Serena Wines 1881

What Serena Wines 1881 does

Serena Wines 1881 S.R.L. a socio unico is a privately held, family-owned Italian winery founded in 1881 in the Conegliano Valdobbiadene Prosecco Hills, currently led by Giorgio Serena (fourth generation) and Luca Serena (fifth generation). The company produces a diversified portfolio of sparkling, semi-sparkling, and still wines spanning DOCG, DOC, IGT, and table categories, distributed across 13+ distinct brands (Serena 1881, Ville D'Arfanta, Corte delle Calli, The Deer, Serenello, Costaross, Più Brioso, Casanova, L'Uvas Fusti, Vigne Verdi, Audace Underwater, Medea, Ice, Soé, plus the wholly-owned Champagne De Vilmont brand acquired in 2005 and exclusive Italian distribution of Djokovic Serbian wines). Production relies on traditional Charmat/Martinotti winemaking for Prosecco, Metodo Classico for premium sparkling, and a proprietary underwater-aging process (5 months at 20m depth in the Gulf of Trieste) for the Audace Underwater line, supported by an installed base of steel and one-way PET keg-filling machinery.

The business operates a B2B-led model: bottled wine sales and kegged wine (20L/24L/25L formats, pioneered since 1987) target the HoReCa channel — hotels, restaurants, caterers, and wine bars — across Italy and 60+ export markets via local distributors. Pricing is quote-based and not publicly disclosed. A direct-to-consumer arm runs wine tourism at the Ville d'Arfanta estate in the UNESCO-listed Prosecco Hills, offering overnight stays, tastings, vineyard tours, and event hosting. The company holds Equalitas, ISO 9001, ISO 14001, BRC, and IFS certifications, publishes annual Sustainability Reports, and pursues innovation partnerships including a research collaboration with Ca' Foscari University (Cheers: lees-to-photovoltaic-dye) and a RafCycle label-recycling program. Recent strategic moves include sustained new product launches from 2023 to 2026 (alcohol-free, organic, traditional-method Pinot Nero), capex in one-way keg machinery for distant export markets, and a warehouse expansion.

Name

Serena Wines 1881

Legal name

SERENA WINES 1881 S.R.L. A SOCIO UNICO

Website

https://serenawines.it

Company type

Private

Founded year

1881

Operating status

Operating

Headcount range

51–100 employees

Short description

Serena Wines 1881 is a fifth-generation, family-owned Italian winery in the UNESCO-listed Conegliano Prosecco Hills producing bottled and kegged DOCG/DOC/IGT wines across 13+ brands, supplying the HoReCa channel in Italy and 60+ export markets while operating wine tourism at its Ville d'Arfanta estate.

Ownership category

akta.pro rank

Product category

Wine Production

NAICS

Wineries (312130), Beer, Wine, and Liquor Retailers (445320), Drinking Places (Alcoholic Beverages) (7224)

SIC

Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industries

Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

Keywords

• Prosecco wine production
• Italian winery brands
• Sparkling wine manufacturing
• Keg wine distribution
• HoReCa wine supply

Headquarters

HQ city

Conegliano

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Bottled Wine Sales: Sale of branded bottled wines including DOCG, DOC, IGT, and table wines across multiple price points and occasions, sold through HoReCa channels and export markets.
2. Kegged Wine Sales: Sale of wines in steel or PET kegs (20L, 24L, 25L formats) targeting the hospitality sector, providing space-saving solutions with extended freshness for restaurants and catering.
3. Wine Tourism and Hospitality: Revenue from overnight accommodations, wine tasting experiences, vineyard tours, and event hosting at Tenuta Ville d'Arfanta estate in the UNESCO-listed Prosecco Hills.
4. Special Edition and Limited Release Wines: Premium limited edition wines including Audace Metodo Classico, Audace Underwater, Medea, Ice, and Bio Prosecco sold at higher price points for special occasions and collectors.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Serena Wines 1881 is a family-owned winery producing DOCG, DOC, IGT, and table wines in bottles (0.2L to 3L) and kegs (20-25L) under multiple distinct brands including Serena 1881, Ville D'Arfanta, Corte delle Calli, The Deer, Serenello, Costaross, Casanova, L'Uvas Fusti, Vigne Verdi, Audace Underwater, and Champagne De Vilmont. The company primarily serves the HoReCa channel (hotels, restaurants, catering) in Italy and exports to over 60 countries, complemented by wine tourism experiences at the Ville d'Arfanta estate in the UNESCO-listed Prosecco Hills.

Product overview

Serena Wines 1881 is a family-owned winery (145 years, 4th-5th generation) in Conegliano, Italy, operating as a diversified wine company with multiple distinct brands. The portfolio comprises: (1) Primary brands - Serena 1881 (complete sparkling/still range launched 2021) and Ville D'Arfanta (DOCG/DOC Prosecco with hospitality); (2) Themed/lifestyle brands - Corte Delle Calli (Venice-inspired), The Deer (youth hipster), Serenello (youthful), Costaross (contemporary premium); (3) Celebration/specialty - Più Brioso, Casanova; (4) Keg wine brands - L'Uvas Fusti (innovative keg pioneer since 1987) and Vigne Verdi (value-focused); (5) Special editions - Audace Underwater (underwater-aged), Audace Metodo Classico, Medea, Ice; (6) Premium imports - Champagne De Vilmont (owned since 2005) and Djokovic (exclusive Italian distributor); (7) Wine tourism experiences at their estate. Products are available in bottles (0.2L to 3L), steel/PET kegs (20L-25L), spanning DOCG, DOC, IGT, and table wines across sparkling, semi-sparkling (frizzante), and still categories (white, rosé, red). Primary markets are HoReCa channel in Italy and export to 60+ countries.

