Forest Metrix
Forest Metrix, a brand of Field Truth Inc., builds iOS and desktop field-data software — Forest Metrix PRO for timber cruising and Urban Forest Metrix for arborist tree inventories — serving consulting foresters, arborists, TIMOs, REITs, and state forestry agencies across the United States and internationally.
- Company typePrivate
- Founded2012
- HeadquartersThetford Center, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Forest Metrix does
Forest Metrix, a brand of Field Truth Inc., provides field data collection and analysis software for forestry and arboriculture professionals. Founded in 2012 in Thetford Center, Vermont, by Donn Downey (Forestry Lead) and Tig Tillinghast (Urban Forestry Lead), the company operates with approximately six staff and no external institutional funding. The product portfolio centers on two native iOS and desktop applications built on the FileMaker Pro platform: Forest Metrix PRO, a timber-cruising application for foresters and industrial forestry operators, and Urban Forest Metrix (UFM), an inventory, tree-risk-assessment (TRAQ), and workflow tool for arborists and tree-care firms. Distribution includes a self-serve 4-week free trial plus enterprise direct sales, multi-channel content marketing, and active participation in industry events such as SAF and ASCA conferences.
The underlying technology stack is FileMaker Pro-based with an offline-first architecture running natively on iPhone, iPad, Windows, and Mac via FileMaker Go. Differentiated features include a proprietary electronic Dot Tally interface, Touch Map geolocation claiming approximately 10x standard GPS accuracy, the only complete ISA TRAQ Level II implementation on the market, and exports to QGIS, Google Earth, and ArcGIS through KML/CSV pipelines. Pricing is structured around annual subscriptions of $1,000/year (Forest Metrix PRO) and $1,500/year (PRO Plus with Excel Report Engine), while Urban Forest Metrix is offered as a $2,699 perpetual license or $449/quarter rental.
Revenue mechanics are hybrid: subscription-based for PRO and recurring rental for UFM, paired with one-time perpetual UFM licenses that include a year of support. Customers span 38 US states plus international deployments in Australia, with named enterprise users including Weyerhaeuser (Plum Creek), Glatfelter, Potlatch, Hancock, Green Diamond, Steigerwaldt, and Bartlett Tree Experts, alongside state agencies such as the Massachusetts Bureau of Forestry and a long tail of independent consulting foresters and arborists.
Forest Metrix firmographics
Firmographics- Name
- Forest Metrix
- Legal name
- Field Truth Inc.
- Website
- https://forestmetrix.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Forest Metrix, a brand of Field Truth Inc., builds iOS and desktop field-data software — Forest Metrix PRO for timber cruising and Urban Forest Metrix for arborist tree inventories — serving consulting foresters, arborists, TIMOs, REITs, and state forestry agencies across the United States and internationally.
- Ownership category
- akta.pro rank
Forest Metrix industry classification
Industry- Product category
- Forestry and Arboriculture Field Software
- NAICS
- Support Activities for Forestry (11531)
- SIC
- Forestry (800)
- akta.pro primary industry
- Arborist Consulting, Tree Risk Assessments & Appraisals (HSAIADAJ)
- akta.pro secondary industries
- Tree Health Care (Diagnosis, Treatment, Fertilization) (HSAIADAD), Tree Care & Arborist Services (IMAIAIAB)
Keywords
Where Forest Metrix is headquartered
LocationHeadquarters
- HQ city
- Thetford Center
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Forest Metrix business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Forest Metrix PRO Annual Subscription: Annual subscription model for timber cruising software. Includes mobile and desktop licenses. Pro version at $1,000/year with onboard reporting; Pro Plus adds Excel Report Engine at $1,500/year.
- Urban Forest Metrix Perpetual License: One-time perpetual license purchase for Urban Forest Metrix arborist software at $2,699, includes first year of support and customization.
- Urban Forest Metrix Quarterly Rental: Quarterly rental option at $449/quarter with $999 startup fee waived. Use across iPad, iPhone, PC or Mac.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Forest Metrix PRO - Annual subscription for timber cruising software |
| Subscription | Annual | Forest Metrix PRO Plus - Enhanced timber cruising with Excel analytics |
| One time/ perpetual license | Multi-year contract | Urban Forest Metrix - Permanent license |
| Subscription | Monthly | Urban Forest Metrix - Quarterly rental |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Forest Metrix product offering
Product offeringCore offering
Forest Metrix develops and sells mobile and desktop field-data-collection software for forestry and arboriculture professionals. Its two flagship products are Forest Metrix PRO (timber-cruising and forest-inventory software running on iPhone, iPad, and desktop with onboard analysis and customizable merchantable specifications) and Urban Forest Metrix (comprehensive arborist tree-inventory and tree-risk-assessment software with TRAQ, appraisals, and workflow management). Both are built on the FileMaker Pro platform and distributed via annual subscriptions or perpetual/quarterly licenses.
