What Treviso Basket does

Treviso Basket, legally Universo Treviso Basket S.R.L., is a privately held Italian professional basketball club competing in Serie A (LBA), the country's top-tier league. Founded on July 4, 2012 as Consorzio Treviso Basket by a group of local entrepreneurs led by Paolo Vazzoler and Giovanni Favaro, the club achieved historic promotion to Serie A in 2019 and has maintained continuous top-flight status since — one of only eight Italian cities to have done so. The team plays home matches at Palaverde arena in Villorba, a 5,344-seat multi-purpose venue built in 1983, and operates a DBA identity as "Nutribullet Treviso Basket" under its title sponsorship.

Name

Treviso Basket

Legal name

Universo Treviso Basket S.R.L.

Website

https://trevisobasket.it

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Treviso Basket is a privately held Italian professional basketball club competing in Serie A (LBA) since 2019. Based at Palaverde arena in Treviso, it generates revenue through ticketing, multi-tiered sponsorships, merchandise, premium hospitality, and youth development programs.

Ownership category

akta.pro rank

Product category

Professional Sports Club (Basketball)

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Team Sports Clubs (Football/Soccer, Basketball, Baseball, Hockey, Rugby, Cricket, etc.) (MPAKABAA)

akta.pro secondary industries

Sports Hospitality & Premium Experiences (VIP, Suites, Fan Zones) (MPAGAMAJ), Licensing, Merchandising & Co-Branded Products (Sponsored Merchandise, Collabs) (MPAKALAE)

Keywords

• Professional basketball club
• Serie A basketball
• Sports entertainment
• Team merchandise sales
• Youth basketball academy

Headquarters

HQ city

Treviso

HQ country

Italy

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Match Revenue: Revenue generated from individual match ticket sales and season ticket (abbonamento) subscriptions for Serie A home games at Palaverde arena (capacity 5,344). Season ticket campaigns run in multiple phases with priority for existing subscribers.
2. Sponsorship & Advertising: Multi-tiered sponsorship program including Main Sponsor (Nutribullet, title sponsor), Kit Sponsors, Technical Suppliers (Adidas via GTZ Distribution), Institutional Sponsors, Mobility Partner, Official Broker, and tiered partner levels (Platinum, Gold, Silver, Corporate, Supporter). Sponsors receive branding on team kits, arena signage, digital platforms, and matchday hospitality.
3. Merchandise & Store Sales: Revenue from the physical TVB Store (Viale Cesare Battisti 9, Treviso) and online e-commerce store, selling officially branded Treviso Basket merchandise including apparel, accessories, and fan items with discounts up to 50%.
4. Hospitality & Corporate Packages: Three hospitality areas (VIP Tenuta San Giorgio, Club House Treviso Basket, Royal Club) offer premium matchday experiences to corporate clients, sponsors, and VIP guests, including catering,buffet services, and exclusive seating. Contact via [email protected] for bookings.
5. TVB Experience: Premium fan experience package (TVB Experience) offered to young subscribers (up to age 12) and passionate fans, including arena walkabout, player tunnel access, sideline seating, and matchday participation. Limited to 13 participants per game.
6. Ticketing Gift Cards: Treviso Basket Ticketing Gift Cards sold in amounts from €10 to €300, valid for 12 months on trevisobasket.vivaticket.it for all events.
7. TVB Camp & Youth Programs: Revenue from the annual TVB Camp (basketball summer camp for youth), youth team registrations, and related programs run through TVB Academy.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

Treviso Basket is a professional basketball club competing in Italy's top-tier Serie A (LBA) league, delivering live sports entertainment at Palaverde arena. The club operates a multi-level sports business including a professional men's first team, a youth academy (Under 19, Under 17, Under 15 Eccellenza teams plus TVB Academy), and generates revenue through season ticket subscriptions, individual match tickets, official team merchandise (physical TVB Store and online e-commerce), premium corporate hospitality packages (VIP Tenuta San Giorgio, Club House, Royal Club), and a multi-tiered sponsorship program with 100+ partners.

