Reed & Baur Insurance Agency

What Reed & Baur Insurance Agency does

Reed & Baur Insurance Agency is an independent, family-owned insurance agency founded in 1903 and headquartered in Athens, Ohio. The agency operates three physical branch offices in Athens, Logan, and Pomeroy, serving customers across Ohio and West Virginia. It is led by Agency Owner Jim Rogers and Agency Principal Paula Rogers, with a team of approximately seven employees functioning as licensed agents across personal lines, commercial lines, farm, and public entity accounts. The agency serves individuals and families, small businesses, agricultural operations, and public entities including local government agencies and school districts.

The business model is commission-based: the agency places and services policies on behalf of a panel of more than fifteen insurance carriers—including Progressive, Liberty Mutual, Safeco, Hanover, Auto Owners, Buckeye Insurance Group, Foremost, Ohio Mutual, Encova, West Bend, and others—and earns carrier commissions on personal lines (auto, home, life), commercial, and farm insurance. Core product lines are home, auto, commercial, farm, and life insurance. Lead generation relies on a mix of direct agent relationships at branch offices, phone and email outreach, website-based quote request forms, social media presence on Facebook/LinkedIn/Twitter/Instagram, and community involvement through local chambers and agricultural associations. Pricing is individualized based on carrier underwriting and risk assessment; no standardized pricing tiers are disclosed.

The agency operates without proprietary technology platforms, relying on standard agency workflows and carrier-provided tools. The current entity is privately held with no disclosed parent company, no external institutional investors, no funding history, and no merger, acquisition, or expansion activity in the available record. The most recent material change was a 2021 rebrand to 'Reed + Baur Insurance' alongside a refreshed website and digital lead capture layer, while the legal name 'Reed & Baur Insurance Agency' was retained.

Name

Reed & Baur Insurance Agency

Legal name

Reed & Baur Insurance Agency

Website

https://reedbaurinsurance.com

Company type

Private

Founded year

1903

Operating status

Operating

Headcount range

11–50 employees

Short description

Reed & Baur Insurance Agency is a family-owned independent insurance agency founded in 1903, operating three offices in southeastern Ohio and selling home, auto, commercial, farm, and life insurance across Ohio and West Virginia through a panel of more than 15 carrier partners.

Ownership category

akta.pro rank

Product category

Independent Insurance Agency

NAICS

Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Mid-Market Commercial Package (Package Policies) (FSAJAFAB)

Keywords

• Independent insurance agency
• Property casualty insurance
• Commercial insurance brokerage
• Farm insurance coverage
• Personal lines insurance

Headquarters

HQ city

Athens

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Insurance Commissions: The agency earns commissions from insurance carriers for placing and maintaining policies for customers. Revenue is generated through commissions on personal lines (auto, home, life), commercial policies, and farm insurance. The agency represents multiple insurance carriers and helps customers find appropriate coverage based on their needs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Reed & Baur Insurance Agency is an independent multi-carrier insurance brokerage that places and services personal, commercial, farm, and life insurance policies on behalf of customers in southeastern Ohio and West Virginia. The agency represents over 15 insurance carriers and earns commissions by matching customer coverage needs with appropriate carrier products through licensed agents operating from three physical office locations.

Product overview

Reed & Baur Insurance Agency is an independent insurance agency established in 1903, serving Ohio and West Virginia. The agency operates as a multi-carrier brokerage offering five core insurance products: Home Insurance, Auto Insurance, Commercial Insurance, Farm Insurance, and Life Insurance. The agency represents multiple insurance carrier partners including Progressive, Liberty Mutual, Safeco, Hanover, Auto Owners Insurance, Buckeye Insurance Group, Foremost Insurance, National General Insurance, Ohio Mutual, West Bend Insurance, Encova, and others. The agency emphasizes personalized service through qualified agents who help clients select optimal policies from their carrier network.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Insurance Homeowners insurance coverage protecting against property damage, liability, and related risks for homeowners in southeastern Ohio and West Virginia.
• Auto Insurance Vehicle insurance coverage including liability, collision, and comprehensive protection for personal and commercial automobiles, placed through multiple carrier partners including Progressive, Liberty Mutual, and Safeco.
• Commercial Insurance Business insurance coverage for commercial enterprises including general liability, property, commercial auto, and industry-specific protection for local businesses, contractors, service businesses, professional firms, and public entities.
• Farm Insurance Specialized coverage for farms and agricultural operations including farm property, livestock, equipment, and liability protection tailored to the southeastern Ohio region.
• Life Insurance Life insurance policies including term life, whole life, and coverage for final expenses, debt repayment, and family financial protection for individuals and families.

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered core, supporting and minor.

