Billetto
Billetto is a Copenhagen-based online event discovery and ticketing platform operating across 14 European countries, serving event organizers with ticketing, POS, advertising, and marketing tools, and ticket buyers through a discovery marketplace.
- Company typePrivate
- Founded2009
- HeadquartersCopenhagen, Denmark
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Billetto does
Billetto ApS is a Copenhagen-based online event discovery and ticketing platform founded in 2009 that operates across 14 European countries under country-specific legal entities (Billetto ApS in Denmark, Billetto AB in Sweden, Billetto AS in Norway, Billetto UK Limited). The platform serves two primary user groups: event organizers, who use Billetto to create events, sell tickets online and through a synchronized point-of-sale system, manage attendees, and run promotional campaigns, and ticket buyers, who discover events through a location- and category-based marketplace, purchase tickets, and use a mobile wallet for event check-in. Its product suite comprises Billetto Platform (core), Billetto Checkout (claimed 15% higher conversion vs. competitors per a May 2024 study), Billetto POS, Billetto Advertising, Billetto Promote, Billetto Admin, Billetto Wallet, Billetto Experiences (B2B), and a public API with webhooks. The platform has grown to over 6 million community members and 100,000+ organizers who have collectively generated more than 600,000,000 DKK in sales and 10 million+ tickets sold.
The underlying technology stack is cloud-based and API-first, hosted on Amazon Web Services, with Postmark handling transactional email, Redislab queuing database jobs, Clerk powering search and recommendations, and Klaviyo managing marketing email. AI is deployed narrowly as a recommendation engine that personalizes website and email content using purchase history and cookie data. Billetto's revenue model is primarily transactional: it charges service fees on paid ticket sales (including subscription tickets, paid registrations, donations, and merchandise), takes a share on Billetto Advertising-sourced sales, levies additional fees for alternative payment methods (Swish, MobilePay, PayPal, Klarna), and earns from optional consumer add-ons such as ticket insurance and postal delivery. Fees vary by country and currency and may be absorbed by organizers or passed to buyers. The go-to-market is predominantly product-led and self-serve across web, iOS, and Android, with optional sales meetings for enterprise organizers. GDPR compliance is maintained, and the platform supports local payment methods including MobilePay, Swish, Klarna, Apple Pay, and Google Pay, alongside card networks.
Billetto firmographics
Firmographics- Name
- Billetto
- Legal name
- Billetto ApS
- Website
- https://billetto.dk
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Billetto is a Copenhagen-based online event discovery and ticketing platform operating across 14 European countries, serving event organizers with ticketing, POS, advertising, and marketing tools, and ticket buyers through a discovery marketplace.
- Ownership category
- akta.pro rank
Billetto industry classification
Industry- Product category
- Event Ticketing Platform
- akta.pro primary industry
- Ticketing, Registration & Event Technology (Badging, Apps) (BPAFAGAL)
- akta.pro secondary industries
- Ticketing Platforms (Paid Events, Seat Maps, Access Control) (THAHAFAC), Primary Ticketing Platforms & Box Office Systems (MPAGAJAA)
Keywords
Where Billetto is headquartered
LocationHeadquarters
- HQ city
- Copenhagen
- HQ country
- Denmark
- HQ region
- Europe
Offices2 records
Markets served
Billetto business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Service Fees on Ticket Sales: Billetto charges a service fee for facilitating the sale of tickets, subscription tickets, paid registrations, collections of donations, and sale of merchandise. Organizers may absorb fees in ticket price or pass to consumers.
- Billetto Advertising Revenue Share: Revenue share fee for sourcing page visitor traffic that become Billetto Advertised sales. Organizers can opt in/out of Billetto Advertising at any time.
- Alternative Payment Method Fees: Extra organizer fees for alternate payment methods such as Swish, MobilePay, PayPal, Klarna. These fees cannot be passed to consumers.
- Consumer Add-on Services: Optional services for consumers such as ticket insurance, postal delivery, and mobile ticket receipts charged at Billetto's discretion.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Free access with fee on paid transactions |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
Billetto product offering
Product offeringCore offering
Billetto operates a cloud-based event discovery and ticketing platform that enables event organisers to create, promote, and sell tickets for events both online and at the door. The platform also serves ticket buyers by aggregating event listings across 14 European countries and providing location-based discovery, AI-powered recommendations, and a digital wallet for ticket management. Billetto monetises through service fees on ticket transactions, advertising, and optional add-on services such as ticket insurance.
Product overview
Billetto is a unified event management platform with a modular architecture. The core platform provides event creation, ticketing, and attendee management, which integrates with specialized sub-products: Billetto Checkout (high-conversion payment processing), Billetto POS (physical ticket sales), Billetto Advertising (integrated marketing), Billetto Promote (audience targeting and campaign tools), Billetto Admin (centralized operations dashboard), Billetto Wallet (mobile ticket management for buyers), and Billetto Experiences (B2B wholesale capabilities). The Billetto API enables external developers to build custom integrations and applications. The platform operates across 14 European countries, serving both individual organizers and enterprise clients with online and in-person ticketing solutions.
Differentiator
Problem solved
Functional benefit
Products and services
- Billetto Platform Core event management and ticketing platform connecting ticket buyers across Europe with unique experiences. Provides event creation, online and in-person ticketing, marketing, and attendee management tools for organisers.
