EURO PASSION
EURO PASSION (Osaka, Japan) is a privately held importer and authorized distributor of over 20 European watch brands — including U-BOAT, JUNGHANS, EPOS, WELDER, and VISCONTI — selling to Japanese consumers via department stores, specialty retailers, and a direct online shop, with nationwide warranty and repair support.
- Company typePrivate
- Founded2015
- HeadquartersOsaka, Japan
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What EURO PASSION does
EURO PASSION SA (ユーロパッション株式会社) is a privately held Osaka-headquartered company that serves as the exclusive Japanese import agent and authorized distributor for over 20 European and select Asian watch brands, including U-BOAT, JUNGHANS, EPOS, WELDER, VISCONTI, MILUS, MATHEY-TISSOT, ELKA, ATLANTIC, CIGA Design, and SCHAUMBURG WATCH. The company also distributes watch-winder brands (BOXY Design, PAUL DESIGN) and Italian leather goods (MAURO GOUERNA), and operates two proprietary brands — EURO PASSION WATCH and EURO PASSION WATCH WINDER. Beyond brand importation, EURO PASSION provides nationwide after-sales service including maintenance and repair through in-house technicians and authorized partner shops.
The company monetizes primarily through hardware sales: importing branded timepieces and accessories at wholesale and selling them through three channels — (1) department-store partners including Mitsukoshi Nihonbashi, JR Kyoto Isetan, Daimaru Umeda, and others; (2) specialty watch retailers such as THE TIME HOUSE, On Time, and Yubido; and (3) a direct-to-consumer official online shop at ep-btq.jp. Pricing is per-unit, ranging from approximately ¥39,600 for entry-level quartz models (e.g., WELDER SPARK) to ¥136,400 and above for mid-range automatic watches (e.g., WELDER W75). The company markets its distributed brands through brand-specific Japanese-language websites, organic social (Facebook, Instagram), watch media publications (Watch Begin, Watch Navi, Power Watch, German Watch.jp), and recurring in-store brand fairs and seasonal events at major department stores.
Operationally, EURO PASSION operates a horizontal segmentation model targeting two primary personas — watch enthusiasts/collectors and premium fashion consumers — served through a B2B2C structure with department stores and specialty retailers as the principal route to market. The corporation was established in 2015 (per company records; the founder's prior activity dates to 1995 per the Instagram handle europassion1995), is headquartered at the Shinsaibashi EP Building in Chuo-ku, Osaka, and operates with 11-50 employees. The business is independently owned with no disclosed institutional investors, parent company, or subsidiaries. Recent strategic activity is characterized by a steady cadence of new exclusive brand mandates, with seven new Japanese official brand websites launched between March 2024 and December 2025 alone.
EURO PASSION firmographics
Firmographics- Name
- EURO PASSION
- Legal name
- ユーロパッション株式会社 (EURO PASSION SA)
- Website
- https://europassion.co.jp
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- EURO PASSION (Osaka, Japan) is a privately held importer and authorized distributor of over 20 European watch brands — including U-BOAT, JUNGHANS, EPOS, WELDER, and VISCONTI — selling to Japanese consumers via department stores, specialty retailers, and a direct online shop, with nationwide warranty and repair support.
- Ownership category
- akta.pro rank
EURO PASSION industry classification
Industry- Product category
- Watch Import & Distribution
- NAICS
- Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers (42394), Jewelry Retailers (458310)
- SIC
- Wholesale-Jewelry, Watches, Precious Stones & Metals (5094), Retail-Jewelry Stores (5944)
- akta.pro primary industry
- Luxury Mechanical Watches (CRAKADAA)
- akta.pro secondary industry
- Luxury Accessories Retail (Leather Goods, Sunglasses, SLG) (CRAKAGAE)
Keywords
Where EURO PASSION is headquartered
LocationHeadquarters
- HQ city
- Osaka
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
EURO PASSION business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Watch Import and Distribution: EURO PASSION operates as the Japanese import agent and authorized distributor for multiple European watch brands, earning revenue through the import, wholesale, and retail sale of branded timepieces and accessories in the Japanese market.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level watch models |
| Unit Pricing | Pay-as-you-go | Mid-range automatic watches |
| Unit Pricing | Pay-as-you-go | Automatic watch collection |
| Unit Pricing | Pay-as-you-go | Quartz watch collection |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
EURO PASSION product offering
Product offeringCore offering
EURO PASSION is the exclusive Japanese import agent and authorized wholesale distributor for over 20 European watch brands, including U-BOAT, JUNGHANS, WELDER, EPOS, VISCONTI, ATLANTIC, MILUS, ELKA, MATHEY-TISSOT, CIGA Design, ZTAGE, SCHAUMBURG, STORM, JOWISSA, GRIMOLDI, ARCA FUTURA, AiRAiN, and LEBOIS & Co. The company also sells its own EURO PASSION WATCH and EURO PASSION WATCH WINDER product lines, distributes BOXY Design and PAUL DESIGN watch winders, and offers MAURO GOUERNA leather goods, with in-house maintenance and repair services, all sold through department stores, specialty retailers, and a direct e-commerce shop.