• Auto Owners InsurancecoreChannel Partner/ Reseller/ DistributorInsurance carrier partner providing auto, home, and commercial insurance products. Auto Owners Insurance is a mutual insurance company offering property and casualty coverage through independent agents.
• Buckeye Insurance GroupcoreChannel Partner/ Reseller/ DistributorOhio-based insurance carrier partner. Buckeye Insurance Group provides property and casualty insurance products to policyholders through independent agency distribution.
• Foremost InsurancecoreChannel Partner/ Reseller/ DistributorSpecialty insurance carrier providing coverage for manufactured homes, motor homes, travel trailers, and specialty property insurance through independent agents.
• Hanover InsurancecoreChannel Partner/ Reseller/ DistributorProperty and casualty insurance carrier offering commercial and personal lines products through independent agents and brokers.
• Liberty Mutual InsurancecoreChannel Partner/ Reseller/ DistributorMajor insurance carrier providing auto, home, and commercial insurance products. Offers coverage options through independent agents nationwide.
• Progressive InsurancecoreChannel Partner/ Reseller/ DistributorLarge insurance carrier known for auto insurance, offering competitive rates through independent agent distribution network.
• Safeco InsurancecoreChannel Partner/ Reseller/ DistributorLiberty Mutual subsidiary offering personal insurance products including auto, home, and umbrella coverage through independent agents.
• National General InsurancesupportingChannel Partner/ Reseller/ DistributorInsurance carrier providing auto, home, and specialty insurance products. Part of American Family Insurance group.
• Ohio Mutual InsurancecoreChannel Partner/ Reseller/ DistributorRegional Ohio-based mutual insurance company providing property and casualty insurance products. Preferred Agency partner status.
• West Bend InsurancesupportingChannel Partner/ Reseller/ DistributorMidwest insurance carrier offering personal and commercial property and casualty insurance through independent agents.
• Aegis SecuritysupportingChannel Partner/ Reseller/ DistributorInsurance carrier partner offering various property and casualty insurance products.
• Alfa InsurancesupportingChannel Partner/ Reseller/ DistributorRegional insurance carrier serving the southeastern United States with auto, home, and farm insurance products.
• Ohio Fair PlansupportingChannel Partner/ Reseller/ DistributorOhio's insurer of last resort providing property insurance for properties that cannot obtain coverage in the standard market.
• Encova InsurancecoreChannel Partner/ Reseller/ DistributorRegional property and casualty insurance carrier formed from Motorists Insurance Group, offering commercial and personal lines.
• Commonwealth InsurancesupportingChannel Partner/ Reseller/ DistributorInsurance carrier partner providing property and casualty coverage options.
• SORSAminorChannel Partner/ Reseller/ DistributorSchool district risk management organization providing insurance programs for educational institutions.
• Wright Specialty InsurancesupportingChannel Partner/ Reseller/ DistributorSpecialty insurance carrier providing niche insurance products for specific industries and risk categories.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Grange Mutual Casualty Company: Ohio-based regional P&C insurer selling exclusively through independent agents. Comparable because it competes for the same Ohio personal and commercial lines customers and uses a similar independent-agent distribution model as Reed & Baur.
• Erie Insurance Group: Regional insurance carrier headquartered in Erie, PA with significant Ohio agency distribution. Comparable because Erie sells through independent agents in the same Ohio/regional geography as Reed & Baur, offers similar personal/commercial lines, and competes for the same household and small-business customer base.
• Encova Insurance: Regional P&C carrier (formerly Motorists Insurance Group) headquartered in Columbus, OH. Comparable because Encova is one of Reed & Baur's core carrier partners, operates in the same Ohio geography, and serves overlapping personal, commercial, and farm segments.
• State Farm Mutual Automobile Insurance Company: Largest US personal-lines insurer with heavy Ohio captive-agent presence. Comparable because State Farm competes directly with Reed & Baur for auto, home, and life insurance customers in Ohio through a different (captive) distribution model.
• Westfield Insurance: Ohio-based regional P&C carrier selling through independent agents. Comparable because it offers similar personal, commercial, and farm lines and competes for the same Ohio-based household and small-business customers.
• Nationwide Mutual Insurance Company: Columbus, OH-headquartered national P&C and financial services carrier with significant captive-agent and independent distribution. Comparable because Nationwide competes aggressively for the same Ohio personal, commercial, and farm customers and dwarfs Reed & Baur in scale.

Others

• Progressive Insurance: Major US P&C carrier and one of Reed & Baur's core carrier partners. Comparable because Progressive both supplies the agency and competes with it via Progressive Direct, illustrating the dual principal/competitor dynamic for independent agencies.

Direct peers

• Buckeye State Mutual Insurance: Ohio-based regional mutual P&C carrier partnering with independent agents. Comparable because it competes in the same Ohio geography for personal and farm lines, and operates with the same small-town agency distribution model.
• Ohio Mutual Insurance Group: Ohio-based mutual P&C carrier where Reed & Baur holds 'Preferred Agency' partner status. Comparable because Ohio Mutual works exclusively through independent agents in Ohio for personal and commercial lines, directly mirroring Reed & Baur's distribution model.
• Central Insurance: Ohio-based mutual P&C carrier distributing exclusively through independent agents. Comparable because Central targets the same Ohio personal/commercial/farm customer base and relies on agency relationships similar to Reed & Baur's.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/reedbaurins
• Facebookfacebook.com/Reed-Baur-Insurance-Agency-330919875400
• LinkedInlinkedin.com/company/reed-baur-insurance-agency
• Instagraminstagram.com/reedbaurinsurance

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reed & Baur Insurance Agency