What SSPR does

SSPR, operating under the trade name Next Public Relations (Next PR), is an award-winning US public relations firm founded in 1978, headquartered in San Francisco with additional operations in Colorado Springs. The firm delivers integrated PR services — media placement and relations, thought leadership, content marketing, social media amplification, SEO-linked PR with high domain-authority backlinks, media training, Glassdoor/employer brand strategy, and LinkedIn profile optimization — through custom-tailored programs rather than a software platform. There is no proprietary technology product; the offering is human-expertise-led professional services with measurement discipline (76-90% of team members Google Analytics certified) rather than any AI/ML capability.

Revenue mechanics follow a traditional agency model: client retainers and project-based engagements delivered via direct, consultation-based field sales targeting enterprise and mid-market buyers. The customer base spans technology companies (Uptake, Novanta, Safentine HHR Acuity, Stoplight, Splice, QuinStreet), financial and investment services (CardRatings, Progress Partners), consumer-facing brands (Leaf Home, Abuelo's, Whistle, Green Street), and nonprofits (Assistance League, Sachs Foundation, Petey Greene Program, Peak Education, Brewability). A strategic co-development partnership with Lightcast enables labor-market-data-driven narratives, and the firm is onboarding new productized lines (Express Services, Media Training, Glassdoor strategy, LinkedIn optimization) alongside a Solutions Finder self-service intake tool.

Next PR pursues an enterprise field sales GTM with top-of-funnel content marketing (blog, case studies, social channels including TikTok) feeding bottom-of-funnel consultation requests. Industry recognition is a defining signal: 2021-2026 Agency Elite placements culminating in the 2026 BIG PR & Marketing Excellence 'Agency of the Year', three consecutive Great Place to Work certifications (2023-2025), and category wins across PR Daily, PRWeek, PRNews, Ragan, Inc., and Globee.

Name

SSPR

Legal name

Next Public Relations

Website

https://sspr.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

11–50 employees

Short description

SSPR (Next Public Relations) is an award-winning US public relations firm founded in 1978 that delivers integrated media relations, thought leadership, content marketing, and employer-brand strategy services to enterprise, mid-market, nonprofit, and technology clients through custom retainers and projects.

Ownership category

akta.pro rank

Product category

Public Relations Services

NAICS

Public Relations Agencies (541820), Public Relations Agencies (54182)

SIC

Services-Advertising (7310)

akta.pro primary industry

Product & Brand PR (Consumer & B2B) (BPAFADAH)

akta.pro secondary industries

Reputation Management & Online PR (BPAFADAN), Technology & B2B PR (BPAFADAI), Social Media & Community Management (PR-led) (BPAFADAM)

Keywords

• Public relations services
• Media relations
• Thought leadership
• Corporate communications
• Media training

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Professional PR Services: Next PR generates revenue through professional services engagements, providing custom-tailored public relations programs, media relations, content strategy, social media management, and communications consulting. Revenue is derived from client retainers and project-based engagements for enterprise and mid-market organizations seeking PR and communications support.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

SSPR (Next PR) is a professional public relations firm that delivers integrated PR programs including media placement and press release strategy, thought leadership positioning, social media strategy, content marketing, media training, Glassdoor/employer brand strategy, and LinkedIn profile optimization. Services are provided through custom-tailored, consultation-based engagements for enterprise and mid-market clients as well as nonprofits, with teams assembled based on industry expertise and employee passion areas to ensure client-team fit.

Product overview

Next PR is an award-winning public relations firm offering integrated PR services rather than a software product platform. The company provides a suite of professional services including media relations, thought leadership positioning, social media strategy, content marketing, Glassdoor/employer brand strategy, LinkedIn profile optimization, media training, and SEO-integrated PR. Services are delivered through custom-tailored PR programs designed for each client's specific needs, with teams assembled based on industry expertise and team member passion areas.

Differentiator

Problem solved

Functional benefit

Products and services

• PR Services
• Express Services Rapid turnaround PR services for time-sensitive announcements and immediate media needs. Designed for clients needing quick-turn media support.
• Specializations Industry-specific PR expertise across multiple sectors, with teams assembled based on tracked employee passion areas to ensure optimal client-team matching. Aimed at clients needing sector-specific communications expertise.
• Media Training Hands-on training equipping clients with media engagement skills, including techniques like 'the art of the pivot' with real-time practice and feedback. Aimed at executives and spokespeople preparing for media interactions.
• Glassdoor/Employer Brand Strategy Strategic management of employer reputation on Glassdoor, including crafting thoughtful, authentic responses to employee reviews aligned with company values. Targeted at enterprise and mid-market companies managing employer brand.
• LinkedIn Profile Optimization Transformation of LinkedIn profiles for individuals and businesses into standout platforms that drive reputation, branding and reach, including narrative crafting, visual polishing, and strategic content.

Quantifiable outcome

• 76-90% of team members are Google Analytics certified

Named customers22 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• LightcastcoreStrategic or Co-development PartnerNext PR partnered with Lightcast to win a PR Daily Award, demonstrating a collaborative approach to data-driven PR and workforce insights content. The partnership enables Next PR to leverage Lightcast's labor market data to create compelling PR narratives for clients.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Walker Sands: Mid-market B2B tech PR and integrated marketing firm targeting technology, SaaS, and professional services clients. Comparable in size, vertical mix, and enterprise/mid-market GTM motion, with overlapping services in media relations, content, and demand generation.
• PAN Communications: Mid-size B2B technology PR and marketing agency with services spanning media relations, analyst relations, and content marketing. Comparable as a similarly-sized PR firm serving technology and tech-enabled clients with custom program engagements.
• Crenshaw Communications: Boutique B2B tech PR agency focused on media relations, content, and thought leadership for technology and B2B clients. Comparable in scale, vertical focus on tech, and integrated PR-plus-content service offering.
• Highwire PR: Mid-sized tech-focused PR agency serving enterprise and venture-backed technology clients with media relations, analyst relations, and integrated content services. Closely comparable to Next PR in size, technology vertical focus, and metrics-driven approach.
• 5W Public Relations: Mid-sized independent PR firm offering consumer, corporate, B2B, and digital PR services to enterprise clients. Comparable in size and broad-vertical positioning, with similar enterprise field sales motion and retainer-based revenue model.
• RH Strategic: Specialized PR and public affairs firm focused on technology, healthcare, and education clients with a similar mix of nonprofits and tech-enabled enterprises. Comparable in size, client composition, and integrated PR-plus-thought-leadership service model.

Broad incumbents

• Golin: Global PR and communications agency with deep enterprise client base across consumer, corporate, and technology verticals. Comparable as a competitor in enterprise PR engagements, but operates a much larger global network with cross-discipline capabilities.
• Weber Shandwick: Global PR and communications network offering earned media, creative, and integrated marketing services. Comparable in that it sells PR programs to enterprise and mid-market clients, but operates at a much larger scale with multi-region delivery capability.
• FleishmanHillard: Global PR and integrated communications network offering media relations, public affairs, and brand marketing. Comparable as a competitor for enterprise PR retainers, but with substantially larger scale and a much broader geographic footprint.
• Edelman: The world's largest independent PR firm with integrated communications, brand, and advisory services across global markets. Directly comparable as a generalist PR agency serving enterprise clients, but with significantly larger scale and a broader service portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SSPRCorporate
• LinkedInlinkedin.com/company/next-pr-official-1
• Instagraminstagram.com/nextpr_
• TikToktiktok.com/@nextpr_
• Xx.com/sspr

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SSPR