PlayPass

What PlayPass does

PlayPass is an Antwerp, Belgium-based event technology provider specializing in NFC/RFID-based cashless payments, access control, online ticketing, and accreditation solutions for event organizers. Its technical core combines NFC cashless wristbands and cards, all-in-one electronic payment terminals (EPTs), and access control readers with offline functionality and multi-media ticket reading (NFC, printed, e-tickets, badges). The platform is structured as a suite of integrated products: Weezticket (online ticketing and registration), Kaboodle (advanced ticketing with upsells and payment plans), Weezaccess (access control), Weezpay (cashless payments and POS), Weezcrew (staff and accreditation), and Gigz (marketing and CRM). PlayPass joined Weezevent Group in September 2020 and now operates as a brand within the France-headquartered group, with regional websites serving the UK, Germany, Spain, France, Belgium, the Netherlands, Switzerland, and Canada.

The company operates a three-stream revenue model combining per-transaction fees under a 'only pay if you sell' motion, hardware sales (NFC wristbands, cards, and EPTs), and subscription or service fees for the platform and add-on modules. Go-to-market is dual: a product-led-growth self-serve tier with free account creation and a '5-minute setup' for SMB organizers, alongside a sales-led enterprise motion offering dedicated cashless experts and multi-year contracts for large festivals. The customer base spans major international music festivals (Hellfest, Lollapalooza Berlin, AC/DC, Dour, Boomtown, Electric Park, Gone Wild) as well as a broader horizontal set of event segments including conferences, trade shows, sporting events, leisure activities, food courts, stadiums, and tourism venues.

Name

PlayPass

Legal name

Weezevent

Website

https://playpass.be

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

PlayPass provides NFC-based cashless payments, access control, ticketing, and accreditation solutions to event organizers worldwide. Operating as a Weezevent Group brand since September 2020, the Antwerp-based firm serves major festivals and venues across eight countries via a combined SaaS, hardware, and transaction-fee model.

Ownership category

akta.pro rank

Product category

Event Technology Software

NAICS

Amusement Parks and Arcades (7131)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Fan Engagement & Onsite Technology (RFID, Cashless, Apps) (MPAGAAAL)

akta.pro secondary industries

Access Control, Credentialing & Entry Management (Scan/Turnstiles/RFID) (MPAGAJAG), Ticketing, Box Office & Access Control (MPAGAAAD)

Keywords

• Event technology software
• Cashless payment solutions
• NFC access control
• Online event ticketing
• Festival management platform

Headquarters

HQ city

Antwerp

HQ country

Belgium

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Transaction/Take Rate: PlayPass operates on a 'Only pay if you sell' model, charging a percentage or fee on each ticket sold. Revenue is generated per transaction with payouts made every fortnight to event organizers.
2. Cashless Hardware Sales: Sale of NFC wristbands, cards, and electronic payment terminals (EPTs) to event organizers implementing cashless systems.
3. Subscription/Service Fees: Subscription-based access to the platform for ticketing, access control, staff management, and CRM tools. The platform offers free account creation but charges for full service usage.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

PlayPass provides an integrated event technology platform combining NFC-based cashless payment systems (wristbands, cards, electronic payment terminals), offline-functional access control with multi-media ticket reading, online ticketing with mini-site builder, and staff/accreditation management. The platform serves event organizers of all sizes with both a self-serve freemium entry point and an enterprise sales motion with dedicated cashless experts.

Product overview

PlayPass, acquired by Weezevent Group in September 2020, operates as a platform-plus-modules architecture offering event technology solutions. The core product suite includes PlayPass (main brand for cashless, access and ticketing), Weezticket (online ticketing and registration), Weezaccess (access control with NFC/ticket scanning), and Weezpay (cashless payments with wristbands/cards and POS). Additional modules extend functionality: Kaboodle adds advanced ticketing features (upsells, payment plans, abandoned basket recovery), Weezcrew handles staff and accreditation management, and Gigz provides marketing CRM capabilities. These products are designed to work together as an integrated event management ecosystem covering the full event lifecycle from ticketing through access control, cashless payments, and post-event analytics.

