Woodie’s Auto Service & Repair Center

Name

Woodie’s Auto Service & Repair Center

Legal name

Woodie Enterprises, Inc.

Website

https://woodiesautoservice.com

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Automotive Repair Services

NAICS

General Automotive Repair (811111), Automotive Repair and Maintenance (8111), Specialized Automotive Repair (811114), Automotive Mechanical and Electrical Repair and Maintenance (81111)

SIC

Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

General Automotive Repair & Maintenance (TLAKAAAA)

akta.pro secondary industries

Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD), Vehicle Diagnostics & Fault Code Scanning Services (TLAKANAA)

Keywords

• Auto repair services
• Tire sales installation
• Vehicle maintenance
• Fleet maintenance services
• Automotive diagnostics

Headquarters

HQ city

Charlotte

HQ country

United States

HQ region

North America

Offices19 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Auto Repair Services: Labor and parts for vehicle repair including brake service, oil changes, engine diagnostics, transmission work, and general maintenance. Revenue generated through service fees and parts markup.
2. Tire Sales: Sale of new tires from over 50 brands including Michelin, BFGoodrich, and Uniroyal. Includes mounting, balancing, and lifetime rotation services.
3. Fleet Service Contracts: Managed fleet maintenance programs for commercial accounts including delivery service, online record management, and volume-based service at multiple locations.
4. Financing Programs: NAPA EasyPay credit card financing through Synchrony offering promotional financing on purchases of $199 or more, accepted at gas stations nationwide.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Woodie's Auto Service & Repair Center operates a network of 19+ retail auto repair and tire stores across North and South Carolina, providing comprehensive vehicle repair, scheduled maintenance, and tire sales/installation for all makes and models. ASE-certified master technicians deliver services including brake repair, engine diagnostics, transmission work, oil changes, and electrical work, paired with a tire sales program offering 50+ brands. Every service visit includes a complimentary 28-point digital vehicle inspection, with a 36-month/36,000-mile nationwide NAPA warranty backing qualifying repairs.

Product overview

Woodie's Auto Service & Repair Center operates a network of 19+ retail auto repair and tire stores across North and South Carolina, offering a unified service platform centered on complete auto repair and tire sales. The core offering consists of full-service auto repair (brakes, engine, transmission, electrical, AC, and more) performed by ASE-certified technicians, paired with a tire sales and installation program powered by TireConnect offering over 50 brands. Every vehicle service visit includes a complimentary 28-point digital inspection, and all locations provide a free shuttle service and comfortable waiting areas with Wi-Fi. Add-on programs include a fleet service division for commercial accounts, online appointment booking, vehicle pickup and delivery, a teen driver maintenance workshop, and a loyalty/referral program. The company also offers its own NAPA-branded credit card (via Synchrony Financial) with promotional financing, and participates in manufacturer tire rebate programs. A 36-month/36,000-mile nationwide NAPA warranty backs all qualifying repairs at any of the chain's own locations and at over 19,000 NAPA AutoCare centers nationwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Complete Auto Repair Services Full-service auto repair and maintenance covering all makes and models, including brake repair, oil changes, engine diagnostics, transmission work, AC service, and electrical work, delivered by ASE-certified technicians across 19+ locations in the Carolinas.
• Tire Sales & Installation Tire sales and installation service powered by TireConnect, offering over 50 tire brands including Michelin, BFGoodrich, and Uniroyal, with mounting, balancing, TPMS reset, and eco-friendly tire disposal included with every purchase.
• Fleet Service Program Managed fleet maintenance program for commercial accounts including 28-point inspections, online record viewing, and scheduled servicing at multiple locations. Supports fleet management partners including Element Fleet, Enterprise, ARI, Voyager, Wheels, and others.
• Pickup and Delivery Service Vehicle pickup and delivery service for customers who cannot bring their car to a shop location, providing convenience for vehicle servicing.
• NAPA EasyPay Credit Card Store-branded credit card powered by Synchrony Financial offering 6-month promotional financing on purchases of $199 or more, with no annual fee, accepted at NAPA locations and gas stations nationwide.
• Nationwide NAPA Warranty 36-month/36,000-mile nationwide warranty on parts and labor, honored at more than 19,000 NAPA AutoCare locations across the United States.

Quantifiable outcome

• NAPA nationwide warranty honored at 19,000+ locations
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

Three partnerships are on record, tiered core.

• NAPA AutoCare CentercoreStrategic or Co-development PartnerWoodie's is an authorized NAPA AutoCare Center providing access to the NAPA warranty network. The nationwide warranty (36 months/36,000 miles) is honored at over 19,000 NAPA locations across the country.
• Fleet Management CompaniescoreChannel Partner/ Reseller/ DistributorFleet account partnerships including Element Fleet Management, Fuelman, GE Fleet, PHH, PHH Arval, Enterprise, Enterprise Fleet, ARI, Voyager, Wheels, ALD Automotive, and MAP for commercial fleet maintenance services.
• Tire ManufacturerscoreChannel Partner/ Reseller/ DistributorTire supply partnerships with major brands including Michelin, BFGoodrich, Uniroyal, and over 50 other tire brands with manufacturer rebates and loyalty programs (Mickey Thompson, Firestone, Bridgestone, Continental).

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Pep Boys: Bridgestone-owned national auto service and tire chain with similar service offerings (tires, brakes, alignments, general repair). Comparable product breadth but much larger geographic footprint.
• Midas: Franchised auto service chain with strong brand heritage in brakes, exhaust, and general repair. Comparable multi-site franchise model and overlapping service menu.
• Goodyear Auto Service: Goodyear-tied service network offering tire installation and general repair. Overlapping product mix (50+ tire brands vs. Goodyear portfolio) and multi-location service model.
• Firestone Complete Auto Care: National Bridgestone-owned chain offering tires, alignment, brakes, and general repair. Comparable service menu and customer base, but at far greater national scale and brand recognition.
• Jiffy Lube: Shell-owned national quick-service chain focused on oil changes and preventive maintenance. Competes with Woodie's for routine maintenance customer visits but lacks the heavy-repair depth.

Direct peers

• Meineke Car Care Centers: Franchised full-service auto repair chain offering tires, brakes, oil changes, and general maintenance. Comparable to Woodie's as a multi-location general repair operator with similar customer profile.
• Monro, Inc. Public multi-brand auto service operator (Monro, Mr. Tire, Tire Kingdom, Caliber Collision) offering general auto repair and tires across multi-site footprints. Closest public-market comparable for a regional multi-shop auto service chain.
• Christian Brothers Automotive: (See above — included to highlight the closest direct peer.)
• Take 5 Oil Change: Multi-location quick-service auto maintenance chain focused on oil changes and basic services. Comparable as a multi-site service operator competing for the same routine maintenance wallet share.
• Christian Brothers Automotive: Private, faith-based, family-friendly franchised auto repair chain with similar full-service offerings, multiple ASE-certified technician locations, and strong customer-service orientation. Direct overlap with Woodie's general repair and tire service model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/woodies_auto

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Woodie’s Auto Service & Repair Center