LiFE In The Air

What LiFE In The Air does

LiFE In The Air (legal entity Life in the Air, Inc.) is a privately held aviation-software company founded in 2021 and headquartered in Bellevue, Washington. The company develops an open in-flight e-commerce and ancillary revenue platform that combines point-of-sale (POS) hardware and software, passenger-facing in-flight entertainment (IFE) ordering, and a back-office management layer branded SkyConsole. Its primary customers are commercial airlines, with named deployments including low-cost carrier JetSmart and Latin American flag carrier Avianca.

The platform is built cloud-first on Google Cloud with iOS and Android native apps plus a Next.js 15 web admin console, and is differentiated by an offline-first architecture that processes transactions during flight without connectivity, synchronizing data after landing. Functional modules include mobile POS with Bluetooth card readers, all-in-one Android POS terminals, an IFE module delivering food, beverages, seat upgrades, and entertainment through passenger mobile apps, and SkyConsole's Dashboard, Fleet Command, and ProfitHub sub-modules covering operations analytics, fleet and crew management, and revenue optimization. Additional capabilities include multi-catering base integration, route-targeted menus, automated flight operations, multi-jurisdictional tax calculation, role-based access control, barcode scanning, and trolley lifecycle management.

The business operates a direct enterprise sales motion to airline decision-makers via a demo-led GTM, monetizing through platform subscriptions (by fleet size and modules) and transaction-fee participation in onboard ancillary sales, with premium add-ons such as ProfitHub and seat upgrades. The company holds SOC 2 Type II, PCI DSS, and GDPR compliance and partners with Google Cloud, Azure AD/Entra, Vanta, Versilia Solutions, and multiple payment service providers.

Name

LiFE In The Air

Legal name

Life in the Air, Inc.

Website

https://lifeintheair.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

LiFE In The Air (Life in the Air, Inc.) is a Bellevue, Washington-based aviation software company that provides airlines with an offline-capable in-flight e-commerce, POS, and back-office platform for onboard ancillary revenue and operations management.

Ownership category

akta.pro rank

Product category

Inflight E-commerce Platform

NAICS

Support Activities for Air Transportation (4881)

akta.pro primary industry

Onboard Retail, Duty-Free & Payments (THABAMAD)

akta.pro secondary industries

Cabin Crew Services & Onboard Service Delivery (THABAMAC), In-Flight Customer Experience, Service Design & Personalization (THABAMAI), In-Flight Operations Support (Cabin Logistics, Loading, Inventory) (THABAMAJ)

Keywords

• Inflight e-commerce platform
• Airline POS software
• Ancillary revenue system
• Inflight entertainment platform
• Airline back-office software

Headquarters

HQ city

Bellevue

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Onboard Ancillary Sales Transaction Fees: The platform processes onboard purchases of food, beverages, seat upgrades, and merchandise. Revenue is generated through transaction processing fees from airlines' onboard sales, with transparency from back office to passenger interaction.
2. Platform Subscription/Licensing: Airlines subscribe to the LiFE in the Air platform for POS terminals, IFE systems, and SkyConsole back office access. Pricing varies by fleet size and feature modules.
3. Premium Service Add-ons: Seat upgrade service and premium content (movies, books, music, games) create additional revenue streams with zero crew effort through the IFE system.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

LiFE in the Air is an open in-flight e-commerce and ancillary revenue platform for airlines, combining mobile POS systems, an in-flight entertainment (IFE) system, and the SkyConsole back-office suite. The platform enables airlines to sell food, beverages, merchandise, and seat upgrades during flights via passenger self-ordering through mobile apps and crew handheld devices, operating fully offline with data transmission after landing.

Product overview

LiFE in the Air is an open in-flight e-commerce and ancillary revenue platform consisting of multiple integrated modules. The core LiFE in the Air system provides POS solutions (Mobile App & Card Reader and Android POS Terminal) for processing onboard orders and payments, an In-Flight Entertainment (IFE) System for passenger-facing ordering and entertainment, and SkyConsole as the back office management layer comprising Dashboard (statistics and BI integration), Fleet Command (aircraft/route/crew management), and ProfitHub (sales control and revenue management). The platform operates offline without connectivity and transmits data after landing. Silentii Arcanum is a related product offering.