Product overview
EURO PASSION is a Japanese watch import and wholesale company (ユーロパッション株式会社) that serves as the official Japanese importer and distributor for multiple international watch brands and accessories. The company operates as a unified platform offering both proprietary watch products (EURO PASSION WATCH) and watch winders (EURO PASSION WATCH WINDER, BOXY Design, PAUL DESIGN), alongside distributing over 20 international watch brands including U-BOAT, JUNGHANS, WELDER, EPOS, ATLANTIC, VISCONTI, MILUS, and others. The portfolio includes Swiss, German, Italian, and British watch manufacturers, plus leather goods from MAURO GOUERNA. Services include maintenance and repair, with products available through official retail stores and an online shop.
Differentiator
Problem solved
Functional benefit
Brands
- EURO PASSION WATCH: The company's proprietary watch brand sold under the Europassion name.
- EURO PASSION WATCH WINDER
Products and services
- U-BOAT (ユーボート) Italian luxury watch brand distributed in Japan exclusively by EURO PASSION; collections include U-65 Automatic, Darkmoon, Rainbow, 1938 Doppiotempo, Capsoil, Chimera, Classico, and U-42. Targeted at collectors and luxury watch buyers in Japan.
- JUNGHANS (ユンハンス) German watch manufacturer known for Bauhaus design, distributed in Japan exclusively by EURO PASSION; collections include Max Bill and Form series. Sold via department stores, specialty watch retailers, and the official online shop.
- WELDER (ウェルダー) Italian watch brand designed by Italo Fontana featuring photochromic glass technology; collections include MOODY (3-hands and dual time, 36mm–47mm sizes), W75, and SPARK. Distributed exclusively in Japan by EURO PASSION.
- EPOS (エポス) Swiss watch brand distributed exclusively in Japan by EURO PASSION.
- VISCONTI (ヴィスコンティ) Italian luxury pen and watch brand distributed exclusively in Japan by EURO PASSION.
- ATLANTIC (アトランティック) Swiss watch brand distributed exclusively in Japan by EURO PASSION; Japanese official website launched April 2025.
- MILUS (ミルス) Swiss watch brand distributed exclusively in Japan by EURO PASSION; Japanese official website launched September 2025.
- ELKA (エルカ) Watch brand distributed exclusively in Japan by EURO PASSION; Japanese official website launched December 2025.
- MATHEY-TISSOT (マセティソ) Swiss watch brand distributed exclusively in Japan by EURO PASSION; Japanese official website launched December 2025.
- CIGA Design (シガデザイン) Chinese watch brand distributed exclusively in Japan by EURO PASSION; Japanese official website launched March 2024.
- LEBOIS & Co (ラボア) Watch brand distributed exclusively in Japan by EURO PASSION; Japanese official website launched May 2024.
- AiRAiN (エイレン) Watch brand distributed exclusively in Japan by EURO PASSION; Japanese official website launched May 2024.
- ZTAGE (ステージ) Watch brand distributed exclusively in Japan by EURO PASSION; Japanese official website launched April 2023.
- SCHAUMBURG WATCH (シャウボーグ) German watch manufacturer distributed exclusively in Japan by EURO PASSION.
- STORM (ストーム) British watch brand distributed exclusively in Japan by EURO PASSION.