Product overview
Forest Metrix, operated by Field Truth Inc., offers a portfolio of field data collection and analysis software for forestry and arboriculture professionals. The primary products are Forest Metrix PRO (timber cruising software) and Urban Forest Metrix (UFM, for arborists), both built on FileMaker Pro and running on iOS devices, Mac, and Windows computers. Forest Metrix PRO handles timber inventory with onboard analysis and reporting, available in standard ($1,000/year) and Pro Plus ($1,500/year) tiers. Urban Forest Metrix serves arborists with tree inventory, TRAQ risk assessment, tree appraisals, and workflow management, offered as permanent license ($2,699) or quarterly rental ($449/quarter). Related offerings include the simplified Accessible Urban Tree Inventory (AUTI) for community volunteers, the ForestMetrixTools QGIS plugin for spatial analysis, and a carbon calculator tool for stand carbon estimation. The products support export to KML/CSV formats for GIS integration with Google Earth, ArcGIS, and QGIS.
Differentiator
Problem solved
Functional benefit
Products and services
- Forest Metrix PRO Modern, mobile timber-cruising and forest-inventory software for consulting foresters, industrial forestry firms, TIMOs, REITs, and state forestry agencies. Runs natively on iPhone, iPad, and desktop via FileMaker Go / FileMaker Pro. Includes onboard analysis, customizable merchantable specifications, multiple tally methods (stems, multi-product sections, and the industry-unique electronic Dot Tally interface), GPS-enabled mapping, and Pro reports exportable as PDF. Available as an annual subscription ($1,000/yr Pro or $1,500/yr Pro Plus) with a 4-week free trial.
- Urban Forest Metrix (UFM) Comprehensive tree-inventory and arborist management software for arborists, tree-care service companies, municipalities, and homeowner associations. Includes complete ISA Level II TRAQ tree risk assessment, tree inventory with GPS/Touch Map, automated tree appraisals (trunk formula and replacement cost methods), plant healthcare records, workflow management, crew scheduling, proposal generation, invoicing, and KML/Google Earth map outputs. Runs on iPad, iPhone, PC, or Mac. Available either as a $2,699 perpetual license (with first year of support and customization included) or a $449/quarter rental, with a 30-day money-back guarantee.
- AUTI (Accessible Urban Tree Inventory) Simplified, community-friendly tree-inventory system built on Urban Forest Metrix, designed for municipalities, neighborhoods, and volunteer operators that need a streamlined interface to conduct urban tree inventories. Produced in partnership with NUCFAC, Dovetail Partners, and the Green Infrastructure Center, with grant funding administered under the program.
- ForestMetrixTools QGIS Plugin Free QGIS plugin that adds Forest Metrix-specific functionality, notably a Cruise Grid Creator for easily creating sample plot grids within QGIS. Used by Forest Metrix customers who need to bridge Forest Metrix PRO/Urban Forest Metrix exports with QGIS-based GIS workflows.
Quantifiable outcome
- Percent of your time spent in the office compiling data and preparing reports: 0%
- +2 more outcomes
Companies that use Forest Metrix
Customer profileNamed customers16 records
Segments5 records
Ideal customer profiles5 records
Forest Metrix technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature7 records
Forest Metrix partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- USDA Forest ServicecoreUSDA Forest Service provided funding through the Northeast State Foresters Association for carbon consideration tools. Forest Metrix collaborated with Rhode Island DEM and USFS Amherst office to create carbon estimation spreadsheets for forest inventory data.
- National Urban Community Forestry Advisory Council (NUCFAC)coreNUCFAC collaborated with Forest Metrix on the Accessible Urban Tree Inventory (AUTI) project, enabling communities to conduct inventories using a simplified version of Urban Forest Metrix. NUCFAC provides advisory guidance and grant administration for the program.
- Dovetail PartnersminorNon-profit organization administering the AUTI (Accessible Urban Tree Inventory) project. Handles project management and coordination for urban forestry inventory initiatives.
- Green Infrastructure Center (GIC)minorGIC assists with outreach for the AUTI project, helping communicate the program to communities and stakeholders interested in urban forest inventory capabilities.
- QGIScoreForest Metrix promotes QGIS as the recommended free GIS solution for foresters. Developed QGIS-for-Foresters manual and ForestMetrixTools plugin for cruise grid creation. Data exports in standard formats compatible with QGIS.
- Rhode Island Department of Environmental ManagementminorProduced carbon consideration pamphlets for foresters and landowners with support from Forest Metrix. Published under the Forest Stewardship Program.
- Northeast State Foresters AssociationminorMaintains the northeastforestcarbon.org website for updates on carbon considerations. Partnered on carbon estimation tools development.
- Google EarthcoreUrban Forest Metrix integrates with Google Earth for map visualization and exports KML files compatible with Google Earth and Google Maps for client presentations.
- ArcGIScoreForest Metrix data exports to ArcGIS and other GIS systems via KML format for organizations with existing GIS infrastructure.
