Northland Family Planning Centers

What Northland Family Planning Centers does

Northland Family Planning Centers is a private, for-profit reproductive healthcare provider operating three clinic locations in metro Detroit — Southfield, Sterling Heights, and Westland, Michigan — along with a state-licensed telehealth channel delivering medication abortion by mail. Founded in 1976 by Renee Chelian following her own experience with an illegal abortion in 1966, the organization specializes in patient-centered first and second-trimester abortion care, offering medication abortion (mifepristone and misoprostol, up to 12 weeks gestation), surgical abortion procedures (MVA, suction aspiration, and D&E up to 24 weeks), IV sedation, ultrasound-guided care, fetal anomaly abortion services, and miscarriage treatment. It is NAF-certified, HIPAA-compliant, and LegitScript-verified.

The business model is direct-to-consumer and pay-per-service with all-inclusive pricing: surgical and procedural fees bundle consultation, labs, procedure, recovery, and follow-up; telehealth abortion pill services are priced at $400 standard or $225 with financial assistance; ancillary revenue includes pregnancy testing, ultrasound, and $15 generic Plan B emergency contraception. The organization serves a diversified patient base including Michigan residents, out-of-state travelers from Ohio, Indiana, Kentucky, Missouri, Tennessee, Arkansas, and Texas, minors navigating judicial bypass, and patients referred by Maternal Fetal Medicine physicians for fetal anomaly care. It operates a Michigan professional corporation (Northland Family Planning, P.C.) owned by a licensed physician and is founder-led with no external private equity or venture capital. Distribution relies on the three physical clinics, telehealth, phone counseling (800-447-7354), an online appointment request funnel, and an embedded financial-assistance ecosystem anchored by Reclaim — the affiliated nonprofit founded by Renee Chelian, which through the MI WIN Fund assisted 1,960 patients with procedure, travel, lodging, and childcare costs in 2024.

Name

Northland Family Planning Centers

Legal name

Northland Family Planning, P.C.

Website

https://northlandfamilyplanning.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

11–50 employees

Short description

Northland Family Planning Centers is a Michigan-based private reproductive healthcare provider operating three metro-Detroit clinics and a telehealth channel, specializing in first and second-trimester abortion care, medication abortion by mail, fetal anomaly services, and miscarriage treatment for state residents and out-of-state patients.

Ownership category

akta.pro rank

Product category

Reproductive Healthcare Services

NAICS

Family Planning Centers (621410), Ambulatory Health Care Services (621)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Family Planning & Contraception (Including Abortion Care) (HLAKAJAG)

akta.pro secondary industries

Maternal-Fetal Medicine (High-Risk Pregnancy) Centers (HLAFAJAB), General Obstetrics (Prenatal/Antepartum Care) (HLAKAJAA)

Keywords

• Reproductive healthcare services
• Abortion care clinic
• Medication abortion services
• Surgical abortion procedures
• Fetal anomaly care

Headquarters

HQ city

Westland

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Abortion Procedures: Surgical and medication abortion procedures performed at clinic locations. Fee is all-inclusive, covering every aspect of the process including pre-procedure consultation, medical history, lab work, procedure, and recovery.
2. Telehealth Abortion Pill Services: Abortion medications shipped by mail to Michigan residents after virtual consultation. Fee includes medications, consultation, and follow-up pregnancy test.
3. Pregnancy Testing and Ultrasound: Urine pregnancy tests (free early detection), blood tests, and ultrasound services for pregnancy confirmation and gestational age determination.
4. Emergency Contraception (Plan B): Generic Plan B emergency contraception sold for $15, no prescription needed. Also provides free condoms.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Northland Family Planning Centers is a Michigan-based reproductive healthcare provider operating three clinic locations (Southfield, Sterling Heights, Westland) plus a telehealth service. It delivers first and second trimester abortion care including medication abortion (up to 12 weeks in clinic, up to 11 weeks by mail), surgical procedures (MVA, suction aspiration/D&C, D&E) from 4-24 weeks, fetal anomaly abortion care, miscarriage treatment, pregnancy testing and ultrasound, options counseling, and emergency contraception.

