CastingONE

Name

CastingONE

Legal name

株式会社CastingONE

Website

https://casting-one.jp

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Recruitment CRM Software

NAICS

Employment Services (5613)

SIC

Services-Employment Agencies (7361)

akta.pro industry

PRIMARYBPACABAN

RPO Technology, ATS Administration & Recruitment Operations

Business & Public Services/HR, Staffing & Recruitment Services/Recruitment Process Outsourcing (RPO)

SECONDARYBPACABAL

Recruitment Marketing & Employer Branding for RPO

Business & Public Services/HR, Staffing & Recruitment Services/Recruitment Process Outsourcing (RPO)

SECONDARYBPACABAG

High-Volume / Hourly & Frontline RPO

Business & Public Services/HR, Staffing & Recruitment Services/Recruitment Process Outsourcing (RPO)

Keywords

• Recruitment CRM software
• Candidate reactivation platform
• Staffing industry SaaS
• Talent acquisition automation
• Marketing automation recruitment

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription (CastingONE / CastingONE Lite): Monthly or annual subscription fees for access to the CastingONE recruitment CRM platform. Pricing is tiered by number of registered staff, locations, and users. The company also offers a lighter version, CastingONE Lite, targeting smaller staffing agencies.
2. 採用マーケティング支援 (Recruitment Marketing Support): Professional services accompanying the SaaS product, including implementation support, consulting, and ongoing campaign management to help clients maximize recruitment outcomes.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels10 records

Core offering

CastingONE is a recruitment CRM and marketing automation platform purpose-built for the Japanese staffing industry, specializing in "掘り起こし採用" (candidate re-activation). The platform integrates and deduplicates job-seeker data, then automates multi-channel outreach via email, LINE, and SMS to re-engage dormant/inactive registered workers. It also visualizes candidate intent signals and provides dashboards for data-driven recruitment optimization. The company offers two product tiers (CastingONE and CastingONE Lite) and a complementary Recruitment Marketing Support consulting service.

Product overview

CastingONE offers a unified recruitment CRM and marketing automation platform built around 'excavation recruitment' (掘り起こし採用) — reactivating past applicants, dormant registrants, and inactive candidates as an alternative to expensive new job advertising. The portfolio consists of the main CastingONE platform (a SaaS CRM with MA capabilities including email/LINE/SMS delivery, candidate data unification, desire visualization, and a job site with map-based search), the lighter-weight CastingONE Lite sub-brand targeting smaller staffing firms, and a paid Recruitment Marketing Support consulting service. The platform is targeted primarily at the Japanese dispatch (派遣) and temporary staffing industry, with expansion plans into food service, retail, security, nursing care, and other labor-intensive sectors.

Differentiator

Problem solved

Functional benefit

Brands

• CastingONE Lite: 人材派遣業界に特化したクラウド型派遣支援SaaS。派遣スタッフの掘り起し・再稼働支援・歩留まり改善を実現する。

Products and services

• CastingONE A recruitment CRM and marketing automation platform specialized in 'excavation recruitment' (掘り起こし採用) for the staffing industry. It organizes candidate data from past applicants and inactive registrants, enabling outreach via email, LINE, and SMS to drive recruitment from existing talent pools rather than relying solely on new job advertising. Targeted at mid-to-large Japanese staffing agencies.
• CastingONE Lite A cloud-based dispatch staffing support SaaS focused on reactivating dormant/inactive registered staff and improving new recruitment retention rates. Certified under METI's IT Introduction Subsidy 2021 (up to ¥4.5M in government subsidies). Targeted at smaller staffing companies and dispatch staffing agencies in Japan.
• Recruitment Marketing Support (採用マーケティング支援) A professional consulting service that combines digital marketing with CastingONE to help staffing agency clients execute end-to-end recruitment campaigns. Functions as the second business pillar alongside the SaaS product, supporting new customer acquisition and overall hiring outcomes.

