Paradigm Senior Living

What Paradigm Senior Living does

Paradigm Senior Living is a privately held, Oregon-based professional services and property management firm founded in 1994 that serves the U.S. senior housing industry. The company delivers end-to-end support across the senior living investment lifecycle, including property management for independent living, assisted living, and memory care communities; feasibility and due diligence studies with market, financial, and demographic analysis (GIS mapping, pro formas, IRR/ROI modeling); consulting on real estate, asset management, regulatory compliance, and operations; hotel-to-senior-living conversion advisory; operations and marketing audits; start-up, turnaround, and workout engagements; and HR/personnel services delivered through a co-employment partnership with a Professional Employer Organization (PEO). Its underlying technology stack comprises cloud-based HR management software tailored to senior living, integrated business planning and budgeting systems, and information systems for data collection across quality assurance, staffing, marketing, and asset management functions.

The firm's go-to-market is sales-led and relationship-driven, with a direct outreach model targeting REITs, private investors, and not-for-profit operators through its website, a toll-free contact line, and active presence at industry forums (Argentum, ASHA, ULI, NASLI). Revenue is generated from a mix of managed-services fees (typically structured as a percentage of operating budget or a fixed per-unit fee), professional services fees billed hourly, on a fixed-price basis, or as a percentage of total project cost, and administrative/markup fees from the PEO co-employment arrangement. The company is led by President Lee E. Cory, whose senior housing career dates to 1983, and operates from offices in Oregon (headquarters), Denver (Intermountain West, Texas, Southern US), and Asheville, North Carolina through its Paradigm Atlantic affiliate. Across three decades, Paradigm reports developing, operating, and marketing more than 50 senior housing ventures valued at over $500 million, totaling more than 3,000 units and 44,000+ residents served.

Name

Paradigm Senior Living

Legal name

Paradigm Senior Living

Website

https://psliving.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Paradigm Senior Living is a 30-year, Oregon-based senior housing property management and consulting firm serving REITs, private investors, and not-for-profit operators with full-lifecycle services spanning feasibility, operations management, hotel conversions, HR/PEO, and turnarounds across the United States.

Ownership category

akta.pro rank

Product category

Senior Living Property Management

NAICS

Services for the Elderly and Persons with Disabilities (624120), Nursing and Residential Care Facilities (623)

SIC

Real Estate Agents & Managers (For Others) (6531), Services-Management Consulting Services (8742)

akta.pro primary industry

Senior Living Property Management (BPAJAGAI)

Keywords

• Senior living management
• Assisted living services
• Property management consulting
• Senior housing development
• Senior care operations

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Property Management Services: Paradigm Senior Living provides comprehensive property management services for senior living communities including business management-administration, marketing, food services, maintenance, transportation, staffing, regulatory compliance, care management, housekeeping, activities, and HR management. Revenue is generated through management fees, typically structured as a percentage of the property's operating budget or a fixed fee per unit.
2. Senior Living Consulting: Expert consulting services for senior housing including real estate and asset management, staff retention, regulatory compliance, market feasibility studies, design development, and operations management. Fees are tailored based on project scope and can be arranged on hourly, fixed price, or total project cost basis.
3. Project Feasibility and Due Diligence: Feasibility studies, market analysis, financial projections, design development services, and occupancy development. These services include detailed project pro formas, risk assessment, underwriting analysis, and site selection support. Estimated completion time is 2-3 weeks for financial analysis or 45-60 days for comprehensive market feasibility studies.
4. HR & Personnel Services (PEO/Employee Leasing): Co-employment model through partnership with Professional Employer Organization (PEO), offering staff leasing, payroll administration, workers' compensation, unemployment insurance, medical benefits, and regulatory compliance. Revenue derived from employer of record services and administrative fees.
5. Hotel Conversions: Conversion services transforming hotels into senior living communities, including feasibility studies, design consultation, construction management, and operational setup. Helps investors avoid pitfalls and optimize ROI in senior living property conversions.
6. Operations & Marketing Audits: Comprehensive operational audits and marketing audits for senior living communities, providing actionable insights and recommendations for improvements. Includes evaluation of business organization, budgeting, management systems, staffing, and marketing effectiveness.
7. Start-ups, Turnarounds, & Workouts: Technical property management support for independent operators and not-for-profit organizations, including arranging financing, establishing procedures, obtaining public approvals, pre-opening marketing, and supporting property owners to get projects operational.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Paradigm Senior Living provides full-service property management and consulting for senior living communities, including day-to-day operations oversight (staffing, food service, maintenance, regulatory compliance, care management) and professional consulting services spanning real estate and asset management, feasibility analysis, hotel-to-senior-living conversions, operations and marketing audits, HR/personnel services via PEO partnerships, and start-up/turnaround support. The company serves REITs, private investors, operators, and not-for-profit organizations across the United States.

