Incom Group
Incom Group S.A. is a Polish B2B wholesale distributor of IT hardware, electronics, and software, serving registered Polish resellers and retailers — including large chains and SMEs — through a 30,000+ SKU online catalog, own brands ADAX and Incore, trade credit, and 24-hour nationwide delivery.
- Company typePrivate
- Founded1989
- HeadquartersWroclaw, Poland
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Incom Group does
Incom Group S.A. is a Polish B2B wholesale distributor of IT hardware, electronics, software, and accessories, headquartered in Wrocław with a sales branch in Bielsko-Biała. The company sells exclusively to registered business partners — including large Polish retailers (x-kom, Media Expert, RTV Euro AGD, Komputronik, morele.net, Action), the Allegro marketplace, computer service shops, e-commerce resellers, sole proprietors, and service companies — through a dedicated B2B e-commerce platform (Incom Online) and dedicated account managers. Its catalog spans more than 30,000 SKUs covering laptops, desktops, all-in-one PCs, graphics cards, processors, motherboards, monitors, storage devices, printers, peripherals, and software, sourced from manufacturers including HP, Intel, Lenovo, Samsung, ASUS, Dell, Microsoft, Logitech, MSI, QNAP, Dahua, Hikvision, Gigabyte, Goodram, ViewSonic, and LG. The company also operates two proprietary brands: ADAX (Polish-built computers since 1993) and Incore (printer consumables and cleaning products since 2006).
The business model is hardware and consumables resale to B2B partners at wholesale prices that are not publicly disclosed and are visible only after partner registration. Revenue mechanics include a trade credit financing system (kredyt kupiecki) whose terms improve with partnership duration and order frequency, a dropshipping and e-commerce platform integration for online resellers, and a multi-carrier logistics network (DHL, DPD, Schenker, Hellman, InPost) enabling a stated 99% next-business-day delivery rate for orders placed before 15:00 across Poland. Value-add services include the Centrum Edukacji i Biznesu, a free vendor-led product training program, and a Google Ads remarketing marketing motion. The company is privately held in the Polish S.A. (joint-stock company) legal form, has between 101 and 250 employees, and has operated continuously for approximately 36 years without disclosed institutional ownership, M&A activity, or external funding.
Incom Group firmographics
Firmographics- Name
- Incom Group
- Legal name
- Incom Group S.A.
- Website
- https://incomgroup.pl
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Incom Group S.A. is a Polish B2B wholesale distributor of IT hardware, electronics, and software, serving registered Polish resellers and retailers — including large chains and SMEs — through a 30,000+ SKU online catalog, own brands ADAX and Incore, trade credit, and 24-hour nationwide delivery.
- Ownership category
- akta.pro rank
Incom Group industry classification
Industry- Product category
- IT Wholesale Distribution
- SIC
- Wholesale-Computers & Peripheral Equipment & Software (5045), Wholesale-Electronic Parts & Equipment, Nec (5065)
- akta.pro primary industry
- Electronics Components & OEM/ODM Sourcing Marketplaces (CRAFAHAM)
Keywords
Where Incom Group is headquartered
LocationHeadquarters
- HQ city
- Wroclaw
- HQ country
- Poland
- HQ region
- Europe
Offices2 records
Markets served
Incom Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- B2B Wholesale Distribution: Incom Group generates revenue by selling IT hardware, electronics, and accessories to registered business partners (resellers, retailers, service companies) at wholesale B2B prices. The company acts as a distributor between manufacturers and Polish businesses, offering 30,000+ products with 24-hour delivery.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | B2B wholesale pricing for registered partners only |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Incom Group product offering
Product offeringCore offering
Incom Group S.A. is a Polish B2B wholesale distributor of IT and electronics products, offering over 30,000 SKUs including computers, laptops, graphics cards, software, monitors, storage devices, printers, processors, and motherboards from major manufacturers such as HP, Lenovo, ASUS, Intel, Samsung, Dell, and Microsoft. The company operates an online B2B ordering platform (Incom Online) for registered business partners and also sells its own-brand products ADAX (computers since 1993) and Incore (consumables since 2006).
