Wholesale Electric Supply

What Wholesale Electric Supply does

Wholesale Electric Supply Company, Inc. (WES, dba Wholesale Electric Supply) is a privately held, family-owned B2B electrical distributor founded in 1947 in Texarkana, Texas, by Amos McCulloch. The company distributes a comprehensive portfolio of electrical supplies — wire and cable, conduit and raceways, distribution equipment, controls, lighting, wiring devices, data communications, builders' products, and line construction materials — drawn from more than 40 manufacturers including Schneider Electric, Eaton, Hubbell, Lutron, Leviton, Cooper Lighting, and Generac. Its customer base comprises electrical contractors, residential and commercial builders, and industrial facilities across the south-central United States, with industrial accounts served through vendor-managed inventory programs, 24-hour emergency response, and specialized switchgear and hazardous-location expertise.

The company operates 85+ branch locations across Texas, Arkansas, Louisiana, Oklahoma, Kansas, Missouri, and Tennessee, supported by a headcount of 101-250 employees and a corporate office in Texarkana. Its technology layer consists of a Billtrust-powered B2B eCommerce storefront (WEStore), an online billing and payment portal (credit card and ACH), an online credit application, an iOS mobile application, and a Product Selector tool that allows browsing by category and manufacturer. The platform is positioned as a transactional layer over the underlying physical distribution network rather than as a standalone digital business.

Commercially, WES generates revenue through wholesale hardware sales to trade accounts at contract or negotiated pricing, with credit card transactions subject to a 3% processing surcharge (2% state-mandated in Oklahoma). The company is a member of NAED (National Association of Electrical Distributors) and continues to operate under McCulloch family ownership, with Buddy McCulloch serving as President. No institutional investment, M&A activity, public-market listing, or disclosed financial figures are present in the input data.

Name

Wholesale Electric Supply

Legal name

Wholesale Electric Supply Company, Inc.

Website

https://netwes.com

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

101–250 employees

Short description

Wholesale Electric Supply is a family-owned B2B electrical distributor founded in 1947 in Texarkana, Texas, operating 85+ branches across Texas, Arkansas, Louisiana, Oklahoma, Kansas, Missouri, and Tennessee. It serves electrical contractors, builders, and industrial facilities with wire, conduit, lighting, controls, and distribution equipment from 40+ manufacturers via a Billtrust-powered eCommerce platform.

Ownership category

akta.pro rank

Product category

Electrical Wholesale Distribution

NAICS

Electrical Apparatus and Equipment, Wiring Supplies, and Related Equipment Merchant Wholesalers (42361), Other Electronic Parts and Equipment Merchant Wholesalers (423690)

SIC

Wholesale-Electrical Apparatus & Equipment, Wiring Supplies (5063)

akta.pro primary industry

Electrical Supplies Retail (Wiring, Switches, Breakers, Conduit) (CRAIADAE)

Keywords

• Electrical wholesale distribution
• Electrical supply products
• Wire and cable distribution
• Lighting and controls
• Commercial electrical supplies

Headquarters

HQ city

Texarkana

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Electrical Products Wholesale Distribution: Wholesale distribution of electrical supplies including wire, cables, conduit, distribution equipment, lighting, controls, and wiring devices to electrical contractors, builders, and industrial customers

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Wholesale Electric Supply is a B2B electrical distributor selling wire, conduit, distribution equipment, lighting, controls, wiring devices, and related electrical products from manufacturers such as Schneider Electric, Eaton, Hubbell, Lutron, Cooper Lighting, and Leviton. The company distributes to electrical contractors, builders, and industrial customers through 85+ branch locations across Texas, Arkansas, Louisiana, Oklahoma, Kansas, Missouri, and Tennessee, supported by the WEStore online portal, iOS mobile app, and online billing platform.