Product overview

Nutribullet Treviso Basket is a professional Italian basketball club competing in Serie A (LBA). The organization's product portfolio centers on live basketball entertainment delivered through the Prima Squadra (professional team) playing at Palaverde arena, supported by a comprehensive Settore Giovanile (youth academy) with Under 19, 17, and 15 Eccellenza teams and the TVB Academy for player development. The club monetizes through ticketing services (Vivaticket), an e-commerce merchandise operation (TVB Store), premium hospitality offerings, and the TVB Experience fan engagement program. Youth engagement products include the TVB Camp summer program and the TVB School Cup 3v3 tournament. Social initiatives (TVB per il Sociale) include organ donation awareness partnerships. The digital presence spans video content via YouTube integration and newsletter communication channels.

Differentiator

Problem solved

Functional benefit

Brands

• TVB Academy: Youth development academy operating separate from the main club structure.
• TVB Camp

Products and services

• Nutribullet Treviso Basket Prima Squadra (Professional First Team)
• Season Ticket Subscriptions (Abbonamenti) and Match Tickets
• Premium Hospitality Experiences
• TVB Store (Official Merchandise Retail)
• TVB Experience (Premium Fan Experience)
• Youth Academy Teams (Under 19, Under 17, Under 15 Eccellenza)
• TVB Academy
• TVB Camp (Annual Summer Basketball Camp)
• TVB School Cup (Inter-School 3v3 Tournament)
• Ticketing Gift Cards

Quantifiable outcome

• One of 8 Italian cities to have maintained Serie A status continuously since 2019 promotion
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

17 partnerships are on record, tiered core, minor and major.

