Glaser Property Management

What Glaser Property Management does

Glaser Property Management Inc. is a fourth-generation, family-owned residential property management firm headquartered in Los Angeles, California, operating under California DRE license #02120182. The company serves residential property owners and landlords — primarily small and mid-market multifamily investors in the Los Angeles, Santa Monica, and Westwood submarkets — through an Owner Minded Approach in which the firm positions itself as an experienced landlord managing client assets as if they were its own.

The service stack spans rental marketing (professional photography, competitive lease-up strategy), tenant screening (eviction, credit, criminal, employment, and prior-landlord verification), ongoing maintenance and repairs via cost-effective vendors, weekly property walk-throughs, annual inspections, and detailed monthly financial reporting. Operations run on AppFolio as the underlying property management and accounting platform, with branded Owner and Resident web portals and Calendly-scheduled phone consultations as the primary client-engagement surface. The firm emphasizes a competitive fee structure with forecastable fees and 24/7 emergency responsiveness.

Commercially, the company generates revenue through recurring property management fees on a subscription-style basis, with no publicly disclosed pricing. Go-to-market combines direct owner outreach, the company website, and a formal referral program with real estate agents and brokers (who are guaranteed non-competition on referred properties). Leadership comprises CEO Daniel Glaser (fourth-generation real estate professional, DRE #01940889), COO/CMO Lisa Glaser (UCLA Anderson MBA, prior Atlassian and Mercedes-Benz), and Property Supervisor Adam Glaser, supported by what the firm describes as a 1–10 employee organization and industry association memberships (California Apartment Association, AOA, AAGLA) plus BBB accreditation.

Name

Glaser Property Management

Legal name

Glaser Property Management Inc.

Website

https://glaserpropertymanagementinc.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Glaser Property Management Inc. is a fourth-generation, family-owned residential property management firm in Los Angeles that provides recurring management services — tenant placement, maintenance, financial reporting, and weekly inspections — to small and mid-market landlords in LA, Santa Monica, and Westwood, using AppFolio as its core platform.

Ownership category

akta.pro rank

Product category

Residential Property Management

NAICS

Residential Property Managers (531311)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro industry

PRIMARYBPAJAFAA

Multifamily Apartment Property Management

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Residential Property Management

SECONDARYBPAJAFAB

Single-Family Rental (SFR) Property Management

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Residential Property Management

Keywords

• Residential property management
• Landlord services
• Tenant placement
• Rental property management
• Apartment management

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Property Management Fees: Recurring management fees charged to property owners for comprehensive property management services including tenant placement, maintenance, financial reporting, and ongoing management.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

Glaser Property Management Inc. provides full-service residential property management for landlords and investment property owners in the Los Angeles metropolitan area, including Santa Monica and Westwood. Services span rental marketing, tenant selection, lease execution, ongoing maintenance and repairs, weekly property inspections, and monthly financial reporting delivered through an Owner Web Access Portal powered by AppFolio.

Product overview

Glaser Property Management Inc. is a fourth-generation commercial real estate company offering a unified property management service built around an Owner Minded Approach. The core offering centers on residential property management services with integrated modules for rental marketing, tenant selection, ongoing maintenance and repairs, financial reporting, property walk-throughs, and management transition/inspection. They utilize modern property management technology including AppFolio accounting and property management software, digital communications, and online property listings to deliver their services.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Property Management Services

Quantifiable outcome

• 20% reduction in water bills through proactive property management and tenant oversight
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Four partnerships are on record, tiered minor.

• California Apartment AssociationminorOthersProud member of the California Apartment Association, indicating alignment with industry standards and advocacy for property owners and managers in California.
• Apartment Owners Association of California, Inc.minorOthersProud member of the Apartment Owners Association of California, Inc. (AOA), providing access to industry resources and networking.
• Apartment Association of Greater Los AngelesminorOthersProud member of the Apartment Association of Greater Los Angeles, supporting local property management standards and advocacy.
• BBB (Better Business Bureau)minorOthersAccredited by BBB (Better Business Bureau) with profile at bbb.org/us/ca/los-angeles/profile/property-management/glaser-property-management-inc-1216-1274663, demonstrating commitment to ethical business practices.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Property Management Inc. (PMI): National residential property management franchise system with local owners across the US, including Los Angeles. Directly competes for the same residential landlord customer in the same geography with similar fee-for-service and tenant placement offerings.
• BLD Property Management: Los Angeles-based residential property management company focused on single-family and multifamily rentals. Closely comparable on service scope, landlord target, and LA footprint.
• Real Property Management: One of the largest franchised residential property management networks in North America, with franchisees operating in the Los Angeles metro. Competes head-to-head on third-party management of single-family and small multifamily rentals.
• Westside Property Management Specialists: Boutique residential property management firm serving the Westside of Los Angeles. Directly comparable on geography, customer segment (small landlords/owners), and full-service management model.

Emerging players

• Hemlane: Tech-enabled residential leasing and management platform combining software with on-demand local agents. Comparable as an emerging, digitally-native alternative to traditional property managers for small landlords in LA.
• Buildium: Property management software platform with an optional full-service offering. Represents a tech-enabled threat that allows landlords to self-manage with software, potentially eroding the addressable market for traditional managers like Glaser.

Broad incumbents

• CBRE Group: Global real estate services firm with property management offerings for office, multifamily, and retail assets in Los Angeles. Provides the institutional alternative that landlords of larger buildings may choose over boutique operators like Glaser.
• Greystar Real Estate Partners: Largest operator of multifamily and apartment properties in the US, with a significant Los Angeles presence. While focused on institutional and large-scale management, it represents the upper bound of competition for landlords seeking professional management services.
• Cushman & Wakefield: Global commercial real estate services firm providing property management among a broad suite of services. Overlaps with Glaser in property management but serves a different scale of client and asset class.

Others

• AppFolio: SaaS property management platform Glaser already uses (per integration data). Represents the technology enablement layer; competing proptech platforms could disintermediate or compress traditional management fees over time.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Glaser Property Management