End User

What End User does

End User Inc. (株式会社エンドユーザー), operating under the brand EUSER, is a Japanese two-sided online marketplace that directly connects homeowners and property owners seeking renovation work with local craftsmen (職人), eliminating the intermediary margins of traditional renovation companies. Founded on December 22, 2020 and headquartered in Kumagaya, Saitama Prefecture, the platform enables users to post renovation requests — aided by an AI Post Form that auto-generates structured, professional request text from free-text user descriptions — receive multiple competitive bids, compare craftsman profiles and reviews, and complete payment through an escrow system. The company claims 25-50% cost reductions versus traditional renovation companies by removing the construction-firm layer, and serves homeowners, vacant-property owners, and individual craftsmen primarily in Saitama Prefecture with partial reach into adjacent Tokyo, Chiba, Gunma, Tochigi, and Ibaraki markets.

The core technology stack combines an AI-assisted job-posting front end with a proprietary matching engine protected by Patent No. 7297111, which routes requests to suitable craftsmen based on trade category, geography, and requirements. End User monetizes via a 10% platform commission on construction costs, with payment held in escrow until work completion; ancillary revenue comes from an EUSER HP Creation Service for homepage design and stockholder perks offered to investors from its May 2026 FUNDINNO equity crowdfunding round. The business is operated by 3 employees, has secured municipal partnerships with Gyoda City (August 2024) and Saitama City (January 2025) to channel vacant house renovation demand, and has accumulated 2025 recognition including the RED Giraffes Kanto finalist designation from METI, the 3rd Saitama New Business Award, the 37th Sainokuni Venture Market Special Prize, and feature coverage in Sankei Shimbun and Nihon Keizai Shimbun.

Name

End User

Legal name

株式会社エンドユーザー

Website

https://enduser.jp

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

End User (EUSER) operates a Japanese two-sided online marketplace connecting homeowners with local craftsmen for home renovation, using AI-assisted job posting, competitive bidding, and escrow payment to eliminate intermediary margins across the Saitama region.

Ownership category

akta.pro rank

Product category

Home Renovation Marketplace

NAICS

Facilities Support Services (561210), Personal and Household Goods Repair and Maintenance (8114)

SIC

Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Luxury Whole-Home Renovation (High-End Finishes & Custom Build) (HSAPAEAI)

Keywords

• Home renovation marketplace
• Craftsman matching platform
• AI job posting tool
• Construction service platform
• Escrow payment renovation

Headquarters

HQ city

Kumagaya

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel

Revenue model

1. Platform Commission: 10% platform fee on construction costs. craftsmen receive direct payment minus commission. Payment held in escrow until work completion.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

End User operates EUSER, an online two-sided marketplace that directly connects homeowners seeking renovation work with local craftsmen, eliminating middleman markups. Users post renovation requests aided by an AI form that generates structured request text, receive multiple bids, and pay through an escrow system. The platform charges a 10% commission on construction costs and serves all renovation trade categories including electrical, plumbing, carpentry, painting, wallpaper, and exterior work.

Product overview

End User (株式会社エンドユーザー) operates EUSER, a dual-sided renovation matching platform that directly connects homeowners with local craftsmen (職人) for renovation work, eliminating middleman margins. The core EUSER platform enables users to post renovation requests (aided by an AI Post Form that generates structured request text from free-text descriptions) and receive direct bids from craftsmen, with payment handled via escrow. The craftsman-facing EUSER職人サービス provides craftsman registration, job matching, bid submission, and payment management. The company also offers an HP作成 service for homepage creation. All renovation trade categories are supported including electrical, plumbing, carpentry, painting/wallpaper, exterior, bathroom, kitchen, and unit bath work, primarily serving Saitama Prefecture with expansion to adjacent prefectures.

Differentiator

Problem solved

Functional benefit

Products and services

• EUSER (イーユーザー) Renovation Matching Platform A dual-sided renovation matching platform that connects homeowners with local craftsmen directly, eliminating middleman markups. Users post renovation requests with photos, receive multiple bids, compare profiles and reviews, and hire directly. The platform handles payment via escrow and supports all renovation work types including electrical, plumbing, carpentry, painting, wallpaper, exterior, and bathroom/kitchen work.
• EUSER Craftsman Service (EUSER職人サービス) The craftsman-facing side of the EUSER platform, enabling registered craftsmen to receive job notifications matching their trade type and service area, submit bids with AI-assisted proposal text, manage projects via chat, submit completion reports with photos, and receive payment through the platform's escrow system.
• EUSER HP Creation Service (EUSER HP作成サービス) Website creation service offering design-focused renewal, providing visually polished homepage creation for businesses or individuals as a separate paid offering.

Quantifiable outcome

• 25-50% cost reduction compared to traditional renovation companies
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• Saitama City (さいたま市)coreStrategic or Co-development Partner · 30 January 2025Municipal partnership to address vacant house problems through renovation. Users and craftsmen receive support through city programs. Aims to increase property values and income for local craftsmen.
• Gyoda City (行田市)coreStrategic or Co-development Partner · 3 August 2024Municipal partnership for vacant house renovation and local craftsmen income enhancement. First case under partnership processed through vacant house bank to rental property.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Thumbtack: US-based home services marketplace connecting consumers with local professionals for home improvement, renovation, and related services. Closest global analog of EUSER's two-sided matching model with active bidding.
• Angi (formerly Angie's List): US-based home services marketplace (acquired by IAC) covering renovation, repair, and maintenance. Directly comparable marketplace model with paid-lead/take-rate monetization, but at vastly larger scale and brand.
• Homepro (ホームプロ): Japanese home renovation marketplace operated by Useful, which connects homeowners with screened renovation contractors through an online request and bidding flow. Closely mirrors EUSER's matching-plus-reviews model in the Japan market.
• Mitsumore (ミツモア): Japan's leading home services matching platform, connecting consumers with professionals across cleaning, renovation, moving, and other household services. Direct two-sided marketplace comparable to EUSER, with much greater scale and venture backing.
• Kuraso-ne (くらそうね): Japanese renovation-specific comparison and matching platform run by allymedia. Directly comparable in that it aggregates multiple renovation company quotes for homeowners — same demand-side value proposition as EUSER's bidding model.
• Renoveru (リノベる): Japanese renovation services company offering design, construction, and matching of renovation contractors. Comparable business of intermediating homeowners and craftsmen, but with a vertically integrated design and project management layer.
• Iekoma (イエコマ): Japanese home services marketplace operated by Ykkap-affiliated players, focused on home repair and small renovation jobs. Direct peer in the same end-user-to-craftsman matching category, with a stronger brand in home repair.

Broad incumbents

• Houzz: US home design and renovation platform combining inspiration content, professional directories, and marketplace features. Comparable in connecting homeowners with renovation professionals, with a much larger audience and software/SaaS adjacencies.
• SUUMO (リクルート): Recruit-operated Japanese real estate and housing platform that includes renovation, construction company search, and home improvement content. Comparable in being a high-traffic Japanese destination for renovation demand, though broader in scope.
• TaskRabbit: US home services marketplace owned by IKEA, focused on handyman and small home tasks. Comparable two-sided marketplace structure, though TaskRabbit emphasizes hourly handyman labor over renovation project matching.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/euser_jp
• YouTubeyoutube.com/@euser_
• Instagraminstagram.com/euser.jp

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about End User