- JOWISSA (ジョウィサ) Swiss watch brand distributed exclusively in Japan by EURO PASSION.
- GRIMOLDI (グリモルディ) Italian watch brand distributed in Japan by EURO PASSION.
- ARCA FUTURA (アルカフトゥーラ) Watch brand distributed in Japan by EURO PASSION.
- EURO PASSION WATCH (ユーロパッションウォッチ) Proprietary watch brand under EURO PASSION, sold through the company's authorized retailers and official online shop.
- BOXY Design (ボクシーデザイン) Watch winder brand for automatic watch storage and winding, distributed exclusively in Japan by EURO PASSION.
- PAUL DESIGN (ポールデザイン) Watch winder brand distributed exclusively in Japan by EURO PASSION; Japanese official website launched June 2022.
- EURO PASSION WATCH WINDER (ユーロパッション ウォッチワインダー) Proprietary watch winder brand by EURO PASSION; collections include WatchWinder (fwc and fwd series) and CollectionBox (fw series) with capacities ranging from 1 to 10 watches.
- MAURO GOUERNA (マウロゴヴェルナ) Italian leather goods brand distributed by EURO PASSION as part of its leather goods collection line.
- Watch Maintenance and Repair Services Professional watch maintenance and repair services for the brands EURO PASSION distributes, provided at the Osaka headquarters repair reception center and at partner shops nationwide by skilled technicians.
- Official Online Shop (ep-btq.jp) Official direct-to-consumer e-commerce platform for purchasing EURO PASSION distributed watch brands, watch winders, and accessories.
Companies that use EURO PASSION
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
EURO PASSION technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
EURO PASSION partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core.
- U-BOATcoreEURO PASSION serves as the exclusive Japanese import agent and authorized distributor for U-BOAT watches. They manage the Japanese brand website, online shop integration, and nationwide distribution through authorized retailers.
- JUNGHANScoreEURO PASSION is the exclusive Japanese import agent for JUNGHANS (German watch brand). They manage Japanese brand events, seasonal fairs at major department stores, and provide warranty and repair services.
- WELDERcoreEURO PASSION is the exclusive Japanese import agent for WELDER watches (Italian brand). They operate the dedicated Japanese WELDER website with full product catalog and online shop integration.
- VISCONTIcoreEURO PASSION serves as the exclusive Japanese import agent for VISCONTI luxury writing instruments and watches.
- EPOScoreEURO PASSION is the exclusive Japanese import agent for EPOS Swiss watches.
- MATHEY-TISSOTcoreEURO PASSION is the exclusive Japanese import agent for MATHEY-TISSOT Swiss watches. Japanese official website launched December 2025.
- ELKAcoreEURO PASSION is the exclusive Japanese import agent for ELKA watches. Japanese official website launched December 2025.
- MILUScoreEURO PASSION is the exclusive Japanese import agent for MILUS Swiss watches. Japanese official website launched September 2025.
- ATLANTICcoreEURO PASSION is the exclusive Japanese import agent for ATLANTIC Swiss watches. Japanese official website launched April 2025.
- AiRAiNcoreEURO PASSION is the exclusive Japanese import agent for AiRAiN watches. Japanese official website launched May 2024.
- LEBOIS & CocoreEURO PASSION is the exclusive Japanese import agent for LEBOIS & Co watches. Japanese official website launched May 2024.
- CIGA DesigncoreEURO PASSION is the exclusive Japanese import agent for CIGA Design Chinese watches. Japanese official website launched March 2024.
- ZTAGEcoreEURO PASSION is the exclusive Japanese import agent for ZTAGE watches. Japanese official website launched April 2023.
- PAUL DESIGNcoreEURO PASSION is the exclusive Japanese import agent for PAUL DESIGN watch winders. Japanese official website launched June 2022.
- SCHAUMBURG WATCHcoreEURO PASSION is the exclusive Japanese import agent for SCHAUMBURG WATCH German watches.
- STORMcoreEURO PASSION is the exclusive Japanese import agent for STORM British watches.
- JOWISSAcoreEURO PASSION is the exclusive Japanese import agent for JOWISSA Swiss watches.
- BOXY DesigncoreEURO PASSION is the exclusive Japanese import agent for BOXY Design watch winders.