Product overview
Incom Group is a Polish IT and electronics B2B distributor offering over 30,000 products across categories including computers (laptops, desktops, All-in-One, OPS computers, nettops/Mini PC), graphics cards (Nvidia, AMD), software (antivirus, office software, operating systems, graphics/video programs, server software), monitors, storage devices (HDD, SSD, external drives, pendrives, memory cards, optical media), printers and multifunction devices (inkjet, dot matrix, label, laser, copiers), processors (AMD, Intel), and motherboards. The company operates its own brands ADAX (computers since 1993) and Incore (consumables since 2006), supported by an online B2B platform and education center.
Differentiator
Problem solved
Functional benefit
Brands
- ADAX: Polish computer manufacturer present on the market since 1993. Product offerings include computers for office work, education, as well as high-performance equipment for demanding gaming applications. ADAX computers are produced serially or according to individual customer requirements.
- Incore
Products and services
- ADAX Own-brand line of Polish-manufactured computers for office work, education, and high-performance gaming applications, produced serially or according to individual customer requirements.
- Incore Own-brand consumables including printer inks, toners, and screen and electronic device cleaning articles for offices and homes.
- Incom Online B2B online sales platform enabling registered partners to browse 30,000+ products, access partner-only pricing, place orders, and manage trade credit purchasing (kredyt kupiecki).
- Centrum Edukacji i Biznesu (CEiB) Free product training sessions delivered by brand specialists from Samsung, QNAP, ViewSonic, Hikvision, Dahua, LG, and other distributed manufacturers to help partners develop product knowledge.
Quantifiable outcome
- 99% of packages ordered before 15:00 delivered next business day
- +1 more outcomes
Companies that use Incom Group
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles4 records
Incom Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Incom Group partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core.
- HPcoreHP is a major brand distributed by Incom Group, offering computers, laptops, All-in-One devices, and printers through the Incom B2B platform. The partnership provides Incom's resellers access to HP enterprise and consumer hardware.
- SamsungcoreSamsung products are distributed through Incom Group, including monitors and interactive displays. Samsung specialists participate in Incom's Centrum Edukacji i Biznesu training programs.
- ASUScoreASUS laptops, computers, graphics cards, motherboards, and monitors are distributed by Incom Group. The catalog includes 55 ASUS laptop products available to registered partners.
- IntelcoreIntel processors and components are distributed through Incom Group's B2B platform for Polish resellers.
- LenovocoreLenovo computers, laptops, and IT equipment are distributed by Incom Group to Polish business partners.
- DahuacoreDahua is a major brand distributed by Incom Group with 515 products including security cameras, monitoring systems, interactive monitors, SSDs, and networking equipment. Products are maintained in stock at the Wrocław warehouse.
- HikvisioncoreHikvision interactive monitors and IP cameras are distributed by Incom Group. Hikvision specialists participate in Incom's training programs. 17 Hikvision interactive monitor products in catalog.
- QNAPcoreQNAP NAS storage and networking products are distributed through Incom Group. QNAP specialists participate in Incom's Centrum Edukacji i Biznesu training sessions.
- GigabytecoreGigabyte graphics cards, monitors, and motherboards distributed by Incom Group. 52 Gigabyte graphics card products in catalog including RTX and Radeon series.
- DellcoreDell computers and IT equipment distributed through Incom Group's B2B platform for Polish partners.
- LogitechcoreLogitech peripherals and accessories distributed by Incom Group.
- MicrosoftcoreMicrosoft software including operating systems and office software distributed through Incom Group.
- MSIcoreMSI computers and components distributed through Incom Group.
- GoodramcoreGoodram memory and storage products distributed by Incom Group.
- ViewSoniccoreViewSonic monitors and displays distributed through Incom Group. ViewSonic specialists participate in Incom's training programs.
- LGcoreLG displays and electronics distributed through Incom Group. LG specialists participate in Incom's training programs.
