Easoft Oy
Easoft Oy provides modular cloud-based ERP and AI-powered business management software for construction, renovation, LVIS, and property management SMBs. Headquartered in Jyväskylä, Finland, the company sells through direct field sales across Finland, Sweden, and Norway.
- Company typePrivate
- Founded2013
- HeadquartersVantaa, Finland
- Headcount—
- GTM typeB2B
- OfferingSoftware
What Easoft Oy does
Easoft Oy (legally Easoft Group Oy, Finnish Business ID 3095837-5) is a privately held Finnish software company headquartered in Jyväskylä that develops and sells modular cloud-based ERP software for construction, renovation, LVIS (plumbing, electrical, HVAC), and property management companies. The company was founded in 2013 by individuals with construction-industry backgrounds, and serves a customer base dominated by Finnish SMBs with active sales expansion into Sweden and Norway. Its distribution model is direct enterprise field sales, anchored by approximately ten named account executives organized under a Sales Director for Finland and a separate Sales Director for Sweden and Norway, with a free 30-minute remote demo as the primary prospect-engagement mechanism.
Easoft Oy firmographics
Firmographics- Name
- Easoft Oy
- Legal name
- Easoft Group Oy
- Website
- https://easoft.fi
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Short description
- Easoft Oy provides modular cloud-based ERP and AI-powered business management software for construction, renovation, LVIS, and property management SMBs. Headquartered in Jyväskylä, Finland, the company sells through direct field sales across Finland, Sweden, and Norway.
- Ownership category
- akta.pro rank
Easoft Oy industry classification
Industry- Product category
- Construction ERP Software
- NAICS
- Computer Systems Design and Related Services (54151)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Core ERP Suites (Financials, Procurement, Projects) (HDAEAEAA)
- akta.pro secondary industries
- Professional Services Automation (PSA) & Services ERP (HDAEAEAF), Asset & Maintenance Management (EAM/CMMS) Platforms (HDAEAEAM)
Keywords
Where Easoft Oy is headquartered
LocationHeadquarters
- HQ city
- Vantaa
- HQ country
- Finland
- HQ region
- Europe
Offices1 record
Markets served
Easoft Oy business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- SaaS Subscription Licensing: Easoft operates primarily as a subscription-based SaaS ERP platform. Customers pay recurring fees for access to the Easoft ERP ecosystem which includes modules for CRM, project management, invoicing, time tracking, documentation, scheduling, and AI agents. The modular structure allows customers to select only the features they need, with pricing scaled to company size and module selection.
- AI Agent Add-ons: AI agents (Quote Agent, Anomaly Agent, Resource Scheduling Agent, Reporting Agent, Information Retrieval Agent, WhatsApp Agent) are offered as additional capabilities within the ERP subscription, representing incremental revenue from existing customers seeking automation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Modular SaaS subscription with selectable modules |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Easoft Oy product offering
Product offeringCore offering
Easoft Oy sells a cloud-based ERP and business management platform (Easoft ERP) purpose-built for construction, renovation, LVIS (plumbing, electrical, HVAC), property maintenance, and field service companies. The modular SaaS suite covers CRM, project management, time tracking, invoicing, financial reporting, documentation, scheduling, and AI agents, delivered via desktop and mobile to SMB and mid-market operators primarily in Finland, Sweden, and Norway.
Product overview
Easoft is a modular platform of ERP and productivity tools for construction, renovation, LVIS (plumbing/electrical/HVAC), property maintenance, and field service industries. The core portfolio includes Easoft ERP (primary ERP for construction/remodeling), Easoft Docs (digital documentation with templates and e-signatures), Maplet (mobile field sales and route management), Easoft Asset (property maintenance ERP), and Firasor ERP (a sub-brand focused on property management). Add-on modules include Easoft AI (6 AI agents for automation, anomaly detection, reporting, and knowledge retrieval), Easoft Sign (electronic signatures), Easoft mobile (field worker app), and Easoft Maps (visual mapping). All products share integrations with accounting systems (Procountor, Netvisor, Talenom, etc.), marketing tools (Google, Meta, ActiveCampaign), payment/financing (KTI Laskutus, OP-Rahoitus), and CRM (Pipedrive).
Differentiator
Problem solved
Functional benefit
Brands
- Easoft ERP: Construction and renovation industry ERP solution covering project management, sales, finance, and workforce management.
- Easoft Docs
- Maplet
- Easoft Asset
- Firasor ERP
- Easoft Sign
- Easoft AI
Products and services
- Easoft ERP
Quantifiable outcome
- Time savings of 4–8 hours per worker per week from AI agent automation
- +3 more outcomes
Companies that use Easoft Oy
Customer profileNamed customers22 records
Segments6 records
Ideal customer profiles4 records
Easoft Oy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration29 records
AI capability7 records
Feature15 records
Easoft Oy partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor and core.
- LaatupankkiminorLaatupankki provides ready-made ISO 9001, ISO 14001, and ISO 45001 management system templates and certification support for construction companies. Easoft and Laatupankki partner to offer a combined solution: Easoft for operations management and Laatupankki for quality, environmental, and safety certification. Laatupankki serves as a channel for Easoft leads in the certification market.
- MetroccoreMetroc is a Finnish construction industry intelligence service using AI to monitor thousands of sources (public registries, corporate websites) to identify upcoming construction projects. The integration transfers filtered project leads directly into Easoft's sales pipeline. Over 300 construction companies in Finland and Sweden use Metroc. Metroc Buildings provides project data on existing customer buildings; Metroc Lead covers all Finnish land use and construction projects.
