Medimark

What Medimark does

Medimark is a privately held, Melbourne-based medical marketing and management agency founded in July 2017 by Lin Chen. It provides AHPRA-compliant marketing services to medical specialists, practices, and healthcare organisations across Australia, operating as a managed-services partner that combines digital marketing (SEO, social, Google Ads, web), traditional marketing (referrer engagement, branding, events), and strategic advisory through a single dedicated coordinator per client. The company explicitly does not build proprietary technology platforms; its differentiator is healthcare-domain expertise and regulatory fluency rather than software IP.

The business is organised around three core service lines: a Managed Medical Marketing Service functioning as an outsourced marketing department for solo specialists and multi-site practices; a Clinical Trials Recruitment Solutions offering for Phase 2 and Phase 3 studies, using protocol-aligned digital pre-screening, structured patient education pathways, and site-integrated referral routing; and a CPD Accredited Event Management service delivered in partnership with AICPDS to comply with the Medical Board of Australia's 2023 CPD program. Add-on offerings include AHPRA-compliant testimonials guidance and structured referrer engagement programs. Notable outcomes reported include No. 1 global recruiter status across four clinical trials, a 100% increase in client bookings within 12 months, 80%+ revenue uplift for a client business unit, and a 350%+ lift in website traffic sessions.

Commercially, Medimark runs a sales-led, consultative GTM targeting enterprise medical practices and enterprise biopharma sponsors, with free 45-minute strategic practice growth sessions booked via Calendly as the primary lead-conversion mechanism. Pricing is bespoke and annual, structured as a needs-based managed services engagement without lock-in contracts, with a stated client cap of four per coordinator. Customers include Sinclair Dermatology, Manse Medical, SleepWise Clinic, Paradigm Biopharmaceuticals, and a roster of individual specialists across dermatology, cardiology, ENT, sleep medicine, and general surgery. The company is bootstrapped, female-founded, sub-10 in headcount, and operates exclusively within Australia with no disclosed external funding, patents, or public market activity.

Name

Medimark

Legal name

Medimark

Website

https://medimark.com.au

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Medimark is a Melbourne-based medical marketing agency providing AHPRA-compliant managed marketing, clinical trial patient recruitment, and CPD-accredited event management to medical specialists, practices, and pharmaceutical sponsors across Australia.

Ownership category

akta.pro rank

Product category

Healthcare Marketing Services

NAICS

Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Healthcare/Pharma Creative Agencies (MPAAAAAJ)

Keywords

• Medical marketing services
• Healthcare marketing agency
• Clinical trial recruitment
• CPD event management
• AHPRA compliant advertising

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Managed Medical Marketing Services: Fully managed marketing solution for medical practices, combining digital and traditional marketing, referrer engagement, and strategic advice through a dedicated coordinator. Operates on a needs-based model delivering only services required to support the practice at its current stage.
2. Clinical Trials Recruitment Services: Specialist recruitment support for Phase 2 and Phase 3 clinical trials, including digital recruitment strategy, structured pre-screen development, patient education pathway design, site-aligned referral routing, and recruitment analytics.
3. CPD Accredited Event Management: End-to-end management of CPD-accredited events including concept, accreditation support, promotion, registration, and delivery. Services include building events, application submission, asset development, and attendee engagement.
4. Media & PR Services: Public relations and media management services connecting medical experts with media outlets for television, radio, online publications, and podcasts.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

Medimark is a healthcare-specific marketing agency that provides fully managed marketing services to medical specialists, practices, and clinical trial sponsors in Australia. The core offerings combine digital marketing (SEO, social media, Google Ads, web design), traditional marketing (referrer engagement, branding), clinical trial patient recruitment for Phase 2 and Phase 3 studies, and end-to-end CPD-accredited event management. All services are designed to be fully AHPRA-compliant and delivered through a single dedicated coordinator.