Product overview

Northland Family Planning Centers operates as a network of three abortion clinic locations in Michigan (Southfield, Sterling Heights, Westland) offering comprehensive reproductive healthcare services since 1976. The core service portfolio centers on abortion care delivered through two primary modalities: in-clinic services including medication abortion (up to 12 weeks), surgical abortions (first trimester MVA and standard aspiration, second trimester D&E from 15-24 weeks), and telehealth medication abortion via mail (up to 11 weeks). Supporting services include fetal anomaly abortion care, miscarriage/EPL treatment, pregnancy testing and ultrasound, emergency contraception (Plan B at $15), options counseling, and financial assistance programs through partnerships with NAF and Reclaim. The organization also provides specialized support including judicial bypass assistance for minors and travel assistance for out-of-state patients.

Differentiator

Problem solved

Functional benefit

Products and services

• Abortion Pill (Medication Abortion) Non-surgical option for ending an early pregnancy using FDA-approved medications mifepristone and misoprostol, available up to 12 weeks of gestation at the Michigan clinic, allowing termination to be completed privately at home. Target patients are pregnant individuals in early pregnancy seeking a non-invasive, private option.
• Abortion Pill by Mail (Telehealth) Virtual telehealth service delivering FDA-approved mifepristone and misoprostol via FedEx to Michigan mailing addresses after a virtual consultation, for pregnancies less than 11 weeks. Designed for Michigan residents who cannot easily visit a clinic in person.
• Abortion Procedures Surgical abortion services including first trimester options (Medication Abortion, Manual Vacuum Aspiration, Early Standard Vacuum Aspiration, Standard Suction Aspiration/D&C) and second trimester procedures (Dilation and Evacuation), offered from 4 to 24 weeks gestation. Target patients include pregnant individuals from 4-24 weeks, including out-of-state patients traveling from restriction states.
• Fetal Anomaly Abortion Care Specialized, compassionate care for patients facing complex prenatal diagnoses with severe fetal abnormalities, providing medical expertise, emotional support, and coordination with referring Maternal Fetal Medicine physicians throughout Michigan. Includes D&E procedures, grief support, and memorial/cremation options.
• Miscarriage Treatment (Early Pregnancy Loss / EPL Care) Emotionally supportive miscarriage management offering aspiration/suction procedures (D&C) and medication management for early pregnancy loss in a private, intimate setting. Target patients are individuals experiencing miscarriage or early pregnancy loss seeking confidential care.
• Pregnancy Testing and Ultrasound Services Pregnancy confirmation services including free early urine pregnancy tests, blood tests (appointment required), and ultrasound services to confirm pregnancy and determine gestational age. Used to qualify patients for procedure eligibility and to support procedure planning.
• Emergency Contraception (Plan B / Generic) Over-the-counter generic emergency contraceptive pills sold at $15 per dose without prescription, used after unprotected sex to prevent pregnancy up to 120 hours after intercourse. Free condoms are also provided. Significantly cheaper than retail pharmacies.
• Options Counseling Trained counselor consultations providing unbiased information and support for individuals exploring pregnancy options including abortion, parenting, and adoption. Used before procedures to ensure informed consent and to support patient decision-making.
• Financial Assistance Program Funding assistance through National Abortion Federation, Reclaim (MI WIN Fund), and the National Network of Abortion Funds to help cover abortion costs, travel, hotel, and childcare expenses for eligible patients facing cost barriers.
• Judicial Bypass Assistance Free attorney assistance and preparation support for minors under 18 seeking judicial bypass to obtain abortion without parental consent in Michigan. Helps minors navigate legal requirements and provides free legal resources for the bypass process.

Quantifiable outcome

• Medication abortion success rate of over 98%
• +3 more outcomes

Named customers1 record

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core and supporting.