Differentiator

Problem solved

Functional benefit

Brands

• SkyConsole: Back-office management platform providing Dashboard, Fleet Command, and ProfitHub modules for airline operations management.
• ProfitHub

Products and services

• LiFE in the Air Platform
• Mobile POS App & Card Reader
• Android POS Terminal
• In-Flight Entertainment (IFE) System
• SkyConsole Back-Office Platform

Quantifiable outcome

• Sales increase of 30% within pilot period

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature10 records

Partnerships

Four partnerships are on record, tiered core and supporting.

• Versilia SolutionscoreTechnology or IntegrationVersilia Solutions is listed as a partner logo on the LiFE in the Air website, suggesting a technology or integration partnership. Versilia Solutions likely provides complementary aviation technology or services that integrate with LiFE in the Air's platform.
• Google CloudcoreTechnology or IntegrationInfrastructure provider for all data storage. LiFE in the Air uses Google Cloud Platform for storing data with servers located worldwide. Google provides the security infrastructure layer including physical data center security, hardware/software protections, and operational security measures.
• VantasupportingTechnology or IntegrationTrust Center platform powered by Vanta for real-time compliance status monitoring, security report downloads, and compliance documentation management.
• Payment Service ProviderscoreTechnology or IntegrationThird-party payment service providers handle payment processing for credit/debit card transactions. LiFE in the Air integrates with multiple payment gateways that automatically switch based on route type (international/domestic). PCI DSS compliant payment processing.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Immfly: Immfly offers an in-flight digital platform combining IFE, onboard e-commerce, and ancillary services for airlines. It is one of the closest pure-play competitors to LiFE In The Air, targeting similar airline customers with a connected crew/passenger experience.
• Bluebox Aviation Systems: Bluebox provides wireless in-flight entertainment and onboard retail platforms deployed at numerous airlines globally. Its modular IFE-plus-shopping offering directly competes with LiFE's POS + IFE bundle for both LCCs and full-service carriers.
• IdeaNova Technologies: IdeaNova offers digital IFE, onboard retail, and content delivery solutions for airlines. As a smaller, focused vendor, it competes with LiFE on passenger-facing entertainment combined with ancillary sales capabilities.
• Datalex: Datalex delivers digital commerce platforms for airlines, including personalized retail, pricing, and merchandising. It targets similar airline IT buyers and overlaps with LiFE on the ancillary revenue and onboard commerce layer.
• SEKO Onboard (formerly GuestLogix): SEKO's onboard logistics division provides onboard retail technology, payment processing, and inventory management for airlines. It is a long-standing direct competitor in onboard POS and ancillary commerce, similar to LiFE's SkyConsole ProfitHub and trolley management.

Broad incumbents

• Lufthansa Systems: Lufthansa Systems provides BoardConnect, an airline digital platform offering IFE, crew applications, and onboard services. As the IT arm of a major airline group, it serves as an integrated competitor to LiFE's POS+IFE platform.
• Sabre Corporation: Sabre is a broad airline IT incumbent offering reservations, pricing, and retailing platforms. Its SabreSonic and AirCentre products compete with LiFE in the airline digital commerce and ancillary revenue space, though at a larger portfolio scale.
• Thales Avionics: Thales provides IFE, connectivity, and digital cabin solutions to major airlines worldwide. Its Avant and FlytLIVE platforms overlap with LiFE's passenger entertainment and digital services for full-service carriers.
• Panasonic Avionics: Panasonic Avionics is the dominant global IFE provider with deep airline relationships and integrated hardware/software stacks. While broader and hardware-led, its eX3/eXW platforms compete with LiFE's IFE and bundled ancillary offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/lifeintheair

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LiFE In The Air