New Earth

What New Earth does

New Earth, founded in 1997 in San Antonio, Texas, is an organics recycling and composting manufacturer that converts yard trimmings, leaves, food waste, sawdust, manure, and biosolids into compost, soil blends, mulch, hardscape aggregates, nursery growing media, and certified playground safety surfaces. The company operates as an operating brand of Denali (Denali Water Solutions, LLC), running three processing facilities in San Antonio, Katy, and Conroe that serve the greater Houston-San Antonio corridor. Customers span municipal governments (the primary segment), contractors and landscapers, retail homeowners, agricultural operators, and educational institutions requiring IPEMA/ASTM-certified playground surfaces.

The product portfolio is unusually broad for a regional comp operator: roughly fifty SKUs organized across bagged retail products (mulch in multiple colors, potting soil, enriched topsoil, and the Topshelf Organic premium sub-brand), bulk compost (humus, manure-based, mushroom, leaf mold, landscaper's), soil blends (divot mix for golf courses, 4-Way mix, custom blends meeting botanical-garden and USGA specifications, rose/azalea mix), bulk mulch (pine bark, dyed hardwood, cedar, composted, native), nursery mixes, hardscape (river rock, decomposed granite, pea gravel), and the Kiddie Cushion engineered wood fiber safety surface. Manufacturing relies on local bark sourcing from Texas mills and on-site volumetric scanning to track inbound raw materials and outbound finished goods. Product certifications include the U.S. Composting Council's Seal of Testing Assurance (STA) on multiple compost SKUs and IPEMA plus ASTM-F2075-15, ASTM-F1292-18, and F3351-19e1 conformance (tested by TÜV SÜD America) on Kiddie Cushion.

Revenue is generated primarily through unit-priced sales of bagged and bulk products via direct retail yards, contractor/wholesale distribution, and direct municipal sales, supplemented by multi-year contract pricing on custom soil blends. The company employs 101-250 people, operates exclusively in Texas, and discloses no financials, funding rounds, M&A, or leadership changes.

Name

New Earth

Legal name

New Earth Composting Products

Website

https://newearthcompost.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

101–250 employees

Short description

Founded in 1997 in San Antonio, Texas, New Earth manufactures compost, mulch, soil blends, hardscape aggregates, nursery media, and IPEMA/ASTM-certified playground safety surfaces from recycled organics for municipalities, contractors, landscapers, and retail customers across the greater Houston-San Antonio corridor.

Ownership category

akta.pro rank

Product category

Composting and Soil Products

NAICS

Compost Manufacturing (325315)

SIC

Refuse Systems (4953)

akta.pro primary industry

Compost & Soil Amendment Product Manufacturing/Blending (Value-Added Organics) (BPALAEAH)

akta.pro secondary industries

Compost Product Distribution, Retail & Landscape Supply (Bulk/Bagged) (BPALAEAI), Compost & Compost Blends (AFABADAE), Organics & Composting Programs (Food Waste, Green Waste) (BPABALAC)

Keywords

• Compost products
• Soil blends
• Mulch products
• Organics recycling
• Hardscape materials

Headquarters

HQ city

San Antonio

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Compost, Soil, and Mulch Products: New Earth generates revenue through the sale of compost, mulch, soil blends, and related organic products to a diverse customer base including municipalities, contractors, landscapers, and retail homeowners. Products are sold in both bulk and bagged formats across multiple product lines.
2. Custom/ specialty Blends: Revenue from made-to-order custom soil blends meeting stringent specifications for specialized applications such as botanical gardens, structural materials for new construction, and USGA requirements.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

New Earth produces and distributes compost, soil blends, mulch, hardscape materials, and related landscape products manufactured from recycled organic waste streams. The company serves both consumer buyers through bagged retail products and commercial/institutional buyers via bulk compost, custom-blended soils, and hardscape aggregates.