- Procountor / AccountorcoreProcountor (Accountor) is an accounting and financial management software. Easoft has a pre-built integration with Procountor that enables seamless data flow between project management and financial accounting, reducing manual entry and improving cash flow visibility.
- TrustmarycoreTrustmary is a Finnish customer feedback and review management platform. The Easoft-Trustmary integration automates customer satisfaction surveys at defined points in the customer journey (e.g., upon deal closure, order delivery, or ongoing). Positive feedback is automatically converted to public reviews on Google and websites. Easoft triggers are used to automate Trustmary workflows within the ERP.
- KTI LaskutuscoreKTI Laskutus provides invoice financing, collection, and debt recovery services. The Easoft-KTI integration enables companies to finance invoices directly from Easoft at point of billing, choosing 50%, 75%, or 100% financing. KTI handles payment monitoring and reminders. The integration is available as a button-click activation within Easoft.
- LVISNetcoreLVISNet provides real-time wholesale pricing catalogs directly into Easoft's product registry. The integration also imports supplier order confirmations and product lines directly into correct order lines in Easoft, eliminating manual data entry for LVIS companies.
- NetvisorcorePre-built integration for financial management and invoicing. Available for both Easoft ERP and Firasor ERP customers.
- TalenomcorePre-built integration for financial management and accounting. Available for both Easoft ERP and Firasor ERP customers.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Easoft Oy competitors and assessment
Company assessmentRegional players
- Netvisor (Visma): Finnish financial management and ERP platform within the Visma group. Pre-built Easoft integration partner but also competes for the financial-ERP wallet of the same Finnish SMB customers Easoft targets.
- Accountor / Procountor: Finnish/Nordic financial management and accounting software platform. A direct integration partner of Easoft but also an adjacent ERP competitor for the financial-management layer of the same Finnish SMB customer base.
Direct peers
- CMiC: ERP platform purpose-built for the construction industry covering project management, accounting, and field operations. Comparable in vertical specialization and ERP scope, though focused primarily on the North American general-contractor market.
- Jonas Construction Software: Integrated construction ERP for specialty and general contractors covering accounting, project management, service, and document control. Comparable as a construction-vertical ERP with a similar all-in-one architectural philosophy.
- Buildertrend: Construction project management and ERP platform for residential construction, remodeling, and specialty contractors. Directly comparable to Easoft ERP's construction/renovation vertical in scope (project management, customer management, scheduling, document control).
- SimPRO Software: Cloud-based field service management and ERP platform for trade and contracting companies (electrical, plumbing, HVAC, construction). Highly comparable to Easoft in target customer (LVIS, construction, field service SMBs) and core functionality (quoting, project management, scheduling, invoicing).
- Lemonsoft: Finnish listed ERP and financial management software provider serving SMBs across multiple verticals including construction and services. Comparable as a Finnish-market ERP competitor targeting similar customer profiles with overlapping modules (CRM, project management, invoicing).
Broad incumbents
- ServiceTitan: Large field service management platform for commercial and residential contractors (plumbing, HVAC, electrical, construction). Comparable in field-service and trade-ERP functionality, though serving a much larger, US-centric market and a different scale of customer.
- Vitec Software Group: Nordic vertical-software conglomerate that owns multiple ERP and property-management software businesses across Sweden, Norway, and Finland. Directly competes in the Finnish property-management ERP space where Easoft's Firasor product operates, with substantially greater scale and capital.
Others
- Trustmary: Finnish customer feedback and review management SaaS that integrates with Easoft for automated NPS/review workflows. Not a direct competitor, but an ecosystem partner — useful comparand for understanding Finnish vertical-SaaS scale and customer-engagement patterns.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Easoft Oy social profiles
Digital presenceEasoft Oy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Easoft Oy leadership team
Management profileNumber of profiles
Profiles7 records
Easoft Oy subsidiaries and ownership
Company hierarchySubsidiaries5 records
Easoft Oy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Easoft Oy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Easoft Oy
What does Easoft Oy do?
Easoft Oy sells a cloud-based ERP and business management platform (Easoft ERP) purpose-built for construction, renovation, LVIS (plumbing, electrical, HVAC), property maintenance, and field service companies. The modular SaaS suite covers CRM, project management, time tracking, invoicing, financial reporting, documentation, scheduling, and AI agents, delivered via desktop and mobile to SMB and mid-market operators primarily in Finland, Sweden, and Norway.
Is Easoft Oy a public or private company?
Easoft Oy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Easoft Oy founded?
Easoft Oy was founded in 2013.
Where is Easoft Oy based?
Easoft Oy is headquartered in Vantaa, Finland, in the Europe region.
How does Easoft Oy make money?
Two revenue lines are on record. SaaS Subscription Licensing is the primary driver. The others are AI Agent Add-ons.
Who are Easoft Oy's main competitors?
Regional players on record are Netvisor (Visma) and Accountor / Procountor. Direct peers are CMiC, Jonas Construction Software, Buildertrend, SimPRO Software and Lemonsoft. Broad incumbents are ServiceTitan and Vitec Software Group. Trustmary is listed as an others.
Does Easoft Oy have an API?
No public API is recorded for Easoft Oy.
What industry is Easoft Oy in?
Easoft Oy's product category is Construction ERP Software. Its primary akta.pro industry code is HDAEAEAA, Core ERP Suites (Financials, Procurement, Projects), with a secondary code of HDAEAEAF, Professional Services Automation (PSA) & Services ERP. Its NAICS code is 54151 and its SIC code is 7372.