Kidum

Name

Kidum

Legal name

קידום ידע והשכלה בע"מ

Website

https://kidum.com

Company type

Private

Founded year

1980

Operating status

Operating

Ownership category

akta.pro rank

Product category

Test Preparation Education Services

NAICS

All Other Schools and Instruction (61169), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

K–12 Core Curriculum Small-Group Tutoring Centers (Math/ELA/Science/Social Studies) (EDANAHAA)

Keywords

• Test preparation services
• Psychometric exam prep
• Matriculation exam courses
• English proficiency training
• School enrichment programs

Headquarters

HQ city

Holon

HQ country

Israel

HQ region

Middle East

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Psychometric Test Preparation Courses: In-person and online psychometric test preparation courses offered at multiple levels including flagship course, Club 700 for high-achievers, score-improvement course, self-paced course, high-school track, and Russian-language track.
2. Matriculation (Bagrut) Exam Preparation Courses: Courses covering all major matriculation subjects including mathematics, English, Hebrew literature, history, literature, grammar, civics, geography, and physics.
3. Ameirant / English Proficiency Courses: English proficiency test preparation including Ameirant exam prep, spoken English, and basic English courses, some subsidized through Ministry of Defense programs for released soldiers.
4. First Command (צו ראשון) Preparation Courses: Military aptitude test preparation courses for IDF conscription, including adaptive DPR practice and MaH preparation.
5. GIP (גפ"ן) School Programs: Pedagogical enrichment programs delivered in schools under the Ministry of Education's GIP framework, serving hundreds of schools across Israel with STEM, language, and learning skills programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Kidum is Israel's oldest private education company, providing in-person and online preparation courses for the psychometric university entrance exam, Israeli matriculation (bagrut) exams in multiple subjects, and English proficiency tests (Amirnet). The company also delivers supplementary enrichment programs (GIP) to schools under the Ministry of Education framework and runs Ministry of Defense-subsidized English courses for released soldiers.

Product overview

Kidum is an Israeli private education company offering a comprehensive portfolio of test preparation and enrichment programs. The core offerings include psychometric test preparation courses (featuring the flagship course, Club 700 for high achievers, score improvement, self-paced, high school, Russian-language, and last-minute options), matriculation exam preparation courses in subjects including Mathematics, English, Physics, History, Literature, Grammar, Civics, Geography, and Bible, Amirnet English proficiency test preparation (self-paced, online, subsidized for discharged soldiers, spoken English, and basic practical English), and Tzav Rishon IDF placement preparation with adaptive practice for psychotechnical tests and MaH evaluation day. Additionally, Kidum operates Gefen supplementary education programs for schools including learning skills workshops, financial education, English excellence, mathematics excellence, physics preparation, and pre-psychometric programs. Supporting tools include psychometric and matriculation calculators, and a student forum for peer and teacher support.

Differentiator

Problem solved

Functional benefit

Products and services

• Psychometric Test Preparation Course (קורס פסיכומטרי)
• Matriculation (Bagrut) Exam Preparation Courses (קורסי בגרויות)
• Amirnet English Proficiency Preparation (אמירנט)
• Tzav Rishon (First Command) Preparation Course (צו ראשון)
• Gefen (GIP) School Enrichment Programs (תוכניות גפ"ן)

Quantifiable outcome

• Students achieve psychometric scores of 700+ through the Club 700 program
• +3 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Ministry of Education - GIP Programs (גפ"ן)coreStrategic or Co-development PartnerKidum is a leading provider of GIP enrichment programs under the Ministry of Education. The company develops customized pedagogical programs for schools across Israel, including STEM enrichment (physics, mathematics), English language programs, and learning skills workshops. In the 2024-2025 school year, Kidum opened over 180 study groups through GIP programs, and more than 300 schools partner with Kidum annually.
• The Authority for Released Soldiers (Ministry of Defense) - קרן להכוונת חיילים משוחרריםcoreStrategic or Co-development PartnerKidum won a Ministry of Defense tender to provide spoken English and Ameirant preparation courses for released soldiers. The company teaches spoken English alongside preparation for the Eyman and Ameirant tests, receiving positive feedback and continuing to grow this program.
• Eminadav SchoolminorChannel Partner/ Reseller/ DistributorPartner school participating in Kidum's GIP enrichment programs.
• AlumaminorChannel Partner/ Reseller/ DistributorPartner school participating in Kidum's GIP enrichment programs.
• Migashim (מגשימים)minorChannel Partner/ Reseller/ DistributorPartner organization in Kidum's ecosystem, offering enrichment programs for youth.
• Kadem Atidim (קדם עתידים)minorChannel Partner/ Reseller/ DistributorPartner program introducing youth to STEM and academic pathways, collaborating with Kidum on enrichment offerings.
• Tel Aviv-Yafo MunicipalityminorChannel Partner/ Reseller/ DistributorMunicipality partner for GIP educational enrichment programs in Tel Aviv schools.

Scale indicators5 records

Expansion highlights5 records

Direct peers

• Machon Mofet (Mofet Institute): One of Israel's largest and most established private psychometric and bagrut test preparation institutes. Mofet competes head-to-head with Kidum on flagship psychometric courses, bagrut improvement, and English prep, serving the same Israeli student segments with similar in-person and online delivery.
• Petel (פת"ל) Test Prep Institute: An Israeli test preparation institute focused on psychometric and bagrut preparation with multiple branches and online offerings. Direct competitor to Kidum in the Israeli market with overlapping student segments (high school graduates, released soldiers) and similar in-person plus online delivery model.

Broad incumbents

• EF Education First: A large global education company offering English language training, academic programs, and test preparation (including TOEFL/IELTS prep). Comparable to Kidum in providing structured English proficiency courses for adults pursuing higher education, though at substantially larger scale and global reach.
• Kaplan Test Prep: A major international test preparation company offering courses for SAT, GMAT, GRE, MCAT, LSAT and professional certifications. Comparable to Kidum in offering multi-test preparation across consumer and institutional channels with adaptive learning technology, though operating at much larger scale and outside Israel.
• Wall Street English: Global English-language training provider with branded centers in multiple countries. Comparable to Kidum's spoken English, basic English, and Ameirant course offerings in terms of target learner (adults and university-bound students) and blended in-center/online delivery model.
• The Princeton Review: Global incumbent in standardized test preparation (SAT, GMAT, GRE, MCAT) operating across both in-person classroom and online formats. While not Israeli-specific, it is comparable in business model (multi-test prep portfolio, premium test-prep brand, branch plus online delivery) and serves as a useful scale and brand benchmark for Kidum's addressable market.

Emerging players

• Magoosh: Online-first, subscription-based test prep company offering affordable self-paced preparation for GMAT, GRE, SAT, TOEFL and other standardized tests. Magoosh is comparable to Kidum's self-paced and online course portfolio and represents the kind of lower-cost digital competitor that could pressure Kidum's in-person pricing.
• Manhattan Prep: A specialist in graduate-level standardized test prep (GMAT, GRE, LSAT) offering both instructor-led and self-paced formats. Comparable to Kidum's adaptive Club 700 / flagship psychometric course model: premium-priced, instructor-led test prep with adaptive practice elements for high-achieving students.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/kidumltd
• LinkedInlinkedin.com/company/kidum

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kidum