Pro-Life Action League

What Pro-Life Action League does

Pro-Life Action League is a 501(c)(3) nonprofit advocacy organization founded in 1980 by Joe Scheidler in Aurora, Illinois, and operated today by a small staff (11–50 employees) under Executive Director Eric Scheidler, son of the founder. Its core function is to mobilize ordinary pro-life Americans into direct-action activism — sidewalk counseling, prayer vigils, pickets, Jericho Marches, highway overpass banner displays, and political advocacy — through training toolkits, event coordination, and a national network of local volunteer leaders. The League serves four primary constituencies: individual pro-life activists, church congregations, pregnancy resource centers, and the general public seeking pro-life education. Major recurring programs include National Pro-Life Bridges Day (launched 2018, ~50+ locations, 1M+ commuters reached), National Day of Remembrance for Aborted Children (launched 2013 with Citizens for a Pro-Life Society), 40 Days for Life campaigns, Way of the Cross for Victims of Abortion, and Peace in the Womb Christmas caroling.

The League's product surface is non-software: it consists of educational publications (the 116-page "Sharing the Pro-Life Message" handbook at $5, the "Life Witness Prayer Book"), physical activism materials (Pro-Life Banner Kit at $75, Way of the Cross sign sets at $69), flyers on the abortion pill and Abortion Pill Rescue, and basic training resources on protest logistics and media engagement. These are sold through a Shopify storefront and ship nationwide. There is no proprietary technology platform; the digital infrastructure is a standard WordPress website, email newsletter, and social media presence on Facebook, Twitter/X, Instagram, and YouTube.

The League's business model is donation-dependent: it is funded solely by charitable contributions from individuals (suggested tiers $25–$1,000, monthly recurring option, PayPal accepted), supplemented by modest merchandise sales. Distribution is hybrid — direct-to-consumer via website and Shopify store, plus a "channel" model of national volunteer leaders and church partnerships that execute flagship events locally. Revenue figures are not publicly disclosed. The League is the recognized leader in the "direct action" segment of the pro-life movement, with a four-decade track record and a landmark Supreme Court victory (NOW v. Scheidler, 2006) that established legal precedents protecting pro-life activism.

Name

Pro-Life Action League

Legal name

Pro-Life Action League

Website

https://prolifeaction.org

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

Pro-Life Action League is a 501(c)(3) nonprofit founded in 1980 that mobilizes individual pro-life Americans into direct-action activism through training, toolkits, and coordinated national events including highway overpass displays and the National Day of Remembrance for Aborted Children.

Ownership category

akta.pro rank

Product category

Pro-Life Advocacy Services

NAICS

Other Social Advocacy Organizations (813319), Human Rights Organizations (813311), Political Organizations (813940), Social Advocacy Organizations (81331)

SIC

Services-Membership Organizations (8600), Services-Educational Services (8200), Services-Social Services (8300)

akta.pro primary industry

Faith-Based Advocacy & Public Policy Organizations (BPAGAJAK)

akta.pro secondary industries

Human Rights & Anti-Discrimination Organizations (BPAGAFAB), Youth Leadership, Civic Education & Service-Learning Nonprofits (BPAGADAI)

Keywords

• Pro-life advocacy
• Anti-abortion activism
• Sidewalk counseling
• Pregnancy resource support
• Nonprofit advocacy

Headquarters

HQ city

Aurora

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Charitable Donations: The Pro-Life Action League is a 501(c)(3) tax-exempt nonprofit organization funded solely by charitable donations from individuals. Donations are tax-deductible. The EIN is 36-3081086. The League accepts one-time and monthly recurring gifts via credit card and PayPal.
2. Merchandise Sales: The League operates an online activism store (Shopify) selling pro-life materials including the 'Sharing the Pro-Life Message' handbook, Pro-Life Banner Kits, Way of the Cross sign sets, 'All I Want for Christmas is Peace in the Womb' banners, abortion pill information flyers, Life Witness Prayer Books, and other activism tools.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

The Pro-Life Action League is a nonprofit advocacy organization that empowers ordinary pro-life Americans to take direct action against abortion in their local communities. It provides training, activism toolkits, event coordination, and educational materials including handbooks, banner kits, and prayer books, and coordinates major nationwide events such as National Pro-Life Bridges Day and the National Day of Remembrance for Aborted Children. The League supports sidewalk counseling, prayer vigils, pickets, Jericho Marches, and other non-violent direct action activities through a national network of volunteer leaders.

Product overview

The Pro-Life Action League operates as a non-profit advocacy organization offering a collection of educational publications, activism materials, and training resources rather than a unified software product. The core offerings include the 'Sharing the Pro-Life Message' handbook, the Life Witness Prayer Book, and various activism materials such as Pro-Life Banner Kits for highway overpass displays, Peace in the Womb caroling materials, and Way of the Cross sign sets. These products are complemented by basic training resources covering protest logistics, media engagement, and community organizing. The organization also coordinates nationwide events including National Pro-Life Bridges Day and the National Day of Remembrance for Aborted Children.