Product overview

New Earth is a composting and organics recycling company founded in 1997 in San Antonio, Texas, that produces high-quality mulch, soil, compost, and other sustainable products from organic waste. The company operates as a physical products manufacturer offering a diverse portfolio organized into several product lines: Bagged Products (mulch, potting soil, topsoil in various formulations including Topshelf Organic line), Bulk Compost (humus, manure-based, mushroom, leaf mold, and landscaper's compost), Soil Blends (divot mix, top dressing, 4-way mix, custom blends, rose/azalea mix, garden soil), Bulk Mulch (pine bark, dyed hardwood in multiple colors, cedar, composted, and native hardwood varieties), Nursery Products (growers mix, potting soil, nursery mix), Hardscape Materials (river rock, decomposed granite, bulk rock, pea gravel), and Kiddie Cushion playground safety surfaces. The company also offers related sustainable products including biofuels, animal feed, and natural fertilizers through the Denali parent organization. Services include volumetric scanning for material tracking, wholesale distribution partnerships, and municipal composting services. New Earth serves markets ranging from large municipalities to individual homeowners across the greater Houston and San Antonio, Texas area.

Differentiator

Problem solved

Functional benefit

Brands

• Topshelf Organic: Premium organic potting soil, compost, garden soil, and rose mix product line for residential and commercial gardening applications.
• ReCirculate

Products and services

• Bagged Mulch, Topsoil & Potting Soil Retail-ready bagged mulch, topsoil, and potting soil sold to consumers and small buyers for residential and small-scale landscape use.
• Bulk Compost Large-volume compost sold by the yard to contractors, municipalities, landscapers, and agricultural buyers for soil improvement and erosion control.
• Bulk Mulch Bulk mulch products distributed to contractors, municipalities, and large-scale landscape projects in truckload quantities.
• Custom Soil Blends Tailored compost-soil blends formulated to customer specifications for landscaping contractors, municipalities, and commercial growers.
• Kiddie Cushion Playground Surfacing Engineered wood-based safety surfacing product for playgrounds and play areas, marketed for use under play equipment in schools, parks, and childcare facilities.
• Hardscape Materials Decorative stone, aggregate, and hardscape materials sold to contractors, municipalities, and retail customers for landscaping and site construction.
• Nursery Mixes Specialized growing media blends produced for nursery operators and commercial growers requiring consistent, quality-controlled substrates.

Quantifiable outcome

• Reduces landfill waste by converting organic materials into reusable compost and soil products

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• U.S. Composting CouncilcoreStrategic or Co-development PartnerNew Earth products are certified through the U.S. Composting Council's Seal of Testing Assurance (STA) program, which guarantees products meet standards of quality, maturity, and performance.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Malibu Compost: Premium organic compost and soil amendment brand focused on bagged retail product for homeowners and gardeners. Comparable on branded, certified organic compost SKUs and DTC/wholesale channel motion.
• Living Earth: Louisiana and Texas-based manufacturer of compost, mulch, and soil blends with retail yard locations. Directly comparable product mix, geographic overlap along the Gulf Coast, and similar municipal/wholesale GTM motion.
• Cedar Grove: Pacific Northwest commercial composter producing STA-certified compost, soils, and mulches for wholesale and retail channels. Comparable premium-branded compost manufacturer with municipal contracts and certified quality programs.
• Texas Pure Products: Texas-based organic recycling and compost manufacturer producing STA-certified compost and soil blends for municipalities and contractors. Closest same-state direct peer with overlapping certifications and customer base.
• Nature's Way Resources: Houston-area compost and soil amendment producer selling bagged and bulk organic products to homeowners, landscapers, and municipalities. Direct competitor in the same metropolitan market with overlapping customer segments and product lines.

Broad incumbents

• Denali Water Solutions: Parent of New Earth, Denali is a broad environmental services platform offering food waste collection, biosolids management, composting, and renewables. Comparable as the overarching corporate vehicle that owns New Earth's operating assets and customers.
• SiteOne Landscape Supply: Largest U.S. wholesale distributor of landscape supplies including mulch, soil amendments, and hardscape with national branch footprint. Comparable product categories and contractor/wholesale customer base even though not a manufacturer of compost.
• Ewing Outdoor Supply: National wholesale distributor of irrigation, landscape, and hardscape products including mulches, soils, and nursery supplies. Comparable contractor/wholesale channel and product adjacency, although not a compost producer.

Regional players

• Whittlesey Landscape Supplies: Central Texas retail landscape supply retailer selling mulch, soils, compost, and hardscape to homeowners and contractors. Comparable retail-yard distribution model for bagged and bulk landscaping materials in the same state.

Emerging players

• Coros (formerly EcoScraps): Branded organic compost and soil company that converts food waste from grocers and food manufacturers into bagged and bulk garden products. Comparable business model around organics recycling-to-product monetization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/NewEarthCompost

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Earth