental practices, specialists, and DSOs via tiered monthly subscriptions and bundled startup programs.

Ownership category

akta.pro rank

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Website Subscription Services: Monthly subscription-based website hosting and maintenance packages (Bronze, Silver, Gold tiers) with various feature levels. No long-term contracts—cancel anytime model.
2. Professional Services: One-time and project-based services including logo design, practice branding, landing page development, and SEO implementation.
3. Google Ads Management: Ongoing Google Ads campaign management services for dental practices, typically billed as a percentage of ad spend or flat monthly fee.
4. Patient Education Products: Sale of patient education materials including Toothority video platform subscriptions, treatment presentation videos, and print materials (brochures, referral pads).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Clue Dental Marketing designs and manages dental websites and digital marketing programs for dental practices across the U.S. Its core offerings include high-conversion, mobile-responsive dental website design, Google Ads campaign management, SEO, proprietary patient education videos (Toothority), practice branding and logo design, high-conversion landing pages, and the CROWN all-inclusive startup marketing program. Services are delivered via a no-long-term-contract, cancel-anytime model through monthly subscription website packages and project-based engagements.

Product overview

Clue Dental Marketing offers a comprehensive dental marketing platform primarily focused on website design, online marketing, and patient acquisition for dental practices. The core offering centers on high-conversion dental websites available in semi-custom and tailor-made formats, complemented by a suite of marketing services including Google Ads management, SEO, patient education (via the Toothority sub-brand), high-conversion landing pages, practice branding, and social media management. Services are delivered through tiered website subscription packages (Bronze, Silver, Gold) and specialized programs like the CROWN program for startups. The company operates on a no-contract, cancel-anytime model.

Differentiator

Problem solved

Functional benefit

Brands

• Toothority: Dental patient education solution offering website videos, treatment presentation videos, and print/digital education materials designed for dental practices to enhance patient case acceptance.
• CROWN

Products and services

• Dental Websites High-conversion, mobile-responsive dental websites in semi-custom and tailor-made formats, featuring patient education videos, click-to-call buttons, interactive driving directions, testimonials, and social media widgets; designed for dental practices to convert visitors into new patients.
• Google Ads Management Pay-per-click advertising campaigns placing dental practices at the top of Google search results, including campaign setup, monitoring, optimization, and conversion tracking; delivered as a managed service by a Google Partner agency.
• Search Engine Optimization (SEO) Organic SEO services for dental websites across Google, Bing, and Yahoo to drive unpaid new patient traffic; offered from Essential (Silver tier) through Comprehensive (Gold tier) levels.
• Toothority Patient Education Platform Proprietary patient education software comprising Toothority Web (website videos for patient education and SEO) and Toothority Chairside (treatment presentation videos used chairside on computers, tablets, or phones); designed to lift case acceptance for dental practices.
• CROWN Practice Branding and Startup Marketing Program All-inclusive marketing program purpose-built for startup dental practices, bundling the logo design, branding, website, patient education, and launch campaigns needed to establish market presence from day one.
• High-Conversion Landing Pages Specialized web pages optimized to convert visitors into patients through refined layout, engaging visuals, and clear calls-to-action; designed to support Google Ads and pay-per-click campaigns for dental practices.
• Practice Branding Services End-to-end dental practice branding including Signature Dental Logo Design (in-house hand-drawn logos), stationery essentials, office signage, specialist referral packages, GP marketing essentials, treatment presentation folders, and other dental marketing materials.
• Social Media Management Setup and ongoing management of dental practice social media presence on Facebook, Instagram, and Google, delivered as part of comprehensive marketing programs and included in the Gold subscription tier.

Quantifiable outcome

• Average client retention of 6 years
• +3 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• PatientPop (Tebra): Patient acquisition and practice growth platform owned by Tebra, serving both dental and broader medical practices. Overlaps with Clue's website/SEO/patient acquisition stack but at significantly greater scale and as part of a wider healthcare portfolio.
• Scorpion: Large marketing and technology company with a strong dental vertical offering websites, SEO, paid media, and patient engagement. Competes for the same dental practice customers but operates at much greater scale and breadth.

Direct peers

• Roadside Dental Marketing: Dental marketing agency offering website design, SEO, and advertising services to dental practices. Comparable integrated service offering and exclusive dental focus.
• My Social Practice: Dental-specific social media marketing and content provider serving dental practices with done-for-you social media management. Comparable target customer and vertical specialization as Clue's social media offering.
• Pro Impressions Marketing: Dental marketing agency providing websites, SEO, and patient acquisition services to dental practices. Overlapping service stack and customer base with Clue Dental Marketing.
• Rosemont Media: Dental website design and marketing agency specializing in custom dental websites, SEO, and patient acquisition. Directly comparable vertical focus and product offering to Clue's core dental website subscription business.
• Smile Savvy: Dental marketing and patient communication provider offering websites, SEO, and patient engagement tools to dental practices. Comparable SMB dental customer base and integrated service offering.
• Active Web Group: Dental marketing agency offering website design, SEO, and digital marketing services to dental practices. Similar integrated service model and SMB dental customer focus.
• Page Pursuit: Dental marketing and SEO agency offering website design, search engine optimization, and patient acquisition services. Directly comparable SEO-led positioning and dental vertical focus.
• Wonderist Agency: Full-service dental marketing agency offering website design, SEO, PPC, and branding to dental practices. Closest direct competitor — similar size, vertical focus, and integrated service stack as Clue Dental Marketing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/cluedentalmarketing
• Instagraminstagram.com/cluedental
• Pinterestpinterest.com/cluedental
• Xx.com/ClueDental

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clue Dental Marketing