• Reclaim (Nonprofit Organization)coreGTM or Marketing PartnerReclaim is a nonprofit organization founded by Northland Family Planning founder Renee Chelian. The organization provides financial assistance through the Michigan Women In Need Fund (MI WIN Fund), helping patients with clinic costs, travel expenses, lodging, and childcare. In 2024, Reclaim helped assist 1,960 patients with abortion care funding. Reclaim also engages in advocacy and public education for reproductive rights.
• Just Choice (Adoption Agency)supportingStrategic or Co-development PartnerAll-options pregnancy counseling agency offering full spectrum supportive programming for pregnant people. Just Choice believes adoption is pro-choice and offers supported open adoptions. Northland is proud to have them as their adoption partner.
• National Abortion Federation (NAF)coreOthersNorthland Family Planning is a NAF certified clinic, providing eligible patients access to NAF funding for abortion care. NAF Hotline provides financial assistance for qualifying patients including those who are homeless or incarcerated.
• National Network of Abortion FundssupportingOthersPartnership with national network of abortion funds to help connect patients with funding resources for abortion care, travel, and related expenses.
• Center for Reproductive RightscoreStrategic or Co-development PartnerLegal organization that provided legal support in successfully striking down three medically unnecessary abortion restrictions in Michigan. Northland Family Planning was the lead plaintiff in the case, with CEO Renee Chelian providing testimony.
• Medical Students for ChoicesupportingStrategic or Co-development PartnerOrganization of medical students advocating for reproductive health training. Partnered with Northland Family Planning in legal case to strike down Michigan abortion restrictions.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Planned Parenthood Federation of America: The largest U.S. reproductive health provider with a national footprint including telehealth. Overlaps with Northland on abortion, contraception, and pregnancy services but operates at significantly greater scale across the country.

Direct peers

• Preterm: Cleveland-based abortion provider serving Ohio and surrounding states. Comparable as a regional independent abortion clinic serving patients from restrictive jurisdictions; geographic adjacency to Northland makes it a leading competitor for Ohio-bound patient flow.
• Trust Women: Independent, multi-state abortion clinic operator with locations in Kansas and Oklahoma. Comparable independent NAF-affiliated provider running multiple brick-and-mortar clinics targeting patients from restrictive states.
• Whole Woman's Health: Multi-state independent abortion provider network with clinics across the South and Midwest; same service mix (medication abortion, surgical abortion, telehealth) and similar independent, NAF-affiliated operating model comparable to Northland.
• carafem: Reproductive health provider offering in-clinic and telehealth abortion services with a strong consumer-brand focus. Directly comparable model combining outpatient abortion care with self-pay all-inclusive pricing and digital intake.
• Planned Parenthood of Michigan: Operates multiple Michigan clinics offering abortion, contraception, and reproductive healthcare, directly competing with Northland for the same metro Detroit patient base and serving as the principal in-state rival across telehealth and in-clinic services.

Emerging players

• Just The Pill: Telehealth medication abortion provider operating mobile/clinic-light models in several states including Minnesota. Comparable on the telehealth abortion pill segment; competing for the same self-pay DTC patient.
• Hey Jane: Digital-first telehealth abortion provider active in multiple states. Overlaps with Northland's mail-order abortion pill service and represents the disruptive digital-native model Northland competes against for younger, convenience-seeking patients.

Others

• Abortion Care Network: Membership and advocacy organization for independent abortion providers, of which Northland is a member. Adjacent ecosystem/industry-body participant rather than a direct competitor, but materially relevant to Northland's positioning within the independent-provider community.

Regional players

• Cedar River Clinics: Independent, multi-site abortion and reproductive health provider in Washington state. Similar independent-clinic operating model but serves a Pacific Northwest geography rather than competing directly with Northland in Michigan.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/NFPCenters
• Facebookfacebook.com/NorthlandFamilyPlanning

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Northland Family Planning Centers