Harvestly

What Harvestly does

Harvestly is a private, for-profit company founded in 2020 and headquartered in San Luis Obispo, California. According to its firmographic profile, Harvestly operates as an online marketplace intended to connect local farms with consumers, positioning it in the farm-to-consumer / local-food e-commerce segment. The company reports a headcount band of 11-50 employees and operates the domain harvestly.org. No product surface, feature set, transaction mechanics, or service tiers are described in available sources.

The firm's technology stack, revenue model, pricing, go-to-market motion, distribution channels, and customer segments are not disclosed. The public website primarily presents a loader/verification page rather than a functioning storefront or product catalog; the only substantive content surfaced is a general-interest essay on agricultural economics with no apparent connection to a product offering. No funding rounds, investors, management team, partnerships, certifications, patents, or geographic markets served are documented in the available data.

For investment-grade purposes, Harvestly presents as an early-stage, regionally focused farm-to-consumer marketplace with a minimal public footprint. The combination of un-disclosed capital, un-disclosed pricing, un-disclosed management, and a placeholder-state public site means that any diligence beyond the firm's self-described positioning would require direct outreach to obtain financials, GMV, active farm/supplier count, and customer-side metrics.

Name

Harvestly

Website

https://harvestly.org

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Harvestly is a private online marketplace founded in 2020 in San Luis Obispo, California, connecting local farms to consumers. The company operates with 11-50 employees but discloses no product details, pricing, funding, management, or customer information.

Ownership category

akta.pro rank

Product category

Online Farm-to-Consumer Marketplace

NAICS

Other Farm Product Raw Material Merchant Wholesalers (424590)

SIC

Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Farm-to-Consumer Produce Boxes / CSA Delivery (AFAIANAC)

akta.pro secondary industry

Farmers’ Markets & Farm Stands (Fresh Food) (CRAHAHAE)

Keywords

• Farm-to-consumer marketplace
• Local food marketplace
• Online farmers market
• Agricultural ecommerce platform
• Farm produce marketplace

Headquarters

HQ city

San Luis Obispo

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel

Core offering

Harvestly operates an online marketplace that connects local farms directly with consumers, enabling farmers to list and sell their produce to end buyers through a digital platform. The marketplace aggregates multiple local farm sellers and consumer buyers, facilitating farm-to-consumer transactions via the website.

Differentiator

Problem solved

Functional benefit

Products and services

• Harvestly Online Marketplace

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves2 records

Expansion highlights2 records

Direct peers

• Good Eggs: Online marketplace delivering groceries and prepared foods from local farms and artisan producers to consumers; directly comparable in model and California footprint to Harvestly.
• Farmbox Direct: Subscription produce-box service delivering farm-sourced fruits and vegetables directly to consumers; comparable CSA-style D2C offering to Harvestly.
• Farmstead: Farm-to-door grocery delivery platform aggregating inventory from local farms and grocers for direct consumer fulfillment; very similar marketplace + local-produce orientation as Harvestly.
• Misfits Market: Online grocer delivering surplus and farm-direct produce direct to consumers via subscription boxes; closely mirrors Harvestly's farm-to-consumer marketplace model at national scale.
• Imperfect Foods: Subscription-based online grocery that sources produce and pantry items directly from growers and delivers to consumers; competes in the same farm-direct, D2C food category as Harvestly.
• GrubMarket: Online farmers-market-style platform sourcing produce and food from growers and delivering to consumers and businesses; comparable farm-aggregator marketplace model, though with a stronger B2B mix.

Emerging players

• Full Harvest: B2B marketplace connecting farms to food and beverage buyers for surplus produce; adjacent to Harvestly because it operates the same farm-aggregator marketplace mechanics, but sells to businesses rather than end consumers.

Broad incumbents

• Instacart: Online grocery marketplace partnering with retailers to fulfill consumer orders; a broad incumbent with overlapping farm-fresh and local-produce capabilities that competes for the same consumer wallet as Harvestly.
• DoorDash: Large-scale on-demand food and grocery delivery platform with growing farm- and merchant-direct grocery capabilities; represents a broad incumbent that could absorb or squeeze local farm-to-consumer marketplaces like Harvestly.

Others

• Imperfect Produce (historical): Earlier-generation farm-direct produce delivery brand operating in the same subscription produce-box category Harvestly targets; useful as a category precedent even though operations were wound down.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat1 record

Key risks5 records

Key highlights4 records

Customer concentration

• Xx.com/harvestly_co
• LinkedInlinkedin.com/company/harvestlyco

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Harvestly