Differentiator

Problem solved

Functional benefit

Products and services

• Sharing the Pro-Life Message Handbook A 116-page pocket-sized handbook containing facts, figures, and reasoned arguments for sharing the pro-life message, organized into seven sections covering how to share the message, life in the womb, abortion facts, pro-choice arguments, legal questions, Planned Parenthood information, and getting help.
• Life Witness Prayer Book Contains four sets of prayers centered around one set of mysteries of the Rosary, designed for one hour of prayer, along with hymns and prayers appropriate for pro-life prayer vigils.
• Pro-Life Banner Kit A banner kit including two 6' x 3' banners with frames and bungee cords, designed for displaying pro-life messages on highway overpasses during National Pro-Life Bridges Day events.
• Peace in the Womb Christmas Caroling Materials Christmas caroling booklets and banners for conducting 'Peace in the Womb' caroling events at abortion facilities, including song sheets and promotional flyers.
• Way of the Cross for Victims of Abortion Sign Set A set of 18" x 24" images printed on heavy-duty coroplast to accompany Way of the Cross services, with metal rings for flipping between stations.
• The Abortion Pill: What You Need to Know Flyer Literature explaining the abortion pill, its dangers, and information about abortion pill reversal, distributed during activism efforts.
• Activism Training Resources Pro-LIFE ACTIVISM BASIC TRAINING materials covering protest logistics, working with police, earning media coverage, and other best practices developed over four decades of activism.

Quantifiable outcome

• Over 1,000,000 highway commuters reached with the pro-life message through National Pro-Life Bridges Day since 2018
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Citizens for a Pro-Life SocietycoreStrategic or Co-development Partner · 1 January 2013The League co-founded the National Day of Remembrance for Aborted Children in 2013 with Citizens for a Pro-Life Society, an organization focused on honoring victims of abortion at their gravesites. The partnership continues annually for the planning and execution of this nationwide memorial event held at gravesites and memorial markers across the country.
• CareNetminorStrategic or Co-development PartnerThe League's baby shower action page references CareNet's pregnancy center search tool, directing activists to find local pregnancy resource centers to benefit from baby shower donations. This is a referral/informational partnership to connect volunteers with nearby centers.
• Sidewalk Advocates for LifeminorStrategic or Co-development PartnerReferenced as a sidewalk counseling training organization on the League's Sidewalk Counseling resources page. The League recommends their training alongside its own resources to help activists learn best practices for compassionate outreach outside abortion facilities.
• Equal Rights InstituteminorStrategic or Co-development PartnerListed as a sidewalk counseling training resource on the League's sidewalk counseling page. The League recommends their training as a resource for activists seeking additional guidance on effective counseling techniques.
• Abortion Pill Rescue (APR)coreStrategic or Co-development PartnerThe League actively promotes the Abortion Pill Rescue network on its medication abortion (RU-486) action page. APR provides a protocol for reversing medication abortions when a woman has only taken the first abortion pill. The League distributes APR literature and phone number (877-558-0333) at abortion facilities and recommends activists stock APR brochures. This is a key life-saving partnership.
• PAAU (Pharmacists Alerting Americans of Abortion Drug Risks)minorStrategic or Co-development PartnerPAAU has partnered with the League on the campaign against Walgreens, CVS, and Rite Aid selling mifepristone. PAAU developed the 'Walgreens Challenge' tactic and provides printable flyers and social media graphics that the League's activism pages reference and recommend for use in local pharmacy protests.
• Center for Bioethical Reform (CBR)minorChannel Partner/ Reseller/ DistributorThe League directs activists to the Center for Bioethical Reform for purchasing abortion victim photo signs for use in public outreach. CBR's Genocide Awareness Project (G.A.P.) is referenced alongside the League's own 'Face the Truth' Tour as a model for displaying abortion victim images in public spaces.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Americans United for Life: Pro-life legal nonprofit drafting model legislation and litigating abortion cases; the League's street-activism focus and AUL's legal-policy focus are deeply complementary and both share the same mission.
• Live Action: Pro-life media and advocacy nonprofit producing investigative content and grassroots campaigns; both groups target the same mission of ending abortion but emphasize different tactics (League: street activism; Live Action: investigative media).
• Susan B. Anthony List: Pro-life political action committee and advocacy group focused on electing pro-life candidates; both organizations are part of the same pro-life ecosystem and the League's grassroots volunteer base complements SBA List's electoral strategy.
• National Right to Life Committee: The largest US pro-life advocacy organization; both groups are membership-driven 501(c)(4) nonprofits focused on ending abortion through legislative, educational, and grassroots action, serving overlapping volunteer and donor bases.
• 40 Days for Life: Internationally-known 40-day prayer vigil campaign that the League actively coordinates with; both organizations mobilize volunteers for prayer vigils and sidewalk counseling outside abortion facilities and share the same activist base.
• March for Life: Annual pro-life march and educational organization in Washington, D.C.; both organizations mobilize pro-life volunteers at national scale and share donor/activist audiences.
• Students for Life of America: Pro-life youth organization running campus activism and the National Pro-Life Gen movement; the League's youth outreach and Hope Fryer hire position it as a complementary recruitment feeder for SFLA's campus pipeline.
• Charities for Life / Care Net: National pregnancy resource center network that the League's baby-shower activism directly supports; both are part of the same pro-life pregnancy-resource ecosystem serving the same women and advocacy base.
• Sidewalk Advocates for Life: Specialized sidewalk counseling training organization that the League formally recommends on its resource pages; both train volunteers for the same pro-life counseling work outside clinics.

Broad incumbents

• Family Research Council: Socially conservative Christian advocacy organization with broader policy portfolio (family, religion, sexuality); the League is a more narrowly focused pro-life direct-action variant of the same faith-based advocacy model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/prolifeaction
• YouTubeyoutube.com/user/ProLifeAction
• Facebookfacebook.com/prolifeaction
• Instagraminstagram.com/prolifeactionleague
• LinkedInlinkedin.com/company/pro-life-action-league

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pro-Life Action League