Name

PINAX

Legal name

PINAX Werbemedien

Website

https://pinax.net

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Rostock

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Advertising Distribution Services: Revenue generated from distributing printed advertising media (postcards, flyers, brochures, posters) at partner locations across Mecklenburg-Vorpommern and nationwide via partner networks. Services include CityCards free postcards, MVkulturell flyer distribution for residents, MEHR ERLEBEN distribution for tourists, and poster placement (CityToi, CityPlakat, Freiaushang).
2. Design and Printing Services: Creative design services and printing of marketing materials including postcards, flyers, posters, and promotional items. Includes climate-neutral printing via certified partner Druckerei Weidner.
3. Special Media Formats: Revenue from special advertising formats including QR-code posters (MEHR ERLEBEN), stickers, coasters (Bierdeckel), sugar packets, and merchandise through the pinax-store.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

PINAX is a full-service advertising media provider that designs, climate-neutrally prints, and physically distributes postcards, flyers, brochures, posters, and special items to active audiences at more than 1,100 partner locations in Mecklenburg-Vorpommern. Distribution is organized around proprietary brands (CityCards, MVkulturell, MEHR ERLEBEN) and supports both resident and tourist targeting, with nationwide campaign reach through local partner agencies.

Product overview

PINAX is a full-service advertising media provider specializing in targeted marketing placed within the leisure environment of active, culturally-interested audiences. The company operates a unified distribution platform with multiple complementary products: CityCards serves as the core free postcard product distributed at hospitality venues; Flyerverteilung targets residents (via MVkulturell) and tourists (via MEHR ERLEBEN) through fixed display networks; Plakatierung offers three poster formats (CityToi for restroom advertising, CityPlakat for outdoor street furniture, and Freiaushang for open distribution); Special products include QR-code posters and custom Sonderverteilung for specialty items; Design & Production provides in-house creative and print coordination; and pinax-store offers branded merchandise. The portfolio is unified by a central distribution network of over 1,100 locations across Mecklenburg-Vorpommern with nationwide booking capabilities through local partner agencies.

Differentiator

Problem solved

Functional benefit

Brands

• CityCards: Free postcard distribution network in Mecklenburg-Vorpommern with over 1,100 locations
• MVkulturell
• MEHR ERLEBEN
• CityToi
• CityPlakat
• Freiaushang

Products and services

• CityCards Free postcard advertising medium printed climate-neutrally and distributed at more than 1,100 locations across Mecklenburg-Vorpommern to reach active and mobile target audiences at hospitality and leisure venues. Targeted at local businesses, event organizers, and organizations that want to reach leisure-oriented consumers in MV.
• Flyerverteilung MVkulturell Flyer, folder, brochure, and magazine distribution service in gastronomy, culture, and leisure venues across MV, with more than 500 fixed displays targeting local residents. Available formats include DIN A6, DIN lang, DIN A5, DIN A4, and custom sizes, with one-time, regular monthly, or permanent placement options.
• Flyerverteilung MEHR ERLEBEN Tourist-targeted flyer and information material distribution in hotels, pensions, camping sites, and tourist information offices, reaching vacationers directly at more than 350 installed displays across MV.
• CityToi DIN A3 poster advertising in restroom facilities of gastronomy and leisure establishments, enabling gender-selective targeting with extended contact duration. Available in Rostock and Schwerin.
• CityPlakat DIN A2 poster frames mounted on utility boxes in residential and commercial districts, providing neighborhood-specific networks for event communication. Available in Rostock and Güstrow.
• Freiaushang DIN A3 poster distribution across restaurants, shops, cultural institutions, and public locations throughout Mecklenburg-Vorpommern for maximum reach.
• QR-Code Plakat MEHR ERLEBEN QR-code poster featuring coastal experiences and excursion destinations in MV, displayed at 100 tourist-relevant coastal locations, enabling contactless access to advertiser websites via smartphone scanning.
• Sonderverteilung Custom distribution of specialty media items including stickers on mirrors, beer coasters on tables, and sugar packets in self-service holders, providing additional reach and attention through local knowledge.
• Gestaltung & Produktion Professional graphic design and creative services from concept to implementation, including layout, print production coordination, and access to local and national production partners for postcards, flyers, posters, and other advertising materials. Climate-neutral printing is provided via certified partner Druckerei Weidner.
• pinax-store Merchandise store featuring maritime designs and branded sayings on T-shirts, hoodies, bags, mugs, and other items, branded as 'Küstenstück' (coastal piece).

