Sorsa

What Sorsa does

Sorsa, legally Suministros del Oriente S.R.L., is a family-owned Peruvian automotive group founded in 1998 and headquartered in Tarapoto, operating across the country's Amazon jungle regions. The group is structured around three integrated divisions: (1) Suministros del Oriente, a wholesale distributor of lubricants and automotive parts that serves as the exclusive Valvoline representative in its region and carries 50+ national and international brands; (2) Sorsa Retail, a chain of retail stores and maintenance service centers operating in Tarapoto, Iquitos, and Pucallpa; and (3) Sorsa Motors, an official Honda motorcycle and motokar dealership established in 2018. The group also markets its own SORSA PLUS CAR lubricant line, originally launched in 2003.

The company's revenue mechanics combine wholesale margin on lubricants and parts, retail margin on motorcycle sales (units priced approximately $1,969–$4,149), and service fees from its maintenance workshops. It serves both end consumers (motorcycle buyers, vehicle owners needing service) and B2B customers (independent workshops purchasing wholesale inventory) across the San Martín, Loreto, and Ucayali regions. Operational scale includes 100+ employees and an environmental program reporting 80,000+ trees planted and 50,000+ liters of lubricant recycled. Recent activity includes the 2025 launch of the Honda MOTOKAR line and the introduction of online appointment booking and motorcycle tracking digital tools, suggesting measured investment in product breadth and channel digitization while maintaining the family's regional consolidation strategy.

Name

Sorsa

Legal name

SUMINISTROS DEL ORIENTE S.R.L

Website

https://sorsa.pe

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Sorsa is a family-owned Peruvian automotive group operating wholesale lubricant distribution, retail auto-service stores, and an official Honda motorcycle dealership across the San Martín, Loreto, and Ucayali jungle regions, serving end consumers and B2B workshops.

Ownership category

akta.pro rank

Product category

Automotive Parts Distribution and Services

NAICS

Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227), Automotive Parts and Accessories Retailers (44133), Tire and Tube Merchant Wholesalers (423130)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013), Motorcycles, Bicycles & Parts (3751), Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Motorcycle, powersports & ATV parts and accessories distribution (CRAOANAK)

Keywords

• Automotive parts distribution
• Motorcycle dealership
• Vehicle maintenance services
• Lubricants and filters
• Honda authorized dealer

Headquarters

HQ city

Tarapoto

HQ country

Peru

HQ region

Latin America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Automotive Parts Distribution: Distribution and retail sale of automotive products including lubricants, filters, batteries, greases, and coolants through owned retail stores and wholesale channels
2. Motorcycle Sales: Sale of Honda motorcycles and motokars through authorized dealership
3. Maintenance and Workshop Services: Professional automotive maintenance services including oil changes, filter replacements, battery testing, and greasing services

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Sorsa distributes and retails automotive consumables (lubricants, filters, greases, batteries, coolants) including its own SORSA/PLUS CAR brand and distributed brands such as Valvoline, Mobil, Shell and Purolator. The group also operates an authorized Honda motorcycle and MOTOKAR dealership through Sorsa Motors, plus a network of maintenance workshops (oil changes, filter replacement, battery testing, greasing) under Sorsa Retail, supported by wholesale B2B distribution through Suministros del Oriente.

Product overview

Sorsa is a Peruvian family-owned automotive business group with over 26 years of experience operating three main divisions: Sorsa Motors (official Honda motorcycle and MOTOKAR dealership), Sorsa Retail (automotive products retail and maintenance services), and Suministros del Oriente (automotive supplies distribution and Valvoline exclusive representative). The company also offers its own SORSA-brand lubricants under the PLUS CAR line. Product portfolio includes Honda motorcycles, automotive lubricants, filters, greases, batteries, and coolants from brands like Valvoline, Mobil, Shell, Purolator, Visbella, Partmo, CAPSA, and American Lubricants. Services include vehicle maintenance workshops, online appointment scheduling, and wholesale distribution across San Martín, Loreto, and Ucayali regions.