Product overview

Paradigm Senior Living is a full-service senior living property management and consulting company offering a unified platform of professional services. The core offerings include Property Management Services, Senior Living Consulting, Hotel Conversions, Operations & Marketing Audits, Project Feasibility & Due Diligence, HR & Personnel Services, Start-ups/Turnarounds/Workouts, and Tools & Resources. These services work together to provide end-to-end support for REITs, operators, and investors—from initial feasibility analysis and property development through ongoing operations management and optimization. The company manages a diverse portfolio of senior living communities across the United States spanning independent living, assisted living, and memory care segments.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Management Services

Quantifiable outcome

• Record-breaking occupancy rates: Senior housing reached 88.7% in Q3 2025 (17th consecutive quarter of growth)
• +5 more outcomes

Named customers12 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered core, key industry partner and minor.

• Professional Employer Organization (PEO)coreImplementation/ SI/ Consulting PartnerParadigm Senior Living partners with a Professional Employer Organization (PEO) to offer co-employment services including staff leasing, payroll administration, workers' compensation, unemployment insurance, medical benefits, and regulatory compliance for senior living communities. This partnership enables them to stabilize cash flow, manage risks, and offer comprehensive employee benefits.
• Argentum (Assisted Living Federation of America)key industry partnerOthersActive membership and participation in Argentum/The Assisted Living Federation of America, a leading industry organization for senior living providers. Paradigm leverages this membership for industry networking, best practices, and professional development.
• American Seniors Housing Association (ASHA)key industry partnerOthersParadigm Senior Living is an Advisory Council Member of ASHA, demonstrating leadership and commitment to the senior housing industry. This strategic membership provides access to industry research, networking opportunities, and policy advocacy.
• Alzheimer's Associationkey industry partnerOthersActive membership and collaboration with the Alzheimer's Association, supporting memory care initiatives and staying current with dementia care best practices. Paradigm maintains excellent relationships with this organization for quality assurance and care standards.
• New LifeStyles OnlineminorOthersPartnership with New LifeStyles Online, a senior living referral and information service that helps connect families with senior living communities.
• The Urban Land Institutekey industry partnerOthersActive membership and collaboration with The Urban Land Institute, a prominent real estate research and education organization. Lee E. Cory, President, is a contributing author of 'Housing For Seniors: Developing Successful Projects' published by ULI.
• State Health and Long-Term Care AssociationsminorOthersParadigm Senior Living maintains relationships with additional state health and long-term care associations to monitor legislative changes and ensure regulatory compliance across their managed properties.
• LeadingAgeminorOthersResource partner providing access to industry research, advocacy, and professional development for aging services organizations.
• National Investment Center for the Senior Housing and Care Industries (NIC)minorOthersIndustry organization providing market data, research, and analytics for the senior housing and care sectors that Paradigm leverages for market analysis and industry insights.
• Argentum/The Assisted Living Federation of Americakey industry partnerOthersActive membership providing access to industry standards, best practices, regulatory guidance, and networking opportunities for senior living operators.

Scale indicators8 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Sunrise Senior Living: Sunrise operates and manages senior living communities across the U.S., with a strong assisted living and memory care focus. Comparable to Paradigm in offering management services to property owners and serving similar resident demographics.
• Enlivant: Enlivant is a senior living management company specializing in assisted living and memory care communities, providing operational management, consulting, and support services to owners. Comparable to Paradigm in service model and focus on assisted living/memory care managed for institutional owners.
• Atria Senior Living: Atria operates and manages a large portfolio of independent living, assisted living, and memory care communities across the U.S., often under management contracts with REIT owners. Closely comparable to Paradigm in core service (third-party senior living management) and customer base (institutional investors and REIT partners).
• Five Star Senior Living: Five Star Senior Living manages independent living, assisted living, and memory care communities on behalf of owner-clients, including REITs. Highly comparable to Paradigm in management-fee model, resident care focus, and institutional client base.
• Life Care Services (LCS): LCS is one of the largest senior living management companies in the U.S., providing third-party management, consulting, and development services for CCRCs, assisted living, and memory care communities. Highly comparable to Paradigm in business model (fee-based management for owner/operator clients) and target customers (REITs, not-for-profits, private investors).
• Brookdale Senior Living: Brookdale is the largest U.S. operator of senior living communities, offering management and operating services across independent living, assisted living, and memory care. Directly comparable to Paradigm as a senior living management services provider serving both owner-clients and residents.

Broad incumbents

• Ventas: Ventas is a large healthcare REIT with a significant senior housing operating portfolio, often partnering with third-party managers like Paradigm. Comparable as a key institutional customer segment for senior living property management services.
• Welltower: Welltower is a major healthcare REIT that partners with senior living operators (including third-party managers) to own and operate senior housing. Comparable to Paradigm as a counterparty/customer relationship and as a defining force in the senior housing investment landscape Paradigm serves.

Emerging players

• Health Dimensions Group: Health Dimensions Group provides senior living and post-acute care management, consulting, and transition services to CCRCs, hospitals, and senior living operators. Closely comparable to Paradigm in offering management plus consulting/feasibility services to senior living owners.

Others

• HJ Sims: HJ Sims is an investment bank specializing in senior living and healthcare financings, including feasibility analysis and capital raising for senior housing projects. Comparable to Paradigm's feasibility/due diligence and capital advisory services for senior housing investors.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/psliving1994
• Xx.com/PSeniorLiving

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Paradigm Senior Living