Mediasoft

What Mediasoft does

Mediasoft Srl is an Italian private software company founded in 2002 and headquartered in Galatina, in the Salento region of Puglia, with additional offices in Rome, Verona, and a US presence in San Francisco via Fyberloom Inc. The firm operates as an independent, founder-led Srl (P.IVA 04033260755) with no disclosed institutional investment, acquisitions, or restructuring events. Founder and CTO Stefano Santo Sabato leads the organization, with Andrea Santo Sabato referenced as administrator of the Cercaturismo.it portal. The firm is small (headcount 11–50) and operates from its Puglia base while serving national Italian and select international clients.

The company builds a diversified technology stack entirely in-house, spanning multi-channel custom software (web, mobile, desktop), SaaS collaboration platforms (MyTeam, MyTeam Lex, MyHotel, OneClick Support), mobile workforce management (Ubiwork — winner of the SMAU ICT 2010 Innovation Award in Mobile & Wireless), augmented reality for publishing (LiveEngine — adopted across all Gruppo Mondadori magazine titles), embedded firmware for ARM/STM32 microcontrollers with LoRa, healthcare IT (Studio GISC cardiac heart-failure platform deployed at ASL di Lecce), and consumer-facing tourism portals (Cercaturismo.it, bedandbreakfast-online.it, GetOnMap). Architecture emphasis is on browser-delivered SaaS requiring no local installation, in-house proprietary platforms, and vertically specialized integrations.

Mediasoft's go-to-market is sales-led and hybrid: direct enterprise sales for custom development and flagship licensing (Mondadori, ASL di Lecce, Alba Service SpA), self-serve SaaS via product portals (myteamlex.it, mediasoftonline.com), a channel partnership with Sapere@Simpliciter for the legal vertical, and earned-media/event-driven demand generation through SMAU, IBM Italia joint 'IT Thursday' events, and Italian IT press (PMI.it, WEEK.it, Corriere delle Opere). Revenue is generated through project-based custom development, SaaS subscriptions (tiered Basic/Flat/Enterprise plans for OneClick Support; subscription pricing for MyTeam Lex and MyHotel), platform licensing (LiveEngine), and firmware development services. Primary customer segments are tourism & hospitality SMEs, legal practices, healthcare/public health institutions, municipal infrastructure operators, and enterprise/publishing clients, with an academic pipeline through the University of Salento.

Name

Mediasoft

Legal name

MediaSoft srl

Website

https://mediasoftonline.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Mediasoft Srl is an Italian software company that builds proprietary SaaS platforms, custom multi-channel software, embedded firmware, and an augmented reality platform adopted by Gruppo Mondadori, serving SMEs and public institutions across legal, hospitality, healthcare, tourism, and infrastructure verticals.

Ownership category

akta.pro rank

Product category

Custom Software Development

NAICS

Computer Systems Design and Related Services (54151)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Customer Support, CRM & Retention Tooling (Helpdesk, Churn, Messaging) (MPAHAJAM)

Keywords

• Custom software development
• Augmented reality platforms
• SaaS collaboration tools
• Workforce management software
• Embedded firmware development

Headquarters

HQ city

Galatina

HQ country

Italy

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Custom Software Development: Mediasoft develops bespoke multi-channel software solutions (web, mobile, desktop) for major Italian and international clients, delivered under project-based or contractual arrangements with initial fixed-term contracts convertible to permanent engagements.
2. SaaS Subscriptions: Products such as MyTeam Lex, OneClick Support, and MyHotel are delivered as cloud-based SaaS platforms on a subscription basis, with tiered plans ranging from basic (capped monthly sessions) to flat/unlimited options, as well as unlimited operator plans for large enterprises.
3. Platform Licensing (LiveEngine): LiveEngine augmented reality platform is licensed to Gruppo Mondadori for use across all magazine titles, representing a platform licensing revenue stream.
4. Firmware Development Services: Specialized firmware development services for 8-32bit microcontrollers on ARM and STM32 platforms, including LoRa communication systems, targeting clients in need of embedded software and electronic device prototyping.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Mediasoft develops and sells proprietary SaaS platforms (MyTeam, MyTeam Lex, MyHotel, OneClick Support, Ubiwork) and an augmented-reality platform (LiveEngine), plus operates tourism portals (Cercaturismo.it, bedandbreakfast-online.it) and a location-based social platform (GetOnMap). Alongside products, it delivers bespoke multi-channel software development (web, mobile, desktop) and embedded firmware for ARM/STM32 microcontrollers with LoRa connectivity, primarily for Italian enterprises in publishing, legal, tourism, healthcare, and public infrastructure.

Product overview

Mediasoft Srl is an Italian software company offering a portfolio of specialized products and portals. The portfolio includes MyTeam as the core collaborative work group platform with file management, communication (video, chat, SMS, FAX, email), and calendar tools; vertical solutions including MyTeam Lex for law firms and MyHotel for hospitality management; specialized products such as Ubiwork for work team management with GPS/barcode tracking (award-winning at SMAU ICT 2010), OneClick Support for customer care, and LiveEngine for augmented reality; plus tourism portals Cercaturismo.it and bedandbreakfast-online.it. The company also developed the GISC healthcare platform for integrated heart failure management.