- ARCA FUTURAcoreEURO PASSION is the exclusive Japanese import agent for ARCA FUTURA watches.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
EURO PASSION competitors and assessment
Company assessmentBroad incumbents
- Seiko Group Corporation: Japan's largest watch manufacturer and distributor. Comparable as a Japan-based watch distribution entity but operates proprietary brands at vastly larger scale.
- Richemont: Swiss luxury group with multiple watch brands (IWC, Jaeger-LeCoultre, Panerai). Comparable as multi-brand luxury watch distribution company operating through exclusive retail and wholesale.
- Swatch Group: Swiss multi-brand watch conglomerate (Omega, Longines, Tissot, etc.). Comparable as multi-brand watch distribution entity, though operates at vastly larger scale with proprietary brands.
- Citizen Watch Co., Ltd. Major Japanese watch manufacturer with extensive domestic distribution including third-party brands. Comparable as Japan watch industry participant but at much larger scale.
- LVMH Watches & Jewelry: LVMH division housing multiple watch brands (TAG Heuer, Hublot, Zenith, Bulgari). Comparable as multi-brand luxury watch distribution entity though at vastly larger scale.
Direct peers
- Fossil Group: US-based multi-brand watch company that licenses, designs, and distributes fashion and mid-range watches globally. Highly comparable as a multi-brand watch distributor with similar brand portfolio management approach.
- Morita Watch Co., Ltd. Japanese multi-brand watch retailer and distributor operating nationwide store networks. Direct comparable as a Japan-based watch distribution and retail business.
- Festina Group: Spanish-owned multi-brand watch company (Festina, Lotus, Jaguar, Candino) with international distribution including Japan. Comparable as multi-brand European watch distributor with similar market positioning.
- Charmant Group: Japanese eyewear and watch company that holds exclusive licenses for international brands (e.g., Lindberg) in Japan. Closely comparable business model of being a Japanese-based exclusive distributor for European/foreign brands.
- Movado Group: US-based watch company that designs, sources, and distributes multiple owned and licensed watch brands including Movado, Concord, and licensed brands. Direct comparable on multi-brand watch distribution model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
EURO PASSION social profiles
Digital presenceEURO PASSION financial estimates
Financial estimateRevenue estimate
Valuation estimate
EURO PASSION leadership team
Management profileNumber of profiles
EURO PASSION funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EURO PASSION M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EURO PASSION
What does EURO PASSION do?
EURO PASSION is the exclusive Japanese import agent and authorized wholesale distributor for over 20 European watch brands, including U-BOAT, JUNGHANS, WELDER, EPOS, VISCONTI, ATLANTIC, MILUS, ELKA, MATHEY-TISSOT, CIGA Design, ZTAGE, SCHAUMBURG, STORM, JOWISSA, GRIMOLDI, ARCA FUTURA, AiRAiN, and LEBOIS & Co. The company also sells its own EURO PASSION WATCH and EURO PASSION WATCH WINDER product lines, distributes BOXY Design and PAUL DESIGN watch winders, and offers MAURO GOUERNA leather goods, with in-house maintenance and repair services, all sold through department stores, specialty retailers, and a direct e-commerce shop.
Is EURO PASSION a public or private company?
EURO PASSION is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was EURO PASSION founded?
EURO PASSION was founded in 2015. It employs 11 to 50 people.
Where is EURO PASSION based?
EURO PASSION is headquartered in Osaka, Japan, in the Asia region.
How does EURO PASSION make money?
One revenue line is on record: watch Import and Distribution.
Who are EURO PASSION's main competitors?
Broad incumbents on record are Seiko Group Corporation, Richemont, Swatch Group, Citizen Watch Co., Ltd. and LVMH Watches & Jewelry. Direct peers are Fossil Group, Morita Watch Co., Ltd., Festina Group, Charmant Group and Movado Group.
Does EURO PASSION have an API?
No public API is recorded for EURO PASSION.
What industry is EURO PASSION in?
EURO PASSION's product category is Watch Import & Distribution. Its primary akta.pro industry code is CRAKADAA, Luxury Mechanical Watches, with a secondary code of CRAKAGAE, Luxury Accessories Retail (Leather Goods, Sunglasses, SLG). Its NAICS code is 42394 and its SIC code is 5094.