Product overview

Wholesale Electric Supply is an electrical distributor operating a B2B e-commerce platform offering a comprehensive portfolio of electrical products across 12+ categories including wire/cables, conduit, distribution equipment, controls, lighting, and wiring devices. The company distributes from 85+ branch locations across Texas, Arkansas, Louisiana, Oklahoma, Kansas, Missouri, and Tennessee, serving customers nationwide. The platform includes an online Product Selector tool, iOS mobile application, and digital credit/payment services. The company carries products from 40+ major manufacturers including Schneider Electric, Eaton, Hubbell, Lutron, Leviton, Cooper Lighting, and others. Founded in 1947 and headquartered in Texarkana, Texas, the company emphasizes customer relationships, timely delivery, and a broad product selection for residential, commercial, and industrial markets.

Differentiator

Problem solved

Functional benefit

Products and services

• Wire, Cords & Cables
• Conduit & Raceways
• Conduit Accessories
• DataCom
• Distribution Equipment
• Controls
• Lighting
• Wiring Devices
• Builders Products
• Line Construction Material

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Schneider ElectriccoreChannel Partner/ Reseller/ DistributorKey manufacturer partnership; products include low voltage products, power distribution/switchgear, industrial automation, and residential/small business solutions. Featured prominently on product selector and as primary vendor.
• BilltrustcoreTechnology or IntegrationeCommerce platform provider powering the WEStore online storefront and billing portal. Site powered by Billtrust eCommerce.
• NAEDminorStrategic or Co-development PartnerNational Association of Electrical Distributors membership; logo displayed on website footer indicating industry association affiliation.
• LutronminorChannel Partner/ Reseller/ DistributorFeatured brand partner displayed in featured brands section; manufacturer of lighting controls and dimmers.
• Encore WireminorChannel Partner/ Reseller/ DistributorFeatured brand partner displayed in featured brands section; manufacturer of electrical wire and cable.
• Cooper LightingminorChannel Partner/ Reseller/ DistributorFeatured brand partner displayed in featured brands section; manufacturer of commercial and industrial lighting.
• GeneracminorChannel Partner/ Reseller/ DistributorFeatured brand partner displayed in featured brands section; manufacturer of generators and power equipment.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Graybar: One of the largest North American electrical, communications, and data networking distributors with hundreds of branches. Overlaps directly in product categories and contractor/industrial customers but operates at much greater national scale.
• Rexel USA: US arm of global electrical distributor Rexel Group with broad branch coverage across multiple regions. Competes for the same contractor and industrial accounts with comparable product portfolio.
• W.W. Grainger: Broad-line MRO distributor with significant electrical category offering via digital channels and branches. Competes with WES for indirect spend and smaller contractor orders, especially via its eCommerce platform.
• Sonepar USA: US operations of the world's largest B2B electrical distributor, with multiple regional banners competing against WES in Texas and adjacent states. Larger scale and broader geographic reach.

Direct peers

• Border States Electric: Employee-owned regional electrical distributor operating across the central and southern US with comparable branch density and customer mix. Closest competitor in footprint and operating model.
• Summit Electric Supply: Privately held electrical distributor focused on industrial, commercial, and contractor customers in the southern and southwestern US. Highly comparable on product mix, customer segments, and geographic overlap with WES.
• Crescent Electric Supply Company: Privately held US electrical distributor with a similar multi-branch B2B model serving contractors and industrial customers. Highly comparable in product breadth, customer base, and family/private ownership profile.

Regional players

• Werner Electric Supply: Regional electrical distributor serving the upper Midwest with a comparable branch-based B2B model. Similar product breadth and customer mix but a different geography, making it a structural rather than direct competitor.
• Kirby Risk Electrical Supply: Family-owned regional electrical distributor serving Indiana and surrounding states with a similar relationship-driven, multi-branch model. Comparable on operating philosophy but non-overlapping geography.

Others

• Eaton: Major electrical equipment manufacturer that is both a WES supplier and a potential direct competitor via its own distribution portals. Strategically relevant as a partner that could disintermediate distributors on commodity SKUs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/wholesaleelecsu
• Facebookfacebook.com/WholesaleElectr
• LinkedInlinkedin.com/company/wholesale-electric-supply-co.-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wholesale Electric Supply