Differentiator

Problem solved

Functional benefit

Brands

• MyHotel: Hotel and hospitality management software for hotels, bed and breakfasts, cottages, and holiday homes
• MyTeam Lex
• Ubiwork
• OneClick Support
• LiveEngine
• Cercaturismo.it
• Get on map
• bedandbreakfast-online.it
• BeeHive
• Orchestra Giovanile Pergolesi

Products and services

• MyTeam Lex Integrated SaaS software solution for law firms and notary practices, providing document management, digital document exchange, backup, virtual folders, encrypted data exchange, contact management, agenda, and secure communication tools accessible via web browser. Distributed direct and through channel partner Sapere@Simpliciter across Italy.
• MyHotel Hotel management software for hotels, bed and breakfasts, agriturismos, and holiday homes providing complete operational control for tourism accommodation facilities including reservations, guest management, and administrative functions.
• Ubiwork

Quantifiable outcome

• Studio GISC platform led to considerable reduction in hospital access and costs for ASL di Lecce districts (Poggiardo and Gagliano-Tricase) in cardiac heart failure management.
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature8 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• GetOnMapminorStrategic or Co-development Partner · 21 April 2017MediaSoft developed and launched the GetOnMap platform, a social geolocation tool enabling users to connect with people sharing the same interests and passions based on geographic proximity. The platform was launched publicly in Veneto on April 21, 2017.
• IBM ItaliaminorStrategic or Co-development Partner · 24 March 2011IBM Italia co-organized 'Gli appuntamenti IT del Giovedì' (IT Thursday events) together with Mediasoft and H.S. Systems, held in Lecce (March 24, 2011) and Bari (March 30, 2011). Events focused on technological innovation, server/storage consolidation, virtualization, IoT, and multichannel solutions.
• Gruppo MondadoricoreStrategic or Co-development PartnerMediaSoft signed a framework agreement with Gruppo Mondadori for the adoption of the LiveEngine collaborative augmented reality platform across all of Mondadori's magazine titles. Readers can enrich printed magazine content with multimedia assets via a dedicated AR app, marking a significant deployment of AR in Italian publishing.
• Sapere@SimplicitercoreChannel Partner/ Reseller/ DistributorSapere@Simpliciter, a market leader in IT solutions for law firms and notaries (with offices in Rome and Lecce), signed a framework commercialization agreement for MyTeam Lex. This partnership expanded the sales channel for MediaSoft's legal practice management SaaS across Italy.
• Orchestra Giovanile PergolesiminorOthersMediaSoft co-founded and supports the Orchestra Giovanile Pergolesi, a youth orchestra with activities at the Teatro Comunale di Novoli, focused on integrating music with multimedia, research, and technology. MediaSoft contributes technological and multimedia expertise to the orchestra's productions.
• University of SalentocoreStrategic or Co-development PartnerMediaSoft signed two framework agreements with the University of Salento for internships and career orientation, targeting the Economic-Quantitative and Business areas of the Faculty of Economics. Eng. Stefano Santo Sabato also serves as co-examiner for graduate theses on MediaSoft products. Additionally, MediaSoft collaborates on the I.F.T.S. (Higher Technical Education) course at IIS A. Meucci in Casarano.
• Google (AdWords)minorGTM or Marketing PartnerCercaturismo.it entered into a partnership with Google's European division (based in Ireland) to offer all registered tourism facilities a 50-euro AdWords credit for advertising on Google, enhancing the online visibility of Cercaturismo.it's clients.
• Fyberloom Inc.minorOthersFyberloom Inc. hosts MediaSoft US operations in San Francisco, California, providing a physical office presence for MediaSoft's US activities.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Zappar: Augmented reality platform specializing in AR for marketing, publishing and packaging — product-category and use-case comparable to Mediasoft's LiveEngine AR platform for publisher enrichment.
• Clio: Leading cloud practice-management SaaS for law firms globally — directly comparable to Mediasoft's MyTeam Lex in features (document, case, communication) and target buyer (legal professionals), though at a vastly larger scale.
• Blippar: Augmented reality content and publishing platform — directly comparable to Mediasoft's LiveEngine (collaborative AR platform enriching print with multimedia assets for publishers such as Mondadori).
• Mews: Cloud-based property management system for hotels and hospitality SMBs — directly comparable to MyHotel in product category and SMB hospitality target segment.
• Cloudbeds: Hospitality management platform serving hotels, hostels and B&Bs globally — closely comparable to Mediasoft's MyHotel product (reservations, guest management, operational control for small accommodation providers), with overlapping SMB-accommodation customer base.

Regional players

• WIIT: Italian-listed cloud and managed-service provider focused on Italian and European enterprise — regionally comparable to Mediasoft's enterprise IT services and browser-delivered SaaS within Italy.

Direct peers

• Reply S.p.A. Italian-headquartered IT services and consulting company specializing in custom software, web/mobile solutions and emerging-tech delivery — directly comparable to Mediasoft's mix of bespoke development, vertical SaaS, and emerging-tech projects (AR/IoT).
• Engineering Group: Large Italian IT services and digital-transformation firm headquartered in Italy with deep custom software, system integration and managed-service capabilities — directly comparable to Mediasoft's custom multi-channel software development and vertical platform engineering.
• Lutech: Italian IT services and solutions provider with vertical business applications and managed services across healthcare, public sector and SMB — directly comparable to Mediasoft's verticalized software (legal, healthcare, tourism) sold to Italian SMB and public-sector clients.
• Sapere@Simpliciter: Italian IT solutions provider for law firms and notaries (offices in Rome and Lecce) — a Mediasoft channel partner that also competes in the legal-practice software space, hence a direct comparator to MyTeam Lex's Go-to-Market overlap.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Mediasoftonline
• Facebookfacebook.com/Mediasoftsrl
• LinkedInlinkedin.com/company/1194297

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mediasoft