- USFS (United States Forest Service)coreForest Metrix works closely with USFS to ensure compatibility with NED and SILVAH software. During 2013 government shutdown, Forest Metrix hosted NED and SILVAH installers for the forestry community.
- FileMaker (Claris)coreForest Metrix is built on FileMaker Pro platform. The software runs natively on iOS via FileMaker Go and on desktop via FileMaker Pro. Includes bundled desktop license with mobile purchase.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Forest Metrix competitors and assessment
Company assessmentEmerging players
- Open Foris (FAO): Open Foris is a suite of free, open-source tools from the FAO for forest inventory and assessment. It represents an emerging free/cheap alternative that pressures pricing in the forestry field software niche.
- CartoPac Field Solutions: CartoPac provides mobile GIS data collection platforms used in forestry and natural resource field workflows. It is an emerging competitor addressing similar field inventory use cases with a more GIS-native architecture.
Broad incumbents
- Trimble Forestry: Trimble Forestry (incorporating Cengea and Savcor) is the dominant incumbent in forestry operations management software for industrial forestry companies. It addresses similar workflows but on a much broader enterprise scale than Forest Metrix.
- Esri ArcGIS Field Maps: Esri's ArcGIS ecosystem (including Field Maps) is a broad incumbent GIS platform frequently used for forestry and urban tree inventory. Forest Metrix integrates with ArcGIS via KML rather than competing head-on, but represents the platform incumbent for larger organizations.
Direct peers
- ArborNote: ArborNote is a tree care management platform that combines customer, work order, and tree inventory data for arborist firms. It overlaps with Urban Forest Metrix's workflow management and arborist customer segments.
- FTL Field Solutions (Forest Technology Ltd.): FTL provides field data collection software and tools for forest inventory and mensuration. It is comparable to Forest Metrix PRO in delivering forestry-specific mobile/tablet field solutions.
- PlanIT Geo (Tree Plotter): PlanIT Geo's Tree Plotter is a widely used urban tree inventory and management platform for arborists and municipalities. It competes head-to-head with Urban Forest Metrix in the arborist/municipal tree inventory segment.
- SUITE Software (CMT Inc.): SUITE Software provides timber management and forest inventory software for consulting foresters and industrial forestry clients. It is the closest direct competitor in the US timber cruising software market that Forest Metrix PRO targets.
- Treekeeper Software: Treekeeper provides urban tree inventory and management software used by municipalities and tree care companies. It overlaps with Urban Forest Metrix for municipal/government tree inventory use cases.
- gTools: gTools provides forestry measurement, mapping, and timber cruising software used by consulting foresters. It is a direct competitor to Forest Metrix PRO for field-based forest inventory workflows.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Forest Metrix social profiles
Digital presenceForest Metrix financial estimates
Financial estimateRevenue estimate
Valuation estimate
Forest Metrix leadership team
Management profileNumber of profiles
Profiles4 records
Forest Metrix funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Forest Metrix M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Forest Metrix
What does Forest Metrix do?
Forest Metrix develops and sells mobile and desktop field-data-collection software for forestry and arboriculture professionals. Its two flagship products are Forest Metrix PRO (timber-cruising and forest-inventory software running on iPhone, iPad, and desktop with onboard analysis and customizable merchantable specifications) and Urban Forest Metrix (comprehensive arborist tree-inventory and tree-risk-assessment software with TRAQ, appraisals, and workflow management). Both are built on the FileMaker Pro platform and distributed via annual subscriptions or perpetual/quarterly licenses.
Is Forest Metrix a public or private company?
Forest Metrix is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Forest Metrix founded?
Forest Metrix was founded in 2012. It employs 1 to 10 people.
Where is Forest Metrix based?
Forest Metrix is headquartered in Thetford Center, United States, in the North America region.
How does Forest Metrix make money?
Three revenue lines are on record. Forest Metrix PRO Annual Subscription is the primary driver. The others are urban Forest Metrix Perpetual License and urban Forest Metrix Quarterly Rental.
Who are Forest Metrix's main competitors?
Emerging players on record are Open Foris (FAO) and CartoPac Field Solutions. Broad incumbents are Trimble Forestry and Esri ArcGIS Field Maps. Direct peers are ArborNote, FTL Field Solutions (Forest Technology Ltd.), PlanIT Geo (Tree Plotter), SUITE Software (CMT Inc.), Treekeeper Software and gTools.
Does Forest Metrix have an API?
No public API is recorded for Forest Metrix.
What industry is Forest Metrix in?
Forest Metrix's product category is Forestry and Arboriculture Field Software. Its primary akta.pro industry code is HSAIADAJ, Arborist Consulting, Tree Risk Assessments & Appraisals, with a secondary code of HSAIADAD, Tree Health Care (Diagnosis, Treatment, Fertilization). Its NAICS code is 11531 and its SIC code is 800.