• Coordinamento Regionale per i Trapianti del VenetocoreOthers · 4 April 2026Third consecutive year of collaboration between Nutribullet Treviso Basket and the Veneto Regional Transplant Center. A matchday initiative promoting organ and tissue donation awareness with player t-shirts, volunteer associations, and educational materials at Palaverde.
• AIDO (Associazione Italiana per la Donazione di Organi)minorOthersBlood and bone marrow donation awareness association participating in the annual organ donation awareness matchday initiative at Palaverde alongside Treviso Basket.
• ADMO (Associazione Donatori Midollo Osseo)minorOthersBone marrow donor association partnered with Treviso Basket for the annual organ donation awareness matchday, focusing on youth education about stem cell donation.
• ADOCESminorOthersAssociation of donors of organs and tissues participating in the annual organ donation awareness matchday at Palaverde.
• VolksbankcoreGTM or Marketing PartnerVolksbank sponsors the TVB School Cup (25th edition) as part of its ESG (Environmental, Social, and Governance) industrial plan. The bank supports youth development through the basketball tournament, promoting values of fairness, competition, and teamwork among young participants.
• Gruppo Vega - Supermercati MaxìcoreGTM or Marketing PartnerGruppo Vega (Supermercati Maxì) co-sponsors the TVB School Cup, providing sponsorship of uniforms and prizes for the 50+ participating school institutes. Represents a key territorial marketing partnership.
• Nutribullet (Main Sponsor)coreGTM or Marketing PartnerNutribullet is the title/main sponsor of Treviso Basket, with the club officially branded as 'Nutribullet Treviso Basket'. Full logo presence on team kits, arena branding, and all official communications.
• CentroMarca Banca (Kit Sponsor)majorGTM or Marketing PartnerKit sponsor (sponsor di maglia) visible on team uniforms. Regional bank serving the Treviso area.
• De' Longhi (Kit Sponsor)majorGTM or Marketing PartnerKit sponsor visible on team uniforms. Major Italian appliance manufacturer headquartered in Treviso province.
• Adidas via GTZ Distribution (Technical Supplier)majorGTM or Marketing PartnerOfficial technical supplier of sports apparel and equipment via GTZ Distribution, providing team uniforms and technical gear.
• Vivaticket (Official Ticketing Partner)majorTechnology or IntegrationOfficial ticketing and box office partner powering online ticket sales, season subscriptions, and physical point-of-sale network for Treviso Basket matches and events.
• INNOVO Group (Kit Sponsor)majorGTM or Marketing PartnerKit sponsor (on uniforms since last season). INNOVO Group invests in sustainable technologies, infrastructure, and business models. Founder/CEO Rodolfo Bigolin emphasizes shared values of energy, teamwork, and ambition.
• Novamobili (Institutional Sponsor)minorGTM or Marketing PartnerInstitutional sponsor providing furniture for the three hospitality areas at Palaverde (VIP Tenuta San Giorgio, Club House, Royal Club), designed by Novamobili.
• Kia Nordauto (Mobility Partner)minorGTM or Marketing PartnerMobility partner providing vehicle support for the club's operations.
• Wide Group (Official Insurance Broker)minorOthersOfficial insurance broker for Treviso Basket, providing risk management and insurance services.
• La Tribuna di Treviso (Media Partner)minorGTM or Marketing PartnerRegional newspaper serving as media partner for Treviso Basket coverage.
• My English School (Official English School)minorOthersOfficial English language school partner of Treviso Basket.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Dinamo Sassari (Banco di Sardegna Sassari): Serie A club and former Italian champion. Comparable in being a non-top-tier city franchise that has built competitive rosters through community and sponsor engagement rather than mega-budget.
• Pallacanestro Reggiana (Unah Reggio Emilia): Serie A club and confirmed Treviso preseason opponent (Sep 9). Comparable mid-table Italian basketball operation with overlapping regional corporate sponsor dynamics.
• Napoli Basket (GeVi Napoli Basket): Recent Serie A entrant that has invested in arena, sponsorship, and youth infrastructure. Provides a useful benchmark for what an upward-trajectory mid-tier Italian basketball club looks like.
• Reyer Venezia (Umana Reyer Venezia): Serie A competitor based in the same Veneto region as Treviso. Closest geographic peer, sharing the regional sponsor pool, talent base, and youth-development pathways.
• Aquila Basket Trento (Dolomiti Energia Trentino): Serie A club that has regularly featured in European competitions. Listed as a Treviso preseason opponent (Sep 19) and one of the model mid-sized Italian clubs with strong community and youth-development operations analogous to TVB.
• Vanoli Basket Cremona: Long-established Serie A club with a comparable small-market operating model. Useful peer for benchmarking limited-arena economics and sponsor-tier monetization at the lower-revenue end of the league.
• Olimpia Milano (AX Armani Exchange Olimpia Milano): Italy's flagship basketball club, competes in Serie A and EuroLeague. Most directly comparable Italian basketball franchise in terms of league participation, sponsorship tiers, and arena-based matchday revenue model, though at a significantly larger scale.
• Germani Basket Brescia: Serie A peer with a comparable mid-tier sponsorship and ticketing structure. Direct league competitor offering benchmarking for Treviso's hospitality and merchandise operations.
• Virtus Bologna (Virtus Segafredo Bologna): Historic Serie A and EuroLeague competitor. Named specifically as a Treviso opponent (vs Virtus Bologna in Sponsor Day), making it a direct on-court peer with a similar corporate-hospitality and sponsorship-driven revenue mix.

Emerging players

• Scaligera Verona: Historic Italian basketball brand now competing in lower divisions; named as a Treviso preseason opponent (Aug 29). Represents an adjacent comparable for Italian basketball operations outside the top-flight, relevant for tracking Serie A promotion/relegation dynamics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/treviso_basket
• Facebookfacebook.com/trevisobasket
• LinkedInlinkedin.com/company/nutribullet-treviso-basket

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Treviso Basket