Product overview

Medimark is a niche medical marketing agency providing three integrated service offerings. The Managed Medical Marketing Service acts as a dedicated in-house marketing department for medical practices, combining digital and traditional marketing channels with referrer engagement and strategic advisory. The Clinical Trials Recruitment Solutions service delivers structured patient recruitment for Phase 2 and Phase 3 clinical studies through protocol-aligned pre-screening and site integration. The CPD Accredited Event Management service handles end-to-end accredited educational events for doctors. Additional offerings include AHPRA-compliant testimonials guidance and referrer engagement programs. All services are designed specifically for healthcare professionals and comply with AHPRA regulatory requirements.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• No.1 global recruiter status achieved across 4 clinical trials
• +5 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Paradigm BiopharmaceuticalscoreStrategic or Co-development Partner · 1 December 2025Medimark was referenced in Paradigm Biopharmaceuticals' December 2025 ASX announcement for the PARA_OA_012 Phase 3 trial, recognizing Medimark's contribution to recruitment momentum. This partnership demonstrates structured, protocol-aligned recruitment strategies in large-scale, multi-site clinical trials.
• 9 NewsminorGTM or Marketing PartnerTelevision network partner for client media coverage including segments on atopic dermatitis treatment, autoimmune disease awareness, and sleep apnoea treatments.
• 7 NewsminorGTM or Marketing PartnerTelevision network partner for client exposure covering alopecia areata awareness and vitiligo breakthrough treatments.
• ABC NewsminorGTM or Marketing PartnerTelevision network partner for health-related news coverage including VR/Arts/Medical collaboration and sunscreen safety reporting.
• MamamiaminorGTM or Marketing PartnerDigital media partner for online publications on skin cancer awareness and female hair loss topics, plus The Quicky podcast episode on alopecia.
• House of WellnessminorGTM or Marketing PartnerPartner publication for health content including blood pressure management articles reaching health-conscious consumers.
• Sydney Morning HeraldminorGTM or Marketing PartnerMajor newspaper partner for client health content including flu-related articles.
• Australian Financial ReviewminorGTM or Marketing PartnerMajor business publication partner for healthcare-related financial stories including dental surgery superannuation access.
• Deakin University VR LabminorStrategic or Co-development PartnerAcademic research partner for collaborative VR, Arts, and Medical project with Sinclair Dermatology featured on ABC News.
• AICPDS (Australian Institute of CPD Standards)coreStrategic or Co-development PartnerCPD accreditation partner ensuring events meet professional standards. Medimark works alongside accredited CPD providers to support compliant applications for the Medical Board of Australia and AHPRA's 2023 CPD program requirements.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Ogilvy Health: Global healthcare marketing and communications network within WPP/Ogilvy, serving pharma, biotech, and consumer health clients. Comparable as a broad incumbent that competes for the same healthcare advertising, brand, and medical communications mandates that Medimark targets.
• McCann Health: Global healthcare creative and communications network within IPG/McCann. Comparable as a broad incumbent with deep pharma and clinical-trial communications capabilities, including patient recruitment support that overlaps with Medimark's clinical trial recruitment line.
• DDB Health: Healthcare creative and medical communications network within Omnicom/DDB. Comparable as a larger global incumbent serving the same pharma, biotech, and consumer health marketing clients, with similar regulatory-aware creative capabilities.
• Havas Health & You: Global healthcare and wellness communications network within Havas, offering creative, media, and medical communications. Comparable as a larger incumbent that competes for the same pharma, biotech, and healthcare marketing budgets, particularly on clinical trial recruitment and medical communications work.

Direct peers

• IQVIA: Global clinical research organization and healthcare data/technology company with a substantial patient recruitment and site engagement practice. Comparable to Medimark's Clinical Trials Recruitment Solutions line, particularly for Phase 2/3 enrollment in Australia and globally.
• Worldwide Clinical Trials: Global mid-sized CRO with patient recruitment and feasibility capabilities across multiple therapeutic areas. Comparable to Medimark's clinical trial recruitment business for Phase 2/3 studies, including Australia-region execution.
• Ward6: Australian healthcare and pharmaceutical marketing agency offering strategy, creative, and digital services to pharma and consumer health clients. Comparable as a domestic, healthcare-specialized marketing agency competing for similar pharmaceutical and specialist practice budgets.
• Syneos Health: Global biopharmaceutical services organization offering clinical trial and commercial solutions, including patient recruitment, site engagement, and healthcare advertising. Comparable to Medimark across both its clinical trial recruitment and managed medical marketing services.

Regional players

• Thinkerbell: Award-winning Australian creative agency with a dedicated healthcare and pharmaceutical division. Comparable as an Australian-headquartered competitor pursuing the same healthcare and pharma clients, though Thinkerbell is broader in scope than Medimark's medical-specialist focus.
• Innocean Health: Asia-Pacific-focused creative and media network with healthcare communications capabilities across Australia. Comparable as a regional competitor in the same healthcare marketing and communications category, though Innocean operates across multiple verticals rather than specializing in medical.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@Medimark.Australia
• Facebookfacebook.com/medimark.australia
• LinkedInlinkedin.com/company/medimarkaustralia
• Instagraminstagram.com/medimarkaustralia
• Xx.com/medimark_aus

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Medimark