Quantifiable outcome

• 採用単価 / 稼働単価 77%削減 (Hiring cost reduction)
• +9 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• 株式会社船井総研ヒューマンキャピタルコンサルティング (Funai Soken Human Capital Consulting)coreGTM or Marketing Partner · 1 January 2025Joint seminar on 'Recruitment DX to cut media costs 50% and triple profits'. Funai Soken HC provides HR consulting expertise and client network; CastingONE provides recruitment CRM technology for dormant candidate re-activation.
• 株式会社ネットオン (NetOn Co., Ltd.)minorGTM or Marketing Partner · 9 July 2024Joint seminar on 'New recruitment strategy without dependence on job sites' alongside World Staffing. NetOn brings job matching site SEO and internet advertising expertise to complement CastingONE's candidate re-activation approach.
• 株式会社ワールドスタッフィング (World Staffing Co., Ltd.)minorGTM or Marketing Partner · 9 July 2024Joint seminar on 'New recruitment strategy without dependence on job sites' alongside NetOn. World Staffing shares operational insights on dispatch business recruitment strategies.
• 株式会社フロッグ (Frog Co., Ltd.)coreStrategic or Co-development Partner · 20 June 2023Data partnership connecting CastingONE's recruitment CRM platform with Frog's HRog Chart job market analytics tool (covering ~100 job sites). Combined data enables staffing clients to conduct market analysis and competitive benchmarking while executing recruitment campaigns, optimizing both candidate targeting and job condition settings.
• 株式会社ツナググループHC (Tsunagu Group HC)minorGTM or Marketing Partner · 10 May 2022Joint 'With-Corona HR DX' seminar series for staffing companies, with Tsunagu Group HC providing sales structure insights and castingONE providing dormant staff activation expertise.
• イシン株式会社 (Isin Co., Ltd.)minorGTM or Marketing Partner · 18 November 2021Joint webinar with CastingONE and Marujyu, focused on efficient new staffing recruitment and staffing activation maximization for staffing agencies.
• 株式会社ペイミー (Payme Co., Ltd.)minorGTM or Marketing Partner · 6 September 2021Joint free seminar on 'maximizing staffing activation rates'. Combined CastingONE's recruitment CRM approach with Payme's salary advance (給与前払い) service to address staffing agency needs for both candidate acquisition and retention.
• 株式会社マルジュ (Marujyu Co., Ltd.)coreTechnology or Integration · 3 August 2021Business partnership for integration with ITSUMEN (recorded video interview) and SOKUMEN (web interview) tools. CastingONE Lite users can offer automated video interviews to job seekers without requiring interviewers, improving efficiency for staffing agencies and enabling screening of remote candidates.

Scale indicators8 records

Recent moves7 records

Expansion highlights7 records

Broad incumbents

• Zoho Recruit: Global recruitment ATS/CRM from Zoho. A broad incumbent offering candidate tracking, multi-channel sourcing, and recruitment automation, competing indirectly with CastingONE in the recruitment CRM category.
• Lever: Global ATS + CRM platform combining applicant tracking, candidate relationship management, and analytics. Comparable in the recruitment CRM category, though primarily serving English-speaking markets with limited Japanese presence.
• HRMOS: One of Japan's largest HR-tech suites, covering recruitment, onboarding, HRIS, and performance management. A broad incumbent that could expand into CastingONE's recruitment CRM niche as part of its integrated platform strategy.
• SmartHR: Leading Japanese cloud HR and labor-management platform. While focused on HRIS/payroll, SmartHR's massive employer footprint and capital base make it a potential competitor or acquirer in the broader HR-tech stack including recruitment.
• Greenhouse: Global enterprise ATS with structured hiring and integrations. Comparable recruitment platform competitor at the broader ATS/CRM layer, with established enterprise customer base and growing CRM/marketing features.

Emerging players

• Gem: US-based recruitment marketing and CRM platform focused on talent sourcing, outreach automation, and CRM workflows. Closest global analog to CastingONE's candidate re-activation MA positioning, though Gem is more outbound-sourcing oriented.
• Eight (Sansan): Japanese business card app with adjacent recruiting functionality (Eight Career). An emerging player in Japan with candidate data and matching capabilities that could overlap with CastingONE's recruitment CRM positioning.

Direct peers

• Talentio: Japanese recruitment management platform offering ATS, recruitment CRM, and talent pool management. Closest direct competitor in the Japanese recruitment CRM market, with similar multi-channel outreach and candidate database features.
• HERP: Japanese recruitment CRM/ATS focused on engineering and tech hiring. Competes with CastingONE in the recruitment CRM category, though HERP is more engineering-recruiting focused while CastingONE specializes in staffing/派遣 agency re-activation workflows.

Others

• Funai Soken Human Capital Consulting: Major Japanese HR consulting firm and CastingONE's GTM partner. Functions as a referral/consulting channel for CastingONE's recruitment CRM, and is itself a competing service provider in the broader recruitment/HR advisory market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/casone_official
• Facebookfacebook.com/profile.php

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CastingONE