Differentiator

Problem solved

Functional benefit

Brands

• SORSA (own brand): Proprietary lubricant and automotive products brand launched in 2003 under the PLUS CAR concept, consolidated in 2014

Products and services

• Sorsa Motors (Honda Dealership) Official Honda authorized dealership providing motorcycle and MOTOKAR sales, spare parts, and authorized technical service across Peru.
• Sorsa Retail (Automotive Retail and Maintenance Centers) Specialized automotive centers selling lubricants, filters, greases, batteries and coolants, and providing preventive maintenance services to vehicle owners in Tarapoto, Iquitos and Pucallpa.
• Suministros del Oriente (Wholesale Distribution) Exclusive Valvoline representative and wholesale distributor of automotive supplies (lubricants, filters, batteries, coolants) serving commercial customers across the Peruvian jungle regions.
• Honda Motorcycles (NX190, CB100, CB125F TWISTER, CB190R, CB300 TWISTER, CRF series) Complete line of Honda motorcycles including city, touring, adventure and sports models sold through the Sorsa Motors dealership in Peru.
• Honda MOTOKAR (NL125, NL150, 50th Anniversary Edition) Honda three-wheeled vehicles designed for public transportation with rear-wheel drive, low fuel consumption and all-terrain maneuverability. NL125 starts at $1,969, NL150 at $2,399.
• Automotive Lubricants (SORSA, Valvoline, Mobil, Shell) Automotive lubricants sold under the proprietary SORSA brand (PLUS CAR line) and distributed brands including Valvoline, Mobil and Shell, for retail and wholesale customers.
• Automotive Filters (Purolator and others) Automotive filters including Purolator and other national and international brands, sold through retail stores and wholesale channels.
• Automotive Batteries Automotive batteries for vehicles and machinery, available through Sorsa Retail stores and wholesale distribution.
• Maintenance Workshop Services (Taller de Mantenimiento) Professional maintenance workshops offering oil changes, filter replacements, battery testing, greasing, coolant changes and cabin cleaning services at Sorsa Retail locations.

Quantifiable outcome

• 26+ years operating in Peruvian automotive market
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• ValvolinecoreChannel Partner/ Reseller/ DistributorSorsa is the exclusive representative for Valvoline products in Peru, distributing Valvoline lubricants and automotive fluids through their retail and wholesale channels.
• HondacoreChannel Partner/ Reseller/ DistributorSorsa Motors operates as an official Honda dealership in Peru, selling Honda motorcycles and motokars with authorized service and warranty support.
• PurolatorminorChannel Partner/ Reseller/ DistributorHistorical distribution partnership for Purolator filters since 2000, continuing through current operations.
• MobilminorChannel Partner/ Reseller/ DistributorDistributes Mobil brand automotive products including lubricants through retail stores.
• ShellminorChannel Partner/ Reseller/ DistributorDistributes Shell brand automotive products including lubricants through retail stores.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• AutoZone: Largest US specialty retailer of automotive parts, accessories, and maintenance products with thousands of stores. Comparable to Sorsa Retail as an aftermarket parts/accessories retailer serving vehicle owners, though at vastly larger scale and with different geographic exposure.
• Advance Auto Parts: Large North American automotive aftermarket parts retailer with both consumer retail and professional (commercial) wholesale channels. Comparable to Sorsa's twin retail/wholesale go-to-market motion for vehicle owners and B2B commercial customers.
• O'Reilly Automotive: Major US-based automotive aftermarket parts retailer and distributor serving DIY and professional installers. Comparable to Sorsa across both retail and wholesale distribution of automotive parts, lubricants and filters, though operating at much larger scale.
• Valvoline: US-headquartered global lubricant brand and quick-lube service operator. Comparable to Sorsa as the brand owner whose exclusive Peruvian distribution rights underpin Suministros del Oriente, and a relevant strategic counterpart for the wholesale business.
• Derco Peru: Peru's largest multi-brand automotive distributor (Suzuki, Mitsubishi, Mazda, JAC, etc.) with national dealer network. Comparable to Sorsa as a regional automotive distribution and retail platform, though operating at significantly larger scale and across broader brand portfolios.
• NAPA Auto Parts: North American network of automotive parts retailers and wholesale distributors serving professional installers and consumers. Comparable to Sorsa's combined retail-plus-wholesale aftermarket distribution model across lubricants, filters, and related parts.
• Honda del Peru: Official Honda importer and broader distributor for automobiles and power products in Peru. Comparable to Sorsa as the upstream brand owner whose authorized dealer network includes Sorsa Motors; relevant as the counterparty that controls Sorsa's dealership rights.
• Divemotor Peru: Authorized distributor for Nissan, Mazda, Renault, and others in Peru, with dealer network and parts/service operations. Comparable to Sorsa as an authorized-brand automotive distributor with retail and aftersales service capability, though at greater scale and in different vehicle segments.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@GrupoSorsa/videos
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• Instagraminstagram.com/sorsa.pe
• TikToktiktok.com/@sorsa.pe

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sorsa