Gillette News Record

What Gillette News Record does

Gillette News Record is a privately held local newspaper founded in 1904, serving as the sole daily news outlet for Gillette, Wyoming and Campbell County. The publication operates a single unified digital news platform at gillettenewsrecord.com covering local news, sports, opinion, obituaries, crime blotter, court records, and community events, supplemented by a print edition distributed via home delivery. Its core technology stack is the BLOX Content Management System from BLOX Digital, which underpins the website, e-Edition digital replica, subscription management, and user account infrastructure.

The product surface extends well beyond core news into adjacent monetization modules: an e-Edition for digital newspaper access, a Marketplace featuring local business directory listings (restaurants, ATMs, finance, automotive), Classifieds with public notices and real estate, a community Calendar/Events module, and a Diversions vertical offering Dear Annie, comics, horoscopes, and puzzles. Distribution spans the website, four social media platforms (Facebook, Twitter, Instagram, YouTube), and three distinct email newsletter cadences (Breaking News, Daily Headlines, Saturday Headlines), giving advertisers multi-channel local reach.

The business model is a hybrid of recurring subscription revenue (digital and print) and advertising/transaction revenue (display ads, classifieds, marketplace listings, and statutory public-notice legal advertising). The addressable customer base is geographically constrained to Campbell County residents and local SMB advertisers. The publication is independently owned with no disclosed parent company, institutional investors, or venture backing, and employs 11-50 staff at its headquarters in Gillette, Wyoming.

Name

Gillette News Record

Legal name

Gillette News Record

Website

https://gillettenewsrecord.com

Company type

Private

Founded year

1904

Operating status

Operating

Headcount range

11–50 employees

Short description

Gillette News Record is an independently owned local newspaper founded in 1904, serving as the sole news outlet for Gillette, Wyoming and Campbell County. It operates a digital news platform, e-Edition, classifieds, and local marketplace, monetized through subscriptions, advertising, and legal public notices.

Ownership category

akta.pro rank

Product category

Local Newspaper Publishing

NAICS

Newspaper Publishers (51311)

SIC

Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

Local & Regional Newspapers (Print & Digital) (MPAJADAB)

akta.pro secondary industry

News & Content Aggregation Portals (BPAMAAAI)

Keywords

• Local newspaper publishing
• Community news coverage
• Print and digital subscriptions
• Classified advertising
• Community marketplace listings

Headquarters

HQ city

Gillette

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Digital Subscriptions: Digital subscriptions providing access to online news content, e-Edition, and premium features
2. Print Subscriptions: Print newspaper subscriptions for home delivery
3. Advertising: Display advertising, classifieds, and marketplace listings revenue from local and regional advertisers
4. Classifieds: Revenue from classified advertisements including public notices, job listings, and community announcements

Pricing tiers

Distribution channels4 records

Marketing channels7 records

Core offering

Gillette News Record operates as the only newspaper serving Gillette and Campbell County, Wyoming, publishing local news, sports, obituaries, opinion/editorial content, public records, classifieds, and a community marketplace. The core offering is a print newspaper and its companion website/e-Edition, supported by paid digital and print subscriptions and advertising placements targeted at local residents and regional businesses.

Product overview

Gillette News Record is a local newspaper serving Gillette, Wyoming and Campbell County since 1904, operating as a single unified digital news platform. The core offering is the news website delivering local news, sports, opinion, living/community content, and obituaries. Additional modules include e-Edition for digital newspaper access, Marketplace for local business listings, Classifieds for ads and public notices, Calendar/Events for community happenings, Diversions for entertainment content, and Subscription Services for tiered access to content and breaking news alerts.

Differentiator

Problem solved

Functional benefit

Products and services

• Print newspaper subscription Print newspaper subscription with home delivery providing local news, sports, opinion, obituaries, and community content for residents of Gillette and Campbell County, Wyoming
• Digital news subscription Recurring digital subscription providing access to online news content, the e-Edition digital replica, and premium website features for individual readers
• e-Edition digital replica Interactive digital replica of the print newspaper allowing subscribers to read the full publication online
• Classifieds Online classified advertising section for placing and viewing public notices, real estate listings, and general classified advertisements
• Marketplace Local business directory and listings marketplace featuring restaurants, ATMs, financial services, automotive, and other businesses in the Gillette area
• Display and public-notice advertising Display advertising and legal public-notice placements sold to local and regional businesses and entities needing legal publication in a newspaper of record
• Email newsletters (Breaking News, Daily Headlines, Saturday Headlines) Subscription email newsletters delivering breaking news alerts, daily news headlines, and Saturday headline summaries to subscribers

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Gannett: Largest US newspaper publisher, including USA TODAY and hundreds of local papers. Comparable broad incumbent in the local newspaper space with overlapping subscription and advertising business models, though serving much larger and more diverse markets.
• Lee Enterprises: Major US newspaper chain operating dozens of daily and weekly community papers. Comparable as a portfolio operator of local newspapers with similar subscription, advertising, and digital revenue mix, though at much larger scale.
• Adams Publishing Group: Family-owned US newspaper chain operating community and daily newspapers across multiple states. Comparable as a multi-title operator with similar local newspaper economics, including digital subscriptions and local advertising.

Regional players

• Billings Gazette: Montana's largest regional daily serving the Billings area and northern Rockies. Comparable as a regional newspaper with similar product mix (digital subs, e-Edition, classifieds, marketplace) but operating in a different state from the subject.
• Rapid City Journal: Western South Dakota regional daily serving the Black Hills region. Comparable community newspaper business model with digital/print subscriptions and local advertising, operating in an adjacent regional market.

Direct peers

• Wyoming Tribune Eagle: Cheyenne-based daily newspaper serving southeastern Wyoming. Directly comparable as a Wyoming community newspaper offering digital and print subscriptions, local news, sports, opinion, and classified advertising in the same state.
• Casper Star-Tribune: Wyoming's largest regional daily newspaper, covering Casper and statewide. Directly comparable as a Wyoming-based local/regional newspaper operating digital + print subscriptions, advertising, and classifieds in an adjacent geography.
• Powell Tribune: Northwest Wyoming community newspaper serving Powell and Park County. Comparable small-town Wyoming newspaper with subscriptions, local news, and classifieds as core revenue streams.
• The Sheridan Press: Sheridan, Wyoming community newspaper. Directly comparable as a small Wyoming local newspaper with digital/print subscriptions, local news, sports coverage, and a similar business model serving a single community.

Others

• BLOX Digital: Provider of the BLOX Content Management System used by the Gillette News Record. Adjacent ecosystem participant as the technology vendor enabling the subject's digital publishing infrastructure.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/The_News_Record
• YouTubeyoutube.com/user/GilletteNews
• Facebookfacebook.com/newsrecord
• Instagraminstagram.com/gillettenewsrecordphoto
• LinkedInlinkedin.com/company/about

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gillette News Record