- Billetto Checkout
Quantifiable outcome
- 15% higher checkout conversion rate than competitors (study completed May 2024)
- +3 more outcomes
Companies that use Billetto
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
Billetto technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability2 records
Feature6 records
Billetto partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- AmazoncoreAmazon provides hardware, databases, and cloud storage infrastructure. All information is stored on Amazon's servers.
- PostmarkcoreProcesses contact information and is used for transactional emails to users.
- RedislabcoreProvides a system to queue internal jobs for database processing.
- ClerkcoreProvides search and recommendation system for Billetto's products.
- KlaviyocoreSends transactional and marketing emails for ticket buyers.
- MobilePaycoreLocal Danish payment method supported on the platform for ticket purchases.
- VisacorePayment card network supported for ticket transactions.
- MastercardcorePayment card network supported for ticket transactions.
- Culture Pass (Kulturpas)minorDanish government initiative launched in 2025 to provide young people outside work and education access to cultural and sports experiences. Billetto accepts Kulturpas as payment method.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Billetto competitors and assessment
Company assessmentRegional players
- TryBooking: Australia/UK-headquartered event ticketing platform serving community organizations, schools, and small venues. Comparable PLG ticketing model to Billetto but primarily serving ANZ and selective UK markets.
Direct peers
- Universe (by Ticketmaster): Self-serve event ticketing platform owned by Ticketmaster, targeting independent organizers with a PLG model similar to Billetto. Direct competitor for indie event organizers, backed by Ticketmaster's distribution and infrastructure.
- Tito: UK-based self-serve event ticketing platform serving independent organizers with a developer-friendly, brandable ticketing experience. Directly competes with Billetto for indie conferences, meetups, and cultural events in the UK and Europe.
- Eventbrite: Public, US-based self-serve event ticketing and discovery platform serving organizers and ticket buyers globally. Closest direct competitor to Billetto in PLG event ticketing, though Eventbrite operates at materially larger scale and broader geographic reach.
- Dice: Mobile-first live music ticketing and discovery platform with strong presence in UK and Europe. Competes with Billetto in indie/cultural live music events with a discovery-led mobile experience and fan-focused features.
Emerging players
- Resident Advisor: Global electronic music event listing and ticketing platform with strong community and editorial curation. Overlaps with Billetto in event discovery and indie/underground ticketing within a focused music vertical.
Broad incumbents
- Cvent: Enterprise event management software platform covering registration, venue sourcing, and attendee management for corporate events. Adjacent to Billetto's B2B Experiences offering but targeting enterprise MICE rather than indie consumer events.
- Eventim: European-headquartered ticketing and live entertainment conglomerate operating CTS Eventim across multiple European markets. Overlaps with Billetto in ticketing and event promotion but at substantially larger scale and with primary-ticket contracts.
- See Tickets: European-based ticketing provider serving festivals, venues, and promoters with both white-label and consumer-facing platforms. Overlaps with Billetto in ticketing infrastructure but typically serves larger festivals and venues.
- Ticketmaster (Live Nation): Dominant global primary ticketing incumbent with deep venue/promoter integrations and exclusive contracts for major tours and sports. Overlaps with Billetto in ticketing infrastructure and event discovery but competes primarily in large-scale primary ticketing rather than indie events.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Billetto social profiles
Digital presenceBilletto compliance and trust
Trust signalCompliance1 record
Billetto financial estimates
Financial estimateRevenue estimate
Valuation estimate
Billetto leadership team
Management profileNumber of profiles
Profiles3 records
Billetto funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Billetto M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Billetto
What does Billetto do?
Billetto operates a cloud-based event discovery and ticketing platform that enables event organisers to create, promote, and sell tickets for events both online and at the door. The platform also serves ticket buyers by aggregating event listings across 14 European countries and providing location-based discovery, AI-powered recommendations, and a digital wallet for ticket management. Billetto monetises through service fees on ticket transactions, advertising, and optional add-on services such as ticket insurance.
Is Billetto a public or private company?
Billetto is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Billetto founded?
Billetto was founded in 2009. It employs 101 to 250 people.
Where is Billetto based?
Billetto is headquartered in Copenhagen, Denmark, in the Europe region.
How does Billetto make money?
Four revenue lines are on record. Service Fees on Ticket Sales are the primary driver. The others are billetto Advertising Revenue Share, alternative Payment Method Fees and consumer Add-on Services.
Who are Billetto's main competitors?
TryBooking is listed as a regional player. Direct peers are Universe (by Ticketmaster), Tito, Eventbrite and Dice. Resident Advisor is listed as an emerging player. Broad incumbents are Cvent, Eventim, See Tickets and Ticketmaster (Live Nation).
Does Billetto have an API?
Yes. Billetto offers a Public API with RESTful endpoints for developers to integrate and work with the platform. The API includes endpoints for webhooks (real-time notifications for events like participant registrations and order updates) and public event search (accessing publicly announced events on Billetto's platform). The platform enables developers and partners to build custom apps, themes, and ticket interfaces via APIs and platform components. Developer documentation is at api.billetto.com/reference/welcome.
What industry is Billetto in?
Billetto's product category is Event Ticketing Platform. Its primary akta.pro industry code is BPAFAGAL, Ticketing, Registration & Event Technology (Badging, Apps), with a secondary code of THAHAFAC, Ticketing Platforms (Paid Events, Seat Maps, Access Control).