Differentiator

Problem solved

Functional benefit

Products and services

• Serena 1881 Complete range of sparkling, semi-sparkling, still white and red wines launched for the company's 140th anniversary, embodying the company's values of choice, independence and local terroir.
• Ville D'Arfanta

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• Raduno Alpini Triveneto 2025minorGTM or Marketing Partner · 1 January 2025Sponsorship of the Triveneto Alpini gathering celebrating the 100th anniversary of the local ANA section, connecting to local Alpine heritage and traditions.
• TEDxConeglianominorGTM or Marketing Partner · 1 January 2024Sponsor partner of the first TEDx event in Conegliano, dedicated to 'Heritage' theme in 2024 and 'Invisibilità' in 2025, promoting cultural heritage and community dialogue.
• Ca' Foscari University of VenicecoreStrategic or Co-development PartnerJoint research collaboration on the 'Cheers' project to transform winemaking waste (lees) into natural dyes for photovoltaic cells, developing renewable energy generation technology for the wine sector.
• RafCycleminorStrategic or Co-development PartnerRecycling partnership that transforms silicon-coated paper backing from wine labels into new raw material, creating eco-sustainable wine labels and reducing waste.
• Imoco VolleyminorGTM or Marketing PartnerMulti-year sponsorship of the Conegliano women's volleyball team, one of Italy's most successful sports organizations with international titles including Club World Championship.
• Treviso BasketminorGTM or Marketing PartnerSponsorship of the basketball team representing the province of Treviso, supporting local sports and community development.
• Hockey Cortina (Sportivi Ghiaccio Cortina)minorGTM or Marketing PartnerSponsorship of one of Italy's oldest and most successful ice hockey clubs, based in Cortina d'Ampezzo, holding record for most Serie A appearances.
• FAI (Fondo per l'Ambiente Italiano)minorGTM or Marketing PartnerCorporate Golden Donor membership supporting Italy's leading private environmental and cultural heritage conservation organization.
• Progetti del CuoreminorGTM or Marketing PartnerSupport for free mobility services for vulnerable individuals in Conegliano, demonstrating social responsibility commitment to the local community.

Scale indicators6 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Zonin 1821: Family-owned Italian wine group with multiple estates including Prosecco and a US distribution footprint. Comparable as a multi-generational, family-controlled Italian wine producer competing across HoReCa and export channels.
• Ferrari Trento: Italian Trento DOC sparkling wine producer with strong premium and hospitality positioning. Comparable as a premium Italian sparkling wine specialist with high-end brand equity and a similar Special Edition / limited release cadence.
• Mionetto: Historic Prosecco brand owned by Henkell Freixenet, focused on the Prosecco and sparkling wine category. Direct competitor with similar HoReCa-led distribution and brand-led premium positioning strategy.
• Bottega (Bottega S.p.A.): Italian winery producing Prosecco, grappa, and other wines with strong international HoReCa distribution. Comparable in scale, multi-brand portfolio structure, and export orientation to Serena Wines 1881.
• Carpenè-Malvolti: One of the oldest Prosecco producers (founded 1868) based in Conegliano. Directly comparable to Serena Wines 1881 as a historic Conegliano-based Prosecco house with a long-standing heritage narrative and DOCG pedigree.
• Bisol (Bisol 1542): Valdobbiadene-based Prosecco Superiore DOCG producer with a multi-generational family heritage. Direct competitor to Serena's Ville D'Arfanta DOCG line, operating in the same premium Prosecco Hills terroir.
• La Marca (La Marca Prosecco): One of the largest Prosecco DOC producers in Italy, exporting globally to HoReCa and retail. Direct competitor to Serena Wines in the mainstream Prosecco tier, with overlapping product range and share-of-shelf competition in international markets.

Broad incumbents

• Ruffino: Italian wine producer (owned by Constellation Brands) with broad portfolio spanning Chianti, Prosecco, and other categories. Comparable as a multi-brand Italian wine producer with significant HoReCa and international distribution, though operating at much larger scale.
• Marchesi Antinori: Iconic Italian wine producer spanning Tuscan and other regions with a long family heritage. Comparable as a multi-generational Italian wine house, though operating at a larger scale and in a broader premium wine category beyond Prosecco.
• Cantine Riunite & Civ (Gruppo Italiano Vini): Large Italian wine cooperative group producing Prosecco, Soave, and other Veneto wines. Comparable as a Veneto-based Prosecco bulk producer exporting broadly, though significantly larger in scale and more cooperative in structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SerenaWines1881
• Instagraminstagram.com/serenawines1881
• LinkedInlinkedin.com/company/serenawines1881

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Serena Wines 1881