- DHL, DPD, Schenker, Hellman, InPostcoreLogistics partnerships with major carriers enabling 24-hour delivery across Poland. 99% of packages ordered before 15:00 are delivered next business day.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Incom Group competitors and assessment
Company assessmentDirect peers
- AB S.A. AB S.A. is the largest Polish IT and consumer electronics distributor, offering a comparable B2B wholesale platform to Polish resellers and retailers. Directly competes with Incom Group in IT hardware and electronics distribution across Poland.
- ALSO Group: ALSO Group is a major European IT distributor (which acquired ABC Data in Poland), providing wholesale IT products, logistics, and value-added services. Comparable B2B platform model with overlapping vendor relationships and SMB/mid-market focus.
- Esprinet: Esprinet is a leading Southern European B2B distributor of IT and consumer electronics headquartered in Italy, operating across multiple European countries. Comparable business model of distributing major IT brands to resellers and retailers via an e-commerce platform.
- Westcoast: Westcoast is the UK's largest independent IT distributor, distributing hardware and software from leading brands to UK resellers. Highly comparable business model and customer base, though focused on the UK market.
Broad incumbents
- Arrow Electronics: Arrow Electronics is a global value-added distributor of electronic components and enterprise computing solutions. Overlaps with Incom on components distribution (graphics cards, motherboards, processors) and IT products, though with a stronger enterprise and embedded focus.
- Avnet: Avnet is a global electronic components distributor with significant IT product distribution. Overlaps with Incom in components (processors, motherboards, storage) distribution but operates at global scale with enterprise and embedded systems focus.
- RS Group: RS Group (formerly Electrocomponents) is a global omni-channel distributor of industrial and electronic products, including IT hardware and components. Comparable in distributing electronic parts and IT products to business customers, with broader industrial coverage.
- TD SYNNEX: TD SYNNEX is a global Fortune 500 IT distributor formed from the merger of Tech Data and SYNNEX, distributing IT products worldwide. Overlaps significantly in product portfolio (PCs, peripherals, components) and vendor relationships, though at vastly greater scale and global reach.
- Ingram Micro: Ingram Micro is one of the world's largest global IT distributors and supply chain providers, distributing IT products to resellers in 200+ countries. Highly comparable distribution model and vendor base, though at substantially larger scale and broader geographic reach.
- Bechtle: Bechtle is a leading European IT systems house and distributor with a strong e-commerce platform, distributing IT hardware and providing services across DACH and beyond. Comparable in combining IT distribution with online platform and SMB/mid-market focus, though substantially larger and broader in services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Incom Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Incom Group leadership team
Management profileNumber of profiles
Incom Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Incom Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Incom Group
What does Incom Group do?
Incom Group S.A. is a Polish B2B wholesale distributor of IT and electronics products, offering over 30,000 SKUs including computers, laptops, graphics cards, software, monitors, storage devices, printers, processors, and motherboards from major manufacturers such as HP, Lenovo, ASUS, Intel, Samsung, Dell, and Microsoft. The company operates an online B2B ordering platform (Incom Online) for registered business partners and also sells its own-brand products ADAX (computers since 1993) and Incore (consumables since 2006).
Is Incom Group a public or private company?
Incom Group is a private company. It is classified as unknown and is currently operating.
When was Incom Group founded?
Incom Group was founded in 1989. It employs 101 to 250 people.
Where is Incom Group based?
Incom Group is headquartered in Wroclaw, Poland, in the Europe region.
How does Incom Group make money?
One revenue line is on record: B2B Wholesale Distribution.
Who are Incom Group's main competitors?
Direct peers on record are AB S.A., ALSO Group, Esprinet and Westcoast. Broad incumbents are Arrow Electronics, Avnet, RS Group, TD SYNNEX, Ingram Micro and Bechtle.
Does Incom Group have an API?
No public API is recorded for Incom Group.
What industry is Incom Group in?
Incom Group's product category is IT Wholesale Distribution. Its primary akta.pro industry code is CRAFAHAM, Electronics Components & OEM/ODM Sourcing Marketplaces. Its SIC code is 5045.