Differentiator

Problem solved

Functional benefit

Brands

• Weezticket: Online ticketing and registration solution for event organizers
• Weezaccess
• Weezpay
• Weezcrew
• Kaboodle
• Gigz

Products and services

• PlayPass The primary cashless payment, access control, ticketing and accreditation solution brand under Weezevent Group. Offers comprehensive event technology including cashless wristbands/cards, NFC access control, online ticketing, and staff management for event organizers of all sizes.
• Weezticket Online ticketing and registration software enabling event organizers to create customized mini-sites, integrate sales modules, manage registration forms, configure ticket prices and quotas, and track sales in real time.
• Weezaccess Access control solution for scanning participant tickets, managing crowd flow, creating customisable checklists, and operating during internet outages via local data storage. Supports NFC chips, printed tickets, e-tickets, badges, and accreditations.
• Weezpay Cashless payment solution for events featuring NFC cards and wristbands, electronic payment terminals (EPTs) combining card and cashless payments, POS systems, pre-order and click and collect functionality, and real-time sales reporting dashboards.
• Weezcrew Staff and accreditation management solution for volunteer and team recruitment, task creation and assignment, scheduling and attendance tracking, member accreditation, targeted SMS and email communication, and logistics coordination for meals, accommodation and equipment.
• Kaboodle Advanced ticketing add-on offering upsell and packages, payment plans, CAPI and Pixel tracking, abandoned basket recovery, and waitlist/guestlist management features.
• Gigz Marketing and CRM platform offering contact segmentation, smart imports, automated marketing campaigns, loyalty and reactivation messaging, real-time performance monitoring, and ROI measurement for participant engagement and revenue growth.

Quantifiable outcome

• Revenue paid out every fortnight
• +3 more outcomes

Named customers7 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Scale indicators3 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Universe (by Patron Technology): Ticketing and event management platform owned by Patron Technology offering online ticketing, access control, and event technology for venues and festivals. Directly comparable SMB-to-enterprise event-tech offering with similar feature breadth to PlayPass.
• Intellitix: RFID-based cashless payment and access control specialist serving music festivals and live events globally. Closest direct competitor to PlayPass's NFC wristband and cashless payment core, operating in the same niche with comparable festival-focused customers.
• Festicket: European festival-focused ticketing and travel package platform serving music festival attendees across the continent. Comparable to PlayPass in festival-segment focus, though with greater emphasis on festival-discovery and travel bundling rather than cashless payments.
• Eventbrite: Publicly traded ticketing and event technology platform serving organizers of festivals, concerts, and live events globally. PlayPass explicitly positions 'Eventbrite Alternative' content against it, confirming direct overlap in online ticketing and event management software for the same customer base.
• See Tickets: European ticketing provider owned by Vivendi that offers online ticketing, access control, and cashless payment solutions for festivals and live events. Directly comparable to PlayPass across ticketing, access control, and cashless technology for the same European festival organizer segment.

Emerging players

• Shotgun: Ticketing and event management platform focused on electronic music events, nightclubs, and festivals across Europe and Latin America. Comparable SMB-to-mid-market ticketing motion to PlayPass's self-serve offering, with strong overlap in music festival organizers.
• Lyte: Ticketing exchange and event technology platform offering primary ticketing, resale, and cashless fan experience tools for festivals and live events. Overlaps with PlayPass in festival organizer technology, particularly around attendee experience and cashless fan engagement.
• Tixel: Fan-to-fan ticket exchange and resale platform focused on safe, anti-scalping ticket transfers for live events. Adjacent to PlayPass's ticketing business with growing overlap in event-organizer tools, but specializes in resale rather than primary ticketing or cashless payments.
• Billetto: European online ticketing platform headquartered in Copenhagen serving event organizers across the Nordics, UK, and broader Europe. Comparable SMB-focused self-serve ticketing motion similar to PlayPass's PLG funnel, though without the cashless/NFC hardware stack.

Broad incumbents

• Ticketmaster: Dominant global ticketing incumbent owned by Live Nation, serving major concerts, festivals, and sports venues. Overlaps with PlayPass/Weezticket in primary ticketing and increasingly in access control, but operates at vastly larger scale across a broader entertainment portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/weezevent_en
• YouTubeyoutube.com/channel/UCMFp4R2kXklvBJWXRJzPkTQ
• Facebookfacebook.com/weezevent.en
• LinkedInlinkedin.com/company/weezevent
• Instagraminstagram.com/weezevent

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PlayPass