Quantifiable outcome

• Minimum 95% placement rate guaranteed across all booked locations
• +1 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• CityCards-GratispostkartencoreStrategic or Co-development Partner · 1 January 2002Exclusive partnership since 2002 making PINAX the sole partner for CityCards free postcard distribution in Mecklenburg-Vorpommern. This is the core service offering and primary distribution channel.
• Druckerei WeidnercoreTechnology or IntegrationCertified printing house in Rostock handling weekly print runs for CityCards in MV and nationwide. Provides climate-neutral printing capabilities as part of the service offering.
• Rostocker ZoominorGTM or Marketing PartnerSilver partner status in the Rostock Zoo Friends association, indicating mutual promotional relationship.
• Rostocker Gesellschaft für Tourismus und Marketing mbHminorStrategic or Co-development PartnerPartner organization for Rostock tourism and marketing, supporting regional tourism promotion activities.
• Marketing Club RostockminorGTM or Marketing PartnerMembership in professional marketing network for industry connections and knowledge sharing.
• DEHOGA MVminorGTM or Marketing PartnerSupporting member of DEHOGA (German Hotel and Restaurant Association) Mecklenburg-Vorpommern, supporting hospitality industry.
• ADFC - Allgemeiner Deutscher Fahrrad-ClubminorGTM or Marketing PartnerSupporting member of the German Cyclists' Club, supporting cycling tourism in the region.
• Local Partner Agencies (Nationwide)minorChannel Partner/ Reseller/ DistributorNetwork of local partner agencies across Germany enabling nationwide campaign coordination and distribution services beyond MV.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• DSM KGaA (now part of Ströer group): Historic German competitor in regional/local poster advertising and Litfaßsäulen operations, now operating under the Ströer umbrella. Relevant as the legacy regional poster-advertising model that PINAX's MV operation most closely mirrors in target customers and format mix.
• Wall GmbH: German street-furniture and transit OOH operator (bus/tram shelters, public toilets, info columns). Operates ambient and high-footfall venue advertising similar to PINAX's CityPlakat and CityToi formats, but as part of a national municipal portfolio rather than a regional sole proprietorship.
• Clear Channel Outdoor Germany: German subsidiary of global OOH major Clear Channel, operating classic billboard and street-furniture advertising. Overlaps with PINAX's poster-based advertising formats (CityPlakat, Freiaushang) but at national scale, making it an incumbent rather than direct regional competitor.
• Ströer SE & Co. KGaA: Germany's largest out-of-home advertising operator, running analog and digital OOH formats (Litfaßsäulen, billboard networks, street furniture, public-video). Same core activity of selling physical advertising placements to advertisers, but at a national scale with public-market capital and DOOH extensions PINAX lacks.
• JCDecaux Deutschland: German arm of the global OOH leader, focused on street furniture, transport advertising, and billboard networks across major German cities. Directly comparable business model (selling venue-based advertising space) but at a national/international scale with public market capital and digital inventory.

Direct peers

• blowUP media GmbH: Specialist for large-format building-side poster advertising (Riesenposter) in German and European city centers. Closest direct comparable in the urban ambient poster / out-of-home media segment, with similar advertiser base and one-shot campaign mechanics, though focused on premium mega-format rather than small-format postcard/flyer distribution.

Regional players

• Gewista Austria GmbH: Austrian OOH market leader offering analog and digital street furniture, billboard, and transit advertising. Highly comparable operating model (venue-based ambient advertising to local advertisers) but operating primarily in Austria rather than Germany, making it a regional counterpart rather than direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Customer concentration

• LinkedInlinkedin.com/company/pinax-werbemedien

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PINAX